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#OLIverse, deep dives into Olivetti

Archivio Storico Olivetti

Step into #OLIverse: Where History Meets InnovationJoin us on a captivating journey through the groundbreaking legacy of Olivetti, reimagined with the power of AI.From visionary ideas to iconic designs, each episode brings history to life in a fresh, immersive way. Whether you"re a design enthusiast, a tech lover, or simply curious about the stories that shaped the modern world, #OLIverse is your destination for inspiration and discovery.Tune in and experience Olivetti like never before!

technology

All Episodes

36:55

OLIverse - 51 - PEOPLE - Renzo Zorzi: Shaping...

#OLIverse, deep dives into Olivetti ·

2026/04/02

Renzo Zorzi played a central role in preserving and evolving the cultural identity of Olivetti during a period of profound technological transformation.From editorial work and resistance activities to leading the company’s image, design, and cultural initiatives, Zorzi helped shape a model in which innovation and humanistic values remained deeply connected. He oversaw international exhibitions, art restorations, and collaborations with leading architects and designers, ensuring that aesthetic

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18:31

OLIverse - 50 - WELFARE - Beyond work: Olivetti's...

#OLIverse, deep dives into Olivetti ·

2026/03/26

Long before corporate welfare became a structured discipline, Olivetti was already investing in the social and cultural life of its employees.From early 20th-century worker initiatives to the creation of the Gruppo Sportivo Ricreativo Olivetti (GSRO), the company developed a model where leisure, culture, and sport were integral to industrial life.Supported by leadership figures such as Camillo Olivetti, the GSRO grew into a complex and democratically organized system that strengthened community and

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41:54

OLIverse - 49 - PRODUCTS - Olivetti and the Rise of...

#OLIverse, deep dives into Olivetti ·

2026/03/19

Before the PC: Olivetti’s Word Processing RevolutionThe evolution of writing technologies marks one of the most significant transitions in the history of office work.In the 1970s and 1980s, Olivetti played a key role in this shift, moving from mechanical typewriters to advanced electronic writing systems. Machines such as the Editor S14 and the TES series introduced magnetic memory, video displays, and new ways to edit and store text before printing.These innovations transformed the act of writing

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33:01

OLIverse - 48 - ARCHITECTURE - Louis Kahn and the...

#OLIverse, deep dives into Olivetti ·

2026/03/12

Louis Kahn and the Olivetti Factory in Harrisburg explores one of the most remarkable encounters between industrial ambition and architectural innovation.Following the acquisition of Underwood, Olivetti sought to establish a modern manufacturing presence in the United States. To express its technological vision, the company commissioned architect Louis Kahn to design a new facility in Harrisburg, Pennsylvania.The result was a pioneering industrial building based on modular structures, distinctive

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30:33

OLIverse - 47 - DESIGN - Olivetti Valentine: The Red...

#OLIverse, deep dives into Olivetti ·

2026/03/05

In 1969, Olivetti introduced the Valentine, designed by Ettore Sottsass. More than a portable typewriter, it was a deliberate cultural statement.Launched in a saturated market, the Valentine shifted the focus from technical performance to identity, mobility, and lifestyle positioning. Its red ABS body and unconventional communication strategy transformed a functional object into a symbol of generational change.This episode explores how the Valentine marked a pivotal moment in which industrial

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29:52

OLIverse - 46 - PEOPLE - Mario Tchou and Olivetti:...

#OLIverse, deep dives into Olivetti ·

2026/02/26

Mario Tchou and the Dawn of Italian Computing explores the visionary engineer who led Olivetti into the electronic age.Recruited by Adriano Olivetti in 1954, Mario Tchou founded the pioneering research laboratory in Pisa, where a young team of engineers developed the Elea 9003 — the first Italian commercial transistorized computer.At a time when most companies still relied on vacuum tubes, Tchou chose advanced transistor technology, positioning Olivetti as a global competitor in computing. His

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29:40

OLIverse - 45 - WELFARE - Olivetti: Industry,...

