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PODCAST

Ops Cast

MarketingOps.com

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

business marketing

All Episodes

46:54

From $500K to $22K: Rebranding, AI, and the New Rules...

Ops Cast ·

2026/04/20

Text us your thoughts on the episode or the show! What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K? In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked. Michael walked into an 18-month rebrand that looked polished on the surface but was fundamentally disconnected from real customer insight. Instead of finishing ...

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49:32

The AI Gold Rush Problem: Big Investment, Unclear ROI...

Ops Cast ·

2026/04/13

Text us your thoughts on the episode or the show! Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI? With massive funding announcements, rapid product releases, and constant noise around AI, it is easy to assume everyone is seeing results. But when you...

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53:11

The Hidden Skill Behind Great Ops Leaders: Learning...

Ops Cast ·

2026/04/06

Text us your thoughts on the episode or the show! Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage. In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navigate. If you work in Marketing Ops, RevOps, or any cross-func...

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48:43

From Promise-Making to Promise-Keeping: Why Great Ops...

Ops Cast ·

2026/03/30

Text us your thoughts on the episode or the show! What happens when an Ops leader thinks like a marketer? In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience. Julie’s path from marketing into operations shapes how she leads today. She views marketing as promise-making and operations as promise-keeping, and she focuses heavily on retention, custo...

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48:36

Fix the System, Fix the Results: Mapping Marketing...

Ops Cast ·

2026/03/23

Text us your thoughts on the episode or the show! Why do marketing teams keep adding approvals, processes, and controls… yet still struggle to move faster or perform better? In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapping, to discuss what is really happening inside modern marketing organizations. Joe brings over 30 years of experience helping companies redesign how their business systems function. A former PwC partner and C...

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50:50

What Marketing Ops Leaders Should Know About the...

Ops Cast ·

2026/03/16

Text us your thoughts on the episode or the show! Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online. In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and small businesses. Stephanie focuses on helping organizations build purposeful social strategies tha...

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49:27

From Marketing Ops to GTM Strategy: Breaking the...

Ops Cast ·

2026/03/09

Text us your thoughts on the episode or the show! Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited. In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the business. Jackson recently completed ten years at the American Hospital Association, where he began i...

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59:58

The Old Playbook Is Dead: MOps in the Age of AI with...

Ops Cast ·

2026/03/02

Text us your thoughts on the episode or the show! The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase. In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike Rizzo for a wide-ranging conversation with Jon Miller. Jon co-founded Marketo, helped define modern Marketing Operations, later co-founded Engagio, and is now the Co-Founder and CEO of a stealth AI startup focu...

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59:03

Leading With Heart in a Systems World:...

Ops Cast ·

2026/02/23

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we explore a side of operations leadership that rarely appears in roadmaps or system diagrams but determines whether teams thrive or burn out. Kimi Corrigan, Vice President of Marketing Operations at Huntress, joins Michael Hartmann on our latest Ops Cast episode. Kimi shares her perspective on servant leadership, psychological safety, and the emotional intelligence required to lead effectively inside fast-growing,...

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57:12

Cold Email, Spam, and the Trust Gap: What B2B Can...

Ops Cast ·

2026/02/16

Text us your thoughts on the episode or the show! In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line from helpful to harmful. Jacqueline brings experience across B2B and B2C environments and challenges one of the most uncomfortable truths in marketing today: much of what we call cold outreach is still spa...

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52:49

Keeping the Lights On While Changing the Engine:...

Ops Cast ·

2026/02/09

Text us your thoughts on the episode or the show! Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven. Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations. ...

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53:52

Building Demand Gen Inside a Giant Organization:...

Ops Cast ·

2026/02/02

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization. Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake. Before Snowflake, Rachel spent more than four years inside a legacy enterprise technology company, where she helped lead a cross-functional tiger team tasked with building modern demand generation...

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51:05

Metrics That Matter: Turning RevOps Data into...

Ops Cast ·

2026/01/26

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake. Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use them to make better decisions. This conversation focuses on...

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48:56

Five Years of Ops Cast: What Surprised Us, What We...

Ops Cast ·

2026/01/19

Text us your thoughts on the episode or the show! In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio experimentation, and how the show has evolved alongside the Marketing Ops profession itself. What starts as a casual anniversary conversation turns into a thoughtful look at what has truly mattered over the years. They reflect on memorable episode...

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52:00

What Would It Look Like If Marketing Gets Embedded...

Ops Cast ·

2026/01/12

Text us your thoughts on the episode or the show! In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance. Her work focuses on connecting Marketing Ops, RevOps, and Business Operations into a si...

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48:58

Leading With Intent: Values-Based Leadership in...

Ops Cast ·

2026/01/05

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership. Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams a...

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44:36

Why 80% of ABM Programs Fail (and How to Build One...

Ops Cast ·

2026/01/03

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them. Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered r...

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43:51

From Campaigns to the Boardroom: Rethinking Marketing...

Ops Cast ·

2025/12/22

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente. Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza sp...

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51:12

From Chaos to Clarity: Fixing Event Data and Proving...

Ops Cast ·

2025/12/18

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution. Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to ...

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48:01

Why the Next Generation of CMOs Will Come from...

Ops Cast ·

2025/12/15

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops. The conversation explores how the changing business envir...

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249 results

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