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PODCAST

Match B2B Insights

Welcome to Match B2B Insights-your go-to podcast for the latest in B2B marketing and sales. We deliver expert insights, industry trends, and practical strategies for marketing managers, sales pros, and CEOs looking to gain an edge. Each episode unpacks the complexities of B2B, exploring case studies and expert perspectives to help you elevate your business. From lead generation to closing deals, we provide the tools you need to succeed. Stay ahead in the fast-paced world of B2B-tune in to Match B2B

business marketing

All Episodes

17:01

How to Turn Cold Audiences Into Buyers with a New...

Match B2B Insights ·

2025/11/27

If you’ve ever finished a webinar thinking it went great but the sales didn’t move, you’re not alone.Most teams deliver value, explain their method, show the slides, and still end up with a cold, silent audience. In the new episode of Match B2B Insights, I talk with Isaiah about a different way to structure webinars. A method that focuses on the emotional stages viewers go through, not just the information you present. We break down what actually makes cold audiences lean in, trust you, and take

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26:15

The Pain Advantage - Why Enterprise Buyers Really Say...

Match B2B Insights ·

2025/11/21

Enterprise buyers are not waking up hoping to hear about your latest feature. They are trying to protect money, reduce risk, and avoid career-ending mistakes. In this season opener of Match B2B Insights - The Pain Advantage, Brenda hosts Benny Fluman and Brian Newman for a deep dive into how pain really drives complex B2B deals.Together they unpack why feature-first messaging quietly kills pipeline and how reframing around risk, loss avoidance, and outcomes can double conversion rates. They

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20:29

Why 2025 Burned Your GTM Budget And How to Fix...

Match B2B Insights ·

2025/11/17

In this episode of MATCH B2B Insights, Brenda, Brian, and Benny Fluman break down the painful truth most global leaders avoided saying out loud: 2025 was far more expensive than anyone admitted."Safe" markets quietly drained budgets, CAC ballooned under the radar, and too many expansion bets were driven by ego, board pressure, or FOMO — not data. Together, the team pulls apart the real reasons so many GTM plays failed: weak win/loss analysis, copy-paste campaigns across regions, SDRs lost in

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18:29

What LEGO Teaches small Israeli companies about...

Match B2B Insights ·

2025/11/13

This episode breaks down one of the most surprising and useful strategic stories in business: how LEGO went from near-collapse to global dominance — and why the same principles that saved a multibillion-dollar giant are exactly what small Israeli tech companies need to grow globally.We explore: Why strategic clarity scales down better than it scales up How small teams can use LEGO’s turnaround as a practical playbook The power of purpose (“We build builders”) Simplification as a growth

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20:28

Lead Quality vs. Quantity: The Hidden Battle Inside...

Match B2B Insights ·

2025/11/09

In this opening episode of Match B2B Insights, Benny Fluman, CEO of Match B2B, joins Brian, Head of Business Development and SDR Operations, to unpack one of the biggest traps in B2B sales: chasing volume instead of value. Together they explore why, in niche B2B and SaaS markets, endless outreach doesn’t translate to real revenue and how focusing on lead quality builds stronger, more predictable pipelines. Benny shares real stories from Israeli SaaS companies that learned this lesson the hard way,

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16:06

Beyond the Price Tag: The Psychology of Trust and Value

Match B2B Insights ·

2025/11/01

What if your price is saying more about your brand than your campaigns ever could?Every price tag triggers emotion long before logic — trust, fear, curiosity, even pain. In Beyond the Price Tag, we explore how neuroscience, behavioral economics, and real-world marketing collide to shape what people buy, what they believe, and why they stay. Hosted by Benny Fluman, founder of Match B2B, and joined by global experts in marketing, strategy, and consumer psychology, this series dives into the hidden

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22:59

In-House vs Outsourced SDR? How Israeli Startups Win

Match B2B Insights ·

2025/10/27

Should your Israeli startup build an SDR team or outsource it and when does a hybrid make sense? In this episode of Match B2B Insights, host Brenda is joined by founder & CEO Benny Fluman and Brian Newman, Head of Business Development, to map the decision. We cover speed to pipeline in 2–4 weeks with outsourcing, the true fully loaded cost of internal SDRs (often up to $200K/year), turnover rates of 35–45%, and the tipping points: from sub-$25K MRR (opt for speed) to $10M+ ARR (control and depth

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17:49

AI for Israeli B2B: Scale Your Marketing, Keep It Human

Match B2B Insights ·

2025/10/21

Match B2B Insights dives into AI for Israeli B2B: not a team replacement, a co-pilot. Brenda and Benny unpack real use cases personalization that feels local, faster lead gen and scoring, smarter account selection, and 24/7 chatbots while stressing data quality, clear KPIs, and human oversight. Practical steps, global mindset, zero hype.

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14:29

Building Brand Authority Without Big Budgets

Match B2B Insights ·

2025/10/15

In this episode of Match B2B Insights, Brenda and Benny tackle a challenge every small and mid-sized business faces:how to build real brand authority and why it matters more than ever. They unpack the myths around branding, showing how Israeli and global SMBs can win hearts through trust, emotion, and consistency, not massive budgets. The conversation dives into: Why retention beats acquisition as a growth strategy (and the numbers to prove it) How AI tools are rewriting the playbook for small

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15:56

from leaky buckets to brand superfans the scien

Match B2B Insights ·

2025/10/09

The Retention Revolution explores how small and mid-sized global companies can transform customer retention into a powerful growth engine. Hosted by leading business strategist Benny, the podcast delivers practical insights, real-world case studies, and actionable frameworks that help CEOs and executives turn data into loyalty and loyalty into measurable results. Each episode dives into the strategies behind customer success, personalization at scale, and leadership-driven retention cultures

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14:39

Small B2B, Big Influence: How Micro-Influencers Open...

