PODCAST

The Marketing Essentials Podcast

Question: What happens when you put three enthusiastic marketing professionals in one room? Answer: Endless discussion about the importance of GOOD marketing for business owners, inside tips, and industry knowledge. When Bill Parmentier, Justin Kerr, and Alicia Piazza got together in the later part of 2017, they decided the wanted take their conversation and share their professional marketing tips with local businesses!

business management & marketing

All Episodes

Marketing Essentials Podcast - 086 - Prepare your...

The Marketing Essentials Podcast ·

2019/12/25

Make your New Year's resolution early: create a marketing strategy for the future of your business. In this episode Bill, Alicia, and Justin weigh in on new marketing trends so you can prepare your business for success in 2020 and beyond.With three different areas of expertise, and three different points of view, this podcast is 30 minutes packed full of insight!

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Marketing Essentials Podcast - 085 - Bringing Your...

The Marketing Essentials Podcast ·

2019/12/18

If your social media is falling flat, there’s a chance you're not truly and authentically bringing your brand to social media.This is the final installment of our three-part series on branding. You may have a logo, a website, and a weekly blog. You may have even spent money for professional photography. But how are you showing up and branding yourself on social media? Let your customers know who you really are, attract new business and grow by letting your brand voice speak on social media!

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Marketing Essentials Podcast - 084 - How Authentic is...

The Marketing Essentials Podcast ·

2019/12/11

Your company's imagery should accurately reflect your brand and your personality. It should tell a visual story that resonates and attracts your ideal audience. You don't need a Hollywood-sized budget to create authentic photography and video to reveal your unique personality to the world, but you do need understand your brand and develop a strategy.In today's episode, part two of a three-part series, Bill explains why authentic brand imagery is critical to your business and your bottom line.

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Marketing Essentials Podcast - 083 - Your Brand is...

The Marketing Essentials Podcast ·

2019/12/04

If you think developing a logo and a style guide is creating a brand, you’re mistaken. In order to create a true brand, you must go beyond the visuals.In this podcast, part one of a three part series, Justin outlines the key elements of a strong and authentic brand that will add to your bottom line and attract ideal clients. Learn how your mission statement, vision, voice, and other elements make up your true brand.

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Marketing Essentials Podcast - 082 - Land Bigger and...

The Marketing Essentials Podcast ·

2019/11/27

Want to land bigger and better clients in the B2B world? Then you may need to go the extra mile with your marketing. Expand your efforts beyond endless cold calls and sales emails. Make the experience for your prospects personal and meaningful by incorporating Account Based Marketing (ABM).In this podcast, we discuss how ABM can bring you new business, make you stand out from your competition, and help you reach the right clients.

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Marketing Essentials Podcast - 081 - Three Ways to...

The Marketing Essentials Podcast ·

2019/11/20

SEO is not a breakfast cereal. It’s the key to be being found on the web. Simply building a website does not guarantee that someone can find you when they do a Google search; you need to optimize it first.Today we speak with Will Smith (no, not the rapper turned actor), a local SEO expert who’s been building and optimizing websites since 2010. He shares three ways to drive more business to your website by making it easy to find.

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Marketing Essentials Podcast - 080 - What's All The...

The Marketing Essentials Podcast ·

2019/11/13

If you don't think drone videography is right for marketing your business, then think again! As drones become ubiquitous in our everyday lives, there are ever-increasing creative ways to use them for marketing your business. Bill Parmentier shares with us several common (and not so common) marketing uses for drones and explains how they can help your business reach new heights and gain a competitive edge.

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Marketing Essentials Podcast - 079 - Marketing Your...

The Marketing Essentials Podcast ·

2019/11/06

Have you ever considered writing a book? As a business owner, publishing a book can differentiate your brand and build your credibility. On this podcast we sit down with Steven Porter, owner of Stillwater River Publications in Pawtucket, RI. For years, Steven has been helping individuals bring their dreams of writing a book to fruition. His systematic approach and services as a publisher make the process accessible for those who are committed to becoming an author.Listen to this week's podcast to

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Marketing Essentials Podcast - 078 - Developing a...

The Marketing Essentials Podcast ·

2019/10/30

Every business has a brand, but what sets yours apart is incorporating the unique parts of yourself into your brand and allowing yourself to be more authentic. On today's podcast, learn what being a pirate has to do with becoming more authentic, original, and consistent. We discuss how to bring your personality to your brand and engage with your ideal audience.

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Marketing Essentials Podcast - 077 - How to Prepare...

The Marketing Essentials Podcast ·

2019/10/23

It’s not a matter of IF a public relations crisis will occur, it’s a matter of WHEN. In today’s episode, we talk to Betty Galligan, founder and president of Newberry Public Relations & Marketing, and a PR and crisis management expert.A public relations situation for a business can range from a workplace accident to a public event gone wrong. But even small incidents, when not handled correctly, can have a big effect on your bottom line.Betty shares three crucial steps that every business owner

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Marketing Essentials Podcast - 076 - It's Time to...

