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PODCAST

The Education Insider Podcast

Powered by PRP Group, a HAWKE Media Company

The podcast for education innovators. Join Jacob Hanson for conversations with PreK—12 school and district leaders about ed-tech, curricula, and the big decisions they make every day. PRP Group, a HAWKE Media Company, is a premier public relations, marketing intelligence, and strategic communications firm serving the preK-12 and higher education markets for over 20 years. Learn more at www.prp.group.

business marketing

All Episodes

00:23:36

HubSpot, Marketing, and Building Relationships in the...

The Education Insider Podcast ·

2023/06/29

If you've worked with PRP before, you might know Benjamin Bachman. Benjamin is the former Director of Marketing at PRP and is now the founder and CEO of Identify.Solutions, where he helps companies bring ideas to life with no-code platforms like Airtable, SmartSuite, Zapier, etc. In addition to his expertise in creating user-friendly webapps, advanced prototypes, and more, Benjamin is a wizard with one of our favorite digital platforms for education organizations — HubSpot! Benjamin agreed to

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00:27:10

The EdNet VIBE is Back! T&L's EdExec Summit with Dr....

The Education Insider Podcast ·

2023/05/22

Our good friends at Tech and Learning have revived EdNet, and so we are here to talk about their EdExec Summit with Dr. Kecia Ray. EdExec Summit Agenda Early bird deadline: May 31 PRP is delighted to sponsor Tech & Learning's EdExec Summit, the new event for K12 executives that focuses solely on the business of education. The conference takes place at the Chateau Elan Resort in Atlanta on September 6-8. EARLY BIRD DEADLINE: May 31. To find out more

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00:24:35

How edtech companies can help universities navigate...

The Education Insider Podcast ·

2023/04/11

Rhea Kelly, the editor-in-chief of Campus Technology, talks with Chris Piehler about how the pandemic accelerated technology spending in higher ed, what tech issues universities are grappling with (Chat GPT, anyone?) and how edtech companies can connect with the real decision-makers at universities.

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00:28:21

Title: Putting the ‘Fun’ in ‘Funding’ with Dr. Paula...

The Education Insider Podcast ·

2023/04/10

In this freewheeling chat with PRP’s Chris Piehler, Dr. Paula Love (aka The Funding Doctor) surveys the current K-12 funding landscape. She shares her insights on the changing roles of key decision-makers and offers practical advice about how edtech companies can help connect their customers with the enormous pool of funds that are available right now.

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00:26:51

Why External Validation Makes it Easier to Sell Your...

The Education Insider Podcast ·

2023/02/15

Chris Piehler and Jason Innes, Director of Curriculum, Training, and Product Management at KinderLab Robotics, talk about validating education technolgoy products for the ed-tech market.

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00:24:48

One Real Person: Building Relationships in the...

The Education Insider Podcast ·

2022/12/20

Gerard Dawson was still teaching when he noticed that writing about teaching made him not just a better writer, but a better teacher as well. His writing helped him form relationships. He eventually left teaching to write and consult full-time.On this episode of The Education Insider Podcast, Jacob and Gerard talk about why and how to build relationships in the education market.Learn more about Gerard at:https://gerarddawson.com/Learn more about Jacob at www.prp.group

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00:09:01

How (and Why) Your Company Should Hire Former Educators

The Education Insider Podcast ·

2022/10/26

PRP editorial director Chris Piehler interviews Lisette Gushiniere, PRP’s newest strategist and a former educator, about her career path and the benefits education and edtech vendors get from hiring people with classroom experience.

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00:16:18

Educators want to hear from you. 5 Tips for Cold...

The Education Insider Podcast ·

2022/08/26

Our editorial director Chris Piehler recently had the opportunity to sit down with Carmello the Science Fellow, founder and operator of three early education schools in New York, for a chat about how he finds new EdTech products and how he prefers to be approached by vendors.Here are a few tips to help you be sure you’re putting your best foot forward when talking to potential clients in the early education arena.Educators Aren’t ComplacentCarmello said that as an educator—and particularly as the

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00:43:20

Consulting for Educators | Staying Right with Your...

The Education Insider Podcast ·

2022/08/22

Read more at: https://www.prp.group/blog/7-tips-for-staying-right-with-your-district-while-edugiggingDuring a recent episode of The Education Insider podcast, I chatted with education lawyer Steve Wellvang. He’s the former president and CEO of ECMC Holdings Corp., an education-focused private equity investment company, and the former general counsel of ECMC Group, Inc., a higher-education services company, so he’s quite qualified to talk about the legal considerations, risks, and opportunities

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00:25:18

What Is the Difference Between Marketing and PR and...

