From Etsy to $5M: The Zero-Inventory, Made-to-Order...
The traditionally asset-heavy global jewelry market, expanding at a steady 5-6% annually, typically presents formidable barriers to entry for lean ventures; yet, one direct-to-consumer brand carved out a category-defining position, scaling to nearly $5 million in annual revenue with fewer than 25 employees by 2023. This rapid market penetration was engineered through a disciplined focus on validating an underserved, high-growth niche, embedding deep emotional value in personalized products,
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