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PODCAST

Neil Wilkins Podcast

Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI

business management & marketing

All Episodes

00:52:31

SEO, GEO and Search Visibility, in 2026

Neil Wilkins Podcast ·

2026/03/28

SEO, GEO, and Search Visibility in 2026, is a webinar focused on how to stay visible to both human searchers and AI-driven discovery tools.This session explains how classic SEO and AI search visibility now work together. The practical goal is simple: make your content easy to crawl, easy to understand, easy to trust, and easy to cite.Download the web app that supports this webinar https://neilwilkins.online/geo-guide/More content like this at Cambridge Marketing College

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00:46:48

Artistic Integrity in Marketing, with George Percy

Neil Wilkins Podcast ·

2026/03/15

In this episode of the Neil Wilkins Podcast, we welcome George Percy, digital strategist and marketing leader. George helps international companies and artists navigate the digital landscape through sophisticated strategy, executive coaching, and high-impact campaigns. Where art meets analytics, George finds the growth. Connect to George Percy https://www.georgepercy.com/More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/Subscribe to the Neil Wilkins

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01:07:30

The Impact of Coffee and Caffeine

Neil Wilkins Podcast ·

2026/02/06

Neil Wilkins talks to Steve Frazier, the founder of Release the Coffee Cuffs, an eye-opening coaching program for people who want to quit caffeine without quitting life. He’s also the author of Release the Coffee Cuffs: Winning the Battle with Caffeine, the ultimate manual for those who are tired of being tired, and ready to reclaim their energy, sanity, and mornings from the grip of their coffee cup.From Energy to Anxiety: 10 Ways Caffeine Hijacks Your System

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00:21:06

Turning Day to Day Tasks into Strong Assessment Evidence

Neil Wilkins Podcast ·

2026/02/06

“You’re doing the work. Now let’s evidence it properly.”This webinar shows how routine marketing activity can be mapped, written up, and structured to meet apprenticeship assessment criteria clearly and confidently.Why This MattersMany apprentices fail not because of poor work, but poor evidenceAssessors can only judge what is clearly shownEveryday marketing tasks already contain strong evidenceKey message: You don’t need more work. You need better explanation.More webinars like this at Cambridge

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00:36:54

Benefits of Hydrogen Water, with Dr Paul Barattiero

Neil Wilkins Podcast ·

2026/02/05

Dr. Paul Barattiero is a molecular hydrogen researcher and founder of Echo Water, a company advancing performance-focused wellness through research-backed hydrogen water.With over 20 years of experience in natural health and oxidative stress research, Paul brings unique, evidence-based insights into how molecular hydrogen supports: Antioxidant Properties; Anti-Inflammatory Effects; Enhanced Athletic Performance; and Improved Metabolic Function.His life mission is to spread awareness of how hydrogen

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00:42:28

Positioning and Messaging for New Products with...

Neil Wilkins Podcast ·

2026/02/01

Product Marketing Specialist, Gaspard Pastural, joins Neil Wilkins to discuss positioning, narrative and messaging for new product launches and promotions.If you are looking to launch a new product (or business), Gaspard shares proven techniques to ensure your message lands in the right way with your target audience and that revenue, his essential Key Performance Indicator, is maximised.Connect with Gaspard Pastural https://www.linkedin.com/in/gaspardpastural/Subscribe to the Neil Wilkins Podcast

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00:48:42

Marketing Strategy in a Fast Changing World

Neil Wilkins Podcast ·

2026/01/30

Marketing Strategy Fundamentals for a Fast-Changing World“How to apply clear strategic thinking when tools, platforms, and conditions keep shifting.”This session revisits the enduring fundamentals of marketing strategy and shows how to apply them confidently in uncertain, rapidly evolving environments.More content like this at http://marketingcollege.com/events

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00:50:01

Zona Plus, with Dr Mark Young

Neil Wilkins Podcast ·

2026/01/06

Zona Plus, with Dr Mark YoungNeil and Mark discuss a better way to create new year resolutions by reducing your commitments than adding more into your already busy lifestyle, professionally and personally.From this newly created space and clarity there’s a chance to introduce tools, products and habits that serve your life rather than the other way round.Mark shares a groundbreaking isometric product, Zona Plus, that by using for just 12 minutes a day, can reboot your cardiovascular system upstream,

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00:54:15

The Reluctant Entrepreneur, with Mike Konrad

Neil Wilkins Podcast ·

2025/12/17

The Reluctant Entrepreneur, Mike Konrad, joins Neil Wilkins on the podcast to discuss the trials and tribulations of setting up and running a business.As you'll hear, it's a journey of ups and downs and the learning of many life lessons.Listen to The Reluctant Entrepreneur Podcast https://www.reluctantentrepreneurpodcast.comSubscribe to The Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

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00:30:37

What Makes a Marketing Campaign Work?

