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PODCAST

Perception Paradox with Zivile (Zivi) Ein

Zivile (Zivi) Einikyte

Welcome to Perception Paradox - the podcast spotlighting Europe"s Underdog Founders and focused on life, business & health. We dive into the complex relationships between perceptions, worldviews, and behaviors. Invite guests who"ve defied the ordinary, taken bold risks, and designed their own paths. Real people, real stories, real challenges - a weekly podcast that breaks the status quo and where authenticity meets inspiration. Every Monday, 4 PM CET. Hosted by Zivile (Zivi) Ein

business entrepreneurship

All Episodes

00:46:52

E141: The GLP-1 Food Shock: Is Ozempic Rewriting the...

Perception Paradox with Zivile (Zivi) Ein ·

2026/06/22

What happens to the food industry when millions of people start eating less?In this live episode of Perception Paradox, Zivile Einikyte moderates The GLP-1 Food Shock, a Sesamers session recorded at the TUTTOFOOD 2026 International Startup Area in Milan.GLP-1 drugs like Ozempic and Wegovy are changing appetite, cravings, portion sizes, and consumer behaviour. But what does this mean for restaurants, food retailers, food startups, investors, and the future of food?Together with Johan Jorgensen,

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00:04:12

[paradox bytes] The One Thing AI Still Can't Optimize...

Perception Paradox with Zivile (Zivi) Ein ·

2026/06/18

A short bite from our conversation with MIT engineer and author Ted Yang: why neural networks aren't new, the one thing AI still can't optimize (hint: humans are in the loop), and how over-optimizing can strip out the human touch. Full episode out now.

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00:40:28

E140: Ted Yang - AI Won't Replace You. You're Just...

Perception Paradox with Zivile (Zivi) Ein ·

2026/06/16

The smarter AI gets, the more your humanity matters. MIT engineer, 13-time founder, and self-described "recovering hedge fund guy" Ted Yang joins Zivile to flip the AI conversation on its head - away from fear and job loss, toward using it as a tool to perform, think, and live better.We talk about what's truly worth optimizing (and what isn't), how Ted used AI to write his book Ageless Peak Performance, why polished writing now reads as "fake," the idea that you can stay

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00:22:39

E139: Behind the MC mic - Conversations from South...

Perception Paradox with Zivile (Zivi) Ein ·

2026/06/11

No intro. No script. No agenda.Recorded during the 15th edition of South Summit in Madrid, this is a spontaneous behind-the-scenes conversation with fellow MCs, moderators, investors, authors, and entrepreneurs navigating one of Europe's leading startup conferences.We talk about what audiences don't usually see: the preparation behind great stage hosting, improvising when things go wrong, networking in real time, life on the road, public speaking, AI, books, wearables, and even the legal side of

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00:04:09

[paradox bytes] What makes community stick with...

Perception Paradox with Zivile (Zivi) Ein ·

2026/06/09

What actually makes a community stick? And what does Portugal have that other Southern European countries don't?Ricardo Mesquita has lived and built across six countries. He came back to Portugal - and what he's seeing right now is extraordinary.Full episode (E138) now available on Perception Paradox. 🎙️

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00:38:52

E138: Why Portugal's Best Companies Haven't Been...

Perception Paradox with Zivile (Zivi) Ein ·

2026/06/08

Portugal has the talent. The capital. The founders. The attention. But the best companies haven't been built here yet - and Ricardo Mesquita knows exactly why.As founding MD of Endeavor Portugal, and having lived and built across China, Brazil, Chile, France, Spain and the USA, Ricardo has seen what makes ecosystems truly compound. In this episode: what separates a real ecosystem from the performance of one, why pay-it-forward culture is still missing in Europe, and why Portugal's next

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00:24:25

[paradox bytes] He Had A Stroke At 29. Here's How He...

Perception Paradox with Zivile (Zivi) Ein ·

2026/06/06

At 29, Samuel Barreto had a stroke in the middle of an ordinary lunch. No warning. No family history. No reason.He woke up in hospital facing a 50/50 brain surgery decision he had one night to make alone.In this Perception Byte, Samuel shares the raw truth of what came next. The seizures every 10 days. The depression he didn't know he had. Losing the ability to play music. Giving up surfing forever. The dopamine trap of people feeling sorry for you. And the moment his partner said something

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01:10:31

E137: I Had It All. Then My Brain Had Other Plans -...

Perception Paradox with Zivile (Zivi) Ein ·

2026/05/25

Samuel Barreto was living the dream - 13 years at Red Bull, a global career, a move to Salzburg, and then Puma. Then, at 29, in the middle of an ordinary lunch, he had a stroke. No warning. No family history. No reason.He woke up in the hospital, facing a 50/50 brain surgery decision he had to make one night.In this episode, Samuel opens up about what happened next. The seizures occur every 10 days. The depression he didn't know he had. Losing the ability to play music. Giving up surfing

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00:09:36

[paradox bytes] From Broken Lab Machines to Space...

Perception Paradox with Zivile (Zivi) Ein ·

2026/05/21

What happens when you stop chasing credentials and start chasing problems?Duncan Casey has been a chemist, a founder, an academic, and a science communicator. Now he builds laser communication systems for satellites — from the west coast of Ireland.In this episode: generalist superpowers, why academics make terrible CEOs, Europe's deep tech gap, and why the internet is going to space."Find the problem. The solution will jump out."🎙️ Full episode out now on Perception Paradox.

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00:41:19

E136: Space Lasers and Scar Tissue: Only 4 Companies...

