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PODCAST

Work Less, Earn More

Gillian Perkins

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that"s not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with

business entrepreneurship

All Episodes

45:45

Ep 297: How to Keep Making Sales in a Tough Market...

Work Less, Earn More ·

2025/09/30

In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.Key takeaways

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43:21

Ep 296: Is PINTEREST Still a Viable Marketing...

Work Less, Earn More ·

2025/09/23

In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content.Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board

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36:26

Ep 295: How I Made $2.6M as a Work-At-Home-Mom (So...

Work Less, Earn More ·

2025/09/16

In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.Balancing work with family life requires setting firm

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20:40

Ep 294: Just Getting Started? Don't Waste Your Time...

Work Less, Earn More ·

2025/09/09

When you’re just getting started with your business, it can be so tempting to spend time on all the “fun” things like designing the perfect logo, building a fancy website, or posting every day on social media. But here’s the thing: those tasks don’t actually move the needle when it comes to making money.In this episode, I’m sharing the common mistakes I see new entrepreneurs make that end up wasting precious time and slowing down their progress. I’ll explain which activities you can safely

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53:54

Ep 293: Systems that convert ATTENTION into REVENUE...

Work Less, Earn More ·

2025/09/02

If you’re running an online business, you already know how important it is to have systems that actually work—not just ones that look good on paper. But turning audience attention into revenue? That can feel a lot trickier.In this episode, I’m joined by business strategist Jordan Gill, the founder of Systems Saved Me. Jordan and I dig into the most common mistakes entrepreneurs make with sales conversions, why keeping your systems simple is often the smartest move, and creative ways you can

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21:40

Ep 292: LLC vs Solo Proprietor vs S-Corp: What's Best...

Work Less, Earn More ·

2025/08/26

Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU?When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way.That’s why in today’s episode

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55:24

Ep 291: How to Manage Your Business MINDFULLY (w/...

Work Less, Earn More ·

2025/08/19

In this episode, I’m joined by leadership strategist and operations expert Jillian Dolberry to talk about how you can build a reliable system for making smarter decisions in your business.We dive into why reactive management can hold you back, how to make sure your choices align with your core values, and the daily habits that keep operations running smoothly. Jillian also shares practical tips for delegating, documenting processes, and avoiding the operator trap, that all-too-common

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21:55

Ep 290: How I Plan My Week for Success

Work Less, Earn More ·

2025/08/12

Ever feel like there’s just too much to do and not enough time to do it all? In this episode, I’m sharing the exact weekly planning process I use to keep my business running, homeschool my kids, and still have time to breathe.I’ll walk you through how I prioritize what actually matters, set boundaries that protect my time, and build in flexibility so my week doesn’t feel overwhelming. I’ll also let you in on a little secret: sometimes procrastinating on purpose is the smartest move you can

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13:23

Ep 289: 3 Ways to Use AI to Make BETTER Content FASTER

Work Less, Earn More ·

2025/08/05

Ready to try Melio for yourself? You can get started with no monthly fees using their Melio Go plan, or upgrade for advanced features like batch payments, approval workflows, and W9/1099 tax tools. https://go.melio.com/gillian2025In this episode, I’m talking about how AI is reshaping content creation, for better or for worse. While it’s easier than ever to churn out low-quality work, there’s also huge potential to create better content faster with the right strategies. I’ll share three

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52:11

Ep 288: Genius Ways to Use AI to WORK LESS in 2025...

Work Less, Earn More ·

2025/07/29

In this episode, I’m joined by Dr. Dave Heath, founder of Human Focus AI, for a conversation about how entrepreneurs can use AI to run their businesses more efficiently. Dr. Heath shares why now is the time to start integrating AI, comparing it to the early days of the internet, and how adopting it early can give you a major advantage. We dive into practical ways to use tools like ChatGPT for content creation, quality control, and streamlining daily operations. He also explains how to build

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24:32

Ep 287: How to Choose the Right Digital Product to...

Work Less, Earn More ·

2025/07/22

In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell?I’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you

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45:11

Ep 286: Instagram Without the Burnout: How to Use...

Work Less, Earn More ·

2025/07/15

In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business.We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara

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29:45

Ep 285: Marketing That WORKS in 2025 (and What to...

Work Less, Earn More ·

2025/07/08

AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.We’ll dive into why building trust and creating personal connections is more important than ever and how “fast track funnels” can help speed up the buyer journey. I’m also breaking down why free “lite”

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39:05

Ep 284: Content Marketing in LESS TIME (w/ Gabe Cox)

Work Less, Earn More ·

2025/07/01

In this episode, I'm excited to share a conversation I had with Gabe Cox during the Grow Your Business Without Social Media Online Conference. We talked all about how to grow your business with content marketing in a way that’s both strategic and sustainable.I shared why YouTube is my favorite platform for long-form content and how I use it to attract leads and build trust with my audience. We also got into how I repurpose content across different platforms, plan videos more efficiently,

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38:51

Ep 283: How to PROTECT Your Business Legally (without...

Work Less, Earn More ·

2025/06/24

In today's episode, I’m diving into a topic that every entrepreneur needs to understand: how to protect your business legally without spending a fortune. I may not be a lawyer, but after years of building and running multiple businesses, I’ve learned a lot about the legal steps small business owners need to take to stay protected and profitable.I’m sharing what I’ve learned about choosing the right business structure, using solid contracts and client agreements, creating essential website

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37:34

Ep 282: BABY #6 - How I'm Prepping My Biz to Run...

Work Less, Earn More ·

2025/06/17

As I get ready for the arrival of baby number six, I’ve been deep in preparation mode, not just at home but inside my business too. In this episode, I’m sharing exactly how I’m setting my business up to run smoothly while I step away for maternity leave.I walk you through the behind-the-scenes projects I’ve been prioritizing, like creating content in advance, planning upcoming launches, and onboarding new team members. I also share how I’m using tools like AI to delegate key

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70:38

Ep 281: The Only Copywriting Framework You'll Ever...

Work Less, Earn More ·

2025/06/10

See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.)In this episode, I’m joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI.We dive into why so many entrepreneurs struggle to apply what they’ve learned from marketing or self-improvement books and how

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31:09

Ep 280: 5 Practical Steps to Start Your First...

Work Less, Earn More ·

2025/06/03

You can get started for free with Melio Go, or upgrade to one of their paid plans if you want even more advanced features: https://go.melio.com/gillian2025If you’re a stay-at-home mom dreaming about starting your own business, I recorded this episode just for you. I’m sharing the story of how I started one of my very first online businesses, a digital product business that gave me the flexibility to earn income while staying home with my kids.In this episode, I walk you through five

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35:30

Ep 279: The Power of YouTube Traffic (w/ Kwadwo...

Work Less, Earn More ·

2025/05/27

In today's episode, I’m continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We’re diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I’ve optimized conversion rates and structured my email sequences to be both effective and ethical.I’m sharing the behind-the-scenes of how I’ve built a funnel that continues to work for me day after day, without constant maintenance

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32:28

Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins

Work Less, Earn More ·

2025/05/20

In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He

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328 results

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