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PODCAST

Hustle Humbly Podcast

Alissa Jenkins & Katy Caldwell

Join us for Hustle Humbly where we hope you will build the confidence to find your voice and your way to a successful real estate business and beyond. Listen in as Alissa & Katy, two top producing Realtors, talk about fostering community over competition while navigating the often times cutthroat real estate industry. With over 1000 homes sold between them and 13 and 19 years each in the business, they have seen it first hand. Deep dive into conversations and interviews about mindset and best

business entrepreneurship

All Episodes

47:11

308: How to Build a Realtor Brand That Attracts

Hustle Humbly Podcast ·

2025/06/30

Feeling stuck in a saturated market and unsure how to stand out as a Realtor? You’re going to love this one! This week we are chatting with the brilliant Tori Sprankel, a brand and web designer with a gift for helping entrepreneurs (especially parents!) uncover what makes them different. If you’ve ever wondered how to figure out your brand, what to post on social, or how to build confidence online—this episode is packed with gold. Tori shares her hot take that Realtors should stop selling houses and

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47:35

307: What to Do When Real Estate Gets Hard

Hustle Humbly Podcast ·

2025/06/23

Beginner’s luck was real—but it’s not forever. If you got into real estate during the pandemic boom years, chances are you saw fast wins and easy closings and you might’ve thought, “Wow, this job is amazing!” But now, things feel different. Harder. Slower. And maybe you're wondering… “Do I even have what it takes?” In this episode, we’re having an honest, sometimes tough-love chat about what it really takes to make it in real estate today. We’re sharing our own early career stories: what worked,

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01:02:11

306: The Tools We Actually Pay For: Q&A Part 2

Hustle Humbly Podcast ·

2025/06/16

It’s time for more honest answers to your real estate questions—because you asked, and we had A LOT to say. We’re back for Part 2 of our listener Q&A series, and we’re tackling everything from handwritten note verbiage to how to fire a client, and yes—even our thoughts on the revenue share brokerage model (spoiler: we’re not fans). This is the episode you need if you’ve ever felt unsure about what to say, how to say it, or whether you should say it at all. We’re digging into the real situations real

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43:09

305: Turning Fixer-Uppers into Financial Freedom

Hustle Humbly Podcast ·

2025/06/09

What happens when you blend DIY passion with real estate expertise? You get Brittany Norman. In this episode, we chat with Brittany—a Realtor, investor, DIY queen, and mom of three—who has built a fascinating career out of renovating, blogging, managing a short-term rental, and now helping buyers and sellers in Florida. Brittany pulls back the curtain on what it’s really like to live in a flip, how to manage your own Airbnb (while also being a real estate agent), and the behind-the-scenes of brand

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47:55

304: Real Estate Questions We Get Constantly: Q&A Part 1

Hustle Humbly Podcast ·

2025/06/02

You asked, we answered! It’s been way too long since we’ve done a good old-fashioned Q&A, and y’all delivered some great questions. From systems and tools to mindset, burnout, and building consistency—we’re covering it all in Part 1 of this 2-part Q&A series! Grab your sweet tea (homemade by Jac, no less!) and join us as we tackle everything from unresponsive leads to what “making it” in real estate actually feels like. We’ll give you a peek into what a “day in the life” looks like for us, plus

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31:07

303: How to Track and Organize Real Estate Leads

Hustle Humbly Podcast ·

2025/05/26

What actually happens when you get a lead? Where do they go? This week we’re pulling back the curtain on one of the most common (and overlooked) questions in real estate: what do you do with a lead after you get it? Whether they came from an open house, a sign call, a referral, or your kid’s holiday party, every lead needs a place to live, and it’s your job to keep track of them so they don’t fall through the cracks. In this episode, we walk you through exactly what we do with our leads and the

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56:33

302: Explaining Real Estate in a Recession

Hustle Humbly Podcast ·

2025/05/19

Feeling confused about what’s going on with the market, interest rates, and the economy? You’re not alone—and this episode is here to help. In this jam-packed episode, we’re putting on our glasses and going back to school for a real estate-friendly crash course in ECON 101. But don’t worry, we’re breaking it all down in plain English. If you've been struggling to answer your clients' questions about the market, inflation, interest rates, or why nothing feels “normal” anymore—this one's for you

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01:00:05

301: Social Media Made Simple

Hustle Humbly Podcast ·

2025/05/12

Do I need social media to be a successful Realtor? If you’ve ever felt social media burnout, this episode is for you. In episode 301, we’re stripping away the pressure and getting real about how we actually use social media as working Realtors—and spoiler alert: it’s not very “strategic.” We don’t have a content calendar. We don’t pre-schedule. We’re not showing up every day, and yet… we still sell houses. This episode is for anyone who’s felt like social media is a have to, not a want to. Katy

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56:14

300: The Truth About Leading a Real Estate Team

Hustle Humbly Podcast ·

2025/05/05

Okay, y’all… Episode 300 is HERE. Cue the confetti cannons and the alpacas! (Yes, there’s an alpaca and a camel story in this episode and no, we’re not kidding.) For this milestone episode, we knew we wanted to bring you something special—and what better way than to finally get the one and only Laura Buck Smith behind the mic! Laura has been on our dream guest list for a very long time because she’s the one person we trust to honestly and openly talk about something we’ve never been able to teach on

