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PODCAST

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and

business marketing

All Episodes

43:13

Exiting Your Trade Business For High Multiples...

The Site Shed | Systems, Strategy and Growth for... ·

2025/08/26

Send us a text In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset. ⏱️ Timestamps: 00:00 Trade Business Mergers & Sales Insights 05:04 Business Owners' ...

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37:03

500 staff and 440 trucks on the road. Not Your...

The Site Shed | Systems, Strategy and Growth for... ·

2025/08/19

Send us a text In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a deep dive into the incredible growth journey of Rooter Hero, which has more than doubled in size since 2019, now boasting over 500 employees and 440 vehicles on the road. Timestamps: 00:00 Company Doubles in Size 03:24 Futuristic Business St...

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42:15

The Perfect Exit: Knowing When To Sell | ft. Cameron...

The Site Shed | Systems, Strategy and Growth for... ·

2025/08/12

Send us a text In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check it out for insights into the five critical mistakes that can ruin your business sale. ⏱️ Timestamps: 00:00 "Life After Selling a Business" 05:06 Skiing Without Purpose: A Job? 09:14 "Criteria for Family Business Success" 12:27 "Rethinking ...

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47:21

5 Critical Mistakes That Can Ruin The Sale Of Your...

The Site Shed | Systems, Strategy and Growth for... ·

2025/08/05

Send us a text In this episode, host Matt Jones sits down with Cameron Bishop from Raincatcher for the first part of our mini-series, "Selling Smart: How Tradies Can Build and Sell a Profitable Business." With decades of experience in private equity and business sales, Cameron offers valuable insights into the growing trend of business roll-ups and private equity exits, particularly how North American models are starting to influence the Australian market. 00:00 "Smart Selling for Tradies" 0...

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53:23

The Single Most Important Daily Ritual For Business...

The Site Shed | Systems, Strategy and Growth for... ·

2025/07/29

Send us a text In this episode, host Brandon welcomes special guest Mick from the Tool Shed podcast—who’s not only a fellow podcaster but also a seasoned builder’s coach with a whopping 35 years of experience in performance coaching. Fresh off a recent Tool Shed episode featuring Matt from The Site Shed, this crossover promises practical wisdom and relatable stories for tradies, builders, and anyone looking to level up their business game. Brandon and Mick dive into the crucial topic of dail...

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15:11

The Simple Framework Behind a Roofing Company’s 200K...

The Site Shed | Systems, Strategy and Growth for... ·

2025/07/22

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems. If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there. Listen to this episode here: https://tradie.wiki/listen ==== TIMESTAMPS ==== 00:00 Boosting Business Control & Growth 03:32 Optimizing Lead Follow-Up Calls 09:34 Consistent G...

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15:11

From Stuck to Scaling: The Simple Framework Behind a...

The Site Shed | Systems, Strategy and Growth for... ·

2025/07/22

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems. If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there. Watch this episode here: https://youtu.be/T0IQn7-b1uA ==== TIMESTAMPS ==== 00:00 Boosting Business Control & Growth 03:32 Optimizing Lead Follow-Up Calls 09:34 Consistent Gro...

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54:14

Your Branding MIght Be The Problem... Not Your...

The Site Shed | Systems, Strategy and Growth for... ·

2025/07/15

In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expectations, and the role of digital presence in modern branding....

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46:52

AI For Tradies in 2025: How To Streamline Quotes &...

The Site Shed | Systems, Strategy and Growth for... ·

2025/07/08

In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how Housecall Pro began, what truly sets their platform apart, and how AI-powered features are empowering “standing jobs” (like plumbers, HVAC, and electricians) to ...

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29:22

Streamlining Workplace Safety: WHS Compliance Tradies...

The Site Shed | Systems, Strategy and Growth for... ·

2025/07/01

In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency. They chat about the differences in compliance requirements for residential versus commercial businesses, the challenges of staying on top of paperwork, and what triggers a compliance aud...

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33:39

Why Your Marketing Feels “Icky” (And How to Fix It!)...