Neil Wilkins Podcast ·

2025/12/12

"Behind every great campaign is structure, clarity, and purpose."This session breaks down the key building blocks of an effective marketing campaign, from goal-setting to creative execution and measurement.You’ll see how ideas move from strategy to delivery, with practical steps and examples you can apply to your own projects.Learning OutcomesBy the end of this webinar, participants will be able to:Identify and define campaign objectives that align with business goals.Segment and

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00:52:56

GEO AI Search Optimisation

Neil Wilkins Podcast ·

2025/12/06

"How to make your content visible in a voice and AI-driven search world."This session explores the fast-evolving field of Generative Engine Optimisation (GEO); How AI assistants, conversational agents, and generative search platforms are reshaping discoverability. You’ll learn what AIO (Artificial Intelligence Optimisation) really means, how GEO builds upon SEO, and what you can do today to prepare for tomorrow’s search landscape.Session OverviewBy the end of this session, participants

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00:36:20

What is a Circular Business Model, with Emily Hill

Neil Wilkins Podcast ·

2025/11/14

Director of Global Sustainable Transformation Practice at Kantar, Emily Hill, joins Neil Wilkins to discuss circular economy and circular business from a marketing perspective.Emily is a sustainability strategist with a decade of consulting experience across brand, insight and innovation challenges. Emily helps brands use their influence for good by uncovering the issues that matter, advising them on where to play and how to show up in order to drive sustainable business growth and positive social

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00:44:21

Introduction to Customer Journey

Neil Wilkins Podcast ·

2025/11/14

Introduction to Customer Journey, with Neil Wilkins at Cambridge Marketing College"From Awareness to Retention — how to choreograph meaningful customer experiences that drive lifetime value."This session introduces the customer journey as a living process rather than a funnel — one that moves through mindsets, emotions, and actions. You’ll learn how to map customer behaviours, stimulate trust, and design interactions that grow lifetime value.Session OverviewBy the end of this session, you

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00:43:37

AI and the Creative Process

Neil Wilkins Podcast ·

2025/09/27

"Harness AI tools to ideate, test, and refine your creative marketing strategies."This session provides marketers with hands-on, tactical steps for applying AI tools across campaign ideation, content development, social media, email, and wider communications.More webinars like this at http://marketingcollege.com/events

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00:45:34

AI Automation, with Sebastian Chedal

Neil Wilkins Podcast ·

2025/09/16

Sebastian Chedal, is the Founder and CEO of Fountain City. He has over 25 years of experience in digital marketing, systems design, and AI, and helps businesses scale through human-centered automation and intentional strategy.Sebastian brings a mindful approach to AI, focusing on how technology can enhance creativity, improve operations, and support long-term business goals.Connect with Sebastian

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00:34:30

Mastering Social Media

Neil Wilkins Podcast ·

2025/08/29

"Strong fundamentals, practical techniques, and the trends shaping social media in 2025."This session equips marketers with a grounded understanding of how platforms work, what content performs best, and how to build, grow, and engage audiences. It combines theory, current data, and recommended low-cost toolsWhy Fundamentals Still Matter in 2025Algorithms and formats change, but principles of relevance, consistency, and value creation remain constant.4.95 billion people use social media

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00:26:57

SEO and AIO The Future of Search

Neil Wilkins Podcast ·

2025/08/29

"Blending traditional search optimisation with AI-era strategies for visibility, engagement, and growth."This session explores how marketers can optimise for both search engines and AI assistants, ensuring content remains discoverable in a shifting digital landscape. Practical tools, current theory, and actionable tactics are included.More webinars like this at http://marketingcollege.com/events

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00:42:58

Predictive Analytics Insights At Scale

Neil Wilkins Podcast ·

2025/08/29

"Turn data into actionable foresight with AI-powered predictive models."This session introduces marketers to predictive analytics, explaining the models, methods, and tools that transform raw data into foresight. We will explore real-world applications, frameworks, and platforms that help marketing teams anticipate behaviour, optimise campaigns, and allocate resources more effectively.What is Predictive Analytics?Uses historical data + statistical algorithms + machine learning to forecast

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00:35:22

Data Driven Marketing Decisions, with Redha Alayesh

Neil Wilkins Podcast ·

2025/08/26

Redha Alayesh is a data-driven marketer and entrepreneur from Saudi Arabia. He’s the founder of multiple ventures focused on helping businesses and organizations grow through smart marketing strategies and innovation. Redha has helped companies across the region build high-impact marketing departments and transform their results with data. Today, he shares practical insights and proven frameworks to help listeners take their marketing—and their business—to the next level.Connect with Redha

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00:37:24

Cause Marketing: Beyond Profits

Neil Wilkins Podcast ·

2025/08/25

Cause Marketing: Beyond Profits"How brands can lead impactful social campaigns while meeting business objectives"This session equips marketers to design, execute, and measure cause-led campaigns that deliver both positive societal change and commercial success. It combines theory, global best practices, and practical implementation guidance.More content and webinars like this at Cambridge Marketing College http://marketingcollege.com

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