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PODCAST

#OLIverse, deep dives into Olivetti

Archivio Storico Olivetti

Step into #OLIverse: Where History Meets InnovationJoin us on a captivating journey through the groundbreaking legacy of Olivetti, reimagined with the power of AI.From visionary ideas to iconic designs, each episode brings history to life in a fresh, immersive way. Whether you"re a design enthusiast, a tech lover, or simply curious about the stories that shaped the modern world, #OLIverse is your destination for inspiration and discovery.Tune in and experience Olivetti like never before!

technology

All Episodes

13:40

OLIverse - 31 - PRODUCTS - Olivetti's P101: the First...

#OLIverse, deep dives into Olivetti ·

2025/09/25

Olivetti Programma 101: Personal Computing PioneerIn the 1960s, Olivetti unveiled the Programma 101 — a groundbreaking machine designed by Pier Giorgio Perotto that anticipated the personal computer era by more than a decade.First presented at the 1965 BEMA exhibition in New York, the P101 became an instant success, blending visionary design and technological ingenuity.Episode 31 of #OLIverse retraces the story of this innovation, its global impact, and how it reshaped the way we think about

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15:04

OLIverse - 30 - ARCHITECTURE - Olivetti's Blue House:...

#OLIverse, deep dives into Olivetti ·

2025/09/18

Ivrea’s Blue House: Olivetti’s Hub of InnovationIn the early 1950s, architect Eduardo Vittoria designed Olivetti’s “Blue House” in Ivrea — a bold experiment in architecture and research. Blending Mediterranean aesthetics with functional design, it became a hub for technological innovation and a symbol of human-centered progress.Episode 30 of OLIverse retraces how this iconic building evolved into a UNESCO World Heritage site and a concrete testament to Olivetti’s enduring vision.

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15:40

OLIverse - 29 - DESIGN - Form and Function: the Power...

#OLIverse, deep dives into Olivetti ·

2025/09/11

Olivetti: A Legacy of Design and InnovationFrom typewriters to electronic devices, design was never just aesthetics for Olivetti — it was identity, function, and communication.This episode explores how the “Olivetti style” blended technology, ergonomics, and beauty, creating products that became icons of modernity and earned global recognition.

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25:35

OLIverse - 28 - PEOPLE - Roberto Olivetti: the...

#OLIverse, deep dives into Olivetti ·

2025/09/04

Roberto Olivetti shaped Italy’s path into the electronic age.Visionary and determined, he created the nation’s first electronic research laboratory and introduced the groundbreaking Elea 9003, a milestone in European computing.His legacy blends technological foresight with cultural ambition, revealing how innovation can redefine both industry and society.

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30:53

OLIverse - 27 - WORK - Equality at Olivetti: Women in...

#OLIverse, deep dives into Olivetti ·

2025/07/31

How did Olivetti support women in the workplace when most companies did not?This episode of OLIverse explores the evolution of women’s roles in Olivetti factories from the 1920s to the 1960s — highlighting improved conditions, access to training, and a culture of respect that set the company apart in a male-dominated industrial world.Discover how Olivetti fostered inclusion, reshaped factory life, and anticipated key themes of today’s gender equality debates.

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10:37

OLIverse - 26 - WELFARE - Beyond Work: Olivetti's...

#OLIverse, deep dives into Olivetti ·

2025/07/24

Olivetti’s Pioneering Social Welfare for Children and FamiliesLong before corporate benefits became the norm, Olivetti built a system of care that supported families from pregnancy to preschool — with advanced maternity benefits, pediatric clinics, nurseries, and summer camps.This episode explores how Olivetti’s vision turned social responsibility into daily reality: creating healthier, happier communities and setting a standard that inspired generations. Discover a story where industry and humanity

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11:06

OLIverse - 25 - PRODUCTS - Olivetti: the Evolution of...