The Site Shed | Systems, Strategy and Growth for... ·

2025/06/24

In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the 'Four M's' framework for effective marketing. The episode concludes with key...

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24:51

Why You Should Never Rely on Ads for Sustainable...

The Site Shed | Systems, Strategy and Growth for... ·

2025/06/17

We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transfor...

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43:24

The Psychology Behind Creating Content that Sells |...

The Site Shed | Systems, Strategy and Growth for... ·

2025/06/11

We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. Joined by Rai from Cornell Content Marketing, they kick off a fascinating mini series about achieving 90% presold buys using psychology-driven strategies. This first episode unpacks how understanding the psychology of today's informed buyers can transfor...

en-au

55:22

From Dog Walks to Deal Talks: How Trust (and Pets)...

The Site Shed | Systems, Strategy and Growth for... ·

2025/06/03

Welcome to another episode of The Site Shed! In Episode 456, host Matt Jones sits down with James Hearn of Silver Peak Construction for a powerhouse discussion on scaling a trades business, mastering the sales process, and the surprising role that customer rapport (and even a client’s pet preferences) can play in business success. James shares his journey from commercial projects and roadwork to mastering bathroom, laundry, and wet area renovations across Melbourne’s western suburbs and rura...

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50:34

Are You Still Losing Jobs with Outdated Pricing? How...

The Site Shed | Systems, Strategy and Growth for... ·

2025/05/27

Join host Matt Jones as he sits down with Josh Coplin, co-founder of Eden, a startup focused on revolutionizing the HVAC industry with innovative tools like the Eden Instant Quote. In this episode, they delve into the evolving dynamics of sales processes, especially in the trades industry, and discuss how implementing on-site quoting can streamline operations and boost close rates. Josh shares insights on the significant changes in consumer behavior, particularly pre and post-COVID, and highl...

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36:20

The Shocking Truth About Why Nearly Half of Your...

The Site Shed | Systems, Strategy and Growth for... ·

2025/05/21

In this episode, host Matt Jones sits down with Erick Vargas, entrepreneur and co-founder of Followup CRM, for a deep dive into the world of customer relationship management (CRM) in the construction and trade industries. Kicking off the first podcast of 2025, Matt and Erick unpack the evolving role of CRMs—from their origins as lead and sales tools, to their vital importance in streamlining operations, improving communication, and scaling businesses. Erick shares his journey developing Follo...

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16:05

12X Your Trade Business: Unleashing the Power of AI...

The Site Shed | Systems, Strategy and Growth for... ·

2025/05/14

Matt Jones kicks off by diving deep into the key lessons from the previous year and discussing the game-changing opportunities that lie ahead for trade businesses. Matt explores how the rise of accessible AI tools—like ChatGPT—has revolutionized efficiency, productivity, and marketing within the trades industry, bringing a breath of fresh air to systems that were becoming stale. He breaks down how businesses can leverage data-driven decision making and AI-powered analytics to gain a competit...

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38:04

Understanding AI's Revolution in the Trades And Its...

The Site Shed | Systems, Strategy and Growth for... ·

2025/05/07

Matt is joined by Brandon White for an engaging discussion on the evolving landscape of AI and its profound impact on modern-day businesses. In this episode, explore the history and expansive future of AI, from its beginnings in the late 20th century to its current revolutionary status with tools like ChatGPT. Brandon, a veteran in the AI space, shares his insights into the development and democratization of AI, drawing parallels with the early days of the internet. Discover how AI is transfo...

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48:49

How Digital Operations Teams Boost Efficiency | ft....

The Site Shed | Systems, Strategy and Growth for... ·

2025/04/30

We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly for trade-based businesses like plumbers, electricians, and builders. Discover why having a digital operations team is crucial in today's rapidly evolving marketplace, especially following the challenges and lessons learned from the COVID-19 pandemi...

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32:28

From SEO to AEO: Revolutionizing Search Strategies...

The Site Shed | Systems, Strategy and Growth for... ·

2025/04/23

In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for ...

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82 results

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