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PODCAST

What the Fixed Ops?! (WTF?!)

Russell Hill, Charity Dunning

Join automotive expert and entrepreneur Russell B. Hill and CMO Charity Dunning as they venture into the world of automotive, fixed operations, and the successes and failures in life in the What the Fixed Ops?! podcast. Get new episodes by following our social media networks or by visiting us at www.FixedOPSMarketing.com/WTF.

leisure automotive

All Episodes

0:40

Automotive Gives People a Second Chance - #automotive...

What the Fixed Ops?! (WTF?!) ·

2026/01/01

Automotive supports millions of people and makes up 4% (or more) of the GDP. It’s one of the few industries that welcomes everyone, no matter their past. Criminal history, addiction, trauma... automotive wraps people in a warm hug and gives them a real chance to rebuild.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary

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0:45

Deepest Conversations Happen on WTF?! - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/31

We’re so fortunate to talk with incredible guests who open up about the hardest things they’ve faced in their careers. Sharing isn’t easy. We’re grateful for every moment of transparency on WTF?!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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1:00

How to Be a TOP Salesperson in 2026! - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/30

Want to CRUSH your sales goals in 2026? Follow WTF?! and the other shows we participate in. Our shows dive deep into sales strategies, growth lessons, and real conversations that help you get better, FAST. Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE

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0:55

BIG REVEAL! Russell B. Hill’s Book! - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/29

Russell B. Hill has an incredible, inspirational story and we’ve spent the last few years putting it into a memoir. We plan to publish it in 2026! Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:33

Automotive Survived a BRUTAL Year 💪 - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/26

Big year. Big problems. But automotive? Unshakable. No matter what happens: tariffs, outages, politics, people still buy cars and dealerships still services them.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:53

AI Said He Was a Murderer?! - #automotive #shorts...

What the Fixed Ops?! (WTF?!) ·

2025/12/25

AI made up a fact that Russell was a murderer. Seriously. He corrected it, but let this be your reminder: AI can hallucinate big time.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:42

FACT CHECK! Don’t Blindly Trust AI - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/24

AI can sound very confident and still be wrong. Use it as an assistant that you're onboarding, not a final solution. Always double check the facts before you act on them.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:59

The Human Side of AI - #automotive #shorts #dealership

What the Fixed Ops?! (WTF?!) ·

2025/12/23

AI is powerful, but it’s not perfect. Don’t treat every output as absolute truth. Do your research, stay curious, and remember: there are no real AI experts yet, especially AI itself! Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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55:08

🎄2025 Christmas Special: Lessons Learned, Best...

What the Fixed Ops?! (WTF?!) ·

2025/12/22

2025 is nearly over, and that means the WTF?! Christmas Special is here! We want to say thank you to our community, our loyal audience, and everyone who has shared this journey with us throughout the year.In this episode, we look back at the major events that shaped the automotive industry in 2025. We talk about what we learned, the obstacles the industry faced, and some of the most impactful conversations we had on the show. We also dive into the rapid rise of AI, its flaws, and a few unforgettable

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0:23

Why You Need a Partner, Not a Vendor - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/18

Scott Armstrong doesn’t earn a dollar unless he saves you money or brings new revenue into your dealership. His approach is simple: real partnership over transactional vendor relationships. When you win, he wins and that’s the foundation of every engagement he takes on.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary

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0:45

Reward & Loyalty Programs for Dealerships -...

What the Fixed Ops?! (WTF?!) ·

2025/12/17

Loyalty reward programs in automotive are overdue for modernization. Drawing from his experience in the fuel industry, a space that perfected customer loyalty, Scott Armstrong explains how dealerships can build reward programs that truly drive retention and repeat business.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary

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0:58

Should Dealers Accept Crypto? Scott Armstrong...

What the Fixed Ops?! (WTF?!) ·

2025/12/16

The volatility of cryptocurrency can make dealers hesitant to accept it as payment. Scott Armstrong breaks down how to remove the fear, reduce the risk, and safely integrate crypto into your dealership’s payment options.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST

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0:40

The Truth About Surcharges: Who Really Benefits? -...

What the Fixed Ops?! (WTF?!) ·

2025/12/15

Surcharges, upsells, debit card fees - processors love them, but they rarely benefit the dealership or the customer. Scott Armstrong breaks down why these fees are pushed so hard and what you can do to protect your profitability and your customers.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today

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0:30

The Upsell Problem: It’s Hurting Customers and...

What the Fixed Ops?! (WTF?!) ·

2025/12/12

Nickel-and-dime upsells are costing you trust and revenue. Scott Armstrong breaks down how to NOT rub your customers the wrong way!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:45

One-Click Pay Is Coming to Auto. Time to Prepare. -...

What the Fixed Ops?! (WTF?!) ·

2025/12/11

Carvana and Amazon mastered one-click buying and the auto industry is next. Scott Armstrong explains what this shift means for dealers.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:48

Surcharges Too High? Here’s the REAL Cost. -...

What the Fixed Ops?! (WTF?!) ·

2025/12/10

High surcharges can push customers away fast. Scott Armstrong explains why today’s choices might come back to haunt dealerships in five years.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:59

THIS is the Ugly Truth About Surcharges - #automotive...

What the Fixed Ops?! (WTF?!) ·

2025/12/09

Scott Armstrong explains the actual mechanisms processors use to "lower your costs" and why it's ultimately terrible for building lasting relationships with clients.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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58:40

Dealers: You’re Paying WAY Too Much. Fix Payment...

What the Fixed Ops?! (WTF?!) ·

2025/12/08

Think you understand payment processing? Think again.In this episode, Russell and Charity get a full education from Scott Armstrong - Co-Founder of DealerCharge - who’s on a mission to revolutionize dealership payments.For 20+ years, the financial tech world has evolved at lightning speed... but dealerships? Still stuck using outdated systems, paying unnecessary fees, and giving up control of their own terminals.That ends today.Scott breaks down what dealers actually have the power to control (hint:

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0:59

He Didn't Expect to Love This EV! - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/04

Tony Thorstad shares a bit about the cars he drives, including his bZ4X electric - and he loves it!Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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0:55

What EVs Really Mean for Dealers - #automotive ...

What the Fixed Ops?! (WTF?!) ·

2025/12/03

Tony Thorstad puts politics aside to break down whether EVs will actually hurt the car business or open new opportunities for dealers who adapt.Global Dealer Solutions offers a network of high-performance providers while remaining product agnostic. Knowing which tools to deploy makes a big difference. Having a trusted adviser; priceless. Schedule your complimentary consultation today. https://calendly.com/don-278. BE THE 1ST TO KNOW. LIKE and FOLLOW

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