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51:46

299: Consistency Over Motivation

Hustle Humbly Podcast ·

2025/04/28

Feeling a little too “relaxed” in the name of boundaries? This one's for you. We’ve talked a lot about boundaries, self-care, and rest—but let’s not forget: real estate is still a job. And if you’re not working, you’re not getting paid. In this very real, very necessary pep talk, we’re talking about something a lot of agents need to hear right now: get to work. Whether the market has slowed, your motivation is fizzling, or you’re stuck in an “I’ll start next week” loop, this episode is your reminder

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51:22

298: Real Estate Bias You Don’t Notice

Hustle Humbly Podcast ·

2025/04/21

Sweaty palms? That might be your sign to lean in. We’re back with a special Fair Housing Month episode, and this time we brought in a very special guest: Molly Mair from Eugene, Oregon—a former teacher turned Realtor and now a brokerage owner, DEI committee chair, and all-around fierce advocate for fair housing. We first met Molly at a conference in California (shoutout to her adorable sun-logo mugs and shared love for data nerdiness 🫶), and we instantly knew she had a perspective worth sharing. In

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01:06:08

297: Cancellations and Crying Sellers

Hustle Humbly Podcast ·

2025/04/14

Everything is… Awful?! A Real Estate Rant (with Purpose) We’ve been your resident cheerleaders for almost 300 episodes—offering encouragement, positive vibes, and practical tips. But sometimes... you just need to vent. And today? We're taking a moment to do exactly that—professionally, of course. In this episode, we’re laying it all out: the contracts that keep falling through, the sellers who are spiraling, the buyers ghosting after inspections, and the agents who just won’t communicate. The market

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41:06

296: How Realtors Can Lower Their Taxes

Hustle Humbly Podcast ·

2025/04/07

What if your next listing appointment helped you build wealth too? 🤯 In this episode, we’re joined by CPA and real estate investor Amanda Han, and let us tell you—this conversation is a goldmine of money-saving, tax-planning goodness for every Realtor out there. Whether you’re brand new to the business or pulling in six figures consistently, Amanda breaks down what you need to know about entity formation (LLC or S-Corp?), bookkeeping systems, tax planning, investing in real estate yourself, and how

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54:09

295: Why Buyer Agents Struggle to Get Paid

Hustle Humbly Podcast ·

2025/03/31

Are you accidentally working for free? It sure seems like it! In today’s episode, we’re diving back into the world of buyer brokerage agreements and uncovering a sneaky trend: agents are getting their BBAs signed… and then slashing their own pay before closing. Why are so many agents struggling to confidently collect the commission they put in writing? Is it a lack of confidence? A fear of rejection? Or are they skipping a crucial step in the process? Spoiler alert: it all comes down to the buyer

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36:08

294: Surviving Realtor Burnout

Hustle Humbly Podcast ·

2025/03/24

Ever feel like your brain is full, your phone is ringing non-stop, and your sellers are melting down on the daily? Same. In this episode, we're getting personal and cracking open a topic that's been coming up a lot lately: burnout. Whether you're overwhelmed by anxious sellers, stressed by a tough market, or just flat-out exhausted after years of nonstop hustle—this one is for YOU. We’re diving into the real reasons Realtors are burning out and the honest conversations we need to be having with

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51:42

293: Do Open Houses Actually Work?

Hustle Humbly Podcast ·

2025/03/17

Open houses—love them or hate them, they’re back in the real estate conversation. But do they actually work? And more importantly, should YOU be doing them? In this episode, we revisit a topic we haven’t discussed since way back in Episode 11—open houses! A lot has changed in the market since then, and we’re diving into why open houses nearly disappeared, why they’ve made a comeback, and what you need to know if you’re hosting one in 2025. We share our personal experiences, including how Katy

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40:24

292: How to Keep Deals from Falling Apart

Hustle Humbly Podcast ·

2025/03/10

Getting a house under contract is not the finish line—it’s just the beginning of an obstacle course full of potential pitfalls! In this episode, we’re walking you through the essential steps to keep your transaction on track from contract to closing, because nothing is worse than a premature “Sold” post! We’re covering: The #1 mistake agents make when handling offers The email template that has saved Alissa’s transactions countless times Red flags that signal your deal might be in trouble

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42:28

291: The Pressure to Build a Bigger Business

Hustle Humbly Podcast ·

2025/03/03

Are you chasing a bigger business just because everyone says you should? It’s time to take a step back and ask yourself—why? In this episode, we’re tackling a mindset shift that every Realtor needs: understanding your real “why” before jumping on the growth bandwagon. We get honest about the pressure to scale, build teams, and chase bigger numbers, even when it might not be what you truly want. We’re breaking down: How to figure out your personal “enough” number The hidden costs (financial and

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41:14

290: Follow-Up: How to Keep Clients From Forgetting You

Hustle Humbly Podcast ·

2025/02/24

What’s worse than being ghosted by a potential client? Finding out they bought or sold without you! 😩 Staying top of mind is one of the most important skills you can develop as a Realtor, but it’s also one of the trickiest to navigate. No one wants to be that pushy, annoying agent, but if you don’t follow up, you risk losing business to someone else. In this episode, we’re tackling the art of staying top of mind in a way that feels natural and professional (and doesn’t make you feel like a

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33:58

289: How Small Talk Can Grow Your Business

Hustle Humbly Podcast ·

2025/02/17

Love it or hate it, small talk is a must in real estate (and in life!). But what if we told you small talk isn’t just pointless chatter—it’s actually building blocks for trust and relationships? Yep, those seemingly minor conversations about the weather, local restaurants, or even a compliment on someone’s shoes can be the thing that helps you connect with a future client. In this episode, we’re diving into why small talk matters, how to make it easier (even if you’re an introvert), and real-life

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337 results

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