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PODCAST

Digital Rage

Digital Rage is a podcast about digital marketing, brought to you by Byer Co. We are a digital marketing agency specializing in web design, SEO, PPC advertising and more. This show will share our tips, tricks, and resources we use to boost our clients visibility online. We will share the good, bad, and ugly sides of digital marketing and keep our listeners up-to-date on the latest news. So join us as we deep dive into the world of digital marketing through our agency lens.

business marketing

All Episodes

18:04

Complete Salesforce Ecosystem Integration: Zero Data...

Digital Rage ·

2026/01/05

Phish Tank Digital offers specialized Salesforce integration services designed specifically for the high-security requirements of cybersecurity companies. Their "Zero Data Loss Architecture" addresses the common problem of attribution blind spots, ensuring that lead data and marketing intelligence remain intact as they move from digital platforms into the sales pipeline. By utilizing enterprise-grade API synchronization, the firm connects website behavior with tools like Pardot and Agentforce AI to

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14:50

Byer-Nichols Threat Brief for December 16-31 2025

Digital Rage ·

2026/01/02

This threat intelligence brief provides a comprehensive analysis of the global cybersecurity landscape during the final two weeks of 2025. It highlights Qilin as the most dominant ransomware threat, noting a specific surge in attacks against the manufacturing sector and small businesses. The report identifies a dangerous shift toward stealthier intrusion methods, such as DNS manipulation and the use of sophisticated backdoors like ToneShell. It also details the active exploitation of network edge

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16:48

ABM is Dead for Mid-Market Cybersecurity. Here's What...

Digital Rage ·

2025/12/29

"ABM is Dead for Mid-Market Cybersecurity," argues that traditional Account-Based Marketing (ABM) is ineffective and too costly for smaller cybersecurity firms with $1M–$5M in revenue. Author Jeff Byer asserts that the enterprise ABM playbook results in wasted budget and "thin pipeline" due to high software costs and buyer skepticism. The article introduces an alternative framework called Structured Account Selling, which is designed for efficiency and precision targeting. This new strategy features

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14:18

The End of Funnel? How AI is Forcing a Reinvention of...

Digital Rage ·

2025/12/22

"The End of Funnel: How AI Is Forcing a Reinvention of Customer Journey Mapping," published by the company Byer Co. The central argument is that the traditional linear marketing funnel is obsolete because artificial intelligence has fundamentally changed customer behavior. According to the author, AI has collapsed the space between discovery and decision, leading to buyers entering the process at unpredictable angles and moving in a loop of micro decisions rather than sequential steps. The article

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14:20

Byer-Nichols Threat Brief for December 1-15 2025

Digital Rage ·

2025/12/17

"Byer-Nichols Threat Brief for December 1-15 2025," a cybersecurity intelligence report detailing threat activity over a two-week period. The brief, written by Jeremy Nichols, focuses on key trends like the re-emergence of the LockBit ransomware group and the dominance of the React2Shell vulnerability across multiple threat actors. Data tables illustrate shifts in ransomware leadership, with Qilin maintaining the top spot and Coinbase Cartel driving the construction sector to the most targeted

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13:50

The Post-Click Economy: Why Your Brand's Point of...

Digital Rage ·

2025/12/15

"The Post-Click Economy: Why Your Brand's Point of View is the New SEO," published on December 8, 2025, by Mira Mikati for Byer Co. The central argument is that traditional Search Engine Optimization (SEO), focused on clicks and technical rankings, is being replaced by a "Post-Click Economy." This shift is driven by Artificial Intelligence (AI) summaries, "zero click" search answers, and pre-deciding buyers, meaning visibility now occurs before a website visit. The author contends that a strong,

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14:38

Introducing Phish Tank Digital

Digital Rage ·

2025/12/08

This episode details the strategic offerings of Phish Tank Digital, a specialized marketing agency that caters exclusively to the highly competitive cybersecurity and B2B infosec sectors. Recognizing that traditional marketing efforts often fail to reach technical audiences, the agency positions itself as a solution that builds credibility and generates demand by bridging the gap between cutting-edge technology and results-driven marketing execution. This is achieved through structured marketing

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11:26

Byer-Nichols Threat Brief for November 16-30 2025

Digital Rage ·

2025/12/02

The "Byer-Nichols Threat Brief" delivers a detailed analysis of the cyber threat landscape during the second half of November 2025, highlighting trends in ransomware and emerging security risks. Ransomware dominance is held by Qilin, CL0P, and Akira, although newer groups like Sinobi and DragonForce show a rapidly increasing impact. The majority of targets are small businesses in the USA, with the manufacturing, technology, retail, and construction sectors experiencing the most frequent attacks,

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12:42

Beyond the Hype: A Realistic Framework for...

Digital Rage ·

2025/11/24

This episode is from an article titled "Beyond the Hype: A Realistic Framework for AI in Human Centric Marketing," presents a strategic perspective on integrating artificial intelligence into digital marketing practices. The author, Jeff Byer of Byer Co., argues that AI is a powerful tool requiring human guidance, not a replacement for human creativity, and warns against using it to generate generic "slop" that reduces content value. The core of the framework is The Three A's: Augment, Analyze, and

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10:50

Byer-Nichols Threat Brief for November 1-15 2025

Digital Rage ·

2025/11/17

One of the most concerning developments over this period has been the discovery of "zero-click" vulnerabilities in Samsung mobile devices, which have already been actively exploited by the Landfall spyware. We have also seen a newcomer in the ransomware space – Kazu, which a group focused on data theft. Meanwhile, Akira, a perennial ransomware actor is now believed to have made over $244 million from its malicious activities.

