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PODCAST

The Education Insider Podcast

Powered by PRP Group, a HAWKE Media Company

The podcast for education innovators. Join Jacob Hanson for conversations with PreK—12 school and district leaders about ed-tech, curricula, and the big decisions they make every day. PRP Group, a HAWKE Media Company, is a premier public relations, marketing intelligence, and strategic communications firm serving the preK-12 and higher education markets for over 20 years. Learn more at www.prp.group.

business marketing

All Episodes

00:21:16

Outsmarting the Algorithm: PR + GEO for the Win

The Education Insider Podcast ·

2025/09/24

When was the last time you asked ChatGPT for a recommendation—and wondered why your brand wasn’t mentioned? That’s the problem at the center of this episode of The Education Insider.Host Jacob Hanson brings together PR thought leader Kristen Plemon and SEO/GEO expert Rachael Bly to unpack Generative Engine Optimization (GEO) — a term that still makes most executives respond with, “What the heck is GEO, and why should I care?”What you’ll learn in this episode:What GEO actually isHow AI tools like

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00:21:58

Why Branding in Education Can’t Be an Afterthought: A...

The Education Insider Podcast ·

2025/06/17

Episode Title: Beyond the Logo: Why Education Needs Bold Brands and Smart StrategyGuest: Joey Yorba, Managing Director, Super Top SecretGuest Website: wearetopsecret.comGuest LinkedIn: Joey YorbaHost: Jacob HansonAbout Joey Yorba:Joey Yorba is the Managing Director of Super Top Secret, a creative agency that’s helped some of the world’s most recognizable brands—from Nike to Xbox—cut through the noise with bold, emotionally resonant storytelling. With a deep background in creative direction and brand

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00:28:14

Education in Flux: Finding Opportunity in Localized...

The Education Insider Podcast ·

2025/05/13

"It’s not the sky falling—it’s the ground shifting."Federal restructuring. State budget cuts. A surge in school choice and local control. The education landscape is undergoing a seismic shift—and companies that cling to national-only strategies risk being left behind.In this episode of The Education Insider, host Jacob Hanson is joined by Michael Campbell, President of Advancing Global EDU, to break down why localization isn’t just an adjustment—it’s a survival strategy. They explore how

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00:47:17

The Future of Standardized Testing – Disruption,...

The Education Insider Podcast ·

2025/03/19

As universities move toward test-optional admissions, the standardized testing industry is at a crossroads. While critics argue that the SAT and ACT perpetuate inequality, others question how colleges can fairly evaluate students without a common metric. If standardized tests disappear, what replaces them?Host Jacob Hanson sits down with Adil Husain, founder of Emerging Strategy, and PR expert Kristen Plemon to explore the uncertain future of high-stakes testing. They dissect the industry's

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00:40:29

The Power of a Strong Brand Identity in Schools:...

The Education Insider Podcast ·

2025/03/04

The Value (and Necessity) of a District’s Strong Brand Identity In an era of declining enrollment, school choice expansion, and crisis management, a strong brand identity is more crucial than ever for school districts. In this episode of The Education Insider, host Jacob Hanson sits down with Dr. Kecia Ray, former superintendent and founder of K20 Connect, to discuss why school districts must take control of their narrative.From branding strategies to crisis communications, Dr. Ray shares insights

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00:18:26

Hawke Media CEO Erik Huberman on the Art, Science,...

The Education Insider Podcast ·

2024/08/19

In our first episode since we became PRP Group, a Hawke Media Company, Jacob Hanson interviews Hawke’s CEO Erik Huberman, who has built Hawke into a marketing powerhouse that includes a venture capital arm and a proprietary AI platform for marketers. Erik (who also stars opposite Anthony Anderson and Cedric the Entertainer on the reality show “Kings of BBQ”) shares his insights into how marketing does and doesn’t affect revenue, why PR is the “biggest trust-builder” for any company, and how AI is

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00:23:04

A Transformative Superintendent’s Thoughts on...

The Education Insider Podcast ·

2024/06/05

Join PRP’s CEO Jacob Hanson for the second part of his wide-ranging conversation with Ulster BOCES Superintendent Dr. Jonah Schenker. As Dr. Schenker shares Ulster’s journey toward a Deeper Learning mindset, the discussion takes a deep dive into the pivotal role of innovative leadership in transforming education. Hear Dr. Schenker’s thoughts on how budget allocations reflect districts’ values, the responsibility of the private sector in education, how to sustain CTE programs, and the importance of

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00:24:45

Re-Imagining Education takes Strong Leadership,...

The Education Insider Podcast ·

2024/05/03

As a student, Dr. Jonah Schenker thrived outside the conventional classroom. As Superintendent at Ulster BOCES, he’s creating a productive, inclusive learning environment where everyone's uniqueness is celebrated. In November 2023, Ulster earned the Deeper Learning Designation and will be hosting the first ever Leading for Deeper Learning conference in July. This is the first Deeper Learning conference to focus on how leadership can create environments conducive to meaningful, impactful

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00:16:45

Talking About Mergers and Acquisitions in the...

