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PODCAST

Six Figure Brand®

Morgan Specht | Brand Strategist & Designer

Welcome to The Six Figure Brand® Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider. I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner.Over the last decade I’ve helped 100+ entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a

business entrepreneurship

All Episodes

17:10

Roundtable: Best & Worst Business Investments

Six Figure Brand® ·

2026/02/12

Investing in your business isn’t just about spending money. It’s about making intentional decisions that shape the direction of your growth. Over the years, I’ve shared openly about the investments that paid off and the ones that absolutely didn’t, and today I've invited two friends and fellow business owners to join me for a roundtable conversation: ✨ Jenn Green – Funnel strategist and copywriter ✨ Maddie Aucoin – Website copywriter and messaging strategist We’re sharing our best and ...

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11:21

Ditch the To-Do List: How a “Done List” Changed the...

Six Figure Brand® ·

2026/02/09

A couple of years ago, I officially ditched my to-do list… and I’m not going back. Because here’s what I realized: to-do lists work great when you have long, uninterrupted work blocks and predictable days. But if you’re working in 10–60 minute chunks, juggling kids, running a household, managing a business, or navigating a season where life is just a lot… a running to-do list can start to do more harm than good. It assumes every day is going to be an ideal day. And most days… aren’t. So...

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37:13

Consistency Isn’t the Problem: The Content Strategy...

Six Figure Brand® ·

2026/02/05

If you’ve been posting like crazy and still feel like you have nothing to show for it… this episode is for you. I’m sitting down with content writer and self-proclaimed “writing wingman," Dana Herra to talk about the biggest trap business owners fall into: creating more and more content… without a strategy behind it. We unpack what actually makes content useful, why consistency alone won’t grow your business, and how to build a simple, sustainable content strategy that moves people toward wor...

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14:43

Ideal Client vs Audience: How They’re Different & Why...

Six Figure Brand® ·

2026/02/02

We talk a lot in online business about your ideal client. Everything you do should be with them in mind. And while I agree with that… I also think this conversation is missing some very important nuance. In this episode, I’m breaking down the difference between your ideal client and your broader audience, and why being too rigid about who you focus on can actually limit your growth, your referrals, and your opportunities. Not everyone in your audience is meant to convert. That doesn’t mean th...

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52:17

How to Leverage Networking So It's Not a Waste of...

Six Figure Brand® ·

2026/01/29

Networking can be one of the biggest lead generation tools in online business but when not done strategically, it can quickly turn into a calendar full of conversations that go absolutely nowhere. And when you’re already short on time (hi, fellow online business owners), that’s not just annoying. It’s expensive. So today’s episode is from the Six Figure Brand Society vault, and it’s one of my favorite trainings we’ve ever hosted. Sarah Gemmell is the queen of networking. She built her previou...

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19:28

5 Ways to Celebrate Your Rebrand and Build Momentum

Six Figure Brand® ·

2026/01/26

In online business, we’re really good at moving on to what’s next and really bad at slowing down long enough to acknowledge what we’ve built. And that’s especially true when it comes to rebranding. A rebrand is a huge milestone. It’s emotionally, mentally, financially, and strategically significant. For a lot of business owners, it’s something that lives on a vision board for years. But once it’s finally finished, it often doesn’t get the spotlight or celebration it actually deserves. Not bec...

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44:31

Building Community in a Disconnected Online World w/...

Six Figure Brand® ·

2026/01/22

In today’s online business world, community is more important than ever and somehow also harder to build than ever. In this episode, I’m sitting down with Kelsey Green, a community builder, facilitator, and former Specht & Co. client, to talk about what real, meaningful community actually looks like beyond algorithms, likes, and performative “connection.” We’re talking about circles of community rooted in trust, alignment, and belonging. The kind that support you through transitions, deep...

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22:40

How to Build a Brand Ecosystem That Supports Growth

Six Figure Brand® ·

2026/01/19

Most business owners don’t actually have a complete brand ecosystem. But they have pieces of one. A logo here. A website there. Some social content. Maybe a photo shoot. And yet… it still feels like nothing really fits. Their brand feels duct-taped together, inconsistent, or oddly amateur, even when every individual piece is “good.” In this episode, I’m breaking down why that happens and how to fix it by building a complete brand ecosystem, not a collection of disconnected assets. We’re talki...

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20:47

Roundtable: 2026 Business Pivots w/ Laurie...

Six Figure Brand® ·

2026/01/15

I’m officially calling 2026 the year of the pivot. I’m making some big changes in my own business, letting go of traditional coaching, making new investments, and fully stepping into my role as a strategy-first agency owner. And everywhere I look lately, on Threads, in networking groups, and in conversations with peers, I’m seeing other business owners doing the same. So for this collaborative episode of The Six Figure Brand Podcast, I invited three friends and fellow online business owners, ...

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13:08

Why Your Logo Will Never Be as Iconic as Apple or...

Six Figure Brand® ·

2026/01/12

If you’ve ever said (or thought), “I want my logo to be like Nike” then this episode is for you. Big brands like Nike and Apple have some of the most recognizable logos in the world… but here’s the part most people miss: their logos are not what made them famous. Nike’s swoosh wasn’t some perfectly calculated branding masterstroke, and Apple didn’t start out with the sleek, minimalist logo we all recognize today. Those logos became iconic because of decades of consistent growth, marketing, ex...

