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PODCAST

OPERATORS

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

business entrepreneurship

All Episodes

01:19:47

Operators Titans E003: Musely (with CEO Jack Jia)

OPERATORS ·

2025/10/09

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9operators.com/applovinJack Gia shares his expansive journey from enterprise technology to investing to founding Muesly, a prescription skincare brand with over one million customers and $100M in annual revenue.Along with hosts Matt Bertulli and Mike Beckham, they discuss the importance of innovation, learning from failures, and the challenges of building a

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01:04:47

E134: Thrasio: The Truth, with co-founder John Hefter

OPERATORS ·

2025/10/08

What's it like to build the fastest-growing company in American history... and then watch it all come crashing down? We sat down with John Hefter, co-founder of the legendary Amazon aggregator Thrasio, for a brutally honest conversation about the company's wild ride from a multi-billion dollar unicorn to bankruptcy.John takes us from the very beginning, launching from a co-founder's basement with a simple Google search to raising nearly $3.5 billion and reaching a staggering $9 billion

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01:23:57

E133: Goodbye Websites. Hello AI Commerce.

OPERATORS ·

2025/10/01

What is the future of e-commerce? In this episode, the Operators tackle the biggest questions facing brands today. We explore the rise of "Agentic Commerce" and the concept of the "Me Store". A future where personal AI assistants curate and conduct our shopping, potentially replacing the traditional e-commerce storefront as we know it.The conversation then dives deep into one of the most critical topics for any founder: brand. How do you distinguish between building an enduring brand versus chasing

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01:18:02

Operators Titans E001: Caden Lane (with CEO Katy Mimari)

OPERATORS ·

2025/09/25

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/channelsHosts Matthew Bertulli and Sean Frank go behind-the-scenes with Katy Mimari, founder and CEO of +$100M baby brand Caden Lane. Katy shares her 21-year entrepreneurial journey, detailing the motivations behind starting her company, the challenges faced during economic downturns, and her pivotal decision to transition into DTC.She discusses the

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01:21:30

E132: Time to go back to the office?

OPERATORS ·

2025/09/24

This conversation explores the dynamics of remote and hybrid work models, the impact of company culture on brand identity, and the generational differences in workplace engagement. The speakers discuss the importance of flexibility, accountability, and how to navigate controversies within brand communities. They emphasize that a strong culture can enhance brand performance and that the future of work may lie in a hybrid approach that balances in-person and remote interactions. In this conversation,

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01:10:32

E131: Masterclass in Product Development (What...

OPERATORS ·

2025/09/17

In this episode, the Operators break down how to build a world-class product development organization. They dive into how to structure your product team and debate who should own the process from idea to launch. They also tackle the classic question of whether your strategy should be marketing-led or product-led.Drawing from their own expensive mistakes and huge successes, the hosts share hard-won lessons on the toughest challenge of all: choosing what to make. They share their strategies for

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01:19:43

E130: How to get your brand AI ready

OPERATORS ·

2025/09/09

In this episode of the Operators Podcast, Krishna Poda, CEO of Saras Analytics, joins the hosts to break down the tangible ways AI is revolutionizing business operations. The conversation moves beyond the hype to explore how companies are leveraging artificial intelligence for significant productivity gains across various departments. They discuss the foundational importance of creating a centralized "single source of truth" for data, which allows AI tools to provide instant, accurate

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01:20:20

E129: Confessions of a Consumer Banker

OPERATORS ·

2025/09/03

In this conversation, Arash discusses his extensive experience in finance, particularly in private equity and M&A, drawing parallels between the current economic climate and the 2008 recession. He highlights the challenges faced by companies today, including the rise of 'zombie companies' that thrived on easy capital but now struggle with profitability. The discussion also covers the current state of consumer behavior, market dynamics, and the importance of gross margins in determining a

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01:28:45

E128: Building Two Brands: Jocko Fuel and Origin

OPERATORS ·

2025/08/27

In this episode, entrepreneur Pete details the complex and risky strategy behind scaling his two nine-figure companies, Jocko Fuel and Origin, at the same time. He reveals how for years he used the high-margin cash flow from his successful supplement partnership with Jocko Willink to fund a seemingly impossible dream: a vertically-integrated, "Made in America" manufacturing operation. This synergy fueled incredible growth, but the pressure of managing two fundamentally different business models

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01:25:07

E127: The Real Cost of Chasing Growth

OPERATORS ·

2025/08/20

In this episode, the hosts explore the foundational financial strategies that underpin 8 and 9-figure e-commerce success. Drawing questions directly from the eCommerceFuel community, the hosts pull back the curtain on their distinct approaches to financial planning, forecasting, and capital allocation. The discussion navigates the complexities of annual budgeting, the critical decisions behind reinvesting profits versus taking dividends, and the intense debate over how to truly measure a good

