PODCAST

Ecommerce Business Podcast

Cody Schneider

business marketing

All Episodes

17:51

How Lean Thinking Built a $2B Brand from a Studio...

Ecommerce Business Podcast ·

2025/10/27

Most online grocery startups chase venture dollars first and validation second. Founder of Misfits Market, Abhi Ramesh flipped the script—starting with $1,000 in Facebook ads and a studio apartment operation in Pennsylvania. He proved unit economics before raising a dime then scaled to a $2 billion valuation in just three years. His lean validation approach wasn't just cautious. It was strategic capital positioning disguised as bootstrapping.Ramesh tested demand week by week, shipping five

11:18

The Strategic Retail Sequence That Generated 700% Growth

Ecommerce Business Podcast ·

2025/10/22

Most beauty brands either stay direct-to-consumer forever or rush into retail too early. Saltair did neither—and scaled from $5M to $42M in three years by mastering the art of strategic retail timing.This episode unpacks the deliberate distribution sequence that turned a body care startup into a category leader. Founder Iskra Lawrence partnered with The Center incubator instead of bootstrapping, trading equity for manufacturing expertise and supply chain velocity that let her launch seven

19:19

How a Couple's Bedroom Problem Became a Quarter...

Ecommerce Business Podcast ·

2025/10/21

While most bedding brands chase "better sleep" with broad comfort promises, Rest Bedding zeroed in on hot sleepers—and scaled from zero to $75 million in five years by owning a category competitors ignored. Andy Nguyen launched in April 2020 with a singular focus: proprietary cooling technology (Evercool) after experiencing his own "incompatible sleeper situation."Here's what made their approach different:Dominated a $296M niche (24% market share in adult cooling sheets) instead of fighting

13:39

The $200M Blitzscale That Crashed on Inventory Bloat

Ecommerce Business Podcast ·

2025/10/20

A 21-year-old founder, a 70k waitlist before launch, hypergrowth to a $200M valuation—and a sale for “peanuts” a year later. This episode dissects Parade’s rise and collapse to give you a blueprint for validation, community-led growth, and crucially sustainable unit economics.Parade nailed market validation, community-driven R&D, and micro-influencer distribution to blitzscale a new kind of intimates brand. But CAC shocks, inventory bloat, ops complexity, and eroding differentiation

15:10

From Zero to $150M in Three Years Using Machine Learning

Ecommerce Business Podcast ·

2025/10/15

Most beauty brands take 7-10 years to reach $150 million in revenue. Spoiled Child did it in three by redefining the anti-aging category as "age-control" and leveraging Oddity Tech's AI-powered infrastructure. While competitors fought over shrinking market share with traditional anti-aging messaging, Spoiled Child expanded the addressable market by 300% through category innovation and data-driven personalization.Oddity CEO Oran Holtzman had already proven the model with Il Makiage, scaling

15:56

The Single-Product Simplicity That Redefined a $3.2B...

Ecommerce Business Podcast ·

2025/10/14

While most breast pump companies compete on complicated technology and medical features, Haakaa built a $3.2 billion industry disruptor with elegant simplicity—turning a single silicone product into a global brand spanning 40+ countries. Founder Ellie Skelton's garage experiment challenged the industry's accepted complexity, proving that mothers wanted effectiveness over engineering.What separated them from competitors:Clinical validation through lactation consultant partnerships built

17:29

How a Fragrance Dupe Brand Made $35M in 6 Months

Ecommerce Business Podcast ·

2025/10/13

Oakcha didn't just undercut luxury fragrance—they repositioned it. While legacy brands buried pricing in retail markups and celebrity endorsements, Oakcha hit $35M in six months by selling quality dupes direct to consumers.The founder spotted a gap: Gen Z and Millennials wanted luxury scents without the $300 price tag or department store ritual. Oakcha delivered near-identical formulas at a fraction of the cost, using TikTok virality and influencer authenticity instead of traditional

19:00

How 2 People Built a $75M Brand From Their Garage -...

Ecommerce Business Podcast ·

2025/10/07

Sign up for Graphed - https://www.graphed.com/A husband–wife team turns a simple insight (“basic tees shouldn’t be bad or overpriced”) into a $75M brand. This episode unpacks the exact validation, marketing, ops, and scaling moves behind Fresh Clean Threads—and how to apply them to your own business.Episode SummaryFresh Clean Threads identified a classic market inefficiency (cheap & terrible vs. pricey & meh), launched at the height of the subscription boom, validated demand before

16:31

The Rise and Fall of Elvie: Lessons from a $156M...

Ecommerce Business Podcast ·

2025/10/02

Welcome to another deep dive into business growth lessons. In today’s episode, we break down one of the most striking stories in modern entrepreneurship—the rise and fall of Elvie, a femtech pioneer that raised $156 million and built category-defining products, only to collapse in 2025.This isn’t just a startup failure story—it’s a masterclass in the difference between product success and business sustainability. Elvie proved there was explosive demand for premium women’s health technology,

12:48

Profitable from Day One: Salt & Stone's $150M Growth...

