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PODCAST

Keep It Moving

Alison Bell, Melissa Arlena

Between the two of them, Alison & Melissa have combined 27 years in photography, 10 years in IT and have lived through 9 business relocations. Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn"t be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch

business visual arts

All Episodes

27:28

75: Quarter 4 Confessions: The Goals We Forgot We Set

Keep It Moving ·

2025/11/10

We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting focus from revenue goals to profit Jessica Tutton Podcast - Ready Set Launch on Apple Wedding Workflows - Use code ALISONBELL to get your first whole

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24:52

74: Mini Mentoring with Mollie S Moving from Texas to...

Keep It Moving ·

2025/11/03

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving. Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she's got

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12:28

73: Why I Finally Hired a Coach (And You Should too!)

Keep It Moving ·

2025/10/27

We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real value of coaching: accountability and application Calculating the cost of not investing in yourself Ready to stop spinning your wheels and start

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23:32

72: Stop Photo Dumping: How to Blog Sessions That...

Keep It Moving ·

2025/10/20

We're diving into the art of blogging your photo sessions the right way—because throwing up a photo dump with three sentences and your main keyword isn't cutting it anymore. Today we're showing you how to turn every session blog post into a client-attracting, SEO-boosting, authority-building powerhouse. On this episode: Creating helpful, FAQ-style blog content that Google (and your ideal clients) actually love Strategic ways to use blog posts throughout your client workflow and marketing Selling

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20:40

71: 10 Ways To Get New Clients

Keep It Moving ·

2025/10/13

We know you've done all the heavy lifting with your SEO after your move, but waiting 6-12 months for Google to catch up feels like watching paint dry. In this episode, we're sharing 10 creative ways to get in front of your ideal clients right now—no waiting required. On this episode: Strategic networking and community involvement Creating content and collaborating with complementary businesses Getting creative while you wait for SEO to kick in Ready to dive deeper? Melissa has tons of

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20:03

70: Tantrums, Meltdowns and Keeping Your Cool

Keep It Moving ·

2025/10/06

We're talking about every photographer's nightmare scenario—when sweet little angels turn into tiny tornadoes right in the middle of your session. In this episode, we're diving into proactive strategies to protect your business from disaster sessions that could lead to refund requests and unhappy clients. Key Takeaways: Contract language that protects you When and how to end a shoot early Client communication that saves the day Ready to level up your client management skills? Melissa has

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27:54

69: Mini Mentoring with Melanie near Tulsa, OK

Keep It Moving ·

2025/09/29

Mini Mentoring is a series where we get the low down on a real life business owner in need of more something. Whether that’s because they’ve relocated, or pivoted niches we’re walking through their business can giving them our recommendations to keep it moving. We’re talking to Melanie of Melanie Foster Photography who as switched this year to IPS model. We’re discussing her: Follow-up SOP gaps Email list nurturing Tulsa mom groups We’re looking for another photographer willing to jump on the

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14:33

68: Hotels & Hustle - Get away to Get It Done

Keep It Moving ·

2025/09/22

We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game. Key Takeaways: Escape artist mode activated Hotel lobby > home office Baby steps, big wins Think you're ready to finally tackle that project you've been avoiding? Melissa's SEO coaching programs help ambitious photographers create

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33:24

67: Q3 Check In: The Good, The Bad, & The Chaotic

Keep It Moving ·

2025/09/15

We're back after our summer break! Today I'm sharing our quarterly review process and the wins, challenges, and lessons learned from Q2 while juggling business and kids. Key Takeaways: Do quarterly reviews Finding the right associate takes time Plan ahead for time off Melissa's SEO services and Blogging Club help photographers build sustainable online traffic for long-term growth. Book your free 15 minute discovery call with Alison for personalized business mentoring. Links: Braden

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23:11

66: Stop Marketing Like a Hot Mess

Keep It Moving ·

2025/09/08

We're talking about getting your marketing calendar planned out so you stop throwing together last-minute events and hating life. Master Calendar Strategy Long Marketing Runways VIP Lists & Testing Ready to level up your marketing? Get Melissa's free guide for where to reshare you blog posts. Book Alison's free 15 minute discovery call to explore how she can help you create a business that moves with you. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get

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46:45

Summer Bonus : From Writer's Block to Marketing Machine

Keep It Moving ·

2025/09/01

Have you been wondering how AI and ChatGPT fit into your blogging strategy? Or maybe you're still stuck on the "should I even be blogging" question altogether? I had the pleasure of chatting with Kim Box on the Motherhood Anthology podcast about all things blogging – from overcoming writer's block to using AI as your brainstorming partner (not your ghostwriter). We covered everything from the evolution of blogging for photographers to practical strategies for turning one blog post into a week's

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19:46

Summer Replay : Marketing Mondays: How to Stop...