The Education Insider Podcast ·

2024/04/09

After the twists and turns of the COVID years, 2023 was a stabilizing period in the education sector, even with fewer deals and tightened valuations. 2024 is now looking brighter, as capital markets show signs of recovery, making this an opportune moment for companies that have been biding their time—especially if they’re attending the ASU+GSV Summit on April 14-17.Whether you’re an educator, an investor or an entrepreneur, you’ll learn a lot from our recent conversation with Taylor Smith, a

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00:21:12

What Every EdTech Company Needs to Know About AI

The Education Insider Podcast ·

2024/02/16

PowerNotes’ founder and CEO Wilson Tsu, who writes with passion and clarity about the potential and pitfalls of artificial intelligence in education, says every company needs a clear AI usage policy. Tsu also schools PRP’s Chris Piehler in the developing art of “prompt engineering” and shares his hope that AI will improve education (and work) for people suffering from “writing anxiety.”

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00:06:44

Jacob’s thoughts on the EdTech Digest article “‘I...

The Education Insider Podcast ·

2024/01/05

In this episode of The Education Insider Podcast Shorts, host Jacob Hanson riffs on a recent article featuring an administrator’s perspective on vendors in the education sector. He wholeheartedly agrees with Dr. Tracy Daniel-Hardy, a district-level director of technology, who says vendors need to “know what we do, how we do it, what we need to simplify our work, our pain points, and the parameters that guide our work.” Jacob explains how understanding your clients’ needs can translate into more

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00:25:52

Preparing for Potential Cybersecurity Threats and Crises

The Education Insider Podcast ·

2023/11/15

In a can’t-miss conversation with host Jacob Hanson, Julia Fallon, the executive director at SETDA, delves into the evolving landscape of educational technology, offering valuable insights and actionable advice. She shares thoughts on:Cybersecurity's growing importance in K-12 education; Crisis communications for education companies; SETDA’s role in edtech partnerships; and Market research and building community relationships. Julia's journey in educational technology spans more

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00:22:08

How to Define and Differentiate Your Brand in the...

The Education Insider Podcast ·

2023/10/16

Kristen Plemon, PRP’s director of strategic storytelling & client success (say that ten times fast!) shares her extensive knowledge about how companies can stand out from the competition by building on a short unique value proposition that is truly unique. She also offers practical advice about messaging, the impact of customer stories, and the power of partnerships.

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00:19:35

Life Is Too Short to Work with a Jerk

The Education Insider Podcast ·

2023/10/06

In a lively chat with PRP editorial director Chris Piehler, Susan Enfield, the award-winning Superintendent of Washoe County Schools, shares why she wants to work with “compassionate human beings,” why fall break is a good time to reach her, why AI will never trump human-to-human connection, and the correct way to pronounce “Nevada.”

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00:13:02

Education Insider Podcast Shorts E6: Collin Earnst:...

The Education Insider Podcast ·

2023/10/03

Collin Earnst is the founder and managing partner of The EdTech Leadership Collective, which helps K-12 edtech companies build leadership capacity in their middle management. He joined Alison Deutsch, VP of curriculum assessment and data at Lexia Learning, at the T&L Ed Exec Summit. In today’s The Education Insider Podcast Short, Jacob Hanson chats with Collin about the summit and key takeaways from Collin’s presentation. Watch the Episode >

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00:09:32

Education Insider Podcast Shorts E4: Chuck Amos and...

The Education Insider Podcast ·

2023/09/18

On this Education Insider Podcast Short, Jacob interviews Chuck Amos, CEO of The Amos Group, about his panels at the Tech & Learning EdExec Summit, which focused on funding and government affairs. The Amos Group is the parent company of SchoolBondFinder & SchoolNetwork. SchoolBondFinder is the first comprehensive online database tracking K12 funding projects in the U.S., and SchoolNetwork is a networking platform for K12 District Administrators to view and share funding project documents,

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00:01:26

Education Insider Podcast Short: The top takeaway...

The Education Insider Podcast ·

2023/09/15

After a lively couple of days of sessions and networking, PRP’s Kristen Plemon recorded her thoughts live from #TLTechLive! Whether or not you were with us at Chateau Elan, you'll want to check out her 90-second rundown of her most important takeaway from the EdExec Summit!

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00:42:32

Advice from the educator who’s seen everything: get...

The Education Insider Podcast ·

2023/09/01

“I've been fortunate enough to speak at conferences around the world, and one of the things that I come away with is educators around the world are all trying to solve the same problems,” says Dr. Charles Khoury, who recently retired after a 49-year career in which he served as classroom teacher, assistant principal, high school principal, assistant superintendent, and superintendent. On this episode of The Education Insider Podcast with PRP Group, Dr. Khoury

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00:05:14

Education Insider Podcast Shorts E2: Tips for the...

The Education Insider Podcast ·

2023/08/30

Are you ready for the Tech & Learning EdExec Summit? I'm super excited to come and see all of you! FYI that there is a ride sharing opportunity from the airport. Reach out to me or Christine Weiser to learn more. It's a bit of a jump from the airport to this wonderful venue, so I encourage you to reach out: info@christineweiser.com. So drop her line and she will get you hooked up with Joyce Whitby who is helping to coordinate this. Where we want to be spending some time today is looking

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00:03:44

The Education Insider Podcast Shorts, Episode 1:...

The Education Insider Podcast ·

2023/08/24

Welcome to the first episode of The Education Insider Podcast Shorts from PRP Group. Our podcast shorts are a new series of 2-minute videos with timely info about what's happening in education, best practices for understanding your customers, and answers to listener questions about our episodes. In this episode, PRP Group co-founder and CEO Jacob Hanson introduces our podcast shorts and gives a sneak peek into what you’ll get out of them. Spoiler alert: He talks about what you should really be

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42 results

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