PODCAST

The Marketing Essentials Podcast

Question: What happens when you put three enthusiastic marketing professionals in one room? Answer: Endless discussion about the importance of GOOD marketing for business owners, inside tips, and industry knowledge. When Bill Parmentier, Justin Kerr, and Alicia Piazza got together in the later part of 2017, they decided the wanted take their conversation and share their professional marketing tips with local businesses!

business management & marketing

All Episodes

Marketing Essentials Podcast - 106 - Can Your...

The Marketing Essentials Podcast ·

2020/05/27

Have you been to a gourmet donut shop lately? If so, it's likely you dished out more for your tasty treat than you would at your local gas station for a sticky bun in a plastic bag.While there is something to be said about the quality of a product or service, attracting customers who will pay more starts with making sure they perceive your business correctly, and that can only be done through investing your brand.

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Marketing Essentials Podcast - 105 - Turning Your...

The Marketing Essentials Podcast ·

2020/05/21

No matter what type of business you run, your website will always have a place in your sales process.Whether it’s a way for referrals to contact you or having someone sign up for your newsletter, without an updated professional website, you’re missing out on truly scaling as a business.On today’s episode we provide simple and practical examples on how you can turn your website into a lead generation tool, with content, analytics, and proper call-to-actions.

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Marketing Essentials Podcast - 104 - Create a...

The Marketing Essentials Podcast ·

2020/05/07

There is no denying that video can be a powerful tool. But like every tool, if you're not using it correctly, you're not going to get the desired results. On this podcast we speak with John Antonacci, CMO of Gannon & Scott, a precious metal refining company located in Rhode Island. John shares his vast experience using video as an integral part of his marketing strategies and how it has helped him speak to specific audiences at every stage of the buyer's journey. John follows the "Hero, Hub,

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Marketing Essentials Podcast - 103 - Which Social...

The Marketing Essentials Podcast ·

2020/04/30

From Snap to Insta, there are a lot of social media options out there. On this episode we discuss which ones you will really need to move the needle for your business.From the basic functionality of each channel, to the audiences on each platform, and things to consider when selecting your social media marketing channels.(Bonus: creative ways to use Instagram marketing for almost any business).Social media is the vehicle that will bring you to your clients. And just like cars, there are many things

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Marketing Essentials Podcast - 102 - Include...

The Marketing Essentials Podcast ·

2020/04/24

Every business has a story to tell, but it is not an easy task to complete.Consumers want a brand they can connect to, a brand that they know, like, and trust. And there is no better way to do this than through the power of story.On this podcast content marketer and master storyteller, Nikki Groom, shares with us practical tips on how you can create your story.

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Marketing Essentials Podcast - 101 - Curating Your...

The Marketing Essentials Podcast ·

2020/04/15

If you're using Instagram to market your business, you'll need an image strategy beyond just “post and pray.”Instagram has 500 million daily users, all of them searching for the next perfectly-curated-image-dopamine-hit. And your brand is not going to capture their interest if it’s not represented in the best possible light.On today's episode we'll talk about five things to consider when preparing your images.

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Marketing Essentials Podcast - 100- 7 Simple Steps to...

The Marketing Essentials Podcast ·

2020/04/08

Have you ever thought about starting your own business, but still need some help on how to get started?Well, the stars have aligned!This week we talk to James Kwon, founder and CEO of Figmints Marketing Agency, and also a veteran at starting businesses (he has NINE founded businesses under his belt). James outlines his fundamental 7-step process to starting your business and makes it achievable, not overwhelming.Start, Scale, Thrive with these 7 actionable steps to real growth and revenue.

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Marketing Essentials Podcast - 099 - Social Media...

The Marketing Essentials Podcast ·

2020/04/02

Social media is a crowded and fast moving place. In fact, the average social media user each day scrolls the height of the Statue of Liberty! Needless to say, it is getting harder to stand out and grab your customer’s attention.Your social media visuals should consistently convey the same message and experience for your customer so they know you at glance. In today’s episode, Alicia shares an approach that brands your social media and helps you instantly connect and attract your ideal clients.

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Marketing Essentials Podcast - 098 - Don't Skip the...

The Marketing Essentials Podcast ·

2020/03/25

If your marketing strategy is "let's throw everything against the wall and see what sticks," you need to develop your brand message.Your brand message, comprised of your mission, vision, and values, is the foundation of your marketing efforts. Skip the message and your marketing has no heart.On today's podcast, we speak with Deb Goeschel, "The Message Artist." Deb helps her clients define an on-target brand message and discover their audience for a better bottom line.

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Marketing Essentials Podcast - 097 - Cheap Logos Cost...

The Marketing Essentials Podcast ·

2020/03/11

An effective logo carries the message of your brand— it should be uniquely you. It should also be part of a well-considered and scalable identity system that supports your brand.If you think you are getting a “really good deal” on a logo creation, stop and question what you’re really getting. An online logo factory might promise to create a custom logo for you but, without taking the time to get to know you, your company, and your vision, do you really think you are getting a “custom logo”?Listen to

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Marketing Essentials Podcast - 096 - The Importance...

