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PODCAST

Capture and Connect - For Photographers

Janice Sullivan

🎙️ Welcome to the Capture and Connect Podcast! I"m Janice Sullivan, a landscape, nature and fine art photographer who built a global business licensing my work to businesses. Tuesday at 1:00 PM Eastern, I"m on YouTube to share what"s really happening behind the scenes of my photography business. I also coach photographers to build their dream business. Let"s take that dream and make it a reality. We"ll chat about: wins, mistakes, and the strategies (game plans) helping me and my clients grow

arts visual arts

All Episodes

00:20:55

How To Start a Photography Business - How To Price...

Capture and Connect - For Photographers ·

2025/09/04

🌿 Build Your Photo Biz With Me 👉 https://www.photobizmethod.com 🔴 Struggling to figure out what to charge for your photography? On this episode, called, How To Start a Photography Business - How To Price Your Photography (#4) it can help you if you're starting a photography business or if you’ve sold work but felt like you underpriced it? You’re not alone—and this is where everything starts to change.In this episode, we dive into the heart of pricing your photography with confidence, clarity,

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00:13:57

How To Start a Photography Business - Your PERFECT...

Capture and Connect - For Photographers ·

2025/08/30

SummaryIn this episode, Janice Sullivan dives into the importance of defining your photography niche and understanding your ideal customer avatar (ICA). She emphasizes that a niche is not just about the subject of photography but about the specific audience you are targeting. By creating a clear ICA, photographers can tailor their messaging and offerings to connect with their ideal clients, leading to greater success in their photography business. Janice shares practical exercises and insights to

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00:21:54

How To Start a Photography Business - Build Your...

Capture and Connect - For Photographers ·

2025/08/22

SummaryIn this conversation, Janice Sullivan discusses how photographers can differentiate themselves in a competitive market by building premium offers that reflect their unique values and brand. She emphasizes the importance of understanding one's mission, creating a strong portfolio, and identifying what sets them apart from others. The discussion also covers strategies for attracting clients and the significance of passion in sustaining a photography business.TakeawaysMost photographers

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00:20:25

How To Start a Photography Business - Build an...

Capture and Connect - For Photographers ·

2025/08/14

🌿 Build Your Photo Biz With Me 👉 https://www.photobizmethod.com/🔴 In this episode called How To Start a Photography Business - Build an Authentic Mission & Portfolio (#1), Janice Sullivan, that's me, discusses the essential steps to building a successful photography business. She emphasizes the importance of establishing a solid foundation, understanding personal values, and creating a compelling portfolio. Janice shares insights on how to showcase work effectively and the significance of

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00:16:56

This Is WHY 85% of Photography Businesses Fail (And...

Capture and Connect - For Photographers ·

2025/08/07

In this conversation, Janice Sullivan discusses the prevalent issue of burnout among creative entrepreneurs, particularly photographers. She explores the reasons behind this burnout, including distractions and the tendency to jump from one idea to another without following through. Janice emphasizes the importance of building a strong foundation for a photography business, understanding one's unique selling proposition, and taking actionable steps to connect with clients. She encourages

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00:20:44

Stop Upgrading Photographer! How to Grow Your...

Capture and Connect - For Photographers ·

2025/08/06

SummaryIn this episode, Janice Sullivan discusses the common mindset challenges photographers face regarding their equipment. She emphasizes that many believe they need the latest gear to succeed, but it's more about understanding light, composition, and emotion. Janice shares her personal experiences with older equipment and encourages photographers to start with what they have, focusing on building their business and connecting emotionally with their audience. She debunks myths surrounding

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00:13:33

How I Use Urgency to Sell My Photography (RAW...

Capture and Connect - For Photographers ·

2025/08/01

SummaryIn this episode, Janice Sullivan discusses her journey as a photographer and business owner, focusing on the importance of licensing, urgency in marketing, and building a supportive community for photographers. She shares insights on how to effectively present work, the significance of understanding client needs, and the necessity of continuous improvement in business practices.

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00:16:18

How to Market Your Photography Business: Build Trust...

Capture and Connect - For Photographers ·

2025/07/25

Let's Talk About How to Market Your Photography Business: Build Trust and Visibility. In this conversation, Janice Sullivan discusses effective marketing strategies for photographers, emphasizing the importance of building trust, understanding one's audience, and the power of keywords. She encourages photographers to evolve their businesses alongside their artistic growth and provides actionable steps to enhance visibility and engagement with potential clients.It's time to achieve

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00:10:24

Your Photography Business Growth Through Your Quirks...

Capture and Connect - For Photographers ·

2025/07/16

In this Podcast called, Your Photography Business Growth Through Your Quirks and Confessions... Think about this... What if the very things you’ve been hiding in your photography journey are the keys to growing a loyal, connected client base?In this episode of Capture and Connect, Janice Sullivan shares something different. Raw, a little messy, and definitely not your typical photography biz chat.Let’s just say... if you’ve ever forgotten your gear, whispered at flowers, or felt like you’re too

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00:12:40

The Truth About Making Money as a Nature Photographer...