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47:48

Neurolinguistic Programming for Better Sales w/ Nikki...

Six Figure Brand® ·

2026/01/08

If you have a business, you need to know how to sell. And for a lot of us, that’s the part we didn’t exactly sign up for. In this episode of the Six Figure Brand® Podcast, I’m sitting down with Nikki Rausch, CEO of Sales Maven. Nikki has 25+ years of sales experience and a background in neurolinguistic programming (NLP) — aka the study of communication — which she uses to help entrepreneurs have more strategic, effective (and way less awkward) sales conversations. We talk about what it actual...

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17:00

Why I’m Breaking Up With Business Coaching in 2026

Six Figure Brand® ·

2026/01/05

I'm breaking up with business coaching in 2026. But no, this is not a coach-bashing episode. I still believe deeply in coaching when it’s done right, with the right coach, in the right season. I’ve worked with incredible coaches who supported me through major life transitions, and I’m genuinely grateful for that chapter of my business. But over the last few months, something shifted. AND at the end of last year, I started noticing that every time I brought a question to my coach… I already kn...

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17:25

A Year of Slow Growth, Finding Balance & What’s Next...

Six Figure Brand® ·

2025/12/16

There are just barely over two weeks left in 2025 and honestly? This year has felt different. Not wildly productive. Not record-breaking. Slower. Quieter. A little uncomfortable at times. But in all the best ways, it was exactly what I needed. In this final episode of the year, I’m reflecting on what 2025 actually looked like behind the scenes, from starting the year on maternity leave, to launching the Six Figure Brand® Podcast, to moving from Idaho to California and finally feeling se...

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11:52

Owning Your Success as an Online Business Owner

Six Figure Brand® ·

2025/12/09

We’ve been conditioned to shrink ourselves. To downplay the hard things we've accomplished. To make ourselves smaller so no one feels uncomfortable. But here’s the truth no one says out loud: you can be proud of yourself without being braggy. You can celebrate your success and still be humble, grateful, grounded, and self-aware. In this episode of the Six Figure Brand® Podcast, we’re unpacking what it actually looks like to own your wins (big or small) without guilt, shame, or fear of what ot...

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11:26

Are You Rebranding Out of Desperation or Abundance?

Six Figure Brand® ·

2025/12/02

Branding is not a magic fix. It’s an amplifier. If your business is aligned and grounded, branding will help you grow it. But if the foundation is shaky, inconsistent, or built on panic… a prettier website won’t save anything. It’ll just amplify the chaos. Today, we’re breaking down the difference between branding from desperation and branding from abundance — what each one looks like, how to tell which stage you’re in, and what to focus on before you invest in a rebrand. Because the best tim...

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26:41

How Brand Strategy Supports Every Contractor You Hire

Six Figure Brand® ·

2025/11/25

Brand strategy doesn’t just help your designer. It impacts everyone you hire in your business. In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How does brand strategy help you do your job better? From systems and client experience to copy, S...

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56:54

How to Hire the Right Business Coach w/ Eryn Morgan

Six Figure Brand® ·

2025/11/18

If you’ve ever wondered how the heck you’re supposed to choose a business coach or if business coaching is even worth the investment, this episode is for you. I’m joined by my longtime coach and friend, Eryn Morgan. Eryn is a business coach for brand, web, and graphic designers. We’re pulling back the curtain on the coaching industry, talking honestly about red flags, what actually matters when you’re investing in support, and how to find a coach who can help you grow a sustainable onli...

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22:30

Firing, Getting Fired, and Breaking Up With Clients

Six Figure Brand® ·

2025/11/11

At some point in your online business, you’re going to run into a client situation that… just doesn’t work. Maybe you need to fire a client. Maybe a client fires you. Or maybe you both realize it’s not a fit and decide to walk away. None of those moments feel good, but they also don’t mean you’re bad at what you do or that your business is failing. They’re often where your strongest lessons around boundaries, ideal clients, and client experience are forged. In this episode, I’m sharing three ...

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11:53

Why Playing the Long Game Fuels Online Business Growth

Six Figure Brand® ·

2025/11/04

We’ve all wanted fast results. It’s human nature. And the online business world doesn’t make it any easier, with endless promises of six-figure launches and overnight success stories. But here’s the truth: when you build your business for speed instead of stability, it eventually breaks. In this episode, I’m sharing why the ability to delay gratification might just be your biggest business advantage. From the classic Marshmallow Experiment to lessons from brands like Apple and Nike, we’ll unp...

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18:54

Ep. 36 | 4 Ways Strategic Branding Can Help Increase...

Six Figure Brand® ·

2025/10/28

Branding isn’t just your logo or your color palette. It’s the entire experience someone has with your business. From visuals and messaging to positioning and client experience, every piece of your brand should work together to drive your business goals forward. In this episode, I’m breaking down exactly how a strategic brand can make you more money... with data to back it up. A Forbes study found that consistent branding across platforms can increase revenue by up to 23%, and I’ve seen those ...

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56 results

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