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PODCAST

Coworking Community Builder Daily

Bernie J Mitchell

📢 Daily coworking power-ups in under 60 seconds. Get real, actionable strategies to fill your space, increase retention, and grow a banging coworking business. No fluff—just straight-to-the-point insights that actually work. Listen now and start building a stronger coworking community today.

business entrepreneurship

All Episodes

1:00

50 Free Memberships? Why This Coworking Space Just...

Coworking Community Builder Daily ·

2025/08/05

The "Free Membership" Trap That's Harming Coworking Spaces I just witnessed something that gave me a headache: a brand-new coworking space offering 50 free six-month memberships to anyone who signs up quickly enough. Here's the brutal truth about why this strategy backfires: Free devalues everything you've built. When you give away half your capacity for free, you're essentially telling the market that your service isn't worth paying for. You've just trained potential customers to wait for

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0:54

The Real Reason Breaker Collective's Emails Hit...

Coworking Community Builder Daily ·

2025/08/04

The moment you hit "compose" on your newsletter, something weird happens. You suddenly transform into Corporate Robot 3000 – all buttoned-up, businessy, and completely unrelatable. But here's what actually works: Write like you're texting your business bestie. Take Gemma and Caroline from the Breaker Collective. Their newsletters read like you're sitting across from them at a coffee shop, mascara slightly smudged, spilling all the messy, brilliant details of running a business. No corporate

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1:00

How Trust Builds Real Business Success!

Coworking Community Builder Daily ·

2025/08/01

The uncomfortable truth about business trust that nobody talks about: We all think people buy from brands. But here's what actually happens—especially in consulting, coaching, and community-based businesses. People don't connect with your logo or your company name. They connect with you. When someone joins your coworking space or hires your services, they're not thinking about your brand values or mission statement. They're thinking: "Do I trust this person? Do they get me? Are we on the same

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0:56

4,500 LinkedIn Followers But Only 104 Views? Here's...

Coworking Community Builder Daily ·

2025/07/30

The Social Media Follower Illusion: Why Email Is Still King I saw something that perfectly illustrates why I bang on about email lists so much. A friend posted on social media today. They've got 4,500 LinkedIn followers—impressive, right? But here's the kicker: only 104 people actually saw their post. Now, if they'd emailed those same 4,500 people instead, with a typical 25% business open rate, roughly 1,000 people would have seen their message. That's nearly 10 times more reach. Think about it

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0:59

Stop Sounding Like a Robot in Your Emails!

Coworking Community Builder Daily ·

2025/07/29

Making Your Emails Feel Personal (Even When Sending to Thousands) One of the biggest challenges with email marketing is making it feel personal when you know you're sending to hundreds of thousands, or even millions, of people at once. Big companies like Vodafone, 3Mobile, and Apple do this really well - but the secret isn't to copy them. It's to do the opposite. The key: Sound like YOU, not like a corporate giant. If you're a maker space in Lewisham, embrace that! Don't try to sound like the

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0:59

The REAL Reason Coworking Spaces FAIL at EMAIL MARKETING

Coworking Community Builder Daily ·

2025/07/25

I've had some version of this conversation about 300,000 times in my life, so I thought I'd share it with you. "Hello, coworking space owner." "Hello." "Do you send an email newsletter?" "We do it every quarter." "Why do you do it every quarter?" "Well, because we don't have time. We don't know what to put in it." "Okay. And so what do you need help with at the moment?" "Oh, we need to sell more desks. We need to sell more offices. We're really low on revenue." "So how many people are on

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0:56

The Real Reason People Ignore Your Emails!

Coworking Community Builder Daily ·

2025/07/24

So, with this email thing… You need to keep emailing people. People will only make a purchase after 15 or 20 emails. So, you have to send a lot more emails than you think you do. And it’s not like you can send 20 emails and people will magically buy. They actually have to open and read those emails. And for them to open and read your emails, they have to know your email isn’t shit. If you send the same thing every time, and it’s pretending to be nice to them but really wants them to click the

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0:57

5 Simple Steps to LAUNCH Your Email Newsletter TODAY

Coworking Community Builder Daily ·

2025/07/23

1. Ask 3 people what email tool they use — then pick one. 2. Stop worrying about the perfect platform — just get started. 3. Keep your first email super simple — share something happening. 4. Learn to write by writing — you'll get better every time. 5. Expect to improve — you'll be lost in January and thriving by December. Something I get a lot when I’m ranting about email is: “I don’t know where to start.” “I don’t know what app to use.” Somewhere near you, there’s some email newsletter

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0:52

Why You Should Start an Email Newsletter Before...

Coworking Community Builder Daily ·

2025/07/22

Before you launch anything — start an email newsletter. Before you open a coworking space. Before you build your dry-cleaning app. Before you spend months perfecting the brand. Start a simple, human newsletter. Why? Because it tells you who actually cares. I’ve met so many people who built something great… …and then nobody came. No feedback. No early interest. No energy in the room. One space we work with in Wigan built a simple list: “Would you like to hear when we open?” They now have 300

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0:59

Why Email Newsletters Are More Valuable Than You Think

Coworking Community Builder Daily ·

2025/07/18

Why Email Newsletters Are More Valuable Than You Think Everyone chases the algorithm here on LinkedIn. But email compounds in real life. Think: Dunbar’s Number + 1000 True Fans. Got 50 seats in your coworking space? You don’t need everyone. You need a core 1000. 25% open rate = 250 people reading you every single week. Imagine giving a talk to 250 people every week. Or even half of that - if you had 75 people listening to you intently every week, you'd do the work! You’d show up, prep,

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0:56

Tired of Small Talk? Try This New Way to Connect! -...

