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PODCAST

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶

🎙 Welcome to the Tunepact Podcast – Your Ultimate Guide to Music Marketing & Growth! 🚀Are you an independent musician looking to grow your audience, build your brand, and monetize your music? The Tunepact Podcast is here to help!Hosted by industry experts and artists, we break down proven marketing strategies to help you stand out in the crowded music industry.💡 What You’ll Learn: 🎵 Artist branding & rebranding – Define your identity & build a loyal fanbase 📱 Social media &

music marketing

All Episodes

45:59

Alt Marketing Outlets - Blogs, Zines & Podcasts...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/07/23

🎙️ RATH from Rath and the Wise Guys: New Songs, Old Tracks, and Building What’s Next🚀 In this energizing episode, we reconnect with RATH—frontman of Rath and the Wise Guys—for a real talk about creativity in motion, upcoming releases, and the long grind of making music that matters.💡 KEY TAKEAWAYS:✅ What’s Coming: A new batch of songs is brewing—with singles, potential EPs, and even a full-length in the works✅ Long-Held Gems: RATH opens up about finally releasing a song that’s been sitting in the

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29:04

Collaborating as a Band: How Smoke Free Home Makes It...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/07/16

🎙️ Smoke Free Home: DIY Spirit, Live Energy & What’s Coming Next🚀 In this lively episode, we sit down with the explosive punk trio Smoke Free Home—Jesse Tubeszewski, Kevin Sonnleitner, and Alex Lautenschlager— to talk live shows, upcoming releases, and how they keep the DIY dream alive with heart, hustle, and a whole lot of energy.💡 KEY TAKEAWAYS:✅ Live Show Magic: Why seeing them on stage is a must—raw energy, massive presence, and pure passion✅ What’s Next: First time at Mile of Music

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39:07

How to Book Tours and What to Expect with Danny Attack

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/07/09

🎙️ Danny from Chainsmoking Records & Punkerton: Indie Releases, DIY Promos, and Full-Circle Moments🚀 In this heartfelt episode, we sit down with Danny—indie musician and label artist with releases on Punkerton Records and Chainsmoking Records—to talk music, community, and the unexpected connections that make the indie scene thrive.💡 KEY TAKEAWAYS:✅ From Fan to Labelmate: How a casual listen turned into a full-circle moment with Punkerton Records✅ DIY Promo Shoots: Behind the scenes of making

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38:29

Busking in Marketing with AlleXion X

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/07/02

🎙️ AlleXion X: Busking in Marketing for Independent Artists🚀 In this episode, genre-blending artist AlleXion X shares how he balances authenticity and visibility in the digital age—offering real talk on content strategy, branding, and staying creative without selling out.💡 KEY TAKEAWAYS:✅ Creative Flow Meets Strategy: How to build your brand while staying true to your sound✅ Content That Connects: Why short-form storytelling works and how to make it your own✅ The Mindset Shift: Marketing as part

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43:03

How to Network as an Artist with Hunter Jackson

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/06/25

🎙️ Hunter Jackson: Networking for Artists That Actually Works🔥 He’s back! Hunter Jackson — original creator of the band GWAR and creative force behind House of Huntar — returns for Part 2 on the Tunepact Podcast. This time, we dive deep into a topic every independent artist needs to master: NETWORKING.🎸 From collaborating with punk legends to launching new ventures like a graphic novel compilation and a roller derby board game, Hunter brings decades of wisdom, wild stories, and real advice for

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43:58

How to Approach Labels the Right Way — with Brandon...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/06/18

🎙️ Brandon from Punkerton Records: The Business Side of Artist Deals & Label Culture🚀 In this episode, we sit down with Brandon, the force behind Punkerton Records, to unpack what really goes on behind the scenes when labels and artists negotiate deals—and what it takes to truly thrive in a collaborative label culture.💡 KEY TAKEAWAYS:✅ The Cost of Growth: Why doing “more” costs more—and how that impacts artist deals today ✅ The Shift in Percentages: From overly artist-friendly to mutual

