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PODCAST

The Urban Farmer Podcast

Re-released for its 10th anniversary. The Urban Farmer is a documentary-style podcast that takes you behind the scenes of a real urban farming business to show you what it truly takes to run a successful farm in the city. Follow farmer Curtis Stone"s journey over an entire growing season as he produces food on just a third of an acre in Kelowna, BC, Canada. The show was initially recorded in 2015. This series, hosted by Diego Footer, explores the daily struggles and successes of urban farming

business entrepreneurship

All Episodes

01:20:23

Corporate Executive Quits to Become a Market Farmer -...

The Urban Farmer Podcast ·

2025/09/03

In this episode of The Urban Farmer, we shine the spotlight on Rob Kaiser, who walked away from a successful corporate career to pursue market farming...all while still working 50-60 hours a week at his day job. Rob shares the real challenges of transitioning to farming: from dealing with crop failures to finding what actually sells at market. The episode also talks about practical strategies on how to start a farming career without going broke, why focusing on business metrics matters more than

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11:16

The Tool Investment That Turned Hobby Farming Into...

The Urban Farmer Podcast ·

2025/08/27

In this Rewind episode, we're taking a look at the $500 tool that saved Curtis 95 hours in a single season and helped scale his operation 30% without adding any land or new crops. Diego breaks down the math behind tool investments that pay for themselves 3x over in year one, plus Curtis's proven 3-year equipment progression strategy that took him from $200 market days to a $75K farm business. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market

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57:20

Farming Reality Check: Are You Building a Business or...

The Urban Farmer Podcast ·

2025/08/20

Are you treating your farm like a hobby or a real business? In this episode, Curtis Stone drills down on the critical mindset shift that separates profitable farmers from those who struggle. He talks about why investing $500 in the right tool can save you 95 hours per season, how to value your time properly, and why being "cheap" with equipment actually costs you money. Building the solid foundation of a business isn't about spending more—it's about thinking strategically to make sure your farm pays

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07:40

CSA Reality Check: The Real Way to Build a Profitable...

The Urban Farmer Podcast ·

2025/08/13

In this rewind episode, Diego breaks down the reason why most new farmers' CSA programs fail at launch. He digs into Curtis Stone's strategy on how years' worth of relationship- and reputation-building can help secure much-needed trust that eventually led his business to a successful $20-30K seasonal CSA program. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:

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50:25

The CSA Mistake And How to Fix It (S1W19)

The Urban Farmer Podcast ·

2025/08/06

In this episode, Curtis peels back the curtain on why most new farmers struggle with CSAs, what new farmers need to build up to have a successful CSA, and where to tap into to get their first CSA customers. Curtis also dives into farmer's market psychology techniques and the critical reputation-building strategies that separate successful farms from failures. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and

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08:27

Fast vs Focused Crops: High-Profit High-Rotation...

The Urban Farmer Podcast ·

2025/07/30

In this episode, we break down Curtis Stone's farming strategy that generates over $43,000 per equivalent acre using a high-rotation system that turns small plots into profit machines. Learn how his market garden beats traditional farms through data-driven methods, crop selection strategies, and solid efficiency systems while working just 30 hours per week. This isn't about growing more vegetables—it's about growing more value from every square foot of your land. Subscribe for more content on

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01:03:48

From 80 Hours to 20: How I Hired My First Farm...

The Urban Farmer Podcast ·

2025/07/23

In this episode, Curtis shares how he transformed his overwhelming 80-hour work weeks into a manageable 20-hour schedule by successfully hiring and training farm employees. This episode reveals the three critical systems every farmer needs before hiring help, plus the mindset shift that separates successful farm owners from those who burn out. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern

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13:21

How to Harvest 3 Crops From One Greenhouse Bed...

The Urban Farmer Podcast ·

2025/07/16

In this rewind episode, Diego breaks down how Curtis Stone revolutionized his urban farm by growing three different crops in the same bed using advanced interplanting techniques – it's a sophisticated approach that transforms underutilized space into profitable production zones. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other

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52:26

Interplanting Secrets: Triple Your Production in the...

The Urban Farmer Podcast ·

2025/07/02

In this episode, Curtis schools us in on how he transformed his 80-hour burnout farm into a profitable 20-hour operation while boosting revenue. Learn how he utilizes interplanting, smart crop selection strategies, and efficiency hacks that eliminate unpaid work like weeding and maximize your return per square foot. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:

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22:33

Stop Chasing 100 Customers: The 10-Customer Strategy...

