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PODCAST

Match B2B Insights

Welcome to Match B2B Insights-your go-to podcast for the latest in B2B marketing and sales. We deliver expert insights, industry trends, and practical strategies for marketing managers, sales pros, and CEOs looking to gain an edge. Each episode unpacks the complexities of B2B, exploring case studies and expert perspectives to help you elevate your business. From lead generation to closing deals, we provide the tools you need to succeed. Stay ahead in the fast-paced world of B2B-tune in to Match B2B

business marketing

All Episodes

14:29

Building Brand Authority Without Big Budgets

Match B2B Insights ·

2025/10/15

In this episode of Match B2B Insights, Brenda and Benny tackle a challenge every small and mid-sized business faces:how to build real brand authority and why it matters more than ever. They unpack the myths around branding, showing how Israeli and global SMBs can win hearts through trust, emotion, and consistency, not massive budgets. The conversation dives into: Why retention beats acquisition as a growth strategy (and the numbers to prove it) How AI tools are rewriting the playbook for small

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15:56

from leaky buckets to brand superfans the scien

Match B2B Insights ·

2025/10/09

The Retention Revolution explores how small and mid-sized global companies can transform customer retention into a powerful growth engine. Hosted by leading business strategist Benny, the podcast delivers practical insights, real-world case studies, and actionable frameworks that help CEOs and executives turn data into loyalty and loyalty into measurable results. Each episode dives into the strategies behind customer success, personalization at scale, and leadership-driven retention cultures

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14:39

Small B2B, Big Influence: How Micro-Influencers Open...

Match B2B Insights ·

2025/10/03

In this episode Brenda and Benny explain why influencer marketing works for small B2B companies, focusing on credibility over virality and how niche experts, analysts, and micro-influencers can open doors and generate real pipeline.They cover goal-setting, finding relevant influencers, building authentic relationships, running small pilot campaigns, measuring business KPIs (SQLs, demo requests, pipeline), pricing models, and repurposing content to maximize ROI.

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13:13

Surviving International Isolation: Israeli SMBs

Match B2B Insights ·

2025/09/27

Wellcome to Match B2B Insights. this podcast explores how the war and growing international isolation are reshaping the future of Israeli small and mid-sized businesses. Each episode dives into the lived reality of CEOs who are struggling to keep contracts alive, reassure global partners, and protect their reputation under unprecedented scrutiny.We bring data, real case studies, and expert insights to answer the hard questions: How do you maintain continuity when logistics break down? How do you

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14:22

When Chutzpah Meets Silence: Negotiating Abroad for...

Match B2B Insights ·

2025/09/21

Brenda and Benny break down why Israeli negotiation style fast, direct, and improvisational can win at home but fail abroad. They share real stories of lost deals, cultural warning signs, and practical tools like Hofstede’s dimensions, BATNA, and a simple deal dashboard to help founders adapt without losing their edge.Learn country-specific tips (Japan, Germany, France, India, the US, Africa), key taboos, and a minimal prep checklist so small companies can close international deals with respect

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10:57

How Small B2B Brands Win Big: Start With Why

Match B2B Insights ·

2025/09/17

This episode shows how small B2B companies can build powerful, authentic brands without big budgets. Brenda and Benny explain the brand identity prism and Simon Sinek’s “Start with Why,” and share practical, low-cost tactics—lean roles, Canva and Wix, LinkedIn, and clear one-pagers—to create consistent messaging.They use real Israeli examples (IceCure, TIPA, Lusix) to show what works and what fails, and emphasize local adaptation, partnerships, and a feedback loop for international markets. The

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16:12

Match B2B Insights: Localization Strategies for...

Match B2B Insights ·

2025/09/12

In this episode of MatchB2B Insights, Benny and Brenda break down why localization is far more than translation — it’s the engine that turns small companies into global players. We explore what localization really means compared to globalization and internationalization, why it’s critical for Israeli startups with tight budgets, and how to apply a 90-day blueprint for market entry.Through real case studies of companies like Wix, Fiverr, Sight Diagnostics, and OrCam — alongside lessons from failures

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14:57

Match B2B Insights: Choosing the Right Distributors...

Match B2B Insights ·

2025/09/01

Match B2B Insights is the podcast for Israeli companies with 11–50 employees ready to expand globally. Hosted by Brenda with Benny Ploumann, CEO of Match B2B, each episode reveals how to avoid costly mistakes, choose the right distributors, and apply proven strategies for international growth. With real success stories, practical tools, and expert insights, this show helps mid-sized companies build smart distribution networks and accelerate global success.

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14:55

A Strategic Blueprint for SMB Sales Excellence -...

