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PODCAST

Get Booked: A Photography Marketing Podcast

Alison Bell, Melissa Arlena

Stop posting and praying. Start booking. Get Booked is the podcast for photographers who want real marketing, SEO, and business strategies—not another guru telling you to "just be consistent." Your hosts? Alison Bell and Melissa Arlena—two photographers and military spouses with 27+ combined years in the industry. Melissa is an SEO educator who runs Picture Perfect Rankings, teaching photographers how to get found on Google. Alison is a business mentor who"s successfully moved her photography

business marketing

All Episodes

28:26

Replay: Best Photography Business Books on Audible

Get Booked: A Photography Marketing Podcast ·

2025/11/24

We're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer. On this episode: Website tools and platforms that make updates easy without hiring a designer Five must-read business books every photographer entrepreneur should read How to pick just one actionable idea

en

13:20

76: Email Marketing for Photographers: Getting Out Of...

Get Booked: A Photography Marketing Podcast ·

2025/11/17

We're diving into the technical side of email marketing today because what's the point of crafting the perfect marketing email if it never actually reaches your clients? Let's talk about sender reputation, engagement strategies, and how to make sure your mini session announcements don't end up in digital purgatory. On this episode: Setting up email authentication and building sender reputation Warming up your email list with engaged subscribers Creating a consistent email schedule year-round

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27:28

75: Quarter 4 Confessions: The Goals We Forgot We Set

Get Booked: A Photography Marketing Podcast ·

2025/11/10

We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting focus from revenue goals to profit Jessica Tutton Podcast - Ready Set Launch on Apple Wedding Workflows - Use code ALISONBELL to get your first whole

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24:52

74: Mini Mentoring with Mollie S Moving from Texas to...

Get Booked: A Photography Marketing Podcast ·

2025/11/03

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving. Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she's got

en

12:28

73: Why I Finally Hired a Coach (And You Should too!)

Get Booked: A Photography Marketing Podcast ·

2025/10/27

We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real value of coaching: accountability and application Calculating the cost of not investing in yourself Ready to stop spinning your wheels and start

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23:32

72: Stop Photo Dumping: How to Blog Sessions That...

Get Booked: A Photography Marketing Podcast ·

2025/10/20

We're diving into the art of blogging your photo sessions the right way—because throwing up a photo dump with three sentences and your main keyword isn't cutting it anymore. Today we're showing you how to turn every session blog post into a client-attracting, SEO-boosting, authority-building powerhouse. On this episode: Creating helpful, FAQ-style blog content that Google (and your ideal clients) actually love Strategic ways to use blog posts throughout your client workflow and marketing Selling

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20:40

71: 10 Ways To Get New Clients

Get Booked: A Photography Marketing Podcast ·

2025/10/13

We know you've done all the heavy lifting with your SEO after your move, but waiting 6-12 months for Google to catch up feels like watching paint dry. In this episode, we're sharing 10 creative ways to get in front of your ideal clients right now—no waiting required. On this episode: Strategic networking and community involvement Creating content and collaborating with complementary businesses Getting creative while you wait for SEO to kick in Ready to dive deeper? Melissa has tons of

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20:03

70: Tantrums, Meltdowns and Keeping Your Cool

Get Booked: A Photography Marketing Podcast ·

2025/10/06

We're talking about every photographer's nightmare scenario—when sweet little angels turn into tiny tornadoes right in the middle of your session. In this episode, we're diving into proactive strategies to protect your business from disaster sessions that could lead to refund requests and unhappy clients. Key Takeaways: Contract language that protects you When and how to end a shoot early Client communication that saves the day Ready to level up your client management skills? Melissa has

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27:54

69: Mini Mentoring with Melanie near Tulsa, OK

Get Booked: A Photography Marketing Podcast ·

2025/09/29

Mini Mentoring is a series where we get the low down on a real life business owner in need of more something. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. We’re talking to Melanie of Melanie Foster Photography who as switched this year to IPS model. We’re discussing her: Follow-up SOP gaps Email list nurturing Tulsa mom groups We’re looking for another photographer willing to jump on the

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14:33

68: Hotels & Hustle - Get away to Get It Done

Get Booked: A Photography Marketing Podcast ·

2025/09/22

We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game. Key Takeaways: Escape artist mode activated Hotel lobby > home office Baby steps, big wins Think you're ready to finally tackle that project you've been avoiding? Melissa's SEO coaching programs help ambitious photographers create

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33:24

67: Q3 Check In: The Good, The Bad, & The Chaotic

Get Booked: A Photography Marketing Podcast ·

2025/09/15

We're back after our summer break! Today I'm sharing our quarterly review process and the wins, challenges, and lessons learned from Q2 while juggling business and kids. Key Takeaways: Do quarterly reviews Finding the right associate takes time Plan ahead for time off Melissa's SEO services and Blogging Club help photographers build sustainable online traffic for long-term growth. Book your free 15 minute discovery call with Alison for personalized business mentoring. Links: Braden