#OLIverse, deep dives into Olivetti ·

2026/02/19

Olivetti and the Early Roots of Corporate Environmental Responsibility explores a little-known chapter of industrial history.In the early 1970s — before environmental regulations became mandatory — Olivetti introduced internal commissions to control waste and pollution, invested in advanced filtration systems, and adopted cleaner energy solutions in plants such as Ivrea and Scarmagno.Beyond its factories, the company supported the international “Save Our Planet” campaign in collaboration with UNESCO

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21:22

OLIverse - 44 - PRODUCTS - Designing Work: Sottsass...

#OLIverse, deep dives into Olivetti ·

2026/02/12

Sottsass democratized the office with Olivetti's Series 45explores one of the most ambitious office design systems of the 20th century. Launched in the early 1970s, Synthesis 45 was conceived as a modular, human-centered furniture ecosystem based on a 45-centimeter grid.Under Ettore Sottsass’s direction, Olivetti transformed office furniture into a coherent design language—functional, affordable, and adaptable to real work environments. More than one hundred elements were designed to work together,

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26:32

OLIverse - 43 - SPECIAL EPISODE - Olivetti & Sport:...

#OLIverse, deep dives into Olivetti ·

2026/02/05

Olivetti at Play: Technology Behind Global SportLong before real-time data became the backbone of global sport, Olivetti was already redefining how competitions were recorded and experienced worldwide.From the 1956 Winter Olympics in Cortina d’Ampezzo to the high-stakes world of Formula 1, Olivetti’s machines transformed press rooms into high-speed information hubs. This episode explores the evolution from typewriters and teleprinters to the advanced computing systems that pioneered modern sports

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13:10

OLIverse - 42 - ARCHITECTURE - Olivetti’s Office...

#OLIverse, deep dives into Olivetti ·

2026/01/29

Olivetti Headquarters: Architecture of the Ivrea Office Palace In the 1960s, Olivetti designed a new kind of corporate headquarters in Ivrea, rethinking the office as a place of connection, flexibility, and shared intelligence.Conceived by architects Bernasconi, Fiocchi, and Nizzoli, the Ivrea Office Palace introduced a radial layout centered on a hexagonal core, flexible internal spaces, and an early integration of computing infrastructure. This episode explores how architecture became a strategic

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14:10

OLIverse - 41 - DESIGN - Olivetti's Revolutions:...

#OLIverse, deep dives into Olivetti ·

2026/01/22

How Olivetti made machine bow down: the Birth of ErgonomicsLong before ergonomics became a global standard, Olivetti redefined the relationship between humans and machines.This episode explores how the company moved beyond Taylorism to develop a human-centered approach to technology, integrating psychology, physiology, and biomechanics into product and workplace design. From keyboards and displays to posture and environmental comfort, Olivetti treated ergonomics as a strategic driver of quality,

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22:58

OLIverse - 40 - PEOPLE - Marisa Bellisario: Italy’s...

#OLIverse, deep dives into Olivetti ·

2026/01/15

Marisa Bellisario at Olivetti: Leadership in the Electronic AgeFrom Olivetti to the global stage of electronics, Marisa Bellisario reshaped the language of leadership in a male-dominated industrial world. Beginning her career at Olivetti in 1960, she navigated complex transitions involving companies such as General Electric and Honeywell, standing out for her strategic vision in product planning and technology-driven management.Her path culminated in the remarkable turnaround of Italtel, where she

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14:32

OLIverse - 39 - WELFARE - Olivetti's Center for...

#OLIverse, deep dives into Olivetti ·

2025/11/27

Inside Olivetti: The Psychology Lab That Transformed WorkThe Olivetti Psychology Center was one of the company’s most pioneering initiatives, designed to rethink how people worked, learned, and collaborated. Established in the 1940s and shaped by figures like Adriano Olivetti and Cesare Musatti, the center evolved from psychotechnical testing to a fully integrated unit influencing organization, safety, sociological studies, and workplace well-being.This episode explores how psychological research

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10:22

OLIverse - 38 - WELFARE - Beyond the Factory:...