Capture and Connect - For Photographers ·

2025/07/09

SummaryIn this episode of Capture and Connect, Janice Sullivan discusses the misconceptions surrounding the need for viral success in nature photography. She emphasizes that photographers can build a sustainable business without relying on social media popularity. Janice shares her personal experiences and actionable strategies for connecting with the right audience, selling to small businesses, and creating meaningful collections. The episode concludes with a call to action for photographers to

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00:09:36

Is Photography Dead? What Reddit Got Wrong About Our...

Capture and Connect - For Photographers ·

2025/06/25

In this conversation, Janice Sullivan discusses the importance of building a supportive community for entrepreneurs in the photography field. She emphasizes the significance of creating meaningful connections through merchandise and sharing valuable business tips. Janice also encourages listeners to engage with her content and contribute their own inspirational quotes, fostering a sense of belonging and support for those on their creative journeys.

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00:07:55

Real Talk: Photography Is a Business—And Your Time Is...

Capture and Connect - For Photographers ·

2025/06/06

This week, Janice shares a personal business update—why she’s hitting pause on RAWs to serve her clients at a higher level, and what that decision can teach all photographers about treating their work like a real business. Learn how time, focus, and boundaries are essential for your success. She'll still have the Capture and Connect regular podcasts here once a week so stay tuned for those.00:00 Introduction to Photography Business Insights03:40 Prioritizing Client Needs07:36 website freebeesTo

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00:16:23

The Truth About the Photography Business: Secrets...

Capture and Connect - For Photographers ·

2025/06/05

In this episode of Capture and Connect, Janice Sullivan discusses the significance of raw, unfiltered podcasting for photographers and creatives. She emphasizes the importance of authenticity, sharing real-time insights and challenges faced in the creative journey. Janice encourages listeners to embrace their passion for photography and offers strategies for building a successful business while fostering a supportive community. The episode concludes with a call to action for listeners to engage with

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00:12:21

Navigating Change in Business Photography Strategies...

Capture and Connect - For Photographers ·

2025/05/31

In this conversation, Janice Sullivan discusses the importance of adapting to change, testing new marketing strategies, and understanding audience engagement. She emphasizes the need for photographers to build confidence through constructive feedback and to develop a strong portfolio that reflects their unique vision. Janice encourages listeners to value their work and not be discouraged by negative feedback, highlighting that people pay for value in their services.

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00:18:26

Stop Wasting Time! The Real Buyers of Your...

Capture and Connect - For Photographers ·

2025/05/28

In this podcast episode, Janice Sullivan discusses the importance of mindset shifts for entrepreneurs, particularly in the photography business. She emphasizes the need to identify the right target audience and connect with local businesses and art lovers to enhance visibility and sales. Janice shares practical tips on where to find potential buyers and how to effectively market photography work.Chapters00:00 Introduction to Photography Business Success01:54 Targeting the Right Audience02:18 Finding

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00:18:21

The Reality of Building a Photography Brand: What I...

Capture and Connect - For Photographers ·

2025/05/23

In this episode, Janice Sullivan—fine art photographer and business coach—offers a candid look into her week, sharing how she’s playing with AI in her creative process to get ideas for future portfolios. Janice dives into the importance of carving out your niche, building a social media presence with purpose, and genuinely connecting with your audience. With both strategy and heart, she empowers photographers to turn passion into profit. As she puts it: “If you want people to invest in your art, you

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00:14:35

Let's Talk About The Secret Weapon That Grew My...

Capture and Connect - For Photographers ·

2025/05/21

In this conversation, Janice Sullivan emphasizes the significance of blogging as a means of connection and creativity. She discusses the importance of treating a blog as a creative headquarters rather than relying solely on social media platforms. Janice shares her personal journey of blogging, highlighting how it contributed to her growth as a photographer and business owner. She warns against the risks of depending on social media for business success and advocates for maintaining a personal

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00:11:26

I Slacked on YouTube — Here’s Why It Hurt My...

Capture and Connect - For Photographers ·

2025/05/16

In this conversation, Janice Sullivan shares her insights on pursuing passion in photography and building a successful business. She emphasizes the importance of social media engagement, understanding algorithms, and staying true to one's creative vision. Janice reflects on her journey, the challenges faced, and the strategies that have worked for her in connecting with her audience and growing her brand.Chapters00:00 Introduction to the RAW Podcast00:35 Capture and Connect full open 00:54

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00:11:02

Life With The Power of Connection: How to Grow Your...

Capture and Connect - For Photographers ·

2025/05/14

In this conversation, Janice Sullivan discusses the importance of connection in the photography business. She emphasizes the need for photographers to build genuine relationships, navigate their networks wisely, and communicate effectively with their peers and clients. Janice shares personal experiences and insights on how to foster these connections to enhance one's photography career.Chapters00:00 Introduction to Capture and Connect00:19 The Importance of Connection in Photography01:20 Deepening

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00:09:53

No Filters, Just Facts: My Unfiltered Photography Biz...

Capture and Connect - For Photographers ·

2025/05/09

In this conversation, Janice Sullivan shares her experiences and insights on building a photography business, emphasizing the importance of authenticity, learning from failures, and connecting with clients. She discusses her journey of testing different marketing strategies, the significance of building rapport, and the challenges faced in finding clients. Janice also highlights the need for a professional presence and her plans for future content creation to support fellow photographers and

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