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PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

39:51

281: The free strategy that got 1600 leads and 34 new...

The Ecommerce Roadmap ·

2025/08/19

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the backstory: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished

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39:11

280: Hiring Help—Get Set Up for Success

The Ecommerce Roadmap ·

2025/08/11

If you’re ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring, training, and managing help that actually helps. You’ll learn how to outsource without frustration, and how to build systems that make delegation (and growth) sustainable. You’ll learn: ✅ How to prep before you hire (and why it’s the key to success) ✅ What to document before you bring someone on ✅ Where to find the right people—and what to ask before

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38:56

279: How to Scale Without Borrowing (or Breaking Your...

The Ecommerce Roadmap ·

2025/08/05

Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale. If you’re not profitable now, scaling won’t fix it. It’ll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash. You’ll Learn: ✅ Why your first step isn’t marketing—it’s accounting ✅ How to know if you’re

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19:51

278: The 3 Books That Changed My Life

The Ecommerce Roadmap ·

2025/07/29

We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she’s read (and reread) that have had a lasting impact on her business growth, financial mindset, and personal leadership. These aren’t long reads, but they pack a punch—and they’re worth coming back to again and again. What You’ll Learn: ✔️ The one book Susan re-reads every year—and why it’s always relevant ✔️ What she did

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43:05

277: Should You Hire Someone to Make Your Reels?

The Ecommerce Roadmap ·

2025/07/22

Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is. You’ll hear simple, practical ways to start creating videos that connect with your audience, showcase your products, and drive results—without showing your face or hiring a production team. What You’ll Learn: ✔️ Why hiring out content creation often

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29:06

276: Create a Successful, Stress-Free Video Strategy

The Ecommerce Roadmap ·

2025/07/15

Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out. You’ll hear what each video should include, when to use it, and how to measure success (spoiler: it’s not just views). What You’ll Learn: ✔️ The one video every store owner should start with

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43:51

275: Jen’s Framework for Hiring and Training the...

The Ecommerce Roadmap ·

2025/07/08

Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing. In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role. What You’ll Learn: ✔️ How she broke her handmade process into scalable

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25:21

274: Find your future Buyers - using SEO for Ecommerce

The Ecommerce Roadmap ·

2025/07/01

Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO

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35:08

273: Golden Advice from a Multi-6 Figure Maker

The Ecommerce Roadmap ·

2025/06/23

When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn’t come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first employee—and then her second—and how she grew her subscription box from 70 to over 400 monthly subscribers by focusing on the numbers that mattered. What

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32:51

272: How Natalie Built Her Multi-7 Figure Shop

The Ecommerce Roadmap ·

2025/06/17

Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business—not by running ads, but by showing up live for two years straight, creating simple bundles her customers love, and building a system that reliably brings in sales week after week. What You’ll Learn: ✔️ How she transitioned from handmade goods to scalable product lines ✔️ Why going

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45:29

271: How Raquel generated 900 leads a week (and what...

The Ecommerce Roadmap ·

2025/06/10

Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list. But when she finally built a report to track where her new customers were coming from, what she found changed everything. In this episode, Raquel breaks down how she set up the backend tracking, what happened when she tagged every lead by source, and why her most affordable leads turned out to be

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24:54

270: Digital Product Sales of $5K in the Last 30...

The Ecommerce Roadmap ·

2025/06/03

If your customers are asking the same questions over and over—it might be time to start charging for the answers. That’s exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience needed help building confidence on the golf course. So she created a $39 digital bootcamp to guide them—and now that one simple product brings in over $5,000 a month on autopilot. In this episode, you’ll hear how she created the product, built a list of 1,100 leads, and set up a funnel

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26:20

269: A $14K Pop-Up Shop Promo Using POD

The Ecommerce Roadmap ·

2025/05/27

What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return promo using print-on-demand. She sold 367 blankets in just 10 days using clear messaging, waitlist strategy, and zero up-front investment. What You’ll Learn in This Episode: ✔️ Why calling it a “Pop-Up Shop” created instant urgency ✔️ How Elizabeth built a 500-person waitlist without

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21:23

268: 2 Simple Steps to a Better Conversion Rate

The Ecommerce Roadmap ·

2025/05/20

If you’ve ever had a sneaky suspicion that your conversion rate could be better—you’re probably right. In this episode, we’re sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You’ll Learn in This Episode: ✔️ The little detail most stores skip—but that can double your pop-up performance ✔️ How to turn one high-intent moment into instant sales ✔️ The

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29:17

267: What Every Store Owner Needs to Know About...

The Ecommerce Roadmap ·

2025/05/13

Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break down the 5 types of debt, how to know if you actually need one, and how to avoid the biggest mistakes store owners make when borrowing. What You’ll Learn: ✔️ The 5 types of debt—and how each one really works ✔️ The simple math problem that reveals whether you can afford new debt ✔️

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45:25

266: Actionable Advice from a Multi-Million Dollar...

The Ecommerce Roadmap ·

2025/05/06

Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she’d do differently if she were starting today—and the hard decisions she’s made to keep her business profitable. From building a team to shutting down a second brand, this episode is packed with real-life, high-level strategy you can apply at any stage of growth. What You’ll Learn: How Bethany pivoted after wedding sales dried up in 2020

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22:28

265: How to Stay on Track in Uncertain Times

The Ecommerce Roadmap ·

2025/04/29

When things feel uncertain— tariffs, rising costs, economic shifts—it’s easy to spiral or freeze. But uncertainty doesn’t mean failure. In this episode, we’re sharing a grounded, step-by-step process for staying focused and making smart decisions in your business, even when the path ahead isn’t clear. Listen in and learn: ✔️ Why uncertainty leads to decision fatigue (and how to stop spinning) ✔️ A simple exercise to figure out what’s really keeping you stuck ✔️ How to explore “what if” scenarios

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36:56

264: Jen’s Coaching Call: The Plan for $20K Months

The Ecommerce Roadmap ·

2025/04/22

Jen is a maker who runs her business with minimal help—and she’s already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she’s using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model. What You’ll Learn in This Episode: Why a high returning customer rate can actually stall your growth How Jen simplified her website to boost conversions The email and ad

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264: Jen’s Coaching Call: The Plan for $20K Months

The Ecommerce Roadmap ·

2025/04/22

Jen is a maker who runs her business with minimal help—and she’s already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she’s using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model. What You’ll Learn in This Episode: Why a high returning customer rate can actually stall your growth How Jen simplified her website to boost conversions The email and ad

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19:38

263: What To Do When You Need New Customers

The Ecommerce Roadmap ·

2025/04/15

Getting new customers shouldn’t feel like throwing spaghetti at the wall. In this episode, we’re digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you’ve been relying on loyal customers for too long and you’re ready to grow, this one’s for you. What You’ll Learn in This Episode: How to know when it’s time to shift from retention to acquisition Why choosing one product to focus on is critical

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310 results

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