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38:55

How to Navigate Record Labels as an Independent...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/06/11

🎙️ Brandon Alan Lewis (Punkerton Records): Navigating Record Labels as an Independent Artist🚀 In this episode, we sit down with Brandon Alan Lewis from Punkerton Records to talk all things indie and industry—specifically how independent artists can navigate the world of record labels without compromising who they are.💡 KEY TAKEAWAYS:✅ Label does not always mean instant success: Why not every deal is the right deal, and how to know when to walk away ✅ Stick to Your Brand: Your uniqueness is your

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40:11

Producing & Marketing Music Not in Your Native...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/06/04

🎙️ Heavy Kevy: Producing & Marketing Music Not in Your Native Language🎧 What happens when you create music in a language that isn’t your first? Heavy Kevy — vocalist of Insanity Alert, The Apers, and Sweatpants Party, and head of Monster Zero Records — shares the highs, hurdles, and hilarious moments of doing just that.🚨 From language barriers to cultural connection, Kevy gets real about reworking lyrics, resonating with global fans, and building a worldwide punk following — all while staying

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33:14

How to Stand Out: Content Saturation and Platform...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/05/28

🎙 On this episode of the Tunepact Podcast, we sit down with Chicago-based genre-blending artist Cash$tarr to unpack the chaos of content overload — and how independent musicians can cut through the noise to actually own their platforms.📱 In a digital world where everyone’s posting and few are connecting, we talk about intentionality over algorithms, how to stay consistent without losing yourself, and why finding your niche is a strength, not a setback.💡 KEY TAKEAWAYS:✅ Niche Isn’t a Dirty Word –

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42:42

How to Create and Market Music for Film and TV - with...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/05/21

🎙 On this episode of the Tunepact Podcast, we sit down with Opāru — a classically trained vocalist and cinematic electro-pop artist whose music has graced everything from NBC News to Shark Tank, the Olympics, and Home and Away.🌊 With influences like Ruelle, Lana Del Rey, and Aurora, Opāru shares how she crafts emotionally powerful songs that feel more like films than tracks — and how she’s broken into the world of music for film and TV without losing her soul in the process.🎬 KEY TAKEAWAYS:✅ From

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33:07

🎙 How to Market Instrumental Music (Without Selling...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/05/14

On this episode of the Tunepact Podcast, we sit down with genre-defying instrumentalist Dixie Duncan to explore a different kind of music marketing — one rooted in human connection, authenticity, and community over content hacks and chasing trends.🫂 For Dixie, fans aren’t followers — they’re friends and family. Touring isn't just about performing; it's about returning to places that feel like home, and reconnecting with people who’ve shared the journey.💡 KEY TAKEAWAYS:✅ Marketing Through Meaning:

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35:51

Keeping Creative Control of Your Brand with Hunter...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/05/07

🎭 Dive into the chaos, creativity, and controversy behind one of the most legendary underground bands — straight from the mind of the original creator of GWAR, Hunter Jackson.🎨 In this raw, unfiltered conversation, we explore what it really means to fight for your artistic vision in the face of conflict, compromise, and commercial pressure.💡 KEY TAKEAWAYS:✅ Creative Ownership: The importance of staying in control of your vision — even when others want a piece of it✅ Identity & Legacy: Why

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48:54

Splitting Time Between Projects as an Independent...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/04/30

🚀 Tune in to hear seasoned musician Cash O'Riley break down the real-life challenges of balancing multiple projects while staying true to your art — and your story.💡 KEY TAKEAWAYS:✅ Smart Time Management: How to split focus between projects without losing momentum✅ Real-World Fan Engagement: Why physical connections (flyers, cards, personal interactions) matter more than ever in today's scroll-heavy world✅ Authenticity Over Popularity: Why staying true to yourself and your story is essential for

