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PODCAST

Ops Cast

MarketingOps.com

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

business marketing

All Episodes

55:38

The Human Side of Marketing Ops with Sari Hegewald

Ops Cast ·

2025/10/13

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations. She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, ...

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56:32

Uncovering Company-Level Impact: Rethinking Social...

Ops Cast ·

2025/10/09

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is transforming how B2B marketing teams measure ROI, particularly in social media. They discuss how LinkedIn and Channel99 are partnering to provide mar...

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53:52

Bridging the Gap: Building Mutual Understanding...

Ops Cast ·

2025/10/06

Text us your thoughts on the episode or the show! In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively. In this episode, Monica discusses the often-overlooked challenge of mutual understan...

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49:16

Translating Data to Boardroom Impact with Jon Russo

Ops Cast ·

2025/09/29

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. Jon shares his insights on why Marketing Operations professionals often struggle to communicate their impact to the C-suite and how AI, cleaner data, and strategic thinking are changing the game. Jon dives into ...

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59:00

When ROI Comes for Your MQLs: Hard Truths with Ellie...

Ops Cast ·

2025/09/22

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders. Ellie discusses the limitations of attribution and reporting, how over-engineered ...

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53:37

Mapping the Customer Journey: B2C Lessons for B2B...

Ops Cast ·

2025/09/15

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels. Pradeep explains how to map customer journeys effe...

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51:38

Building Trust in an Age of AI with Karen Kranack

Ops Cast ·

2025/09/08

Text us your thoughts on the episode or the show! In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the importance of building and maintaining trust in this rapidly evolving field. We dive into key considerations for marketing professionals as they navi...

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45:34

The Foundational Operations Gap with Evan Kubitschek

Ops Cast ·

2025/09/08

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many early-stage companies overlook as they scale. Evan explains why addressing foundational processes and systems early on is essential to avoid building ...

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58:34

Inside the CMO Mindset: Budget Gaps, Burnout, and the...

Ops Cast ·

2025/09/02

Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO. Ahmed reflects on his time leading marketing teams and shares a candid perspective on why CMOs struggle with attribution, budget allocation for MarketingOps, and the ongoing pressure to justify impact across creative, analytical, and strategic dimensions. The conve...

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50:20

How AI Upleveled the Promise of Personalization with...

Ops Cast ·

2025/08/26

Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate. Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and d...

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52:02

Will MQAs Replace MQLs? with Andrea Frazier and...

Ops Cast ·

2025/08/18

Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs). In this episode, you’ll learn: Why the traditional MQL model may be falling short and where MQAs step in.How to realign marketing and sales ar...

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62:03

Inside the Community-Building Power of Women in...

Ops Cast ·

2025/08/13

Text us your thoughts on the episode or the show! Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession. What does community look like for Marketing Ops professionals? Why is it more than just networking? And how do different experiences transform what people need from a profession...

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59:57

How Can Marketers Partner with Sales in the Boardroom...

Ops Cast ·

2025/08/07

Text us your thoughts on the episode or the show! On today's episode, we talk with Kyle Priest (former CMO, CRO, COO, and President at multiple SaaS firms and agencies) and returning guest Eric Hollebone (President & COO at Demand Lab) to discuss what it really takes for marketing to have a voice at the leadership table. Together, they explore how alignment between marketing, sales, and RevOps creates not only better stories but better business results—and how marketers can shift their mi...

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56:27

Alignment in Action: Turning Metrics into Meaningful...

Ops Cast ·

2025/08/06

Text us your thoughts on the episode or the show! On today's episode, we talk with seasoned B2B marketing leader Pratibha Jain, who has spent nearly two decades driving demand, growth, and operational excellence across multiple industries. From cloud computing to HR tech, she’s seen—and measured—it all. Together, they unpack how to bridge gaps between marketing, sales, and operations to deliver measurable business impact. Tune in to hear: Why alignment between Marketing Ops, RevOps, and...

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41:33

Balancing Strategic Projects and Tactical Needs in...

Ops Cast ·

2025/07/29

Text us your thoughts on the episode or the show! On today's episode, we talk with Carissa McCall, Director of Revenue Operations at Liquibase, to tackle one of the most common challenges in marketing and revenue operations: how to balance strategic projects with the unrelenting pull of daily fires and ad hoc requests. Carissa shares a candid and insightful look into her approach to building a sustainable capacity model, prioritization frameworks, and time management practices that empower he...

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54:23

The Meaning of Life, the Universe, and MOPs with Andy...

Ops Cast ·

2025/07/22

Text us your thoughts on the episode or the show! On todays episode, we down with Andy Caron, President of Revenue Pulse, to explore the unexpected intersections of curiosity, attribution, psychology, and the marketing operations profession. Andy shares her non-linear journey from costume design and publishing to marketing ops leadership, revealing how seemingly unrelated experiences laid the foundation for a successful career in MarTech and consulting. We unpack the role of curiosity and "ha...

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47:38

Moneyball for Lead Scoring with Lucas Winter

Ops Cast ·

2025/07/14

Text us your thoughts on the episode or the show! On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and practical insights, Lucas discusses how marketers can uncover true buying intent and dramatically improve sales efficiency. Tune in to hear: "Moneyball" Meets Marketing Ops: Lucas applies the Mone...

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43:58

Demand Gen and Ops Working Together with Janelle Amos

Ops Cast ·

2025/07/07

Text us your thoughts on the episode or the show! On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared...

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46:14

Behind the Scenes with the OpsCast Crew

Ops Cast ·

2025/07/01

Text us your thoughts on the episode or the show! On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, this chat covers a ton of ground. Whether you're a longtime member or just tuning in, this is your go-to catch-up on where things stand in 2025 and ...

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47:11

Following Your Passions to Marketing Operations with...

Ops Cast ·

2025/06/16

Text us your thoughts on the episode or the show! On today's episode, we talk with Ahmad Moore, founder of Pressure Marketing, to unpack his unconventional but deeply inspiring journey into marketing operations. From IT help desk roots to sales leadership and now running his own MOps-focused agency, Ahad shares how leaning into empathy, technical curiosity, and a hunger for alignment helped shape his path. ✨ Tune in to hear: Why marketing ops is “IT with better branding” — and why that matter...

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240 results

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