The Marketing Essentials Podcast ·

2019/10/16

It’s time we talk about your online reviews. Studies show that 72% of consumers trust online reviews as much as recommendations from friends and family. So, if you want to compete digitally, you need to consider your online reputation as part of your marketing strategy.In this podcast we discuss why online reviews matter, how to get more positive reviews, how to deal with negative reviews, or even worse, online trolls.Embracing your online reputation will help draw in new customers, convert

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Marketing Essentials Podcast - 075 - It's All About...

The Marketing Essentials Podcast ·

2019/10/09

Content marketing is an effective way to promote your business both online and offline. However, how do you know when to DIY and when to hire a content writer?On this episode we speak with Aileen McDonough, a content marketer with over 20 years of experience in writing, sales, and marketing, and owner of 3am Writers, a creative communications firm that produces custom quality content for companies all over the world. She explains the role content plays in a marketing strategy, typical best practices

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Marketing Essentials Podcast - 074 - 8 Questions to...

The Marketing Essentials Podcast ·

2019/10/02

Don't get swindled.It is important that you find a legitimate agency and not a company that added “social media marketing” as a service overnight without any training or experience. But how do you distinguish the difference between a REAL social media marketing company and a “social media enthusiast” or “digital marketing guru” these days?This episode will detail the questions to ask, the standards to set, and the red flags to look for when you are ready to hire a social media agency

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Marketing Essentials Podcast - 073 - Suzanne McDonald

The Marketing Essentials Podcast ·

2019/09/25

One of the most effective ways to market your business is online, specifically through social media. But you can easily drown in a sea of information, data, tools, and resources. What’s a small business owner to do?In today’s episode our guest, Suzanne McDonald, throws us a lifeline and shares stories and resources that will help you focus on the aspects of social media marketing that are most relevant to your business.

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Marketing Essentials Podcast - 072 - How to Avoid...

The Marketing Essentials Podcast ·

2019/09/18

Not every photographer is the right photographer for you. Hiring the wrong photographer is not only costly and time consuming but can leave you with a bad taste in your mouth from the experience and a final product that is less than adequate.To select the right photographer for your project and get the best overall outcome there are several elements to consider. Our resident expert, Bill, shares 5 tips for vetting a photographer before hiring them.

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Marketing Essentials Podcast - 071 - How to Use...

The Marketing Essentials Podcast ·

2019/09/11

Google My Business (GMB) is a FREE and easy to use tool but it’s often overlooked when talking about online search. By creating a complete Google My Business profile your business will be:2.7x more likely to be considered reputable70% more likely to attract a visit to your location50% more likely to lead to an online purchaseWe talk to Mark Collins, Local SEO Expert and owner of OnWebLocal, about how to create and update your Google My Business page so you can attract more clients.

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Marketing Essentials Podcast - 070 - Posts That...

The Marketing Essentials Podcast ·

2019/09/04

Engagement and interacting with your audience is the whole point of using social media to market your business. However, it’s easier said than done. If you feel like you’re posting, and posting, and posting, but not getting the conversation going with your audience this podcast is for you!Alicia shares tips and strategies that will stop your audience from “scrolling on by” and grab their attention. Check out this episode to increase your engagement rates and make the likes, comments, and shares

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Marketing Essentials Podcast - 069 - How to Get the...

The Marketing Essentials Podcast ·

2019/08/28

LinkedIn is the #1 B2B social platform, with 2 million entrepreneurs posting content daily. Are you one of those entrepreneurs? Then you should know that your LinkedIn profile is not a resume, it’s the story of your career and why you matter.We’ve invited Nicole Eller, co-founder of The Spark Social to teach us how to bring the right people into your LinkedIn story by optimizing your profile. We cover everything from your profile photo, title, introduction, cover image, to strategic endorsements and

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Marketing Essentials Podcast - 068 - How to Develop...

The Marketing Essentials Podcast ·

2019/08/21

Does your brand 100% truly and undeniably represent YOU? Your business is unique and your brand should be too. But developing an authentic brand requires a strategic process and working with a professional.In this podcast we learn how Justin brought a face (literally) to Bill's brand. While other photographers remain behind the camera, Justin found a way to make Bill stand out from the crowd.Stuff we mentioned during the podcast:Justin’s presentation for Bill’s brand (mp4)Justin Kerr DesignW

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Marketing Essentials Podcast - 067 - How to Use...

The Marketing Essentials Podcast ·

2019/08/14

In Tuni Schartner's experience as the RI Economic Gardener, guerrilla marketing is "making the most out of the least."In this week's podcast, Tuni shares how she strategically marketed Innovate Newport, a large scale office and co-working project, with a very limited marketing budget. From building your relationships in the community and to grass roots outreach to taking advantage of marketing resources right in your community you can use guerrilla marketing tactics to grow your business!Stuff we

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The Marketing Essentials Podcast

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