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41:48

Marketing Multicultural Music

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/04/23

🎙️ How to Market Multicultural MusicIn this episode, we sit down with singer-songwriter, actor, and all-around creative force Rohini, whose vibrant career bridges cultures, mediums, and messages. From live shows in Southern California to musical film dreams with producers from Crazy Rich Asians and Mulan, this episode is a journey through authenticity, ambition, and soulful storytelling.💡 KEY TAKEAWAYS:✅ Creative Fusion: How Rohini blends Indian, American, and global influences into her

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45:28

Building Loyal & Local Following with Beverly Rage of...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/04/16

🎤 Building Loyal & Local Following w/ Beverly Rage🌈 In this episode, we’re joined by the always-electric Beverly Rage of Bev Rage and the Drinks to talk upcoming singles, summer festival gigs, and the real talk around being an indie artist in today’s streaming-first world.From Chicago Pride Fest to Wicker Park Fest and beyond, Beverly gives us a sneak peek at what’s coming this summer—including new tracks with video components and why those Spotify numbers matter more than we’d like to

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34:11

Platform Specific Content- Social Media

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/04/09

🎙️ Platform-Specific Content: How to Make Social Media Work for You w/ Paisley Fields📱 In this episode, artist and creative expert Paisley Fields joins us to talk about one of the biggest challenges artists face today: creating content that actually works across different platforms.From Instagram to TikTok to YouTube Shorts — Paisley shares real-world insight on what to post, where, and why it matters to play to each platform’s strengths.💡 KEY TAKEAWAYS:✅ One-Size-Does-Not-Fit-All – What works on

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33:04

Marketing for Multimedia Artist: Trial, Error & Triumph

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/04/02

🎙️ Marketing for Multimedia Artists: Trial, Error & Confidence w/ Swamp Rats🎨 In this episode, we sit down with multimedia music duo Swamp Rats (Andy Starkey & Scotty Crow of Swamp Rats) to talk about navigating the ever-changing creative landscape—without losing your voice or momentum.💡 KEY TAKEAWAYS:✅ Trial & Error Wins: Why you have to try, fail, and try again to grow✅ Confidence is a Practice: Rejection is real—but so is self-belief✅ Marketing on a Budget: What actually matters

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40:36

Video Marketing for Musicians: Uncovering Lunar...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/03/26

🎙️ Lunar Moth: Video Marketing & Fan Growth for Indie Artists🚀 Tune in to hear Madison’s DIY punk trio Lunar Moth (Amber, Gage, and Mac) reveal how they built a loyal fanbase with zero budget—through creative video marketing, handmade merch, and heartfelt fan connections.💡 KEY TAKEAWAYS: ✅ Video Marketing Hacks: Why shorter content might work better than full music videos ✅ 100% Independent Hustle: How they self-fund vinyl, design merch, and record everything in-house✅ Fan Love = Fan Loyalty:

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37:14

Marketing and Knowing Your Audience: Vinny...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/03/19

In this episode of the Tunepact Podcast, host Leigh Pierce sits down with Vinny Crastellano to explore the essentials of music marketing and knowing your audience. Vinny shares practical strategies for connecting with fans, building a loyal community, and creating a standout brand.Key Highlights:Audience and Engagement: Find your niche and connect with communities.Building Brand with Consistent Visuals: Create a recognizable identity through consistent artwork and branding.Collaboration Over

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42:12

Music Industry Legal Basics: Protect Your Music,...

🎙 Tunepact Podcast: The Music Marketing Playbook 🎶 ·

2025/03/12

🚀 How do you legally protect your music career? In this episode of the Tunepact Podcast, host Leigh Pierce sits down with entertainment lawyer and musician Bryan Kroes to break down the legal essentials every artist should know.💡 Key Topics Covered: ✅ Understanding Music Contracts – Avoid signing away your rights ✅ LLCs & Business Structures – Why musicians need to protect their assets ✅ Publishing & Royalties – How to get paid for your music ✅ Copyright & Trademarks – Protecting your

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