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PODCAST

Digital Rage

Digital Rage is a podcast about digital marketing, brought to you by Byer Co. We are a digital marketing agency specializing in web design, SEO, PPC advertising and more. This show will share our tips, tricks, and resources we use to boost our clients visibility online. We will share the good, bad, and ugly sides of digital marketing and keep our listeners up-to-date on the latest news. So join us as we deep dive into the world of digital marketing through our agency lens.

business marketing

All Episodes

13:18

The Great Decoupling: Google's Impact on B2B Organic...

Digital Rage ·

2025/09/22

The provided text, "The Great Decoupling: How Google is Severing the Link Between Search & Your B2B Website," explains **Google's strategic shift** to directly answer user queries on its own search results pages, reducing the need for users to click through to external websites. This **"Great Decoupling"** is facilitated by features like Featured Snippets, Knowledge Panels, and particularly, Search Generative Experience (SGE), which uses AI to provide immediate summaries. The article outlines how

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19:06

Byer-Nichols Threat Brief September 15 2025

Digital Rage ·

2025/09/18

This threat brief from Byer-Nichols Cybersecurity details the cybersecurity landscape from September 1-15, 2025, highlighting an increase in compromised consumer devices from vendors like TP-Link and SonicWall. It identifies Qilin as the top ransomware, though its activity is declining, and notes the emergence of new groups such as The Gentlemen. The report also discusses trending adversaries like APT28 and Mustang Panda, along with actively exploited vulnerabilities, particularly those affecting

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08:06

Recap: 8 Cyber Marketing Pain Points and How to...

Digital Rage ·

2025/09/15

This article, "Cybersecurity Marketing: Pain Points & Solutions Recap," serves as a summary of common challenges encountered in marketing within the cybersecurity sector. It outlines eight key pain points, such as complex messaging, extended sales cycles, and issues with lead generation, offering actionable strategies to overcome each obstacle. The text emphasizes the importance of simplifying communication, building trust, and demonstrating measurable return on investment (ROI) for marketing

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08:00

How to Prove ROI in a World Where Success Means...

Digital Rage ·

2025/09/08

The provided text offers an article from Byer Co., a digital marketing company, discussing how cybersecurity marketers can effectively demonstrate Return on Investment (ROI). The core challenge highlighted is that success in cybersecurity often means "nothing happens," making it difficult to quantify value. The article suggests strategies such as showing what was avoided by quantifying prevented incidents, utilizing ROI calculators and industry benchmarks for savings estimates, and providing

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13:20

Byer-Nichols Threat Brief August 31 2025

Digital Rage ·

2025/09/03

This cybersecurity threat brief from Byer-Nichols provides an overview of the cyber threat landscape for the latter half of August 2025. It highlights the emergence of AI-powered malware like PromptLock and an increase in threats targeting MacOS and Linux systems. The brief details top ransomware variants, with Qilin maintaining its lead, and identifies the manufacturing and financial services sectors as the most impacted, primarily in the USA. Furthermore, it discusses trending adversaries,

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11:24

Aligning Sales and Marketing in Cybersecurity Without...

Digital Rage ·

2025/09/01

This excerpt from "Sales & Marketing Alignment Issues in Cybersecurity Marketing" outlines crucial strategies for integrating sales and marketing efforts within the cybersecurity industry. It emphasizes that alignment is essential due to long sales cycles and large buyer committees, advocating for shared definitions of qualified leads to prevent wasted resources. The text suggests that marketing should equip sales with relevant, usable materials and that both teams should sync weekly to exchange

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10:22

Lead Generation for Cybersecurity That Doesn’t Waste...

Digital Rage ·

2025/08/25

This excerpt from "Lead Generation Challenges in Cybersecurity Marketing" offers strategic advice for cybersecurity companies to attract high-quality leads more effectively, emphasizing that better targeting is more valuable than simply generating a high volume of unqualified prospects. The text highlights three key strategies: optimizing SEO for pain-point keywords, using LinkedIn Ads for precise targeting by job title and industry, and creating high-value lead magnets that offer actionable tools

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13:12

Byer-Nichols Threat Brief August 15 2025

Digital Rage ·

2025/08/19

This cybersecurity threat brief provides an overview of various threats observed between August 1st and August 15th, 2025. It highlights that small businesses are disproportionately affected by cyber breaches, facing significant risk to their survival. The report details top ransomware variants, with Qilin and Akira leading, and identifies key victim sectors like manufacturing and financial services, primarily in the USA. Additionally, it brings attention to trending adversaries such as the

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09:00

Why Your Cybersecurity Marketing Isn’t Connecting...

Digital Rage ·

2025/08/18

The provided text from Byer Co. highlights the critical importance of educational content in cybersecurity marketing, particularly for non-technical audiences. It emphasizes that effective marketing in this sector requires building awareness and urgency by explaining complex risks and the necessity of solutions before attempting to sell a product. The source suggests strategies such as starting with "Why now? Why this?", utilizing real-world scenarios to make threats relatable, and offering free

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11:32

How to Actually Stand Out in a Crowded Cybersecurity...

