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PODCAST

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

Joe Pulizzi & Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what"s going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

business marketing

All Episodes

01:18:06

Is This AI's Napster Moment? (528)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/04/17

Joe and Robert dig into Anthropic's launch of Mythos and Project Glasswing and ask the bigger question: is this the moment marketers need to wake up to the fact that AI is not just a tool shift, but a business model shift? Joe argues this may be AI's Napster moment, the point where the future is suddenly visible and the old rules no longer apply. They also discuss the attack on Sam Altman's house and what it says about the growing anti-AI backlash. As fear, frustration, and economic anxiety build,

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56:04

If We Lost Everything, Here's the Media Company We'd...

This Old Marketing - News Podcast Weekly with Joe... ·

2026/04/10

What would Joe Pulizzi and Robert Rose do if they had to build a media company from scratch in 2026? In this special episode of This Old Marketing, Joe and Robert tackle that exact question. Starting with zero audience, limited resources, and a media landscape flooded with AI-generated content, shifting algorithms, and declining trust, they break down what kind of media company they would actually build today. Would they start with a newsletter, a podcast, YouTube, or LinkedIn? What niche would they

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01:06:57

Was Anthropic's Leak an Accident or a Campaign? (526)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/04/03

Anthropic may or may not have "accidentally" leaked its code, but Joe and Robert think the bigger story is what the company's newest release says about the future of white-collar work and marketing itself. They also tackle the slowing labor market, whether marketing jobs are in danger, and if a recession is actually coming. Rounding out the episode: Cameo's TikTok partnership, Oracle's ugly layoffs, Search Engine Journal's ad-free decision, and two documentary picks worth your time. Full Episode

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01:12:03

When Platforms Panic, Ads Follow (525)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/03/27

This week, Joe opens the show with a quick take on the banning of "AI Fruit Love Island" and can't believe Robert isn't already a loyal subscriber. Joe and Robert then dig into a landmark legal verdict against social media platforms, focusing on Meta's Instagram and Google's YouTube. The big shift? Instead of the usual failed arguments around Section 230, these new cases are targeting platform design itself, claiming the products were intentionally built to be addictive. Joe and Robert discuss

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01:11:39

The Rise of the "Alternatively Influential" (524)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/03/20

A new piece from the Wall Street Journal introduces the idea of being "alternatively influential"…people who drive real impact without massive follower counts. Joe and Robert break it down: Is this just a rebrand of "niche creator" or "thought leader"? Or is it actually the future of influence in an AI-saturated world? And most importantly…does audience size matter less than trust, proximity, and credibility? The bigger question: Are we entering an era where being known by the right people

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01:07:56

AI Can Now Do Marketing. Now What? (523)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/03/13

This week, Joe Pulizzi and Robert Rose dig into fascinating new research from Anthropic that reveals how large language models are already capable of executing many traditional marketing tasks. The conversation quickly turns into a deeper question. Is the real disruption AI itself, or the fact that many leaders in mid-size and enterprise organizations never truly valued marketing in the first place? If machines can now execute the tactics, what happens to marketing teams that were already fighting

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01:07:22

AI Chaos, McDonald's Weirdness, and the Rise of the...

This Old Marketing - News Podcast Weekly with Joe... ·

2026/03/06

It was a wild week in artificial intelligence. Joe and Robert break down a surprising stumble from OpenAI and the aggressive counter-moves coming from Anthropic. The hosts unpack what these developments signal for the broader AI landscape and why the growing concentration of power among a small number of platforms should concern marketers and creators alike. If a handful of companies ultimately control how AI works and how it distributes information, that likely tells us exactly where marketing is

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01:23:42

Is Brand Advertising Dead? + A Heated AI Debate (521)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/02/27

This week, Joe Pulizzi and Robert Rose tackle one of the boldest statements in recent marketing memory. The CEO of Unilever says big brand advertising is dead. Is he right? Or is this a Trojan horse for something much bigger? Big Brand Advertising: Dead or Disguised? When the head of one of the largest consumer goods companies in the world questions traditional brand advertising, it's not a throwaway comment. Joe and Robert unpack what's really happening: Are we witnessing the collapse of mass

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57:13

Big Tech on Trial, OpenAI's Next Move, and Apple's...

This Old Marketing - News Podcast Weekly with Joe... ·

2026/02/20

Companies like Meta and other social platforms are facing serious scrutiny over the effects of social media on mental health, teens, misinformation, and society at large. Lawmakers are circling. Hearings are happening. Headlines are dramatic. But is this real regulatory momentum… or political theater? Joe and Robert debate: Whether meaningful regulation is actually possible What history tells us about tech antitrust moments And what marketers should prepare for if something does change Are

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01:17:49

NFL Marketing Wins Big with Bad Bunny

This Old Marketing - News Podcast Weekly with Joe... ·

2026/02/13

This week, Joe and Robert break down one of the boldest marketing decisions the NFL has made in years and why it continues to pay off. NFL + Bad Bunny: A Strategic Win The NFL's move to spotlight Bad Bunny wasn't just a halftime performance decision. It was a strategic signal about where the league is headed as it expands globally and looks to connect with younger, more diverse audiences. Joe and Robert explore whether this marks a broader repositioning of the NFL brand and what marketers can learn