Ecommerce Business Podcast ·

2025/09/30

In this episode, we examine the scaling story of Salt & Stone, a personal care brand that grew from $500,000 in revenue to $150 million in just seven years. Unlike many direct-to-consumer (DTC) companies, Salt & Stone maintained profitability from day one while simultaneously building a durable brand. The discussion highlights the strategic frameworks that supported this growth, focusing on product development, market timing, brand positioning, financial discipline, channel

11:49

How Spacegoods Cracked Direct-to-Consumer at Scale

Ecommerce Business Podcast ·

2025/09/25

In 24 months, Spacegoods transformed from startup idea to £8.4M revenue powerhouse. This isn't another feel-good founder story—it's a tactical breakdown of the systems that drove explosive growth in Europe's functional mushroom market.Discover the counterintuitive strategies behind their success: Why they positioned as "coffee plus" instead of coffee replacement. How they achieved 52% subscription revenue when industry average is 40%. The £5,000 daily Instagram ad strategy that reduced

15:12

From Military Contractor to $20M Premium Brand: The...

Ecommerce Business Podcast ·

2025/09/24

How does a military aluminum contractor build a $20 million business selling dog crates at $800 each? This deep dive into Impact Dog Crates reveals five critical growth principles that apply across industries: leveraging existing expertise for premium market entry, using vertical integration as competitive advantage, scaling through digital transformation, executing flawlessly at premium price points, and continuously innovating while maintaining differentiation.We'll examine Impact's

12:54

From $1M to $101M: Our Place's Exact DTC Growth Playbook

Ecommerce Business Podcast ·

2025/08/18

Dive deep into one of the most successful DTC growth stories of the past five years. Our Place scaled from $1M to $101.4M in revenue by mastering founder-market fit, strategic product development, community-first marketing, and operational excellence. This episode breaks down their exact playbook with actionable frameworks every DTC entrepreneur can implement.🎯 Key Topics Covered1. Founder-Market Fit StrategyHow to combine complementary expertise for competitive advantageUsing personal

15:06

Drops, Data, Discipline: Mejuri’s $188M DTC Blueprint

Ecommerce Business Podcast ·

2025/08/14

In this solo breakdown, we reverse-engineer Mejuri’s growth from ~$100K to ~$188M revenue in nine years. You’ll hear how the team ditched a failed crowdsourced model for tight in-house design, reframed fine jewelry for every day, and operationalized a weekly drop cadence that compounds demand, speeds feedback, and lowers inventory risk. We cover their build-vs-buy tech shift (full Shopify migration in <9 months), omnichannel LTV math (store + online buyers spend more), real-time

28:45

How Bezel Built a $750M Marketplace by Saying “No” to...

Ecommerce Business Podcast ·

2025/08/13

What if turning away more than a quarter of your potential customers could accelerate growth? That’s exactly what Bezel, a $750M luxury watch marketplace, did — and it’s the foundation of their competitive moat.In this deep-dive episode, you’ll learn how founder Quade Walker transformed a broken luxury watch buying experience into a thriving platform by leveraging 8 proven business frameworks. We unpack how Bezel:Identified a $24B+ market gap driven by demographic shifts and unmet customer

12:42

163-year-old company repositioned into quiet luxury...

Ecommerce Business Podcast ·

2025/07/03

In this episode, we break down one of the most remarkable turnaround stories in British business history. Sunspel, a 163-year-old textile company, transformed from a failing £1.6 million business on the brink of closure to a £28.5 million luxury brand - a 1,680% revenue increase over 18 years. This isn't just another success story; it's a masterclass in disciplined strategic thinking that challenges conventional business wisdom.Key Guest/Company ProfileSunspel - Founded in 1860, this

12:05

$1.2 million in revenue selling functional mushrooms

Ecommerce Business Podcast ·

2025/07/03

Episode OverviewDive deep into the fascinating world of functional mushrooms with Forage Hyperfoods, a Canadian company that's carved out a unique position in the booming wellness market. From wild-harvested Chaga in Quebec's boreal forests to innovative coffee blends, discover how founders Jonathan and Chanel Murray built a $1.2 million business in just four years.What We CoverCompany Background & VisionFounded in 2020 in Carleton Place, OntarioCo-founders: Jonathan Murray (CEO) and

50:05

How AI is Replacing UGC Creators: 1,000 Ads in a Click

Ecommerce Business Podcast ·

2025/04/15

In this episode, Cody hosts Romain Torres, co-founder of ArcAds, to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds’ explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike.Timestamps: 00:00 – Why top

41:38

TikTok Shop Crash Course: His Creator Network Does 1%...

Ecommerce Business Podcast ·

2025/03/17

In this episode, I chat with Mike Rama, founder of Brands Meet Creators, about the latest developments and tactics for succeeding on TikTok Shop. We discuss how brands can harness creator-driven sales, the shift in leverage toward high-quality affiliates, and the importance of pairing paid incentives with commission structures. Mike shares insights on how major brands are using TikTok Shop as a break-even (or even loss-leader) strategy to trigger massive halo effects on Amazon, DTC stores,

51:35

$10M+ amazon expert shares everything that is working...

Ecommerce Business Podcast ·

2025/03/03

In this episode, Jordan Seefeldt, Vice President of Strategy at Pirawna, takes us on a deep dive into Amazon marketing strategies, breaking down the platform's complexities and revealing the keys to success for e-commerce brands. The discussion covers Amazon's ranking algorithms, inventory management, paid ad strategies, and why every consumable product brand should be on the platform.Timestamps:00:00 – Introduction to Amazon as a Sales Channel03:45 – Why Amazon is Misunderstood by D2C

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Ecommerce Business Podcast

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