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PODCAST

Serve Scale Soar®

Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will

business marketing

All Episodes

19:03

The Local Advantage: Finding High-Paying Clients in...

Serve Scale Soar® ·

2025/02/11

Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community.Topics Covered In This Episode:Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere

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23:09

Your Marketing Minute Trust Ladder: Don’t Quit Before...

Serve Scale Soar® ·

2025/02/04

In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth.Topics

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20:22

Why Moms Make Great Freelance Ad Managers

Serve Scale Soar® ·

2025/01/28

In today's busy world, freelance ad management has emerged as a successful and powerful career path. While others can excel in this field, moms, in particular, possess a unique set of qualities that make them exceptional ad managers. Today, we are breaking down the reasons why moms are perfectly positioned to thrive in this niche. Specifically, we'll explore these qualities and why moms make great freelance ad managers.Topics Covered In This Episode:Moms are multitasking masters, natural prob...

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33:35

AI in Advertising: What Freelancers Need to Know for...

Serve Scale Soar® ·

2025/01/21

In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers can effectively incorporate AI into their workflows to better their business.Topics Covered In This Episode:AI should be used to enhance, not replace, human

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28:22

3 Services That Will Pay Big in 2025

Serve Scale Soar® ·

2025/01/14

This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we’ll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what’s ahead. Topics Covered In This Episode:Video content creation and strategy is most likely going to be in high demand due to

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17:45

Hot Take: Your New Year Goal Is Holding You Back

Serve Scale Soar® ·

2025/01/07

In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-setting that keeps you motivated throughout the year. Here's how you can make 2025 your most fulfilling year yet by tweaking the way you think

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29:58

Why Gratitude Should Be Your Top Business Strategy

Serve Scale Soar® ·

2024/11/26

With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let’s explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifestyle choice. Below, we dive into how to integrate gratitude into our daily practices, and the significant ripple effects it can create both in business and

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37:34

How This Mom of Three Scaled Her Side Hustle to...

Serve Scale Soar® ·

2024/11/19

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication and strategic thinking, making $4,500 within just 60 days of launching her side hustle.Taylor has a background in ad strategy and management, and took a

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22:59

8 Time-Saving Tips to Build Your Ad Management...

Serve Scale Soar® ·

2024/11/12

Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing your time strategically is key. Today, we’ll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all while keeping your priorities aligned and achieving a balanced lifestyle.Topics Covered In This Episode:Set clear, realistic expectations for your goals,

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16:44

The 4 Marketing Mistakes That Are Costing You Clients...

Serve Scale Soar® ·

2024/11/05

Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often make, and providing actionable steps to help you land more clients with ease.Topics Covered In This Episode:Acknowledge and identify the

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19:14

Inside My Calendar: A Behind-the-Scenes Look at My...

Serve Scale Soar® ·

2024/10/15

Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. Yet, I find myself juggling these diverse roles daily. This week, we are discussing the strategies I use in my business to maintain an effective and intentional schedule that prioritizes time over money. Topics Covered In This Episode:The value of time over money and the importance of being

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16:25

Fast-Track Your Clients: How to Get Quick Decisions...

Serve Scale Soar® ·

2024/10/08

In the world of freelance service providers, it's a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, "I need to think about it." Not knowing how to get people to make decisions quickly, without high-pressure tactics, can be a challenge. Today we explore a method that ensures timely decisions and higher conversion rates, all while preserving the client’s comfort.Topics Covered In This Episode:Decision Fatigue: Understand that decision

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31:56

If You Bet on Yourself, You Can’t Lose: Crystal’s...

Serve Scale Soar® ·

2024/09/24

This week, we deep dive into Crystal’s story, a dynamic entrepreneur who is a great example of how the power of self-belief and persistence can affect your business. Crystal and I highlight the highs and lows of entrepreneurial life, and the importance of betting on yourself. Here, we discuss key learnings and insights that can propel any aspiring business owner towards success.Topics Covered In This Episode:Business Reinvention: Crystal's strategy of reinvesting her earnings back into her

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30:27

Lindsay’s Breakthrough - From No Clients in a Year to...

Serve Scale Soar® ·

2024/09/17

This week, we had the privilege of hearing from Lindsay, a determined and inspiring ad manager who rapidly scaled her business from no clients for an entire year to a booming client load in just 30 days. Her journey is a testament to patience, perseverance, and strategic growth. Here's a look at Lindsay's approach to balancing family life with business, her summer strategy, and the valuable lessons she learned along the way.Topics Covered In This Episode:1. Overcoming Fear: Lindsay

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27:56

Turning Messy Action into Success: How Jamie Launched...

Serve Scale Soar® ·

2024/09/10

In a world where starting a business as an ad manager can seem daunting, especially if you lack experience in marketing, it's important to hear success stories from people who have taken messy action and turned it into a thriving business. Jamie Sampany-Kessie's journey serves as a testament to how determination, hard work, and strategic decision-making can pave the way to success. This week, let’s break down Jamie’s journey as a business owner and discuss her experience. It’s our hope to

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27:13

Client-Finding Secrets Revealed: Q&A with Proven...

Serve Scale Soar® ·

2024/09/03

Finding and approaching potential clients can be daunting. The fear of rejection often paralyzes entrepreneurs, preventing them from taking the necessary steps to grow their client base. This week, we break down proven strategies for finding clients. From methods like personalized outreach to the power of rejection, this episode will give freelancers actionable insights to land their first or next client.Topics Covered In This Episode:1. Local or online, success requires going where potential

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30:58

The $250K Roadmap: What I’d Do Differently If I Were...

Serve Scale Soar® ·

2024/08/27

This week, we are deep diving into "The $250K Roadmap," where I’m sharing insights for 1-on-1 service providers aiming to achieve rapid growth. Drawing from my personal experience of starting over, filing for bankruptcy, and reaching $250k in 1-on-1 services within a year, I’m offering practical strategies to fast-track success. Let’s explore the key takeaways I’ve learned and explore how you can apply these strategies to propel your service-based business forward.Topics Covered In This

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16:51

Staying in Your Lane: Why Other People's Success Is...

Serve Scale Soar® ·

2024/08/13

In a world filled with social media highlight reels and the constant need for validation, comparison has become an all too familiar feeling for many in the online business space. However, I truly believe that comparison does more harm than good. This week, we will discuss practical tips for overcoming the comparison game and shifting towards growth and gratitude in your business and life.Topics Covered In This Episode:1. Comparison causes emotional imbalance, hindering personal growth and business

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21:49

Mastering Discovery Calls: From Interviewee to...

Serve Scale Soar® ·

2024/08/06

Have you ever found yourself on a discovery call, only to realize that the potential client has completely taken over the conversation, leaving you feeling like the interviewee rather than the interviewer? You're not alone. As an expert in freelance ad management, I’m sharing my insights on how to command a discovery call and regain control when things don't go as planned.Topics Covered In This Episode:Setting the tone and agenda of the call early on is essential to maintain control and

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12:45

Leads or Purchases? The Best Ad Strategy for Webinar...

Serve Scale Soar® ·

2024/07/30

Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let’s break down the key points and explore the best Meta ad strategies for webinar campaigns.Topics Covered In This Episode:1. The best ad strategy for webinar campaigns, tackling the dilemma of choosing between leads or purchases.2. I emphasize that the decision between

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