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PODCAST

Coworking Community Builder Daily

Bernie J Mitchell

📢 Daily coworking power-ups in under 60 seconds. Get real, actionable strategies to fill your space, increase retention, and grow a banging coworking business. No fluff—just straight-to-the-point insights that actually work. Listen now and start building a stronger coworking community today.

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All Episodes

0:58

Why 90% of Coworking Founders Burn Out (Don't Go It...

Coworking Community Builder Daily ·

2025/09/11

Don't go it alone when building your coworking space. Actually, don't go it alone when creating anything. I don't mean people need to work directly on your project—they just need to be around. Take the London Coworking Assembly. Members chat about everything from rooftop installations to coffee machines to member management. These aren't things you'd Google or find on Wikipedia. You need real conversations with real people who've been there. Same with the London Writers Club. People

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1:00

Stop Booking Celebrity Speakers for Your Events (Do...

Coworking Community Builder Daily ·

2025/09/10

The Celebrity Speaker Trap That's Hurting Your Events You're spending too much time, money, and energy chasing rock star speakers to wow your crowd. Yes, celebrity speakers draw crowds—I've worked at plenty of events where people queue to touch the clothes of famous authors and industry darlings. But here's what that doesn't do: build community. Post-COVID, when people show up to events, they're not hunting for another talking head they can already watch on YouTube, read in books, or hear on

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0:54

Is Opening A Coworking Space Without A Community A...

Coworking Community Builder Daily ·

2025/09/09

I've watched this mistake countless times: someone opens a coworking space, then scrambles to find members. The smart operators flip this completely. They gather their community before they need desks to fill. Here's why this works: When you bring people together first, they bond. They get to know each other. They start solving problems together. Then you build your space around what they actually need. Your offer becomes crystal clear because it's shaped by real people with real problems

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0:59

5 Big Mistakes Killing Your Coworking Space

Coworking Community Builder Daily ·

2025/09/08

The five biggest mistakes that coworking community builders make. Building a thriving coworking community is an art. But even the best intentions can be derailed by a few common, yet critical, mistakes. Are you falling into any of these traps? Selling an Empty Promise: Don't sell the idea of a community before it exists. First, build your core group of members. Their energy, connections, and stories are the real, authentic vibe you can then share with the world. Forgetting True Hospitality:

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0:55

Why Most Coworking Spaces Fail Fast

Coworking Community Builder Daily ·

2025/09/03

The harsh reality: 20% of UK businesses fail within two years. 60% don't make it past five. When you're opening your coworking space, you get caught up in the excitement — finding the perfect spot, kitting it out, getting all the kit in. It's knackering work. But here's what nobody tells you: opening is like launching a book. Writing it feels like the hard bit, but all the real graft comes in promoting it. And you've got to keep promoting, constantly. In a way, you're always launching. So how

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0:48

The Real Reason People Love Coworking!

Coworking Community Builder Daily ·

2025/09/02

The Uncomfortable Truth About Coworking Spaces No one actually cares about your coworking space. Harsh? Maybe. True? Absolutely. Most operators obsess over the furniture, the amenities, that "perfect" coffee setup (which, let's be honest, is usually mediocre at best). However, what actually draws people in is connection, meaning, and the opportunity to find their tribe. People don't join coworking spaces for your Herman Miller chairs. They join because they're tired of working alone, crave

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0:58

Make Your Coworking Space Website Stand Out!

Coworking Community Builder Daily ·

2025/09/01

The Name Swap Test That Exposes Generic Coworking Websites Listen, we need to talk about your website copy. Words like "vibrant," "flexible," "leading," "seamless," and "built for productivity" don't actually say anything. They're the same language plastered across every coworking space website. Here's my simple test: Delete your space name and replace it with the name of a competitor. Would anyone notice the difference? That's the problem right there. If "Megahub Coworking" could instantly

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1:00

Is Your Newsletter Sign Up Too Boring?

Coworking Community Builder Daily ·

2025/08/29

Stop saying "Sign up for updates" on your website. We all have some version of it – "Subscribe for updates," "Stay in the loop," "Get our newsletter." It sounds like the obvious thing to put on your coworking website when you want email subscribers. But it's incredibly vague. When I see that on a website now, I'm thinking: How am I going to fit that into my life? What do I actually get? Will this help me thrive or just survive another inbox flood? In a coworking context, coworking is already

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0:56

Why I Ditched Social Media Stress for a Weekly...

Coworking Community Builder Daily ·

2025/08/28

"But Bernie, I don't have time to write a newsletter." I hear this constantly. And here's the thing - you're thinking about it backwards. Most people skip newsletters because they think it's extra work. But they'll spend hours crafting individual social media posts, Instagram captions, and LinkedIn updates. Here's what I've learned from direct experience: The hard graft of writing one newsletter pays off tenfold. When you write that weekly newsletter, you're not just creating one piece of

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0:59

3 Surprising Benefits of Hosting Regular Events in...

Coworking Community Builder Daily ·

2025/08/25

Subscribe to Coworking Community Builder Daily on Soundwise

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0:55

This Newsletter Mistake Took Me 3 Weeks to Spot (Most...