The Education Insider Podcast ·

2022/08/16

As a public relations company, we at PRP are often asked what the difference is between PR and marketing. While the former is about creating and maintaining your organization’s good reputation and the latter is about selling products and services to people, there’s still a fair amount of overlap and no bright dividing line.To help understand the overlap and shed a little light on the differences between the two, I invited two members of the PRP leadership team, Kristen Plemon and Chris Piehler, to

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00:32:22

Howdy Partner: Engaging with Superintendents

The Education Insider Podcast ·

2022/08/08

https://www.prp.group/blog/howdy-partner-engaging-with-superintendents Matt Kinnamen is the president and co-founder of New Era Superintents, an organization dedicated to helping superintendents put the focus back on student success at a time when there’s a lot of distractions and political division. He’s an expert in the field. Before founding New Era, he was VP for events at Thoughtexchange, and group publisher at District Administration magazine, where he was part of the team that created and ran

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00:25:22

To Catch up to Grade-Level Work, Don’t Remediate,...

The Education Insider Podcast ·

2022/07/01

There’s no doubt that student learning has suffered over the past two years. As we look forward to a new academic year, the question is, what can edtech companies do to help educators accelerate learning for their students?Avoid Resources for Remediation Rather than offering students remediation, we need to accelerate learning, which is really the opposite of remediation.When a student is behind, our typical approach to address it has been to meet them where they are and work with them to progress

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00:23:54

Opportunity in Crisis: Making the Most of Blended...

The Education Insider Podcast ·

2022/06/15

The intersection between academics and economics has always existed. The pandemic and its consequences, like the great resignation and teacher shortage, brought home how tight that connection is. Our guest on the latest episode of The Education Insider, Michael Spencer, lives at that intersection. He’s the CEO and founder of Global Expansion Strategies, a company that guides education vendors looking to enter international markets.Spencer said that the renewed spotlight on the relationship between

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00:25:22

How Edtech Companies Can Collaborate to Accelerate...

The Education Insider Podcast ·

2022/06/14

Editorial Director Chris Piehler talks with Renaissance VP and Cheif Academic Officer Gene Kerns about how everyone associated with education can find the skills that students are having the most trouble with and help them learn efficiently.

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00:23:56

Doing the Heart Work: DEI for EdTech Solutions Providers

The Education Insider Podcast ·

2022/05/24

Ali Alowonle is an award-winning educator with some ideas for companies that want to capture the hearts of students and teachers through DEI. Her recommendation? Research the schools you're products are in — and the schools that you’re trying to reach. Get out there, talk to the families. What are their experiences? What are their stories? What are their needs? Talk to the teachers in the building. Talk to the administration. Talk to the custodians. Those are the people who impact the students who

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00:35:14

Ready for M&A? Ask the tough questions now!

The Education Insider Podcast ·

2022/05/23

Jacob interviews two of the most talented advisors working in the education market. Taylor Smith and Morgan Battle, Managing Directors at Tucker Capital, talk about the evolution of M&A in the edtech market over the past couple of years, and why it may not be too early to start having some of the right conversations.https://www.prp.group/blog/is-your-company-ready-for-ma-ask-the-tough-questions-now

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00:16:49

How edtech can help address the student mental health...

The Education Insider Podcast ·

2022/05/10

Ann Brown, the CEO of the Cook Center for Human Connection, discusses the mission of My Life Is Worth Living, an animated series dedicated to student mental health. In conversation with PRP's editorial director Chris Piehler, she also explains how edtech companies and leaders can help alleviate the national emergency of students mental health.

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00:28:42

OH CRAP! What do we do now?" Why every education...

The Education Insider Podcast ·

2022/05/03

PRP’s very own Kristen Plemon, one of the education market’s leading crisis-management experts, shares tips for companies serving the education market Learn more about crisis planning at https://www.prp.group/crisis-planning-and-management

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00:27:16

Connecting with the (increasingly competitive)...

The Education Insider Podcast ·

2022/04/29

Hechinger Report writer and editor Jackie Mader gives expert advice on what education topics are grabbing media attention right now, why the best article ideas lead with data, and why it pays to read reporter's bios before you pitch.

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00:12:22

Getting into the room for ESSER Spending

The Education Insider Podcast ·

2022/03/01

In a recent conversation with consultant and educator Carl Hooker, the EdTech influencer had a recommendation. Focus on relationships with schools and districts — not sales.That’s always sage advice, but how can you apply it in this specific moment? How can you start building new relationships that lead to happy and committed customers? Hooker said the answer begins with three steps.Read more at https://www.prp.group/blog/how-to-get-into-the-room-for-esser-spending

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42 results

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