#OLIverse, deep dives into Olivetti ·

2025/07/17

Olivetti: The Evolution of Portable TypewritersFrom heavy office machines to design icons you could carry anywhere. This episode retraces Olivetti’s bold move into the world of portable typewriters — starting with the MP1 and reaching its creative peak with the legendary Lettera 22, a masterpiece that changed not just how people worked, but how they connected with words.Discover how innovation and design transformed a tool into a cultural phenomenon, paving the way for later models like the Lettera

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13:50

OLIverse - 24 - ARCHITECTURE - Olivetti in Brazil:...

#OLIverse, deep dives into Olivetti ·

2025/07/10

Olivetti in Brazil: Zanuso’s Modular Factory ArchitectureIn the mid-20th century, Olivetti looked beyond Italy and built a factory in São Paulo, Brazil — reimagined by architect Marco Zanuso as an open, modular, and climate-conscious industrial space.This episode explores how triangular domes, natural light, and design flexibility created a workspace ahead of its time, reflecting Olivetti’s unique blend of technology, humanism, and architecture.

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37:29

OLIverse - 23 - DESIGN - Art Meets Numbers:...

#OLIverse, deep dives into Olivetti ·

2025/07/03

Olivetti: Mechanical Calculator Advertising CampaignsHow do you make a calculating machine captivating?From 1940 to 1970, Olivetti’s vision went beyond functionality — turning calculators into symbols of style, precision, and modernity. This episode explores how designers like Giovanni Pintori and Walter Ballmer transformed technical products into cultural icons through bold graphics, abstract shapes, and lifestyle storytelling.Discover the creative strategies that built a brand image as innovative

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29:43

OLIverse - 22 - PEOPLE - Natale Capellaro: Olivetti's...

#OLIverse, deep dives into Olivetti ·

2025/06/26

Natale Capellaro: Olivetti’s Self-Taught Genius EngineerFrom apprentice to mastermind. This episode tells the extraordinary story of Natale Capellaro, the son of a shoemaker who became one of Olivetti’s most brilliant technical minds.With no formal engineering degree, Capellaro revolutionized typewriter production and later designed groundbreaking mechanical calculators — making Olivetti a world leader in computation. A journey of talent, vision, and relentless curiosity.

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25:52

OLIverse - 21 - TECHNOLOGY - Olivetti in Silicon...

#OLIverse, deep dives into Olivetti ·

2025/06/19

Olivetti in Silicon Valley: from New Canaan to CupertinoHow did a historic Italian company find its way into the world of electronics and computing?This episode traces Olivetti’s bold leap into innovation — from the experimental lab in New Canaan, USA, to the groundbreaking Elea computers developed at the Laboratorio di Ricerche Elettroniche in Italy.We follow the rise, transformation, and revival of Olivetti’s electronic research, all the way to the opening of a new lab in Cupertino, in the heart

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13:09

OLIverse - 20 - WORK - Poets in the Factory:...

#OLIverse, deep dives into Olivetti ·

2025/06/12

Poets in the Factory: When Culture Met Industry at OlivettiFrom the 1940s to the 1980s, Olivetti invited poets, novelists, and intellectuals not to decorate his company — but to shape it. This episode explores how Olivetti built an enterprise where engineers worked alongside writers, and where culture was considered essential to progress. Literary minds were placed in departments like advertising, HR, and social services, contributing to innovative communication, workplace well-being, and the soul

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11:20

OLIverse - 19 - WELFARE - People First: The Burzio...

#OLIverse, deep dives into Olivetti ·

2025/06/05

People First: The Burzio Fund and Olivetti’s Social VisionIn 1932, Olivetti established the Domenico Burzio Fund, a quiet but powerful expression of corporate social responsibility. Named after the company’s first Technical Director — remembered for his deep humanity and care for workers — the fund offered discreet, personal support to employees in times of hardship.This episode explores how Olivetti translated ethics into action, building a workplace culture rooted in dignity, trust, and solidarity

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13:37

OLIverse - 18 - PRODUCTS - Lexikon: the Typewriter...