#OLIverse, deep dives into Olivetti ·

2025/11/13

This episode explores Olivetti’s innovative approach to employee welfare through its meal and transport programs. From the creation of architecturally designed canteens promoting well-being to the introduction of exclusive bus services for workers and their families, these initiatives reflected Olivetti’s commitment to social progress and quality of life.This episode traces how these services became an integral part of the company’s human-centered philosophy, influencing modern concepts of workplace

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12:34

OLIverse - 37 - PRODUCTS - Olivetti and the Birth of...

#OLIverse, deep dives into Olivetti ·

2025/11/06

Olivetti Calculating Machines: from Gears to CircuitsThis episode explores Olivetti’s evolution from mechanical precision to electronic innovation — a story of ingenuity, design, and technological foresight. From the groundbreaking Divisumma 24 to the sleek Logos series, Olivetti redefined what calculating machines could be, combining function, form, and creativity.Discover how the company bridged the worlds of mechanics and electronics, setting new standards for design and usability in the

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17:32

OLIverse - 36 - ARCHITECTURE - Olivetti's Scarmagno...

#OLIverse, deep dives into Olivetti ·

2025/10/30

“Olivetti's Scarmagno Factory:an Industrial Icon” explores the rise of Olivetti’s major production hub near Ivrea — a landmark of postwar Italian industrial design and innovation.Built in the 1960s to sustain Olivetti’s rapid growth, the Scarmagno factory became a model of human-centered industrial architecture, where technology, design, and well-being coexisted in perfect balance.Designed by Marco Zanuso and Eduardo Vittoria, it embodied a vision of progress that merged productivity with aesthetics

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15:04

OLIverse - 35 - DESIGN - Olivetti's "Red Books" - The...

#OLIverse, deep dives into Olivetti ·

2025/10/23

Olivetti’s ‘Red Books’: The Blueprint of Brand IdentityIn the 1970s, Olivetti redefined corporate identity through a visionary project: I Libri Rossi — the Red Books.More than just design manuals, they became a blueprint for global coherence, shaping how the brand appeared on every surface, from packaging to architecture.Developed under the direction of Hans von Klier and featuring the refined logo redesigned by Walter Ballmer, the Red Books balanced creativity and consistency, ensuring that

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14:05

OLIverse - 34 - PEOPLE - Pier Giorgio Perotto:...

#OLIverse, deep dives into Olivetti ·

2025/10/16

Pier Giorgio Perotto and the Birth of the Programma 101Engineer, inventor, and visionary, Pier Giorgio Perotto transformed the way the world understood computing. At Olivetti, he led the creation of the Programma 101, the first personal computer — a revolutionary machine that made technology accessible, intuitive, and personal.This episode of #OLIverse retraces Perotto’s story, his groundbreaking innovation, and the spirit of experimentation that defined Olivetti’s approach to design and

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12:16

OLIverse - 33 - WORK - How Olivetti Transformed the...

#OLIverse, deep dives into Olivetti ·

2025/10/09

Olivetti’s Integrated Assembly Units: Beyond the Assembly LineIn the early 1970s, Olivetti reimagined industrial work. Moving beyond the traditional Taylorist model, the company introduced Integrated Assembly Units — small, autonomous teams responsible for complete tasks.This innovative approach enhanced productivity, responsibility, and satisfaction, transforming the factory floor into a place of collaboration and human value. Decades ahead of its time, Olivetti once again proved that innovation

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16:42

OLIverse - 32 - WELFARE - Building Communities:...

#OLIverse, deep dives into Olivetti ·

2025/10/02

Olivetti’s Architecture: Employee Housing and Urban PlanningThis episode explores how Olivetti redefined corporate responsibility through architecture and urban planning. From Ivrea’s Borgo Olivetti to Quartiere Castellamonte and beyond, the company invested in high-quality housing designed by leading architects, creating environments where work, community, and daily life could thrive together.Discover how this pioneering vision turned homes into a cornerstone of Olivetti’s human-centered approach

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