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12:40

The Visibility Economy: SEO Is Not Dead, but the...

Digital Rage ·

2025/11/17

This episode is from an article titled "The Visibility Economy: SEO Is Not Dead, but the Scoreboard Changed," argues that while traditional Search Engine Optimization (SEO) fundamentals remain crucial for discoverability, the ultimate goal has shifted from securing a click to achieving omnipresent visibility in the AI-driven information ecosystem. The author contends that artificial intelligence has compressed the search journey, leading to a decline in informational traffic and necessitating a

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14:24

CRO for AI Overviews: How to Optimize for Post-Click...

Digital Rage ·

2025/11/10

This episode focuses on conversion rate optimization (CRO) strategies tailored for visitors who arrive at a website after first viewing an AI Overview on a search engine. Authored by Jeff Byer, the text argues that these "Post-AIO Searchers" are already knowledgeable about the topic's basics, requiring websites to shift their content approach from educating beginners to continuing a conversation with an informed audience. The primary recommended changes include dropping introductory definitions,

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15:06

Byer-Nichols Threat Brief for October 16-31 2025

Digital Rage ·

2025/11/03

The Global Threat Intelligence Brief: October 2025 provides a detailed analysis of the current cybersecurity landscape, highlighting major threats and trends from the latter half of October 2025. The report notes that over a quarter of a million F5 BIG-IP instances are exposed due to source code theft, emphasizing the danger of exposing network infrastructure management interfaces to the internet. Qilin remains the top ransomware actor, though CL0P has made a significant return using

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13:28

AI-Adaptive SEO: The Future of Organic Visibility...

Digital Rage ·

2025/10/27

This episode is based on an article by Jeff Byer, CEO of Byer Company, detailing the necessary evolution of search engine optimization (SEO) into what he terms AI-Adaptive SEO. Byer asserts that the rise of conversational AI search fundamentally changes how people find information, requiring a shift from traditional keyword-focused strategies to new methods. The article emphasizes that while the foundational principles of SEO—such as user intent, E-E-A-T (Experience, Expertise, Authoritativeness,

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14:40

Acronymonym: The A to Z of Digital Marketing ABC's

Digital Rage ·

2025/10/20

This episode provides a comprehensive guide to digital marketing acronyms, specifically focusing on terms related to SEO and search optimization, content and AI writing, data, analytics, and performance, and martech and personalization. Authored by Jeff Byer and published by Byer Co., the source aims to clarify the often-confusing shorthand used in the industry, including definitions for concepts like Generative Engine Optimization (GEO), Search Generative Experience (SGE), and AI-Optimized (AIO)

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23:44

Byer-Nichols Cybersecurity Threat Brief: October...

Digital Rage ·

2025/10/17

The provided text is an excerpt from a cybersecurity threat brief for the first half of October 2025, produced by Byer-Nichols. It offers a detailed analysis of the current threat landscape, highlighting the rapid rise of the new ransomware group, Scattered LAPSUS$ Hunters, who now rank second in prevalence behind Qilin. The report tracks victim data, noting that the USA remains the top target location, though France and Spain have entered the top five, and provides breakdowns of victims by sector,

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16:50

SEO vs Paid Search: Which is Right for Your Business?

Digital Rage ·

2025/10/13

The provided text offers an in-depth comparison of SEO (Search Engine Optimization) and Paid Search (PPC), two distinct digital marketing strategies for online business growth. It explains that SEO is a long-term approach focused on organic ranking without direct payment per click, involving on-page, off-page, and technical optimization, alongside content creation. Conversely, Paid Search offers immediate visibility through paid advertisements, allowing for pinpoint targeting and quick results

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15:30

Byer-Nichols Threat Brief: Second Half September 2025

Digital Rage ·

2025/10/04

Byer-Nichols Threat Brief Cybersecurity Data For September 16-30 2025, a detailed cybersecurity report published by Byer Co. The report focuses on the threat landscape during that two-week period, highlighting a rise in attacks targeting Cisco ASA and IOS XE devices and the increased activity of malware like Brickstorm and MetaStealer. It provides statistical data indicating that the USA remains the top victim location by a large margin, and that small businesses are overwhelmingly the most targeted

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11:16

Book Summary: Overcoming Marketing Challenges in...

Digital Rage ·

2025/09/29

This episode summarizes an ebook titled "Overcoming Marketing Challenges in Cybersecurity," addresses the unique difficulties faced by companies in the cybersecurity industry when trying to market their products and services effectively. The author, Jeff Byer, identifies several key pain points, such as simplifying complex technical messaging, managing long sales cycles, and building trust in a crowded market. The article offers actionable solutions for each of these challenges, suggesting

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13:18

The Great Decoupling: Google's Impact on B2B Organic...

Digital Rage ·

2025/09/22

The provided text, "The Great Decoupling: How Google is Severing the Link Between Search & Your B2B Website," explains **Google's strategic shift** to directly answer user queries on its own search results pages, reducing the need for users to click through to external websites. This **"Great Decoupling"** is facilitated by features like Featured Snippets, Knowledge Panels, and particularly, Search Generative Experience (SGE), which uses AI to provide immediate summaries. The article outlines how

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60 results

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