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PODCAST

Ops Cast

MarketingOps.com

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

business marketing

All Episodes

52:49

Keeping the Lights On While Changing the Engine:...

Ops Cast ·

2026/02/09

Text us your thoughts on the episode or the show! Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven. Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations. ...

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53:52

Building Demand Gen Inside a Giant Organization:...

Ops Cast ·

2026/02/02

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization. Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake. Before Snowflake, Rachel spent more than four years inside a legacy enterprise technology company, where she helped lead a cross-functional tiger team tasked with building modern demand generation...

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51:05

Metrics That Matter: Turning RevOps Data into...

Ops Cast ·

2026/01/26

Text us your thoughts on the episode or the show! In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake. Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use them to make better decisions. This conversation focuses on...

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48:56

Five Years of Ops Cast: What Surprised Us, What We...

Ops Cast ·

2026/01/19

Text us your thoughts on the episode or the show! In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio experimentation, and how the show has evolved alongside the Marketing Ops profession itself. What starts as a casual anniversary conversation turns into a thoughtful look at what has truly mattered over the years. They reflect on memorable episode...

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52:00

What Would It Look Like If Marketing Gets Embedded...

Ops Cast ·

2026/01/12

Text us your thoughts on the episode or the show! In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance. Her work focuses on connecting Marketing Ops, RevOps, and Business Operations into a si...

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48:58

Leading With Intent: Values-Based Leadership in...

Ops Cast ·

2026/01/05

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership. Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams a...

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44:36

Why 80% of ABM Programs Fail (and How to Build One...

Ops Cast ·

2026/01/03

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them. Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered r...

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43:51

From Campaigns to the Boardroom: Rethinking Marketing...

Ops Cast ·

2025/12/22

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente. Lauren brings a rare perspective shaped by hands-on experience across Marketing Ops, RevOps, sales, paid media, and analytics. As a multi-time Marketo Champion and MOPsapalooza sp...

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51:12

From Chaos to Clarity: Fixing Event Data and Proving...

Ops Cast ·

2025/12/18

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution. Events demand significant investment in time, budget, and coordination, yet many teams still struggle to prove their impact. Data is often fragmented, delayed, or incomplete, making ROI difficult to measure and even harder to ...

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48:01

Why the Next Generation of CMOs Will Come from...

Ops Cast ·

2025/12/15

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops. The conversation explores how the changing business envir...

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47:14

The Data Disconnect: Restoring Common Sense and...

Ops Cast ·

2025/12/08

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being data-driven to being data-informed. Nadia and Misha share why teams often get lost in complexity, how overengineering analytics can disconnect data...

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53:26

From Tasks to Transformation: Scaling AI Adoption in...

Ops Cast ·

2025/12/01

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operations, and strengthen marketing performance. The discussion focuses on how to move from experimentation to execution with AI. Spencer shares his syst...

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50:58

The Value-Driven Path to AI Adoption with Aby Varma

Ops Cast ·

2025/11/24

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant innovation. The discussion explores how marketing teams can move beyond experimenting with AI tools to building long-term, value-based strategies that...

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49:29

The Final MOPsapalooza: Celebrating Community and...

Ops Cast ·

2025/11/20

Text us your thoughts on the episode or the show! In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years. Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to look back on what made MOPsapalooza 2025 in Anaheim unforgettable. Together, they share their favorite moments, the energy of the event, and how it ...

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48:50

Simplifying the Complex: Attribution, Alignment, and...

Ops Cast ·

2025/11/17

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity, connect departments, and make data more meaningful. The conversation centers on one of the most common sources of friction in go-to-market teams: ...

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53:04

Practical AI for Marketing and Ops with Tracey Fudge

Ops Cast ·

2025/11/10

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. Tracey has spent the past several years working hands-on with language models, automation systems, and what she calls agentic workflows. She helps marketing and operations teams move past AI buzzwords and turn technology into practical tools that drive be...

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43:09

Building MOps in Highly Regulated Industries with...

Ops Cast ·

2025/11/03

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries. The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle sh...

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50:29

From Scrappy to Scalable: Martech Maturity in HubSpot...

Ops Cast ·

2025/10/27

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams build smarter, more sustainable marketing systems. The conversation focuses on Martech maturity, how to know when you have outgrown your current setup,...

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56:29

From Ticket-Taker to Strategic Influencer with Sarah...

Ops Cast ·

2025/10/20

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experience leading both marketing operations and demand generation, offering a clear view of how these functions can work together more strategically. The d...

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55:38

The Human Side of Marketing Ops with Sari Hegewald

Ops Cast ·

2025/10/13

Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on the human side of marketing operations. She explains why the best MOps leaders focus not only on campaigns and systems but also on relationships, ...

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239 results

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