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PODCAST

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi & Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what"s going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

business marketing

All Episodes

01:10:24

The Future of AI [Report] (484)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/06/13

Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future. Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care? And Meta invests $15 billion more in AI, trying to catch up in the AI race. In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage. Rants and raves

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01:10:59

AI and The Rise of the Individual Creator (483)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/06/06

Did someone say McDonald's is bringing back snack wraps? In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator. In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft. And Netflix adds advertising to its IP. Good decision? Winners and losers include Ohio Bike Week and ELF/Hailey Bieber. Rants and

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01:17:22

AI Blackmail, Layoffs and Hot Yoga (482)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/05/30

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth. Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do. And long live print, as Microsoft launches a new print publication. Winners and losers include LinkedIn

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01:15:33

Uh Oh. Google and Apple In Big Trouble Now. (481)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/05/23

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble. Is Google going the way of the yellow pages? The boys ponder. And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple. In other news, a major newspaper releases the books of the year without real

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01:12:49

AEO and Sperm Racing (480)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/05/16

The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation? Max becomes HBO Max (again). It will be just HBO in 15 to 18 months. Marketing winners are Nutter Butter and Warner Brothers. Rants and commentary include AEO and

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01:14:47

The AI Panic Ride (479)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/05/09

Buckle up! AI is driving now. Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried. Trump wants to tariff the movie business. Tell me exactly how that would work please? And Virginia signs a social media scrolling reduction that won't reduce scrolling. Winners and losers include LEGO and Warren Buffett. Rants and raves include Disney's new park and the White House social media effort

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39:52

The Rise of the Content Entrepreneur - Research...

This Old Marketing - News Podcast Weekly with Joe... ·

2025/05/02

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including: The Rise of Creators in 2025 Renting vs. Owning The TikTok Effect Community as Currency Revenue Mix How to Get Rich as a Creator Here's a link to the complete study. ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across

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01:12:30

Do Trump's Policies Help Content Marketers? (477)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/04/25

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen. A judge has blocked the termination of VOA. But is it too late? Joe thinks it is. And Ryan Coogler's movie deal gives marketers and creators a lot to think

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01:15:05

Sam and Elon's Billionaire Pillow Fight (476)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/04/18

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through? Creator Economy jobs (aka content marketing) are up, up, up. Why is that? And the top Gen AI use cases don't involve marketing. Marketing winners and losers include

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01:13:06

Thou Shalt Build on Rented Land (475)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/04/11

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land? The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing. In other news, the TikTok deal is delayed (again). In marketing winners and losers, Joe takes on the Catholic church while Robert gushes over Duolingo. Rants and raves includes London's takedown of Leon, while the Shopify CEO tells employees to do an AI check. This week's

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01:09:17

Into the Dumbery (474)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/04/04

Possibly our dumbest episode yet. Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week. TikTok is for sale. No it's not. Maybe it is. Will we know this week? Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers. And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast. Marketing losers include vibe marketing and Hooters. Raves and commentary include

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49:16

The 5 Keys to Content Marketing Success [Special...

This Old Marketing - News Podcast Weekly with Joe... ·

2025/03/28

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning. 2. What's the show for your particular audience AND is it consistent AND is it

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01:11:00

Heading Toward Marketing Recession (472)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/03/21

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession? Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made. And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply

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01:10:08

Content Marketing M&A Starting to Heat Up (471)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/03/14

The boys are back and the buys are heating up. Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so. Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency? And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees

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01:05:32

Media's Death Creates Huge Opportunity for Brands (470)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/03/07

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens. In other news, more and more creators are going full AI. How close is it to real, or does that even matter? Marketing winners and losers include Disney and Trump's Gold card. Rants and raves include travel within the US and Meta testing out agents in advertising. This week's links: The Media's Credibility Has

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01:11:04

Vertical AI Content Creation Next Big B2B Boom (469)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/02/28

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators. Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force. And is Substack the new Instagram for smaller creators? Winners and losers include bars in Key West, Levi's and UTC. Rants and raves

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57:42

Is Google Primed to Buy Reddit? (468)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/02/21

Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet? In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content? Winners and losers include Allstate and Kai Cenat. Rants and raves include the Associated Press

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01:07:10

Super Bowl Ad Winners & Highest Ratings in History (467)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/02/14

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy. But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time? In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of. Marketing winners include partnerships and

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01:03:03

OpenAI's Deep Research and Super Bowl Marketing (466)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/02/07

It's Super Bowl week and the boys make their predictions. Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners? Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do? Winners and losers include Nielsen and Hertz communications. Rants and raves include AMO and Trump Coin. ----- This week's news links: Super Bowl Winners Deep

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01:09:57

Cling, Cling, Cling...DeepSeek Strikes Back (465)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/01/31

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry? The buyers line up for TikTok, but is the US Government playing favorites? And Substack is paying cash for TikTok creators to make the switch. Marketing winners include Timothee Chalamet and the TGL golf league. Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike. ----- This week's news links: The Real

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