Match B2B Insights ·

2025/10/03

In this episode Brenda and Benny explain why influencer marketing works for small B2B companies, focusing on credibility over virality and how niche experts, analysts, and micro-influencers can open doors and generate real pipeline.They cover goal-setting, finding relevant influencers, building authentic relationships, running small pilot campaigns, measuring business KPIs (SQLs, demo requests, pipeline), pricing models, and repurposing content to maximize ROI.

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13:13

Surviving International Isolation: Israeli SMBs

Match B2B Insights ·

2025/09/27

Wellcome to Match B2B Insights. this podcast explores how the war and growing international isolation are reshaping the future of Israeli small and mid-sized businesses. Each episode dives into the lived reality of CEOs who are struggling to keep contracts alive, reassure global partners, and protect their reputation under unprecedented scrutiny.We bring data, real case studies, and expert insights to answer the hard questions: How do you maintain continuity when logistics break down? How do you

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14:22

When Chutzpah Meets Silence: Negotiating Abroad for...

Match B2B Insights ·

2025/09/21

Brenda and Benny break down why Israeli negotiation style fast, direct, and improvisational can win at home but fail abroad. They share real stories of lost deals, cultural warning signs, and practical tools like Hofstede’s dimensions, BATNA, and a simple deal dashboard to help founders adapt without losing their edge.Learn country-specific tips (Japan, Germany, France, India, the US, Africa), key taboos, and a minimal prep checklist so small companies can close international deals with respect

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10:57

How Small B2B Brands Win Big: Start With Why

Match B2B Insights ·

2025/09/17

This episode shows how small B2B companies can build powerful, authentic brands without big budgets. Brenda and Benny explain the brand identity prism and Simon Sinek’s “Start with Why,” and share practical, low-cost tactics—lean roles, Canva and Wix, LinkedIn, and clear one-pagers—to create consistent messaging.They use real Israeli examples (IceCure, TIPA, Lusix) to show what works and what fails, and emphasize local adaptation, partnerships, and a feedback loop for international markets. The

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16:12

Match B2B Insights: Localization Strategies for...

Match B2B Insights ·

2025/09/12

In this episode of MatchB2B Insights, Benny and Brenda break down why localization is far more than translation — it’s the engine that turns small companies into global players. We explore what localization really means compared to globalization and internationalization, why it’s critical for Israeli startups with tight budgets, and how to apply a 90-day blueprint for market entry.Through real case studies of companies like Wix, Fiverr, Sight Diagnostics, and OrCam — alongside lessons from failures

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14:57

Match B2B Insights: Choosing the Right Distributors...

Match B2B Insights ·

2025/09/01

Match B2B Insights is the podcast for Israeli companies with 11–50 employees ready to expand globally. Hosted by Brenda with Benny Ploumann, CEO of Match B2B, each episode reveals how to avoid costly mistakes, choose the right distributors, and apply proven strategies for international growth. With real success stories, practical tools, and expert insights, this show helps mid-sized companies build smart distribution networks and accelerate global success.

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14:55

A Strategic Blueprint for SMB Sales Excellence -...

Match B2B Insights ·

2025/08/18

In a conversation on Match B2B Insights, Brenda and Benny discuss evolving sales strategies for SMBs, emphasizing the shift from transactional to consultative selling. They highlight the importance of understanding modern B2B buyers, aligning sales and marketing efforts, and investing in sales training and structure. Successful models include consultative selling, strategic alignment, and personalized motivation.#SMBSales, #ConsultativeSelling, #SalesTraining, #B2BMarketing, #SalesStrategy,

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16:44

Marketing and Sales Synergy

Match B2B Insights ·

2025/08/11

In a discussion on Match B2B Insights, Brenda and Benny Fluman explore the crucial need for marketing and sales alignment in B2B companies. They highlight the detrimental effects of misalignment, such as revenue loss and inefficiencies, and advocate for a unified revenue approach through shared objectives, integrated technology, and RevOps. By fostering collaboration, companies can achieve faster growth and improved profitability.#Marketing, #Sales, #B2B, #RevOps, #RevenueGrowth, #Collaboration,

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14:41

The CEO’s LinkedIn Playbook for International B2B Growth

Match B2B Insights ·

2025/07/28

In this discussion, Brenda and Benny explore LinkedIn strategies for smaller B2B companies targeting international markets. They emphasize the importance of personal branding over corporate pages, precision in prospecting, and delivering value over direct sales pitches. CEOs are advised to optimize profiles, engage meaningfully, and integrate LinkedIn with CRM systems for successful lead conversion. #LinkedIn, #B2BMarketing, #InternationalBusiness, #PersonalBranding, #LeadGeneration,

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24:35

The Strategic Imperative of B2B E-commerce in Israel

Match B2B Insights ·

2025/07/21

Israel is experiencing a major transformation in B2B e-commerce, setting a global blueprint with projected growth from $7.55 billion in 2023 to $11.83 billion by 2027. This shift is driven by deep digital adoption, sophisticated personalization, and AI integration. Companies like Pepperi and global players demonstrate significant productivity and revenue gains. Success hinges on unified data, customer understanding, and strategic AI use, while maintaining essential human elements in sales. The

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63 results

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