Perception Paradox with Zivile (Zivi) Ein ·

2026/05/19

Duncan Casey, Photonics & Business Development Lead at Mbryonics, calls himself "basically quite bad at quite a lot of things." He's been a chemist, a medical devices founder, an academic, a science festival builder — and is now building laser communication systems for satellites from the west coast of Ireland.In this episode, we talk about what it actually means to follow curiosity instead of a career plan, why the things that make you a great academic make you a terrible startup

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00:05:36

[paradox bytes] What Nobody Tells You About Selling a...

Perception Paradox with Zivile (Zivi) Ein ·

2026/05/14

He started with no VC, no industry experience, and no clear roadmap.Nine years later, Glebs Kiselovs had built a company of 75 people and sold it to one of the world’s largest building automation groups.But the story wasn’t only about the exit.It was about learning how to navigate a traditional industry, building relationships before selling products, and realising that acquisition is not the end of the journey — it’s the beginning of a completely new one.In this episode of Perception Paradox, we

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00:33:23

E135: He Left JPMorgan at 22 to Build in Latvia. Then...

Perception Paradox with Zivile (Zivi) Ein ·

2026/05/11

Glebs Kiselovs left JPMorgan at 22, moved back to Latvia, and started a company in an industry he barely knew. No VC. No playbook. Just conviction.Nine years later: 75 employees, an acquisition, and a full exit to one of the world’s largest building automation companies.We talk about what no one tells you about getting acquired, building while constantly short on cash, scaling from 7 to 40 people in a year, and why the hardest part of entrepreneurship is already behind you once you decide to

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00:04:07

[paradox bytes] Everybody Can Create Content Now. So...

Perception Paradox with Zivile (Zivi) Ein ·

2026/05/08

Everybody can create content now.But ideas, personality, taste, and lived experience still matter.In this episode, Dani Markovits (CCO at Shake Content and former LinkedIn Community Lead) breaks down why founder-led content is becoming even more important in the AI era, why likes don’t tell the full story, and how “invisible engagement” quietly drives opportunities behind the scenes.We also talk about trust, authenticity, and why your next client, hire, or podcast guest might already be watching -

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00:52:18

E134: Why Nobody Likes Your Posts — But They Might...

Perception Paradox with Zivile (Zivi) Ein ·

2026/05/04

What if low engagement doesn’t mean nobody is listening?In this episode, Zivile sits down with Dani Markovits, CCO at Shake Content and former LinkedIn community lead, to explore how LinkedIn has evolved from a job platform into a space where trust, reputation, and opportunities are built.We talk about invisible engagement, why likes are not the full story, how founder-led content creates commercial value, why AI is making authentic voices more important, and why your next client, partner, or

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00:14:15

E133: Women Build — Why Don’t They Get Funded?

Perception Paradox with Zivile (Zivi) Ein ·

2026/04/27

There’s a pattern many people have seen before: men apply when they meet around 60% of the requirements, while women often wait until they reach 100%.It doesn’t just show up in job applications. It shows up in who decides to build - and who feels ready to raise.This episode takes a closer look at the Funded 2025 report, covering 219 women-founded companies across the Nordics. On the surface, things are improving - more founders, more deals, more activity.But underneath, the story is more complex

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00:10:26

[paradox bytes] You’re In The Wrong Room (from E132...

Perception Paradox with Zivile (Zivi) Ein ·

2026/04/24

Sometimes the problem isn’t you.It’s the room you’re in.In this episode of Perception Paradox, I sit down with Marcus McDowell to explore identity, access, self-expression, and what it really means to build across borders.From code-switching and belonging to personal brand and intuition — this is a conversation about unlearning, choosing the right environments, and finding where you’re truly seen.Go where you’re celebrated, not tolerated.🎙 Full episode live.

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00:46:53

E132: Go Where You’re Celebrated, Not Tolerated —...

Perception Paradox with Zivile (Zivi) Ein ·

2026/04/20

Not everyone starts from the same place.In this episode of Perception Paradox, Zivile sits down with Marcus McDowell - brand strategist, innovation consultant, and community builder - to explore identity, belonging, access, and self-expression.We talk about building across borders, navigating spaces that don’t always reflect who you are, and why authenticity can become one of your greatest advantages.A conversation about home, personal brand, underestimated communities, and what it means to go where

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00:05:08

[paradox bytes] This Is Why You Feel Exhausted (It’s...

Perception Paradox with Zivile (Zivi) Ein ·

2026/04/16

Chronic stress doesn’t just “feel bad” — it rewires how you think.When pressure builds, the part of your brain responsible for strategy and decision-making goes offline…and your survival system takes over.In this Paradox Byte, Ale Wiecek Rojo explains:– why founders keep pushing even when they’re burning out– what’s happening neurologically– and why burnout often goes unnoticed until it’s too lateA short trailer. A big reality check.The full episode is live on the Perception Paradox podcast.

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00:44:29

E131: What Nobody Tells Women About Burnout, Hormones...

Perception Paradox with Zivile (Zivi) Ein ·

2026/04/13

What if the way we work was never designed for the female body in the first place?In this episode of Perception Paradox, Zivile Einikyte sits down with Ale Wiecek Rojo - founder, author, and hormone health educator - to unpack the hidden cost of building, leading, and performing inside systems calibrated around male biology.They explore:what chronic stress does to the founder brainhow hormonal cycles influence energy, risk, and decision-makingwhy burnout can look different in womenwhat perimenopause

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00:09:50

[paradox bytes] What Jakob Storå Looks for in...

Perception Paradox with Zivile (Zivi) Ein ·

2026/04/09

How does an early-stage investor actually decide?In this excerpt from Perception Paradox, Jakob Storå of Superhero Capital breaks down what he looks for in founders: conviction, ambition, execution, and the ability to make others believe.A sharp conversation on why strong teams change everything.Full episode on Perception Paradox podcast - E130 with Jakob Stora.

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