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01:21:28

E126: Black Friday 2025

OPERATORS ·

2025/08/13

In this episode, the hosts discuss the upcoming Q4, focusing on predictions, market challenges, and strategies for Black Friday. They delve into the impact of tariffs on pricing and supply chains, the importance of value engineering, and the necessity of optimizing inventory. The conversation also highlights the significance of creative investment in marketing and the need for effective audience engagement strategies. The hosts share actionable tips for brands to prepare for the holiday season,

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01:23:33

E125: Bold Creative Wins Where Budgets Can’t

OPERATORS ·

2025/08/06

In this episode the hosts interview Jacques, CEO of Raindrop Agency, discussing the agency's journey. Particularly their work with Dr. Squatch, which grew from a $3 million company to a billion-dollar sale. They explore the dynamics of creative advertising, the importance of storytelling, and the agency's unique approach to brand campaigns. The conversation also touches on the role of AI in creative production and the future of advertising, emphasizing the need for brands to invest in

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01:33:27

E124: Winning Big In Consumer With Grüns' Founder...

OPERATORS ·

2025/07/30

In this conversation, Chad Janis shares his journey from investment banking to entrepreneurship, detailing his experiences in the consumer goods sector and the founding of Grüns. He discusses the importance of understanding consumer behavior, managing customer acquisition costs, and the challenges of scaling operations. Chad emphasizes the significance of team culture and the need for innovation in product development, particularly in the supplement industry. He also shares insights on financing

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01:54:53

E123: The Meta Incrementality Report: Lessons from...

OPERATORS ·

2025/07/23

This week on the Operators Podcast, Olivia Kory from Haus joins the hosts to talk about incrementality in digital advertising, particularly focusing on Meta's role and effectiveness. Olivia shares insights from over 640 incrementality tests, revealing how Meta ads significantly impact business performance.The conversation also touches on the challenges of measuring organic demand, the importance of proper testing methodologies, and the operationalization of incrementality in marketing strategies

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01:26:58

E122: Selling Your Business

OPERATORS ·

2025/07/16

In this episode of the Operators Podcast, the hosts discuss various topics including the current trends in M&A, particularly focusing on minority deals and the role of private equity. They delve into the importance of understanding deal structures, the significance of brand age in valuation, and provide practical tips for navigating the deal process. The conversation emphasizes the need for businesses to be prepared and informed when engaging with private equity firms and the complexities

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01:27:06

E121: Building a $100M Brand. AGAIN.

OPERATORS ·

2025/07/09

00:00 Introduction11:12 Starting from Scratch: Building a $100 Million Brand16:59 Choosing the Right Category for Success22:34 Product Development: Better vs. Different28:21 Marketing Strategies for New Brands30:06 The Importance of Distribution and Marketing Strategies33:21 Understanding Capital Requirements for Consumer Brands37:31 Navigating the Challenges of Starting a Brand40:39 Building a Strong Team and Finding Co-Founders45:27 Scaling Operations and Outsourcing Functions55:22 The Growth

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01:16:58

E120: How being likeable can make you rich.

OPERATORS ·

2025/07/02

In this episode, Sean and Matt discuss the significance of soft skills in business and leadership. They explore how being likable and developing interpersonal skills can lead to greater financial success and better workplace relationships. The conversation also touches on personal experiences, career reflections, and the importance of networking in achieving business goals.00:00 Introduction07:28 The Role of Soft Skills in Business Success12:44 Building Relationships and Networking20:31 Creating a

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01:27:53

E119: "You’re losing $20 million a year... and don’t...

OPERATORS ·

2025/06/25

This week, the Operators are joined by Mehtab Karta, to discuss hiring strategies, remote work dynamics, product development, compensation philosophy, and market dynamics. The hosts share insights on the importance of hiring A-players, and the challenges of remote work. They also discuss strategies for smoothing revenue through product development and the significance of having a clear compensation philosophy to attract and retain talent. Additionally, the conversation touches on the current state

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02:05:08

E118: ADHD, Maine, and Muscle: Building Origin USA &...

OPERATORS ·

2025/06/18

In this episode, the Operators Hosts interview Pete from Origin, who shares his inspiring journey of building a manufacturing business in the USA. The conversation delves into the challenges and triumphs of entrepreneurship, the importance of partnerships, and the evolving landscape of American manufacturing. The episode also touches on the lessons learned from failures and the necessity of adapting to market demands.00:00 Introduction06:12 The Journey of Building a Manufacturing Business17:53

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01:29:17

E117: How do you really define brand?

OPERATORS ·

2025/06/11

In this episode of the Operators Podcast, the discussion revolves around the critical role of product in brand strategy and the importance of understanding consumer behavior in product development. The conversation highlights the shift from commodity to brand focus in various industries, emphasizing the need for remarkable products that stand out in a crowded market.Additionally, the use of data insights for product development and the evolving landscape of brand building in the face of AI

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160 results

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