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PODCAST

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and

business marketing

All Episodes

47:03

HR for Tradies: What Fair Work Really Cares About |...

The Site Shed | Systems, Strategy and Growth for... ·

2025/12/23

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt HR isn’t why you started your trade business. But getting it wrong can cost you serious time, money, and stress. In this 478th episode of The Site Shed, Matt sits down with Karen Hillen from My HR Partner to break down what Fair Work actually cares about when it comes to tradie businesses with employees and contractors. This isn’t theory o...

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55:51

Are Your Quotes Scaring Off Good Clients? | ft. Drew...

The Site Shed | Systems, Strategy and Growth for... ·

2025/12/16

Are your quotes accidentally pushing good clients away? In this 477th episode of The Site Shed, Matt sits down with sales and leadership expert Drew Norton to break down the real reasons tradies lose work and how a few simple mindset and process shifts can help you win better clients without relying on low prices. Drew gives useful tips for making the discovery process better, leading with confidence, making sure people understand their options, and building a sales system that really works. ...

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37:46

Stop Online Scams Before They Hit Your Business |...

The Site Shed | Systems, Strategy and Growth for... ·

2025/12/09

👉 FREE tools, templates & resources for tradies: https://tradie.wiki/pod In this 476th episode of The Site Shed, Matt Jones sits down with cybersecurity expert Ronnie Manning, Chief Brand Advocate at Yubico, to dive deep into best practices for protecting trade-based businesses and contractors like you in the digital age. Discover the real risks of password reuse, why two-factor (2FA) and multi-factor authentication (MFA) are a MUST for your team, and how passkeys and physical security

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53:03

Escape the 100-Hour Work Weeks! | ft. Liz Chism | Ep....

The Site Shed | Systems, Strategy and Growth for... ·

2025/12/02

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod CONNECT WITH LIZ CHISM Website: https://www.yourgreenpal.com/ Instagram: https://www.instagram.com/bryanmclayton/ Facebook: https://www.facebook.com/pages/GreenPal/495779490484818 Linkedin: https://www.linkedin.com/in/bryan-clayton-a96b33214 Want to streamline your operations, improve your marketing, or close more jobs? Join Tradie Academy, our free community packed with templates, guides, and insights that actually help

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49:22

This SIMPLE Offer Makes Your Clients Say “YES” Every...

The Site Shed | Systems, Strategy and Growth for... ·

2025/11/25

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod CONNECT WITH BRYAN CLAYTON! Website: https://www.yourgreenpal.com/ Instagram: https://www.instagram.com/bryanmclayton/ Facebook: https://www.facebook.com/pages/GreenPal/495779490484818 Linkedin: https://www.linkedin.com/in/bryan-clayton-a96b33214 Want to streamline your operations, improve your marketing, or close more jobs? Join Tradie Academy, our free community packed with templates, guides, and insights that actually

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27:53

How Trades Businesses Can Master Recurring Revenue...

The Site Shed | Systems, Strategy and Growth for... ·

2025/11/18

In episode 473, host Matt Jones sits down with Sean Samson, dialing in from Cleveland, Ohio, for the third and final part of their enlightening series. Today, they’re diving deep into the powerful world of service agreements—why they matter, how you can sell them effectively, and the massive opportunity they represent for electricians, plumbers, and other reactive-service businesses looking to build recurring revenue. Matt and Sean break down the nuts and bolts of what a service agreement ac...

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36:35

Why Systems Matter in Service Business Sales and...

The Site Shed | Systems, Strategy and Growth for... ·

2025/11/11

In this episode, host Matt Jones is once again joined by Sean Samson for the second part of their insightful series. If you missed the first installment where Sean shared the ten reasons your service and maintenance business will never grow, be sure to catch up, because today’s conversation builds on those foundational ideas. Timestamps 00:00 Service Sales Process Benefits 04:34 "Scaling Requires Systems" 08:30 "Tracking Sales Process Metrics" 13:10 Sales Systems Enable Scalable Grow...

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52:57

Moving Beyond One-Off Jobs: Scaling Service...

The Site Shed | Systems, Strategy and Growth for... ·

2025/11/04

In Episode 471, host Matt Jones chats with Sean Samson, founder of Sean Samson Training to dig deep into the world of service and maintenance agreements for contractors. Sean shares his journey from an electrical service agreement sales rookie to training contractors around the globe, helping them transform transactional businesses into predictable, recurring revenue powerhouses. ⏱️Timestamps: 00:00 "Maximizing Lifetime Value in Marketing" 06:31 "Five Reasons People Don’t Buy" 07:16 "Optimiz...

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58:57

Profit vs. Revenue: Mastering Financial Clarity for...

The Site Shed | Systems, Strategy and Growth for... ·

2025/10/28

In episode 470, host Matt Jones is joined by Ben Hansen from Profit Doctor for a straight-shooting conversation about what truly drives profitability in trade businesses. Broadcasting from Austin, Texas, Ben brings a wealth of experience working with business owners across the globe, breaking down how revenue and profit don’t always go hand-in-hand, and why so many businesses look healthy on paper but struggle to see any real financial reward. ⏱️Timestamps: 00:00 "Marketing Budget Essential ...

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49:17

Built to Profit: Budgeting & Revenue Mindset for the...