Keep It Moving ·

2025/08/25

If you're tired of feeling like you're always working IN your business instead of ON your business, this episode is for you. We're breaking down the concept of Marketing Mondays – dedicating at least one day a week to focus on marketing tasks that actually move the needle. The truth is, we've all been there: busy season hits in the fall, we get caught up in client work, and suddenly we stop marketing. Then January rolls around and our calendars are empty because we weren't nurturing our pipeline

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23:58

Summer Replay : Evergreen Content That Works While...

Keep It Moving ·

2025/08/18

What if we told you that a blog post you wrote almost ten years ago could still be driving traffic and booking clients today? That's the magic of evergreen content, and today we're pulling back the curtain on our best-performing blog posts that keep on giving. We're talking about content that literally works while you sleep – posts that continue to attract your ideal clients months or even years after you hit publish. From Alison's Virginia Beach restaurant guide that still ranks nationally to

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16:10

Summer Replay : Our Favorite Keyword Research Tool +...

Keep It Moving ·

2025/08/11

Ever feel like you're writing blog posts into the void? Like you're creating all this content but nobody's actually searching for it? We've been there, and we have the solution. Today we're diving deep into our absolute favorite keyword research tool that has completely transformed how we approach SEO and content creation. This isn't just another "SEO is important" conversation – this is the actual tool we use every single day to figure out what our ideal clients are typing into Google. You know how

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18:53

65: The Truth About AI Search (Spoiler: It's Still...

Keep It Moving ·

2025/08/04

Have you been seeing those "SEO is dead" headlines all over your feed lately? Yeah, me too. And honestly? I'm getting a little fired up about it. So here's the deal – everyone's trying to tell you that AI has killed SEO and now you need to learn some fancy new "AIO" (AI optimization) strategy. They're launching courses, hosting webinars, and basically trying to convince you that everything you've learned about getting found online is now useless. But I'm here to tell you the truth: it's all BS. I

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41:38

Summer Bonus : The SEO Strategy That Saved My...

Keep It Moving ·

2025/07/28

Hey there! While Alison and I are soaking up those summer vibes until September, I'm not leaving you hanging. I'm sharing some of my favorite guest appearances from this past year – the ones that had you frantically taking notes and diving into implementation mode. This week, I'm bringing you my conversation with Colie James from the Business First Creatives podcast. We dive deep into something that literally transformed my photography business from struggling to fully booked: SEO. And before you

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23:23

Summer Replay : Blog Better Than A Bot, How to Stand...

Keep It Moving ·

2025/07/21

AI-generated content is everywhere, flooding the internet with bland, forgettable posts that all sound exactly the same. So how do we make our blog content stand out to both Google and our dream clients in 2025? Here's the thing - we're not anti-AI. Both Alison and I use it regularly in our businesses, and we think you should too. But we're seeing a huge problem with how photographers are using it for their blogs. They're letting AI completely replace their voice, their stories, and their

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28:03

Summer Replay : Time Blocking, Calm the Calendar Chaos

Keep It Moving ·

2025/07/14

Feeling like a ping pong ball bouncing between tasks all day? Constantly switching from editing to emails to client calls and ending up mentally exhausted with nothing meaningful accomplished? We've been there. That scattered, overwhelmed feeling where you're busy all day but can't point to what you actually got done. The research backs it up too - every time we switch from task to task, we waste time and mental energy. As military spouses who've moved our photography businesses multiple times,

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28:01

Summer Replay : 80/20 Rule Small Efforts, Big Results...

Keep It Moving ·

2025/07/07

Ever feel like you're doing ALL the things in your business but somehow still not seeing the results you want? Girl, we've been there. That's exactly why we're diving deep into the 80/20 rule (also known as the Pareto Principle) and how it can completely transform the way you run your photography business. The 80/20 rule isn't some made-up business guru nonsense – it's a real principle that shows there's always a huge imbalance between your input and your results. And once you understand this, you

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57:05

Summer Bonus : Real Talk About Marketing with Colie...

Keep It Moving ·

2025/06/30

Re-Airing: Our Chat with Colie James About Marketing That Actually Works We had such an amazing conversation with Colie James on her Business First Creatives podcast that we just had to share it with you all! Colie invited us on to talk about marketing strategies, and honestly, we got so real about what's actually working (and what we've totally abandoned) in our businesses. If you don't know Colie, she's a business systems expert who helps creative entrepreneurs streamline their workflows and grow

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