Coworking Community Builder Daily ·

2025/08/22

The Representation Problem Most People Keep Missing I'm part of a coworking project that sends out a weekly newsletter and the surface, they're doing everything right – highlighting events, featuring community members, sharing success stories. It's solid content marketing. But here's what took me three embarrassing weeks to notice: Every. Single. Newsletter. Features. Only. White. Men. Week after week, 3-4 white males are acciedently showcased as the face of "community success." And I say this

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1:00

The Secret Reason Coworking Spaces Help You Make...

Coworking Community Builder Daily ·

2025/08/21

The Business Ecosystem Nobody Talks About Every business person in your coworking space wants three things: a cure for loneliness, great espresso, and more business. Here's what most operators miss. Studies prove people hire based on proximity over internet searches. Think about it — we Google things because finding someone nearby feels like work. But when you're grabbing coffee next to a graphic designer every morning, that changes. When coworking members start doing business with each other,

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0:59

The Secret to a Cool Coworking Space!

Coworking Community Builder Daily ·

2025/08/19

The WeWork Trap Nobody Talks About Every week, another coworking operator tells me the same thing: "I want to scale like WeWork." Here's what they're missing: Your members didn't join for the kombucha on tap or the neon signs. They joined for you. I've watched brilliant, quirky, deeply local coworking spaces try to strip away everything that makes them human. They replace their hand-drawn welcome boards with corporate signage. They swap their owner's morning coffee rounds for an app. They trade

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1:00

Why Email Might Be the Best Community App Ever!

Coworking Community Builder Daily ·

2025/08/19

The Most Controversial Thing I Said This Week I told a room full of community builders that email is the best community platform. Not Slack. Not Discord. Not Mighty Networks. Not whatever shiny app launched last Tuesday. Email. Here's why everyone got upset — and why I'm right: Every time you add another platform to your community stack, you're creating a crack. WhatsApp for quick chats. Slack for work stuff. Facebook for events. Your coworking software for bookings. Before you know it, your

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0:59

Are You Making This Costly Newsletter Mistake Every...

Coworking Community Builder Daily ·

2025/08/14

The Newsletter Frequency That Makes People Forget You Exist I have this argument every week with coworking operators about the frequency of newsletters. Here's the brutal truth: When you send monthly, people forget who you are. When you send weekly — even if they don't open every email — you stay top of mind. You're always in their inbox. Always part of their rhythm. Think about it like holidays vs weekends. Planning a big annual holiday? Massive upheaval. But weekend trips? Easy. Natural

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1:01

Your Newsletter Is An Advert (Here's How to Fix It)

Coworking Community Builder Daily ·

2025/08/13

There's a brutal difference between writing TO your community and writing FOR them. Most coworking newsletters are announcement graveyards. "Yoga at 6pm! New coffee machine! Member spotlight!" It's an advert dressed up as a connection. I've written hundreds of these. They die in the inbox. Here's what actually works: Walk your space with a capture system — notebook, phone, whatever. But don't listen for what you want to say. Listen for what THEY'RE already talking about. The conversation

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0:58

Email vs Discord vs Slack: The Uncomfortable Truth...

Coworking Community Builder Daily ·

2025/08/11

The Platform Wars Are Missing the Point Everyone's chasing the shiniest community platform — Discord, Slack, WhatsApp, LinkedIn groups. Here's what actually happened with the London Coworking Assembly: We spent months bouncing between platforms. Members are split across Slack channels; nobody checked. Discord servers that felt like ghost towns. WhatsApp groups that buried important updates under 200 unread messages. The uncomfortable truth? Email won. Every time. Not because it's hip and

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0:58

Why no one wants to sign up for your newsletter!

Coworking Community Builder Daily ·

2025/08/07

Nobody wants your lame updates. Think about it. When was the last time you woke up thinking, "God, I hope someone sends me some updates today"? Never. That's when. Yet here we are, slapping "Sign up for updates" on our websites like it's 2003 and people still get excited about email. Your opt-in page needs to promise something specific. Something valuable. Something that makes someone think, "Yeah, I need that." For the London Coworking Assembly, we stopped the vague "updates" nonsense and

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0:58

You're NOT Spamming If You Do THIS One Thing (Email...

Coworking Community Builder Daily ·

2025/08/07

The "I Don't Want to Spam People" Lie Let's end this excuse right now. You're only spamming if you: Buy an email list Add people without permission Send garbage to strangers That's it. That's spam. Here's what's NOT spam: When someone types their email into your website and hits "subscribe", — that's permission. Not spam. When you send them valuable content from your real business, that's relationship building. Not spam. Stop using "I don't want to spam people" as an excuse to avoid email

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0:57

The Death of Performative Coworking (Are You Building...

Coworking Community Builder Daily ·

2025/08/06

The performative era of coworking is over. No more bullsh*t. The cat's out of the bag. People are too close to real struggles—such as wealth inequality, global conflicts, and economic uncertainty—to fall for gimmicks anymore. Those free trials that hook nobody. The meditation rooms that are actually broom cupboards with rugs. The rainbow stickers in windows exclude actual marginalised voices. The superficial "community" events feel hollow. None of it sticks. Here's the brutal question every

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