Digital Rage ·

2025/08/11

The provided text offers marketing strategies for cybersecurity companies to distinguish themselves in a crowded market. It emphasizes the importance of niche specialization, suggesting that businesses should focus on specific industries or use cases rather than trying to appeal to everyone. The source also advocates for developing a unique brand identity, including a distinct visual style and tone that avoids common, fear-based imagery prevalent in the cybersecurity sector. Finally, it recommends

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11:46

Byer-Nichols Threat Brief July 31 2025

Digital Rage ·

2025/08/05

This report from **Byer-Nichols** provides a **cyber threat brief** for the second half of July 2025, outlining **key trends** in ransomware, malware, and adversary activities. It details the **top ransomware strains** like Qilin and INC Ransom, noting that **small businesses** are overwhelmingly the most frequent victims. The brief also identifies **trending threat actors** such as the re-emerging Scattered Spider and the potentially linked ShinyHunters, alongside **critical active

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09:32

Building Trust in Cybersecurity Marketing

Digital Rage ·

2025/08/04

The provided text is an excerpt from a cybersecurity marketing guide published by Byer Co., authored by Jeff Byer. It primarily focuses on the critical importance of building trust in the cybersecurity market due to the inherent skepticism of buyers. The article outlines practical strategies such as sharing customer success stories, showcasing certifications and transparent practices, and leading with thought leadership rather than direct product pitches. The source emphasizes that trust is earned

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13:52

Mastering Long Sales Cycles in Cybersecurity

Digital Rage ·

2025/07/28

The provided text offers an overview of strategies for navigating extended sales cycles in cybersecurity marketing, emphasizing how to maintain buyer engagement over 12-18 months. It highlights the effectiveness of Account-Based Marketing (ABM) through personalized content and one-to-one outreach. The source also stresses the importance of creating role-specific content that addresses the diverse concerns of various stakeholders, from CISOs to CFOs. Furthermore, it advises on consistent presence and

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10:06

Simplify Cybersecurity Messaging

Digital Rage ·

2025/07/21

This document, "Fixing Technical & Complex Messaging in Cybersecurity Marketing," discusses strategies for effective communication in the cybersecurity industry. It highlights the common pitfall of using overly technical jargon and suggests focusing instead on benefits over features. The text advocates for plain language and analogies to make complex concepts understandable for diverse audiences, including non-technical decision-makers. Additionally, it advises layering content to cater to different

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13:08

Byer-Nichols Threat Brief July 15 2025

Digital Rage ·

2025/07/18

The provided source is a cybersecurity threat brief from Byer-Nichols, covering the first half of July 2025. It highlights Qilin as the leading ransomware and notes that small businesses, particularly in the manufacturing and technology sectors in the U.S., are the most frequent victims. The report also identifies emerging adversaries like Gamaredon and Scattered Spider, lists actively exploited vulnerabilities including those in Wing FTP Server and Chromium V8, and details trending malware such as

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12:30

Mastering Core Web Vitals

Digital Rage ·

2025/07/14

In the ever-evolving world of SEO, one strategy stands out for its ability to boost both search engine rankings and user satisfaction: optimizing Core Web Vitals. These Google-defined metrics—Interaction to Next Paint (INP), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) — are confirmed ranking signals that directly influence how your website performs in search results. More importantly, they enhance the user experience, leading to lower bounce rates, higher conversions, and

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15:32

Your Digital Growth Partner?

Digital Rage ·

2025/07/07

The provided text from Byer Co outlines their approach as a "digital growth partner," differentiating themselves from mere marketing vendors by emphasizing shared goals and integrated team collaboration. They explain how this partnership model identifies specific growth needs like traffic, leads, visibility, and sales, and then deploys a holistic suite of solutions, including SEO, PPC, content marketing, social media, and AI automations, to achieve those objectives. The article further details

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10:03

2025 Digital Marketing Trends: Practical Application

Digital Rage ·

2025/06/30

This episode we talk about a blog post by Mira Mikati titled "7 Digital Marketing Trends Dominating 2025," published by Byer Co., outlines key shifts anticipated in the digital marketing landscape. The article highlights the growing importance of AI and human collaboration, the power of dark social channels, the continued reign of short-form video, and an evolving approach to SEO emphasizing helpful content. It also stresses the value of authenticity, the necessity of leveraging first-party data,

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18:54

Making a Cybersecurity Marketing Ebook Hosted by Mira...

Digital Rage ·

2025/06/16

This episode Mira Mikati takes over hosting duties to interview Jeff Byer about the new book he published about Cybersecurity Marketing. They discuss the content of the book, the process of creating a book, and what he would have done differently. Stay tuned to the end for a surprise announcement that Mira is excited about. The book is available for download at https://jbyer.com/free-cybersecurity-ebook and for purchase at Amazon.

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15:56

Lead Generation in 2025: Your Guide to Filling the...

Digital Rage ·

2025/06/09

This episode "Lead Generation in 2025: Your Guide to Filling the Funnel Using Digital Marketing" by Jeff Byer, outlines strategies and techniques for attracting and converting potential customers through online methods. **It emphasizes utilizing digital channels like SEO, content marketing, paid advertising, social media, and email marketing.** The article further explores **advanced tactics such as personalization, A/B testing, and the integration of AI and chatbots** to enhance lead generation

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61 results

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