The Urban Farmer Podcast ·

2025/06/25

Curtis Stone shares how he revolutionized his business by firing 80 customers and keeping just 10, resulting in a boosted income and dramatically less stress. This episode reveals the numbers behind CSA and restaurant sales, along with practical strategies for evaluating your market, choosing the right sales model for your personality and location, and building a sustainable farm business that works with your strengths. Subscribe for more content on sustainable farming, market farming tips, and

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49:45

1/3 Acre vs 2 Acres: The Truth Behind Farm Size &...

The Urban Farmer Podcast ·

2025/06/18

When you do it right, farming smaller plots can be more profitable than farming larger acreage! Curtis Stone shares real-world insights from farming both 2 acres and 1/3 acre urban plots, which crops generate the highest profits, and how proximity to customers can transform your farm business. He also talks about the critical differences between CSA and restaurant sales models. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools,

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14:58

$1,000 Market Days: The Math That Changes Everything ...

The Urban Farmer Podcast ·

2025/06/11

In this rewind episode, Diego reverse engineers the math behind how to consistently hit a four-figure income on market days. He breaks down the importance of paying attention to your customers' average transaction value, the psychology of premium pricing, and which crops actually generate profit. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram

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46:45

How to Get Land Offers WITHOUT Asking (S1W15)

The Urban Farmer Podcast ·

2025/06/04

In this throwback episode, Curtis Stone shares how he built a thriving urban farming business without owning a single acre of land. He divulges his proven strategies that helped him secure 15 different farming sites through relationship building rather than cold prospecting. He also talks about the common mistakes that kill new farming ventures and how to avoid them. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and

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37:04

Market Responsive Farming: Selling What Grows vs....

The Urban Farmer Podcast ·

2025/05/21

In this rewind episode, Diego talks about the single most important trait that separates struggling farms from highly profitable ones: the ability to rapidly adapt to market changes. He breaks down a three-part framework for market responsive farming that can significantly increase revenue on the same growing space. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:

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50:42

Why 300 Crops Will KILL Your Farm Business (S1W14)

The Urban Farmer Podcast ·

2025/05/21

In this throwback episode, urban farmer Curtis Stone shares his hard-earned wisdom about adapting quickly when market demands shift unexpectedly. He talks about the critical mistakes that cause many small farms to fail and shares actionable strategies to avoid those mistakes and create a resilient, profitable urban farm business. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow

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58:40

Balancing Family, Ministry & Farming Dreams in...

The Urban Farmer Podcast ·

2025/05/14

A self-proclaimed "greenie," Luke Magnesson shares his journey balancing family life with four children, ministry work, and bringing to life his dream of starting a small farm business in Alaska's challenging climate. Luke talks about his career transition from video production to ministry to hopefully farming, the realities of Alaska's unique growing conditions, and his practical approach to building a sustainable side business without sacrificing family time. Subscribe for more content on

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46:27

Summer Urban Farming: Maintaining Profits While...

The Urban Farmer Podcast ·

2025/05/14

In this throwback episode, Curtis Stone talks about essential strategies for maintaining a profitable urban farm smack in the middle of summer. He shares his time-tested techniques for efficient harvesting, restaurant sales, and avoiding burnout. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower

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25:43

The Lean Green Money Machine: Making $1,000 Off Salad...

The Urban Farmer Podcast ·

2025/05/07

Greens are the economic powerhouse of almost all small farm operations...and for good reason! In this rewind episode, Diego breaks down the profit potential of salad mix and specialty greens, generating up to 30% of a market farm's income. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast

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43:48

How to Triple Your Greens Harvests: The Cut and Come...

The Urban Farmer Podcast ·

2025/05/07

Curtis Stone reveals how he generates up to $1000 from a single bed of greens through multiple harvests. He talks about which premium varieties restaurants are willing to pay $8-10/lb for and how to maximize your farm's space and profitability through optimal timing, cutting techniques, and variety selection. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:

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49:56

Not a Farm's Cash Crop: Why Jodi Roebuck STOPPED...

The Urban Farmer Podcast ·

2025/04/30

At the tail end of spring until the height of summer, tomatoes are the star cash cows of market gardens...but not for all of them. While they may work for some market farms, they might not work for you. In this rewind episode, Jodi Robuck breaks down the economics of growing tomatoes versus other crops, sharing surprising insights about labor requirements, price points, and market demand where he's farming in his part of New Zealand. Learn how to make data-driven decisions about what to grow based

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