The Marketing Essentials Podcast ·

2020/03/04

Branded photography and videography is more than just pretty pictures. It's about consistently telling your brand's story.People have short attentions spans so, if your social media imagery is not consistently telling your brand story in a quality manner, you’re not top-of-mind.On today’s episode, we sit down with Pearl Macek, who rolls her ten-plus years of combined experience as a writer, commercial drone pilot, video producer and photographer into one passion: multimedia storytelling.

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Marketing Essentials Podcast - 095 - A Picture is...

The Marketing Essentials Podcast ·

2020/02/26

You’ve heard the phrase a picture is worth a thousand words but, in marketing, the right picture can be worth a thousand clicks (or a new client). Images are usually the first thing people see and they provide an emotional hook for the viewer so it pays to have the right images for your marketing.On today’s episode we discuss the value of custom photography in your marketing, when (and when not) to consider using stock photography, and what to know if you decide to take your own photos.

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Marketing Essentials Podcast - 094 - Does Your Brand...

The Marketing Essentials Podcast ·

2020/02/19

So often we forget to ask, “How does my business make people FEEL?”In a world where we make buying decisions based on emotion, the way our brand makes someone feel is absolutely important. It can be the main differentiator for your business in a crowded market place and make your brand feel authentic. In this week's podcast we speak with Minling Chuang, a Brand Soul Activator and expert on how you can bring feelings into your brand.

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Marketing Essentials Podcast - 093 - The Secret Sauce...

The Marketing Essentials Podcast ·

2020/02/12

What separates you from your competition and tells your audience who you are, what you do, and why it matters?Your Unique Value Proposition (UVP). And it’s an essential part of your marketing.Your UVP will appeal to your target audience, helping you attract ideal customers and differentiate your business from the competition. Without a UVP, you’re marketing to everyone and attracting no one.This podcast is a starting point and guide for your UVP. Justin Kerr shares some of his favorite brand UVPs

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Marketing Essentials Podcast - 092 -Use Value Pricing...

The Marketing Essentials Podcast ·

2020/02/06

Believe it or not, you can attract more ideal clients when you move away from being the lowest-priced option. As business owners, one of the biggest challengeswe face is how to price ourselves. Wouldn't it be nice to charge more than your competitors and still attract the right clients?On this episode, we speak with Lisa Raiche, an unconventional CPA by design, to learn how “Value Pricing” can work in any business and help you charge more than others in your industry.Hint: It's more than just

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Marketing Essentials Podcast - 091 - Do Your Own...

The Marketing Essentials Podcast ·

2020/01/29

Without a doubt, you show up to work or a business meeting taking your professional appearance into consideration. But have you considered how are you showing up professionally online?Your headshot is the first look your prospects will have of you and, with the rise of social media and online networking, having a polished and well-done headshot is a must. It may seem like a small part of your networking and marketing, but a good headshot plays a big role.What does your headshot say about you? How

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Marketing Essentials Podcast - 090 - Using Your...

The Marketing Essentials Podcast ·

2020/01/22

Every business knows they need a website, but just having one is not enough to grow your business. Your website needs to be a marketing asset that converts traffic into clients. On today's episode we talk to Melvin Figueroa, a website expert, who shares his tips on how your website can be optimized and designed with your target audience in mind.Listen and learn how to use your website as a sales tool to attract, inform, and engage new leads.

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Marketing Essentials Podcast - 089 - Find Out What...

The Marketing Essentials Podcast ·

2020/01/15

Find out what matters to your customers and you can be what matters to them.Knowing what your customers really want will help you create unique selling points, differentiate yourself in the market place, and most importantly, help you ATTRACT MORE CUSTOMERS. On this podcast Bill, Alicia, and Justin provide four systematic steps to help you find out what truly matters to your customer.

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Marketing Essentials Podcast - 088 - Creating an...

The Marketing Essentials Podcast ·

2020/01/08

What does branding have in common with photography and mindfulness? Authenticity.On today’s Marketing Essentials Podcast, we speak with Kim Fuller, a professional photographer and mindfulness expert who helps entrepreneurs reveal their authentic self in order to engage and build trust with their clients.

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Marketing Best of The Marketing Essentials Podcast:...

The Marketing Essentials Podcast ·

2020/01/01

At the risk of blowing our own horn (and we’ll keep it soft for those recovering from New Year’s Eve), we produced some great podcast episodes in 2019! Over the course of 12 months, we discussed every marketing topic under the sun, interviewed some amazing guests, and told more than our share of corny jokes.It would be an almost impossible task to pick out our favorite episodes from last year but we rose to the challenge and each of us selected a single episode that stood out from among the rest.On

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The Marketing Essentials Podcast

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