Coworking Community Builder Daily ·

2025/07/16

If that sounds like your room, we'll meet today RSVP here - https://lu.ma/lj7k6baw Today's Unreasonable Connection is not a networking event. It’s a space for people who are tired of small talk. And surface-level hype. There’s a lot of joy, pain, and social and emotional labour that goes into being a coworking community builder. Whether you own a coworking space or you run a community inside one, you’re often doing a very human job in a system that doesn't always value that. So we host an

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1:00

Not Sure How to Use AI in Your Coworking Space? This...

Coworking Community Builder Daily ·

2025/06/14

AI for Coworking Quiz - https://ai-coworking.scoreapp.com/ 🚨 Only 6% of people use AI at work. That’s what Deloitte found when they surveyed 4,150 people. Six %! AI is everywhere—yet most people haven’t even scratched the surface. That’s why we built the AI for Coworking Quiz. In less than five minutes, it shows you: - Where are you in your AI journey? - What tools are you missing? - And how to start saving serious time in your space. At the time of posting, eight people had already

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0:59

Why ‘Community’ Won’t Pay Your Rent

Coworking Community Builder Daily ·

2025/04/12

Community is not a business model. It doesn’t matter how friendly your space feels. If people wouldn’t fight to keep it open, you’ve got a structure problem. Not a marketing problem. Not a mood problem. A foundation problem. If your space disappears when the coffee runs out or the manager takes a break— That wasn’t a community. That was an atmosphere. And the atmosphere doesn’t keep the lights on. So what does? → Real relationships → A shared purpose → Clear agreements → Recurring revenue As

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2:17

How to Create a Welcoming Workspace Environment?

Coworking Community Builder Daily ·

2025/03/24

"Good work is social. Good life is social." Stephen Carrick-Davies from Facework shares what happens when coworking becomes more than desks and deadlines—it starts being about people, possibility, and purpose. From running spaces in South London that welcome sanctuary seekers to redefining hospitality as radical inclusion, this kind of community work makes a real dent. We talk: Why traditional coworking misses the mark How to build spaces that people actually want to show up to What happens

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0:59

🚀 Why Are People Quietly Quitting Your Coworking...

Coworking Community Builder Daily ·

2025/03/12

🚀 Why Are People Quietly Quitting Your Coworking Space? Here’s the Real Reason. If members are quietly fading away, it’s not about price—it’s about connection. 💡 People don’t just buy a desk. They buy a community. But if they don’t feel seen or engaged, they’ll stop showing up and eventually leave. ✅ Here’s how to stop quiet quitting in your coworking space: Make introductions when someone joins—don’t leave them to figure it out. Keep connections alive beyond onboarding—introductions

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1:00

The REAL Reason People Aren't Joining Your Coworking...

Coworking Community Builder Daily ·

2025/03/11

📢 🚀 Struggling to Attract New Members to Your Coworking Space? Try This. If people aren’t joining your coworking space, the problem might not be price—it’s perceived value. 💡 Here’s how to make your space stand out: ✅ Highlight the Value – Your website header should clearly communicate what problem your space solves. ✅ Boost Visibility – Optimize your Google Maps & Business Listing with strong social proof. ✅ Enhance the Experience – If staying home is easier, they’ll choose that. Make your

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1:01

Why Members Pay for Coworking (It’s Not About the Desk)

Coworking Community Builder Daily ·

2025/02/24

Too often, coworking spaces compare desk pricing to working from home. But here’s the truth: people aren’t buying a desk—they’re buying something much bigger. 💡 What are they actually paying for? ✅ Getting out of the house & into a professional environment ✅ Access to a community, structure, and daily motivation ✅ Opportunities to network, collaborate, and grow When I first paid for a desk 15 years ago, I wasn’t buying the desk—I was buying the freedom to work outside my house. 🚀 If you’re

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0:57

Going to Workspace Design Show? Don’t Miss These 3...

Coworking Community Builder Daily ·

2025/02/21

📢 🚀 The London Coworking Assembly is Back at the Workspace Design Show! We’re back at this year’s Workspace Design Show in Angel Islington—and we’ve got three powerful workshops designed specifically for neighbourhood coworking spaces. 💡 If you’re a community manager or own a local coworking space, you don’t want to miss this. Here’s What’s Happening: ✅ Day 1: Kofi from Urban MBA – Learn how to use AI to save hours of event planning. ✅ Day 2: 360 Workplace – Inclusive Workspace Design

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1:00

⚡ Coworking Business Owners: Stop Struggling Alone!...

Coworking Community Builder Daily ·

2025/02/20

📢 🚀 I Wish This Existed When I Ran a Coworking Space My favourite coworking spaces are built by people solving their own problems. That’s exactly why we started the Coworking Community Builder Cohort. When I ran a coworking space in Euston, we were doing everything at once: ✅ Marketing & getting new members ✅ Fixing dishwashers & moving furniture ✅ Renting out offices & meeting rooms (sometimes swapping them around!) 💡 What made it work? Community. Back then, we had a thing called “Not So

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1:04

🚀 Feeling Stuck in Your Coworking Business? Try This...

Coworking Community Builder Daily ·

2025/02/19

📢 🚀 Feeling Stuck in Your Coworking Business? Try This Simple Shift! Every coworking operator hits a wall. Sales feel slow, competition is fierce, and no matter what you do, it’s not enough. I’ve been there. Running a coworking space in Euston, London - we did everything we knew how to do—but there was still more we could have done. ✅ A stronger website ✅ Better social media strategy ✅ Different types of events to attract the right members 💡 The lesson? Sometimes, the next move isn’t

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