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PODCAST

What the Fixed Ops?! (WTF?!)

Russell Hill, Charity Dunning

Join automotive expert and entrepreneur Russell B. Hill and CMO Charity Dunning as they venture into the world of automotive, fixed operations, and the successes and failures in life in the What the Fixed Ops?! podcast. Get new episodes by following our social media networks or by visiting us at www.FixedOPSMarketing.com/WTF.

leisure automotive

All Episodes

0:55

What EVs Really Mean for Dealers - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/03

Tony Thorstad puts politics aside to break down whether EVs will actually hurt the car business or open new opportunities for dealers who adapt.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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1:00

Tony's Biggest Failure - #automotive #shorts...

What the Fixed Ops?! (WTF?!) ·

2025/12/02

Tony Thorstad shares one of his biggest failures: supporting 60+ nonprofits at once and losing the depth of connection that truly mattered. His lesson? Fewer relationships, deeper impact.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:57

Email & Direct Mail Still Work! - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/01

Tony Thorstad explains why email marketing and direct mail are far from dead and why his customers still expect them alongside newer digital tactics.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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1:01

Eliminate Wasteful Work! Do Only What You Love -...

What the Fixed Ops?! (WTF?!) ·

2025/11/28

Tony Thorstad went from one full-time job to two, until he cut the waste and focused only on the work he loves. Here’s the mindset shift that changed everything.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:56

How He Cut $20K/Month in Spending! - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/11/27

Tony Thorstad cut $20K per month in ad spend by shifting away from Google Ads and doubling down on SEO. Here’s how he did it.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:44

How They Hit 240 ROs/Day! - #automotive #shorts...

What the Fixed Ops?! (WTF?!) ·

2025/11/26

Tony Thorstad reveals how simple word-of-mouth momentum and the Dare to Compare strategy helped make it happen.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:28

The Best Process for Merchandising - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/11/25

Tony Thorstad breaks down how a properly documented merchandising process allows anyone on the team to step in and execute it. When the steps are clear, the work becomes consistent, efficient, and easy to replicate. No bottlenecks, no guessing. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today

en

58:21

Behind the Scenes of Dealership Marketing with Tony...

What the Fixed Ops?! (WTF?!) ·

2025/11/24

Tony Thorstad is the marketing guru at Smart Motors Toyota, and in this episode of What the Fixed Ops?!, he shares how he navigates the unique challenges of automotive marketing today.We dive into:* The complexity of marketing Toyota vehicles with shifting incentives* How merchandising before inventory hits the lot can create challenges* Smart Motors' digital strategy for both variable and fixed ops* Increasing RO count through SEO, digital ads, and capacity planning* Creative tools like overhead PA

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0:59

$100K STOLEN – What He Learned the Hard Way -...

What the Fixed Ops?! (WTF?!) ·

2025/11/20

Adam Marburger shares the story of when he was robbed of $100K and how it transformed the way he does business. Sometimes the hardest lessons lead to the biggest growth. Learn from his mistake, so you don’t have to make it.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE

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0:59

How to Build GRIT - Mental Toughness Explained -...

What the Fixed Ops?! (WTF?!) ·

2025/11/19

Adam Marburger shares what it really takes to build grit. Something bad is always going to happen, with your kids, your career, or your health. To truly build grit, you need belief in yourself, a strong tribe behind you, and a list of non-negotiables that guide your actions when things get hard.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule

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0:59

The Secret to Sales (Rejection?!) - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/11/19

Adam Marburger shares why the best salespeople aren't afraid to hear "NO." Learn how mastering rejection, staying patient, and thinking on your feet can take your sales game to the next level.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:53

The Victim Mindset is a DISEASE - Here's the CURE -...

What the Fixed Ops?! (WTF?!) ·

2025/11/18

Playing the victim keeps you stuck. Adam Marburger shares why forgiveness, of others and of yourself, is the key to breaking free from the victim mindset. You can’t grow if you’re still blaming.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:46

This One Organic Post Beat Out Indeed - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/11/14

Adam Marburger shares how a single unpaid social media post brought in more applicants than Indeed. With a 74% recruiting return rate, social recruiting is changing the game.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:48

The Service Department is Where the Money Hides -...

What the Fixed Ops?! (WTF?!) ·

2025/11/13

F&I professionals are missing a ton of opportunity in the service department. Learn how to unlock retention and revenue post-sale with Adam Marburger.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

1:00

How to Get HOT Leads on Social Media (No More Cold...

What the Fixed Ops?! (WTF?!) ·

2025/11/12

Forget knocking on doors. The best leads today are finding you on social. Learn how LinkedIn and Facebook generate a different kind of opportunity, if you show up the right way. Adam Marburger explains how...Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW

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0:47

Know Your People! Are They Hunters or Farmers? -...

What the Fixed Ops?! (WTF?!) ·

2025/11/11

Adam Marburger explains the one critical change that led his company, Ascent Dealer Services, to even greater heights than he imagined.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

55:04

Why You Need More Haters, The Truth About F&I, Social...

What the Fixed Ops?! (WTF?!) ·

2025/11/10

Most people can’t sell to dealers. Serial entrepreneur Adam Marburger figured out why and built a business around solving it.In this episode, Adam breaks down the difference between hunters and farmers, how he's structured his team for maximum impact, and why social media is the new sales floor.On this episode, Russell and Charity talk to Adam about:Where to find the best salespeople in the auto industryWhy the failure rate in F&I is nearly 100%What $1M poker chips taught Adam about earning

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0:56

Elite Leaders Operate at THIS Level of Empathy -...

What the Fixed Ops?! (WTF?!) ·

2025/11/06

There are three levels of empathy. Most leaders never reach the top. Learn what it takes to lead with awareness, connection, and emotional mastery.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

en

0:34

"Everyone Wants to Go to Heaven, but Nobody Wants to...

What the Fixed Ops?! (WTF?!) ·

2025/11/05

Success is never owned, it's rented and rent is due everyday.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet watch and listen links, as

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0:20

Where Are You On Your Leadership Journey? -...

What the Fixed Ops?! (WTF?!) ·

2025/11/04

Take an inventory of people to better understand where you are on your leadership journey. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW HERE www.linkedin.com/company/fixed-ops-marketinghttps://www.youtube.com/channel/@fixedopsmarketingGet

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