Match B2B Insights ·

2025/08/18

In a conversation on Match B2B Insights, Brenda and Benny discuss evolving sales strategies for SMBs, emphasizing the shift from transactional to consultative selling. They highlight the importance of understanding modern B2B buyers, aligning sales and marketing efforts, and investing in sales training and structure. Successful models include consultative selling, strategic alignment, and personalized motivation.#SMBSales, #ConsultativeSelling, #SalesTraining, #B2BMarketing, #SalesStrategy,

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16:44

Marketing and Sales Synergy

Match B2B Insights ·

2025/08/11

In a discussion on Match B2B Insights, Brenda and Benny Fluman explore the crucial need for marketing and sales alignment in B2B companies. They highlight the detrimental effects of misalignment, such as revenue loss and inefficiencies, and advocate for a unified revenue approach through shared objectives, integrated technology, and RevOps. By fostering collaboration, companies can achieve faster growth and improved profitability.#Marketing, #Sales, #B2B, #RevOps, #RevenueGrowth, #Collaboration,

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14:41

The CEO’s LinkedIn Playbook for International B2B Growth

Match B2B Insights ·

2025/07/28

In this discussion, Brenda and Benny explore LinkedIn strategies for smaller B2B companies targeting international markets. They emphasize the importance of personal branding over corporate pages, precision in prospecting, and delivering value over direct sales pitches. CEOs are advised to optimize profiles, engage meaningfully, and integrate LinkedIn with CRM systems for successful lead conversion. #LinkedIn, #B2BMarketing, #InternationalBusiness, #PersonalBranding, #LeadGeneration,

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24:35

The Strategic Imperative of B2B E-commerce in Israel

Match B2B Insights ·

2025/07/21

Israel is experiencing a major transformation in B2B e-commerce, setting a global blueprint with projected growth from $7.55 billion in 2023 to $11.83 billion by 2027. This shift is driven by deep digital adoption, sophisticated personalization, and AI integration. Companies like Pepperi and global players demonstrate significant productivity and revenue gains. Success hinges on unified data, customer understanding, and strategic AI use, while maintaining essential human elements in sales. The

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14:21

From LinkedIn Connection to Paying Client

Match B2B Insights ·

2025/07/14

In a B2B sales discussion, Brenda and Benny highlight the importance of relationship-building on LinkedIn. Instead of immediately pitching after a connection, they suggest starting genuine conversations and doing thorough research on the prospect's background and interests. They emphasize curiosity, relevance, and trust to identify pain points, leading to meaningful engagements and successful deals.#B2BSales, #LinkedInStrategies, #RelationshipBuilding, #SalesTechniques, #NetworkingTips,

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15:16

Organic Marketing Without a Marketing Manager

Match B2B Insights ·

2025/07/07

In this discussion on Match B2B Insights, Brenda and Benny Fluman address how small B2B companies can effectively acquire customers without a marketing manager or large budget. They emphasize the importance of organic marketing, leveraging internal expertise for content creation, maintaining consistency, and utilizing platforms like LinkedIn. Success lies in authentic, consistent engagement rather than costly campaigns.#organicmarketing, #B2B, #contentcreation, #LinkedIn, #smallbusiness,

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15:06

Customer Retention as a Growth Strategy - Turning...

Match B2B Insights ·

2025/06/30

Brenda and Benny discuss the crucial role of customer retention in B2B growth, highlighting that existing customers are significantly more profitable and cheaper to maintain than acquiring new ones. They emphasize the effectiveness of retention strategies, citing successful case studies and the importance of proactive communication, AI tools, and feedback loops. The conversation underscores the superior ROI and sustainable competitive advantage achieved by companies prioritizing retention over

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16:17

Strategic Resilience for Israeli Companies During Crisis

Match B2B Insights ·

2025/06/23

In this episode of Match B2B Insights, Brenda and Benny Fluman discuss strategic resilience for Israeli companies amid the Iran-Israel conflict. They highlight the need for proactive adaptation beyond traditional business continuity, emphasizing location independence, cross-training, and geopolitical resilience. Emotional intelligence, collaboration, and leveraging government aid are crucial for navigating crises. Companies should map vulnerabilities, build redundancies, and use crises as

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16:35

Global CSR Leaders in International Business

Match B2B Insights ·

2025/06/09

Corporate Social Responsibility (CSR) has transformed from a peripheral activity to a core business strategy, crucial for multinational companies. Effective CSR aligns universal ethical standards with local values, enhancing brand loyalty, innovation, and bottom-line performance. Companies like Starbucks and Patagonia exemplify CSR integration, addressing stakeholder needs via transparency and strategic focus. As CSR evolves, it becomes essential, with trends emphasizing sustainability,

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14:19

Positioning Israel Globally

Match B2B Insights ·

2025/06/05

Israeli companies face unique challenges and opportunities in global branding, often driven by necessity due to a small domestic market. Successful strategies include adopting neutral brand identities, strategically framing their Israeli origins, and emphasizing universal values. Effective storytelling, digital marketing, and adaptability are crucial for overcoming perception hurdles and building lasting global brands.#Israel, #branding, #globalbusiness, #marketingstrategy, #storytelling,

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13:16

Engaging the World

Match B2B Insights ·

2025/05/29

The discussion highlights the transformation in B2B customer engagement, emphasizing the shift towards consumer-like expectations for seamless, personalized experiences. Companies like Monday.com and Wix lead the way by fostering customer co-creation and building self-sustaining communities. Emphasizing mobile access, omnichannel consistency, and robust security are key to success. AI integration and hyper-personalization are future trends, with a focus on meaningful partnerships over mere

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15:08

SellTech’s Outbound Playbook Deep Dive

Match B2B Insights ·

2025/05/26

Brenda and Benny discuss the importance of building a systematic approach to outbound sales for founders, contrasting it with quick hacks. They emphasize the value of outbound as an intelligence loop for refining customer profiles, messaging, and value propositions. Key components include email infrastructure, LinkedIn optimization, and CRM setup. A lean tech stack and proper domain setup are crucial to avoid spam. Founders are advised to start early, focus on learning, and treat outbound as a

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75 results

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