x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

My Weekly Marketing

Janice Hostager

Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We"d love to have you join the fun!

business marketing

All Episodes

13:32

The Secret to Attracting the Right Customers (Without...

My Weekly Marketing ·

2025/09/30

Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start. You don’t need to do more or spend more. What you need is clarity around who you’re speaking to, consistency in how you show up, and a few intentional shi...

en-us

14:16

Marketing Gaps That Drain Your Revenue

My Weekly Marketing ·

2025/09/23

If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomplication can quietly derail even the most well-intentioned strategies. In this episode, I break down the three most common marketing gaps that hold small business owners back, and how to spot which one is affecting you most. We’ll talk about why consis...

en-us

17:01

7 Tiny Shifts That Get Big Results

My Weekly Marketing ·

2025/09/17

Feeling stuck in your marketing, even though you're doing all the right things? Sometimes the problem isn’t effort, it’s direction. In this episode, I’m sharing seven subtle but powerful shifts that can make your marketing more effective without a full-blown overhaul. These aren’t trendy hacks or expensive strategies. They’re intentional mindset and messaging tweaks that help you focus on what truly moves the needle. Whether it’s how you talk about your offer or where you spend your time, sm...

en-us

37:12

Crafting Your Million-Dollar Message with Aurora Winter

My Weekly Marketing ·

2025/09/09

What if one message could change the way people see your business? In this episode, I sit down with Aurora Winter, award-winning author and founder of Same Page Publishing, to talk about how small business owners can craft powerful messages that connect, convert, and create lasting impact. Aurora shares insights from her background in neuroscience, screenwriting, and business development to explain why emotional storytelling beats facts and features every time. Whether you're pitching a produ...

en-us

24:23

How to Be in a Category of One with Ann Carden

My Weekly Marketing ·

2025/09/02

Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value. We unpack the difference between branding and positioning, and how showing up with clarity and authority helps you stand out without shouting louder or lowering your prices. Ann shares simple but powerful mindset shifts to help you become the go-to in you...

en-us

44:16

Copywriting That Connects with Emily Aborn

My Weekly Marketing ·

2025/08/26

Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over polished perfection. Emily shares insights on how distraction, overwhelm, and vague messaging can push your audience away, and what to focus on instead to keep their attention. She offers practical, straightforward advice for making your copy more engaging ...

en-us

11:32

Why They See But Don't Buy: The Conversion Event Secret

My Weekly Marketing ·

2025/08/19

Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experiences bridge the gap between casual interest and a buying decision, creating the urgency and connection your regular content can’t always deliver. You’ll hear how to choose and design a conversion event, whether it’s a webinar, challenge, live training, o...

en-us

47:01

Why Setbacks Are Inevitable and What to Do When They...

My Weekly Marketing ·

2025/08/12

Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected? In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it really takes to keep going, especially when things get hard. From mindset shifts to redefining failure and rest, Genevieve shares insights that challenge the usual hustle narrative and offer a more sustainable way forward. Whether you're in the early stages or ...

en-us

9:01

How to Make Decisions Like a CEO

My Weekly Marketing ·

2025/08/05

If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves your business forward. Whether you're solo or scaling, you'll walk away with a practical, mindset-shifting approach to prioritizing your time, energy, and effort as a business owner. Plus, there's a free resource to help you put it into action when you...

en-us

37:59

Marketing Women-Led Brands with Cara Chatellier

My Weekly Marketing ·

2025/07/29

What happens when you're told you're "too much" and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey from corporate pushback to leading an all-women agency that helps women-led businesses build brands rooted in authenticity and purpose. In this episode, we explore how personality-driven branding can create deep connections, especially for service-based...

en-us

33:32

The 4-Post Social Media Strategy with Katie Brinkley

My Weekly Marketing ·

2025/07/22

Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go viral. We talk about how to build consistency, connect with your audience more intentionally, and use social platforms to serve your business goals instead of draining your energy. Whether you’re doing it all yourself or thinking about outsourcing, this co...