#OLIverse, deep dives into Olivetti ·

2025/05/29

Lexikon and Beyond: Olivetti’s Typewriting RevolutionFrom the mechanical elegance of the Lexikon 80 — a global success and MoMA design icon — to the era of electric and electronic innovation, this episode traces Olivetti’s professional typewriters as symbols of both form and function.Discover how these machines helped shape the future of office technology, blending precision engineering, cutting-edge design, and a vision that would eventually lead to the world of personal computing.

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12:08

OLIverse - 17 - ARCHITECTURE - Carlo Scarpa and the...

#OLIverse, deep dives into Olivetti ·

2025/05/22

Design in Every Detail: The Olivetti Store in VeniceThis episode explores Olivetti’s belief that beauty and function should define not just its products, but its spaces — including its retail stores. At the heart of this vision stands the Venice showroom, designed in 1957 by Carlo Scarpa, a masterpiece of architecture, balance, and precision.Set near St. Mark’s Square, the store embodied Olivetti’s identity through spatial elegance and material innovation. Though it later closed for economic

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9:29

OLIverse - 16 - DESIGN - The Poetry of Publicity:...

#OLIverse, deep dives into Olivetti ·

2025/05/15

Advertising as Art: Olivetti’s Visual RevolutionIn the 1930s, Adriano Olivetti reimagined advertising—not as a tool to sell, but as a way to inspire. This episode explores how Olivetti’s campaigns became cultural artifacts, crafted in collaboration with artists and designers to evoke beauty, meaning, and emotion.From iconic images like La rosa nel calamaio to the launch of the Studio 42, discover how Olivetti turned visual language into an enduring expression of its values and identity.

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10:35

OLIverse - 15 - PEOPLE - Dino Olivetti: Innovator and...

#OLIverse, deep dives into Olivetti ·

2025/05/08

Dino Olivetti, the youngest son of founder Camillo Olivetti, played a pivotal yet often overlooked role in shaping the company’s international future. This episode traces Dino’s formative years abroad, his strategic push into the U.S. market, and his early advocacy for electronic innovation.Despite internal conflicts, Dino left a lasting mark on Olivetti’s global vision.Discover the man behind the company’s digital turn — and how his ideas resonated far beyond Ivrea.

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10:03

OLIverse - 14 - TECHNOLOGY - Olivetti's Sintering...

#OLIverse, deep dives into Olivetti ·

2025/05/01

In this episode, we uncover the little-known but highly innovative role of sintering in Olivetti’s manufacturing history. From the 1950s to the 1980s, Olivetti became one of Italy’s early pioneers in this process—compacting and heating metal powders to produce precise, high-performance components.Discover how this cutting-edge technique supported the production of Olivetti’s business machines, led to patents and international acclaim, and eventually gave rise to Tecsinter, a specialized subsidiary

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10:24

OLIverse - 13 - WORK - How Olivetti trained Five...

#OLIverse, deep dives into Olivetti ·

2025/04/24

This episode traces the evolution of technical education at Olivetti—from early on-the-job learning to the creation of structured programs like the Centro Formazione Meccanici (CFM) and the Olivetti Technical Institute.Discover how the company pioneered internal training models to keep pace with innovation, and how shifts in education and technology led to new approaches, including the transition to Elea spa. A story of skills, vision, and the making of industrial excellence.

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11:51

OLIverse - 12 - WELFARE - Culture for all: Olivetti's...

#OLIverse, deep dives into Olivetti ·

2025/04/17

This episode explores Olivetti’s unique vision of culture as a tool for collective growth. From the creation of an open-access company library in the 1930s to a vibrant cultural center hosting exhibitions, concerts, and conferences, Olivetti placed art, knowledge, and community at the heart of corporate life. A story of how industry and culture can thrive together—preserved today by the Associazione Archivio Storico Olivetti.

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52 results

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