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49:15

The Ultimate Rants & Raves Supercut Episode (518)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/02/06

It's the episode you've been waiting for. Joe Pulizzi and Robert Rose bring together their favorite rants and raves in one fast-moving supercut that tackles the biggest questions facing marketers and creators right now. Is print really making a comeback, or are we just nostalgic for a slower, more thoughtful era of media? Why does everyone seem so certain in a world that's becoming more complex by the day? And is "thoughtful marketing" finally ready for its return after years of hacks, shortcuts,

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51:51

Special "Ask Us Anything" Episode (517)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/01/30

In this special episode, Joe and Robert answer all the questions from the This Old Marketing audience. How do backlink strategies (SEO) and citations (AEO) work together, and what unified content strategy can help brands earn both? In the age of GEO, how should membership organizations decide what content to keep free versus behind a paywall, especially when balancing search visibility with exclusive expert value? As AI takes over more execution, will small businesses and solopreneurs still need

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01:11:52

AI Partnerships, Ads in ChatGPT, and the "Most...

This Old Marketing - News Podcast Weekly with Joe... ·

2026/01/23

This week on This Old Marketing, Joe and Robert unpack a trio of headlines that perfectly capture the optimism and overconfidence of the AI era. First, Apple and Google announce a multi-year partnership on AI. Two of the most powerful companies on the planet, joining forces to shape the future of intelligence. What could possibly go wrong? Then OpenAI confirms that advertising is coming to ChatGPT later this year. The honeymoon phase of AI is officially over, and the business model phase has

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48:05

The Death of Dead Marketing (515)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/01/16

In this special episode of This Old Marketing, Joe and Robert tackle one of marketing's favorite habits: declaring things dead. Every year, marketers rush to pronounce entire channels, strategies, and ideas obsolete. But many of the things we keep writing off are not only alive, they're quietly doing the hard work of building trust, relevance, and long-term value. Joe and Robert break down what marketers think is dying (but isn't), why these fundamentals continue to matter, and what actually

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01:10:54

Instagram Puts Burden of AI Slop on Creators (514)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/01/09

This week, Joe and Robert break down the latest signals in the economy, media, and marketing, from stabilizing job data and corporate tax incentives to AI's growing influence on content, platforms, and creative work. They also dig into where responsibility lies in an AI-saturated world and which organizations are adapting well…or getting it wrong. Key Topics Discussed Economic Update: Jobs and Stability Joe and Robert open the show with a look at recent U.S. economic data. After months of

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40:26

The Biggest Marketing Stories Coming In 2026 (513)

This Old Marketing - News Podcast Weekly with Joe... ·

2026/01/02

Joe Pulizzi and Robert Rose kick off this week's episode by unpacking the TikTok "sale" and what actually happened behind the headlines. Was it really a sale? Why was a true divestiture nearly impossible? And what does the outcome tell us about platform risk, regulation, and the future of rented audiences. From there, Joe and Robert shift into what they believe will be the most important marketing, content, and AI stories of 2026. Not predictions, but the conversations marketers will be having once

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58:31

2026 Content & Marketing Predictions (plus a 2025...

This Old Marketing - News Podcast Weekly with Joe... ·

2025/12/26

Joe and Robert kick off their annual predictions episode by grading last year's forecasts using ChatGPT. They revisit what hit, what missed, and why context often ruins otherwise solid predictions. Along the way, they discuss AI's uneven progress, platform power shifts, crypto hype, nostalgia marketing, podcast attrition, and the growing tension between tech optimism and cultural fatigue. The episode closes with fresh predictions spanning marketing, media, sports, and culture. Key Topics and

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01:00:52

Knowledge Workers Freak Out Over AI (511)

This Old Marketing - News Podcast Weekly with Joe... ·

2025/12/19

This week on This Old Marketing, Joe Pulizzi and Robert Rose unpack two seemingly separate Wall Street Journal stories that are actually deeply connected. First, they dig into the WSJ article declaring that companies are now "desperately seeking storytellers." The irony is not lost on Joe and Robert. Storytelling in business is nothing new. Brands have been building audiences, publishing content, and creating narratives for decades. So is this really a new trend, or is the Wall Street Journal simply

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01:14:39

Disney + OpenAI?, The $100B Studio Fight, and...

This Old Marketing - News Podcast Weekly with Joe... ·

2025/12/12

Joe and Robert open the episode with major breaking news: Disney is reportedly finalizing a $1 billion investment in OpenAI along with a licensing deal that would allow creators to use select Disney IP inside OpenAI tools. The boys unpack what this actually means— Why Disney is making this move now How this could transform creator workflows What Disney gets strategically vs. what OpenAI gains Whether this is the first domino in a wave of entertainment–AI partnerships The $100 Billion

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01:14:55

Black Friday Blues, Ultra-Niche Creators, and the...

This Old Marketing - News Podcast Weekly with Joe... ·

2025/12/05

The boys kick things off with a Black Friday breakdown and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spending trends, why some consumers are thriving while others are cutting back, and what this split means for marketers heading into 2026. They look at whether this year's patterns are temporary or structural, and what smart brands should prepare for next. From there, they turn to YouTube. Advertisers continue to shift budgets to the platform, and the data

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114 results

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