The Site Shed | Systems, Strategy and Growth for... ·

2025/10/21

With years of experience helping businesses in the trades sector, Jason shares how CEO Warrior guides business owners, from technicians just starting out, to established pros, through the often-daunting world of financial clarity and pricing. Matt and Jason unpack practical strategies for setting realistic budgets, analyzing your P&L, overcoming marketing and conversion obstacles, and planning for growth without losing your footing. ⏱️ Timestamps: 00:00 CEO Warrior's 10-Year Milestone 06...

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55:29

From $900K to $4M in Two Years: How this welding...

The Site Shed | Systems, Strategy and Growth for... ·

2025/10/14

In episode 468, Matt Jones is joined by Matt Pohl, an entrepreneur hailing from just north of Denver, Colorado, with a wealth of real-world experience in transforming small businesses. Together, they dive into the incredible journey of taking a welding company from $900k to $4 million in just two years. Pohl shares his unique background, working alongside his wife, acquiring businesses rather than starting them from scratch, and applying a proven methodology to triple business value and achie...

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28:08

Why Tradies Should Stop Selling on Price and Start...

The Site Shed | Systems, Strategy and Growth for... ·

2025/10/07

Welcome back to The Site Shed! In this episode, Matt Jones sits down with marketing maverick John Dwyer for a lively and insightful conversation that dives deep into the world of direct response marketing, particularly for tradies and small business owners. John, whose career spans decades of helping businesses stand out, breaks down the crucial differences between traditional brand-focused marketing and the results-driven approach of direct response. The two discuss why most tradies excel a...

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60:28

5 Effective Ways To Create Content That Actually...

The Site Shed | Systems, Strategy and Growth for... ·

2025/09/30

In Episode 466 of The Site Shed, host Matt Jones sits down with Logan Turley, a marketing and content creation expert with an impressive background at Disney and GoPro, to tackle one of the trades industry's most important and often-overlooked topics: how tradies and contractors can use simple, authentic content to position themselves as true experts. ⏳Timestamps: 00:00 "Establishing Expertise Through Content" 05:28 "Training Network for Content Creators" 09:05 Gen Z, Millennials Prefer Aut...

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58:31

How To Get Rid of Brain Fog for Busy Tradies &...

The Site Shed | Systems, Strategy and Growth for... ·

2025/09/23

In Episode 465 of The Site Shed, Michael O'Sullivan talks about Why Health Gets Overlooked When Life Gets Busy and How You Can Hack Your Brain for Better Focus. Matt and Michael get real about the everyday challenges tradies face: juggling family, business, and health, and discuss the habits and mindset shifts needed to boost productivity and maintain peak performance both on and off the job. Michael shares his own journey from growing up with a tradie dad and struggling with weight, ...

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55:50

You Might Have ADHD, And It Might Be Your Superpower...

The Site Shed | Systems, Strategy and Growth for... ·

2025/09/16

In today’s episode, Matt is joined by Skye, an ADHD strategist and business owner, for a candid and practical conversation about managing ADHD in the trades and business space. Drawing from both professional experience and her own ADHD diagnosis during her PhD, Skye shines a light on executive functioning challenges, how late diagnoses are becoming more common, and why so many successful entrepreneurs seem to be wired this way. Listen to the audio version of this podcast at https://tradie.wi...

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21:02

Don't Make These Naming Mistakes When Starting Your...

The Site Shed | Systems, Strategy and Growth for... ·

2025/09/09

Most tradies don’t realise how much their business name is holding them back. After working with hundreds of trade businesses, I can confidently say: The wrong name can slow your growth, confuse your customers, and make you harder to find online. In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them. ⏱️Timestamps: 00:00 "Business Naming: A Global Guide" 04:08 Searchable Business Naming Tips 10:17 Secure Local Domain Names 11:28 Avoi...

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56:28

Team Retention Hacks: How To Hire (And Keep) Great...

The Site Shed | Systems, Strategy and Growth for... ·

2025/09/02

In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start with Why,” Chris shares why getting back to the basics—knowing your company’s mission, vision, and values—forms the bedrock of attracting and retaining top talent. ⏱️ Timestamps: 00:00 "Readiness Unlocks Effective Learning" 05:10 "Becoming the Employer...

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43:13

Exiting Your Trade Business For High Multiples...

The Site Shed | Systems, Strategy and Growth for... ·

2025/08/26

Send us a text In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes about buying and selling trade businesses, Matt and Jeff dig deep into what it really takes to prepare your business to be an attractive, saleable asset. ⏱️ Timestamps: 00:00 Trade Business Mergers & Sales Insights 05:04 Business Owners' ...

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37:03

500 staff and 440 trucks on the road. Not Your...

The Site Shed | Systems, Strategy and Growth for... ·

2025/08/19

Send us a text In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a deep dive into the incredible growth journey of Rooter Hero, which has more than doubled in size since 2019, now boasting over 500 employees and 440 vehicles on the road. Timestamps: 00:00 Company Doubles in Size 03:24 Futuristic Business St...

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42:15

The Perfect Exit: Knowing When To Sell | ft. Cameron...

The Site Shed | Systems, Strategy and Growth for... ·

2025/08/12

Send us a text In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check it out for insights into the five critical mistakes that can ruin your business sale. ⏱️ Timestamps: 00:00 "Life After Selling a Business" 05:06 Skiing Without Purpose: A Job? 09:14 "Criteria for Family Business Success" 12:27 "Rethinking ...

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