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23:11

66: Stop Marketing Like a Hot Mess

Get Booked: A Photography Marketing Podcast ·

2025/09/08

We're talking about getting your marketing calendar planned out so you stop throwing together last-minute events and hating life. Master Calendar Strategy Long Marketing Runways VIP Lists & Testing Ready to level up your marketing? Get Melissa's free guide for where to reshare you blog posts. Book Alison's free 15 minute discovery call to explore how she can help you create a business that moves with you. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get

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46:45

Summer Bonus : From Writer's Block to Marketing Machine

Get Booked: A Photography Marketing Podcast ·

2025/09/01

Have you been wondering how AI and ChatGPT fit into your blogging strategy? Or maybe you're still stuck on the "should I even be blogging" question altogether? I had the pleasure of chatting with Kim Box on the Motherhood Anthology podcast about all things blogging – from overcoming writer's block to using AI as your brainstorming partner (not your ghostwriter). We covered everything from the evolution of blogging for photographers to practical strategies for turning one blog post into a week's

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19:46

Summer Replay : Marketing Mondays: How to Stop...

Get Booked: A Photography Marketing Podcast ·

2025/08/25

If you're tired of feeling like you're always working IN your business instead of ON your business, this episode is for you. We're breaking down the concept of Marketing Mondays – dedicating at least one day a week to focus on marketing tasks that actually move the needle. The truth is, we've all been there: busy season hits in the fall, we get caught up in client work, and suddenly we stop marketing. Then January rolls around and our calendars are empty because we weren't nurturing our pipeline

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23:58

Summer Replay : Evergreen Content That Works While...

Get Booked: A Photography Marketing Podcast ·

2025/08/18

What if we told you that a blog post you wrote almost ten years ago could still be driving traffic and booking clients today? That's the magic of evergreen content, and today we're pulling back the curtain on our best-performing blog posts that keep on giving. We're talking about content that literally works while you sleep – posts that continue to attract your ideal clients months or even years after you hit publish. From Alison's Virginia Beach restaurant guide that still ranks nationally to

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16:10

Summer Replay : Our Favorite Keyword Research Tool +...

Get Booked: A Photography Marketing Podcast ·

2025/08/11

Ever feel like you're writing blog posts into the void? Like you're creating all this content but nobody's actually searching for it? We've been there, and we have the solution. Today we're diving deep into our absolute favorite keyword research tool that has completely transformed how we approach SEO and content creation. This isn't just another "SEO is important" conversation – this is the actual tool we use every single day to figure out what our ideal clients are typing into Google. You know how

en

18:53

65: The Truth About AI Search (Spoiler: It's Still...

Get Booked: A Photography Marketing Podcast ·

2025/08/04

Have you been seeing those "SEO is dead" headlines all over your feed lately? Yeah, me too. And honestly? I'm getting a little fired up about it. So here's the deal – everyone's trying to tell you that AI has killed SEO and now you need to learn some fancy new "AIO" (AI optimization) strategy. They're launching courses, hosting webinars, and basically trying to convince you that everything you've learned about getting found online is now useless. But I'm here to tell you the truth: it's all BS. I

en

41:38

Summer Bonus : The SEO Strategy That Saved My...

Get Booked: A Photography Marketing Podcast ·

2025/07/28

Hey there! While Alison and I are soaking up those summer vibes until September, I'm not leaving you hanging. I'm sharing some of my favorite guest appearances from this past year – the ones that had you frantically taking notes and diving into implementation mode. This week, I'm bringing you my conversation with Colie James from the Business First Creatives podcast. We dive deep into something that literally transformed my photography business from struggling to fully booked: SEO. And before you

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23:23

Summer Replay : Blog Better Than A Bot, How to Stand...

Get Booked: A Photography Marketing Podcast ·

2025/07/21

AI-generated content is everywhere, flooding the internet with bland, forgettable posts that all sound exactly the same. So how do we make our blog content stand out to both Google and our dream clients in 2025? Here's the thing - we're not anti-AI. Both Alison and I use it regularly in our businesses, and we think you should too. But we're seeing a huge problem with how photographers are using it for their blogs. They're letting AI completely replace their voice, their stories, and their

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28:03

Summer Replay : Time Blocking, Calm the Calendar Chaos

Get Booked: A Photography Marketing Podcast ·

2025/07/14

Feeling like a ping pong ball bouncing between tasks all day? Constantly switching from editing to emails to client calls and ending up mentally exhausted with nothing meaningful accomplished? We've been there. That scattered, overwhelmed feeling where you're busy all day but can't point to what you actually got done. The research backs it up too - every time we switch from task to task, we waste time and mental energy. As military spouses who've moved our photography businesses multiple times,

en

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