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PODCAST

The Site Shed

Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you"re a

business marketing

All Episodes

58:57

Profit vs. Revenue: Mastering Financial Clarity for...

The Site Shed ·

2025/10/28

In episode 470, host Matt Jones is joined by Ben Hansen from Profit Doctor for a straight-shooting conversation about what truly drives profitability in trade businesses. Broadcasting from Austin, Texas, Ben brings a wealth of experience working with business owners across the globe, breaking down how revenue and profit don’t always go hand-in-hand, and why so many businesses look healthy on paper but struggle to see any real financial reward. ⏱️Timestamps: 00:00 "Marketing Budget Essential ...

en-au

49:17

Built to Profit: Budgeting & Revenue Mindset for the...

The Site Shed ·

2025/10/21

With years of experience helping businesses in the trades sector, Jason shares how CEO Warrior guides business owners, from technicians just starting out, to established pros, through the often-daunting world of financial clarity and pricing. Matt and Jason unpack practical strategies for setting realistic budgets, analyzing your P&L, overcoming marketing and conversion obstacles, and planning for growth without losing your footing. ⏱️ Timestamps: 00:00 CEO Warrior's 10-Year Milestone 06...

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55:29

From $900K to $4M in Two Years: How this welding...

The Site Shed ·

2025/10/14

In episode 468, Matt Jones is joined by Matt Pohl, an entrepreneur hailing from just north of Denver, Colorado, with a wealth of real-world experience in transforming small businesses. Together, they dive into the incredible journey of taking a welding company from $900k to $4 million in just two years. Pohl shares his unique background, working alongside his wife, acquiring businesses rather than starting them from scratch, and applying a proven methodology to triple business value and achie...

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28:08

Why Tradies Should Stop Selling on Price and Start...

The Site Shed ·

2025/10/07

Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners. John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven approach of direct response. The two discuss why most tradies excel a...

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60:28

5 Effective Ways To Create Content That Actually...

The Site Shed ·

2025/09/30

In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts. ⏳Timestamps: 00:00 "Establishing Expertise Through Content" 05:28 "Training Network for Content Creators" 09:05 Gen Z, Millennials Prefer Aut...

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58:31

How To Get Rid of Brain Fog for Busy Tradies &...

The Site Shed ·

2025/09/23

In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus. Matt and Michael get real about the everyday challenges tradies face: juggling family, business, and health, and discuss the habits and mindset shifts needed to boost productivity and maintain peak performance both on and off the job. Michael shares his own journey from growing up with a tradie dad and struggling with weight, ...

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55:50

You Might Have ADHD, And It Might Be Your Superpower...

The Site Shed ·

2025/09/16

In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosis during her PhD, Skye shines a light on executive functioning challenges, how late diagnoses are becoming more common, and why so many successful entrepreneurs seem to be wired this way. Listen to the audio version of this podcast at https://tradie.wi...

en-au

21:02

Don't Make These Naming Mistakes When Starting Your...

The Site Shed ·

2025/09/09

Most tradies don’t realise how much their business name is holding them back. After working with hundreds of trade businesses, I can confidently say: The wrong name can slow your growth, confuse your customers, and make you harder to find online. In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them. ⏱️Timestamps: 00:00 "Business Naming: A Global Guide" 04:08 Searchable Business Naming Tips 10:17 Secure Local Domain Names 11:28 Avoi...

en-au

56:28

Team Retention Hacks: How To Hire (And Keep) Great...

The Site Shed ·

2025/09/02

In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start with Why,” Chris shares why getting back to the basics—knowing your company’s mission, vision, and values—forms the bedrock of attracting and retaining top talent. ⏱️ Timestamps: 00:00 "Readiness Unlocks Effective Learning" 05:10 "Becoming the Employer...

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43:13

Exiting Your Trade Business For High Multiples...

The Site Shed ·

2025/08/26

Send us a text In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset. ⏱️ Timestamps: 00:00 Trade Business Mergers & Sales Insights 05:04 Business Owners' ...

en-au

37:03

500 staff and 440 trucks on the road. Not Your...

The Site Shed ·

2025/08/19

Send us a text In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a deep dive into the incredible growth journey of Rooter Hero, which has more than doubled in size since 2019, now boasting over 500 employees and 440 vehicles on the road. Timestamps: 00:00 Company Doubles in Size 03:24 Futuristic Business St...

en-au

42:15

The Perfect Exit: Knowing When To Sell | ft. Cameron...

The Site Shed ·

2025/08/12

Send us a text In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check it out for insights into the five critical mistakes that can ruin your business sale. ⏱️ Timestamps: 00:00 "Life After Selling a Business" 05:06 Skiing Without Purpose: A Job? 09:14 "Criteria for Family Business Success" 12:27 "Rethinking ...

en-au

47:21

5 Critical Mistakes That Can Ruin The Sale Of Your...

The Site Shed ·

2025/08/05

Send us a text In this episode, host Matt Jones sits down with Cameron Bishop from Raincatcher for the first part of our mini-series, "Selling Smart: How Tradies Can Build and Sell a Profitable Business." With decades of experience in private equity and business sales, Cameron offers valuable insights into the growing trend of business roll-ups and private equity exits, particularly how North American models are starting to influence the Australian market. 00:00 "Smart Selling for Tradies" 0...

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53:23

The Single Most Important Daily Ritual For Business...

The Site Shed ·

2025/07/29

Send us a text In this episode, host Brandon welcomes special guest Mick from the Tool Shed podcast—who’s not only a fellow podcaster but also a seasoned builder’s coach with a whopping 35 years of experience in performance coaching. Fresh off a recent Tool Shed episode featuring Matt from The Site Shed, this crossover promises practical wisdom and relatable stories for tradies, builders, and anyone looking to level up their business game. Brandon and Mick dive into the crucial topic of dail...

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15:11

The Simple Framework Behind a Roofing Company’s 200K...

The Site Shed ·

2025/07/22

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems. If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there. Listen to this episode here: https://tradie.wiki/listen ==== TIMESTAMPS ==== 00:00 Boosting Business Control & Growth 03:32 Optimizing Lead Follow-Up Calls 09:34 Consistent G...

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15:11

From Stuck to Scaling: The Simple Framework Behind a...

The Site Shed ·

2025/07/22

This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems. If your business is stuck in subcontractor mode or struggling to scale because of inconsistent revenue, this episode will show you what’s possible—and how to get there. Watch this episode here: https://youtu.be/T0IQn7-b1uA ==== TIMESTAMPS ==== 00:00 Boosting Business Control & Growth 03:32 Optimizing Lead Follow-Up Calls 09:34 Consistent Gro...

en-au

54:14

Your Branding MIght Be The Problem... Not Your...

The Site Shed ·

2025/07/15

In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers, the need for patience in seeing growth, and the significance of community engagement. The conversation also highlights the necessity of understanding the sales cycle, setting realistic expectations, and the role of digital presence in modern branding....

en-au

46:52

AI For Tradies in 2025: How To Streamline Quotes &...

The Site Shed ·

2025/07/08

In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep dive into how AI is transforming the home service sector. Roland shares the journey of how Housecall Pro began, what truly sets their platform apart, and how AI-powered features are empowering “standing jobs” (like plumbers, HVAC, and electricians) to ...

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29:22

Streamlining Workplace Safety: WHS Compliance Tradies...

The Site Shed ·

2025/07/01

In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify your WHS systems, reduce admin, and increase operational efficiency. They chat about the differences in compliance requirements for residential versus commercial businesses, the challenges of staying on top of paperwork, and what triggers a compliance aud...

en-au

33:39

Why Your Marketing Feels “Icky” (And How to Fix It!)...

The Site Shed ·

2025/06/24

In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the 'Four M's' framework for effective marketing. The episode concludes with key...

en-au

71 results

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