en-us

13:06

5 Marketing Mistakes That Are Sabotaging Your Growth

My Weekly Marketing ·

2025/07/15

If your marketing feels busy but not effective, you might be making a few common missteps without even realizing it. In this episode, I walk through five marketing mistakes that could be holding back your growth, from targeting too broad of an audience to spreading your efforts thin across too many platforms. I’ll explain why narrowing your ideal customer avatar helps your message land better, and how talking about solutions instead of problems often misses the mark. We’ll also explore how to...

en-us

10:20

How AI Is Changing SEO (and What to Do About It)

My Weekly Marketing ·

2025/07/08

Search isn’t what it used to be. With AI transforming how people look for answers and how platforms deliver them, it’s time to rethink your content strategy. In this episode, I’m breaking down the major shifts happening in SEO and what small business owners need to know to stay visible online. We’ll talk about how search behavior is evolving, what today’s algorithms are really looking for, and how to show up with content that’s both strategic and personal. If you’ve been relying on keyword tr...

en-us

12:11

Five Awareness Stages That Will Transform Your Marketing

My Weekly Marketing ·

2025/07/01

If your content isn't getting the results you hoped for, the issue might be in how you're matching your message to your audience’s awareness. In this episode, I walk you through five distinct stages your potential customers go through, and how to adjust your messaging for each one. Most small business owners skip ahead and assume their audience already understands the value they offer. But when you meet people too far along the journey, they tune out. I’ll share simple ways to shift your con...

en-us

27:46

Secrets to Influencer Marketing for Small Businesses...

My Weekly Marketing ·

2025/06/24

Influencer marketing can feel out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Aya Saad, CEO of Vivian Agency, who specializes in helping small brands grow through strategic influencer partnerships that actually fit their goals and budgets. We talk about how to find the right kinds of influencers (hint: smaller followings can often lead to bigger impact), what to look for beyond vanity metrics, and how affiliate-style partnerships can lower your upf...

en-us

42:46

Growing Your Business Through Podcasting with Casey...

My Weekly Marketing ·

2025/06/17

What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I’m joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doors for connection, credibility, and content creation. We unpack how podcasting helps business owners build real relationships with potential clients, all while generating authentic, useful content. Casey shares why podcasting isn’t about having a huge a...

en-us

21:16

How to Use Google Business Profile to Get More...

My Weekly Marketing ·

2025/06/10

What if one of your most powerful marketing tools was already at your fingertips, and totally free? In this episode, I sit down with digital growth strategist Marilyn Jenkins, author of The Google Business Profile Training Guide, to talk about a tool many business owners overlook: their Google Business Profile. Marilyn shares why this profile may matter even more than your website, especially as AI changes how people search. They also discuss how to make the most of your listing, from smart o...

en-us

33:24

Breaking Solopreneur Isolation with Carly Ries

My Weekly Marketing ·

2025/06/03

Solopreneurship can be empowering, but also incredibly isolating. In this honest conversation, I’m joined by fellow fractional CMO Carly Ries to talk about the emotional toll of working alone and how it quietly impacts our business growth. We explore what it really takes to stay grounded and connected as a solo business owner, plus simple ways to create community, regain momentum, and get out of your own head. Tune in if you’ve ever felt stuck behind the scenes of your own business. Send us a...

en-us

38:20

AI Tools That Will Save You Hours with Joshua Hale

My Weekly Marketing ·

2025/05/27

AI isn’t just for tech experts or big-budget teams. In this episode, visionary entrepreneur and AI mentor Joshua Hale shares how small business owners can start using tools like ChatGPT and others to cut down on repetitive tasks, speed up research, and build smarter systems without needing a technical background. We talk about practical ways to apply AI in everyday work, how to improve results with better prompts, and why Joshua’s 10-80-10 approach (human idea > AI execution > human ref...

en-us

48:40

Mastering Facebook Ads with Stacy Covitz

My Weekly Marketing ·

2025/05/20

Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started with Meta ads, even on a small budget. She explains how to build a strong foundation, reach the right people, and make the most of Meta’s targeting tools. We also talk about what makes an ad worth clicking, which metrics actually matter, and why testing y...

en-us

127 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF