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PODCAST

Six Figure Brand®

Morgan Specht | Brand Strategist & Designer

Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider. I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a

business entrepreneurship

All Episodes

15:17

Ep. 35 | Creativity Is Overrated: Why Being Strategic...

Six Figure Brand® ·

2025/10/21

Creativity isn’t always the flex you think it is. In this episode, I’m sharing the backstory of how I went from an “almost-art-student” who didn’t get into her dream design program to a brand strategist who now builds creative, strategic, profitable brands for online business owners. We’re unpacking the difference between art and design, why “being more creative” doesn’t always make you a better designer, and what actually makes branding work. If you’ve ever wondered why your “pretty” brand o...

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25:10

Ep. 34 | How to Raise Your Prices the Right Way As An...

Six Figure Brand® ·

2025/10/14

Inflation is real, and it’s hitting our businesses from every angle: software, team, taxes, supplies. If costs rise 4–7%+ year over year but your rates stay flat, something’s got to give... and it's usually your profit, your sanity, or your client experience. Raising your prices as an online business owner is necessary and good, when you do it the right way. In this episode, I'm unpacking what we can learn from recent price hikes across the online business world (Canva, Honeybook, Kit, ...

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23:00

Ep. 33 | What It Really Looks Like to PCS as a...

Six Figure Brand® ·

2025/10/07

Military spouse business owners, this one’s for you. If you’ve ever tried to keep your business running while your entire life is packed into boxes during a PCS, you already know it’s not easy. Yes, having an online business is incredibly portable (and that’s a huge blessing when you have to relocate often), but that doesn’t mean it’s simple. From disrupted routines and lost childcare to staying visible in your business while you’re still figuring out where the grocery store is, moving as a m...

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39:19

Ep. 32 | Kajabi and Zapier Automations for Online...

Six Figure Brand® ·

2025/09/30

Automations are more than just a way to "save time and make more sales". When used right, they help us create a client experience that feels personal even at scale. In this episode, tech expert and Kajabi specialist Nadiia Solo shares her journey from blackjack dealer to online business pro, and breaks down exactly how to use Kajabi and Zapier to streamline your marketing, onboarding, and offers without drowning in busywork. 👉 In This Episode, You’ll Learn: How Nadiia went from the casi...

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19:10

Ep. 31 | 5 Must-Have Brand Strategy Tools for Online...

Six Figure Brand® ·

2025/09/23

Branding doesn’t have to be complicated or expensive. Some of the most powerful tools I use inside my agency (for my own brand and for client projects) are free or ridiculously affordable. And when you know how to use them strategically, they’ll make everything from marketing to client experience so much easier. In this episode, I’m breaking down my five favorite brand strategy tools, how I use them every day in my business, and how you can put them to work whether you’re DIYing your brand or...

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15:25

Ep. 30 | What No One Tells You About Quitting Your...

Six Figure Brand® ·

2025/09/16

Leaving your 9–5 to run your own business full time is exciting, freeing, and something to be proud of. It’s also emotional, chaotic, and sometimes a little lonely. No one really prepares you for what it feels like to walk away from the "stability" of a corporate job and step into entrepreneurship full time. In this episode, I’m sharing the four things that caught me completely off guard after I left my full time job, plus the lessons I wish I’d known back in 2018. Whether you’re ...

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13:06

Ep. 29 | How Brand Strategy Can Help Decision Fatigue...

Six Figure Brand® ·

2025/09/09

Running a business means making hundreds of decisions every single day, and it’s exhausting. From pricing your offers to writing captions to tweaking your website, it’s easy to get stuck in overthinking mode and burn out before you’ve even made progress. But here’s the good news: a strong brand strategy can act like a “meal plan” for your business. It won’t remove every decision, but it will make each one easier, faster, and more aligned. In this episode, I’m breaking down how brand strategy ...

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17:54

Ep. 28 | Experiencing Burnout as a Creative...

Six Figure Brand® ·

2025/09/02

Burnout is one of those things that most creative entrepreneurs will face at some point, and I’ve lived through it more than once. From migraines and anxiety in my corporate days to drowning in client work and not even noticing that I'd hit my first $10K month, burnout has shown up in different ways throughout my career. In this episode, I'm getting raw and real about my my personal journey with burnout including how it crept in, how I finally recognized it for what it was, and the lessons I ...

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13:59

Ep. 27 | Thinking About Rebranding? Do These 4 Things...

Six Figure Brand® ·

2025/08/26

Rebranding your business can feel like the most exciting fresh start. New colors, logos, fonts, photos, and a beautiful new website... it's the start of a whole new chapter! But here’s the truth: visuals alone won’t fix your business. A strong rebrand starts with strategy. If you skip the foundational work, you’ll end up frustrated, out thousands of dollars, and ready to rebrand all over again in a year or less. In this episode, I’m sharing the four things you need to do before you rebrand so...

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23:30

Ep. 26 | Behind the Scenes of a Decade’s Worth of...

Six Figure Brand® ·

2025/08/19

Rebrands aren’t just about pretty new logos or swapping out colors. They’re about aligning your business with who you are, the clients you serve, and the direction you’re headed. In this episode, I’m pulling back the curtain on every single rebrand and refresh I’ve done since I started my business in 2016. From my duct-taped freelancer days, to switching business names, to multiple full visual overhauls, and even the tiny refreshes that made all the difference. I’m sharing the good, the bad, ...

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13:12

Ep. 25 | Five Times You Shouldn’t Rebrand Your Online...

Six Figure Brand® ·

2025/08/12

Feeling the itch to rebrand? You’re not alone. But a new logo, color palette, or website isn’t always the answer. In this episode, I’m breaking down five common scenarios where rebranding might seem like the right move, but could actually hurt your business (and your wallet). I’ll walk you through why that urge comes up, what the real problem might be, and what to focus on instead to get your business back on track. Whether you’re bored of your visuals, feeling external pressure to “level up,...

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56:02

Ep. 24 | Motherhood and Marketing: Building a...

Six Figure Brand® ·

2025/08/05

What do motherhood, social media, and business growth have in common? A lot, actually. In this episode, I’m joined by my friend and go-to social media expert Megan Phillips. Megan is a mom of three and a social media manager who helps service-based businesses show up consistently online without losing their sanity. We’re getting into her unique journey into motherhood, how that shaped the way she runs her business, and the behind-the-scenes of what it actually looks like to hire social ...

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20:36

Ep. 23 | Brand Values for Online Service Providers:...

Six Figure Brand® ·

2025/07/15

Brand values might sound like one of those fluffy branding exercises you can skip, but if you're an online service provider, they’re actually one of the most powerful tools you have. When used intentionally, your values shape your brand voice, client experience, marketing, decision-making, and more. But when they’re vague, copy-pasted from a competitor, or just collecting dust on your website? That’s when your brand starts to feel out of alignment. In this episode, we’re diving deep into the ...

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15:02

Ep. 22 | What Two Maternity Leaves Taught Me About...

Six Figure Brand® ·

2025/07/08

Two babies. Two maternity leaves. And somehow… a stronger, more sustainable business on the other side. In this episode, I’m giving you a behind-the-scenes look at how stepping away from my business (twice) reshaped the way I lead, work, and grow. From what I got right to what I totally missed the first time around, I’m sharing what these seasons taught me about building a business that can run without me and why it matters for every entrepreneur, whether you’re a parent or not. 👉 In This

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16:09

Ep. 21 | How to Increase Referrals and Repeat...

Six Figure Brand® ·

2025/07/01

Forget funnels. Forget fancy ads. The most effective marketing strategy I’ve ever used? Taking really good care of my clients. In this episode, I’m sharing how building an exceptional client experience has generated consistent referrals, repeat clients, and organic buzz for my business, and how you can do the same. No burnout, no endless marketing hamster wheel, just thoughtful systems, elevated delivery, and a little bit of intention. 👉 In This Episode, You’ll Learn: Why client experience

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25:01

Ep. 20 | What Is Brand Strategy? A Complete Breakdown...

Six Figure Brand® ·

2025/06/24

If you’ve ever thought, “I think I need a brand strategy… but what even is that?” this episode is your answer. I’m walking you through the ten essential elements of a strategic brand including what they are, why they matter, and how they shape everything from your messaging to your visuals to your client experience. We’ll also talk about how to know if your current strategy is lacking (hint: if you're stuck in an endless rebrand loop, this might be why), plus what changes when you actua...

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12:14

Ep. 19 | It's Not About You: How To Stop Spiraling...

Six Figure Brand® ·

2025/06/17

You had a great discovery call. You sent the proposal. You were sure this one was going to convert… and then the lead ghosted. Or said no. Or picked someone else. Cue the internal spiral. In this episode, I’m sharing the mindset shift that helped me finally stop taking every “no” so personally and why client rejection usually has nothing to do with your talent, likability, or worth. If you’ve ever let a lost lead wreck your confidence, this one’s for you. 👉 In This Episode, You’ll Learn...

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17:15

Ep. 18 | Why Your Freebie Isn't Growing Your Email...

Six Figure Brand® ·

2025/06/10

Raise your hand if you’ve ever spent hours creating a gorgeous freebie… only to get 12 downloads and zero sales. 😩 You’re not alone, and you’re definitely not doing it wrong. The online business world has just changed a lot in the last few years. In this episode, I’m breaking down why traditional lead magnets like checklists, free guides and PDFs aren’t converting like they used to. I'm also giving you five fresh opt-in ideas that are working right now to grow your list and attract more

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13:59

Ep. 17 | My Hot Take on Niching in Your Online...

Six Figure Brand® ·

2025/06/03

If you’ve ever started to spiral because you still don’t have your niche nailed down… take a breath. You’re not behind. You’re not broken. And you’re definitely not the only one. In this episode, I’m breaking down what niching actually is, why it gets so much hype in the online business world, and what matters way more than picking a hyper-specific ideal client. Whether you're early in business, pivoting, or just feeling stuck in the “I should have this figured out by now” loop, this ep...

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53:54

Ep. 16 | Staying Small On Purpose (Plus BTS of Her...

Six Figure Brand® ·

2025/05/27

Do you really need to scale your business to be successful? In this episode, I’m chatting with my longtime friend and creative ops expert Liz Strong of Lux + Vita about what it means to stay small on purpose and why that might actually be the smartest business move you can make. We dive into the behind-the-scenes of Liz’s recent rebrand, her evolution from designer to VA to OBM and now studio manager, and the intentional decisions she’s made to build a business that supports her life (not the...

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