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PODCAST

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

Matt Jones - Helping Tradies Build Smarter, Scalable Businesses

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and

business marketing

All Episodes

29:26

How This Solar Business 10x'd Revenue with a 98%...

The Site Shed | Systems, Strategy and Growth for... ·

2026/02/24

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt In Episode 487, Matt sits down with Jed Bolton, a Perth-based solar and electrical business owner who has quietly built a seriously scalable operation without obsessing over more leads. Jed shares how shifting from subcontractor-heavy work to a system-driven sales process helped him 10x revenue while keeping the team lean and the growth

en-au

86:54

Sick of the Grind? How to Get the Fire Back in Your...

The Site Shed | Systems, Strategy and Growth for... ·

2026/02/17

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt If you've established a strong trade business but it's beginning to feel repetitive, this episode offers a fresh start. In Episode 486, Matt sits down with Jeremiah Webb from Shop On Fire to unpack why the fire dies (even when the numbers look positive) and how you can get your energy, purpose, and momentum back without blowing up what you

en-au

39:35

Should Tradies Franchise Their Business to Scale...

The Site Shed | Systems, Strategy and Growth for... ·

2026/02/10

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt It's no longer just fast food to franchise. It could also be one of the best ways for tradies to grow without getting too tired. In this 485th episode of The Site Shed Podcast, Matt sits down with Jon Ostenson, CEO of FranBridge Consulting, to break down what franchising really looks like for trade and service-based businesses. If you’re s...

en-au

37:46

Self-Managed Super Fund: Is the Extra Work Worth It?...

The Site Shed | Systems, Strategy and Growth for... ·

2026/02/03

🎯 Free Tools To Help Your Business: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Marketing For Your Business – Book A Call with Tradie Web Guys: https://tradie.wiki/yt In Episode 484 of The Site Shed Podcast, Matt Jones is joined by entrepreneur and investor Greg Cassar to break down one of the biggest questions tradies is starting to ask: is taking control of your super actually worth the extra work? Greg shares why many business owners unknowingly rely too heavily on their business or default

en-au

41:02

Want Better Staff Retention? Consider This Equity...

The Site Shed | Systems, Strategy and Growth for... ·

2026/01/27

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Most tradie business owners want great staff… But retaining them long-term is a whole different challenge. In this episode of The Site Shed Podcast, Matt sits down with Chris Buttenham, founder of Reins, to unpack a smarter way to reward and retain key team members, without giving away control of your business. They break down phantom equity,

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48:32

These Tax Red Flags Are Costing Tradies Money| ft....

The Site Shed | Systems, Strategy and Growth for... ·

2026/01/20

🎯 Free Tools To Help Your Business: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Marketing For Your Business – Learn More About Tradie Web Guys: https://tradie.wiki/yt In Episode 482, Matt is joined by Claudio Gambin, a financial adviser and tax strategist who specialises in helping trade and construction business owners stop overpaying tax and start using smarter financial strategies. If your accountant only speaks to you at tax time, pushes generic advice, or can’t explain how to le...

en-au

67:48

Direct Mail Is Making a Comeback With Tradies in 2026...

The Site Shed | Systems, Strategy and Growth for... ·

2026/01/13

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt With online ads becoming noisier, more expensive, and harder to trust, many trade business owners are rediscovering the power of physical, personalised marketing that actually gets noticed. In Episode 481 of The Site Shed Podcast, Matt Jones sits down with Wilson Zehr, direct mail and marketing automation expert from Zairmail, to unpack why

en-au

46:27

Hiring in a Labour Shortage: What Works Now in 2026 |...

The Site Shed | Systems, Strategy and Growth for... ·

2026/01/06

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Hiring good people has never been harder. And it’s not getting easier in 2026. If you’re a tradie or contractor struggling to find, keep, or motivate good staff, this episode will change how you think about hiring forever. In this 480th episode of The Site Shed, Matt sits down with Tom Reardon, founder of PeopleIN and one of Australia’s most

en-au

19:44

2025 in Review: What Trade Businesses Learned the...

The Site Shed | Systems, Strategy and Growth for... ·

2025/12/30

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt 2025 was a big year, and for many trade businesses, it came with some hard lessons. In this solo episode, Matt Jones looks back on what actually worked and what didn’t across hundreds of trade businesses he’s worked with throughout the year. It’s a real-world review from inside the trenches of marketing, sales, and business growth. If you

en-au

47:03

HR for Tradies: What Fair Work Really Cares About |...

The Site Shed | Systems, Strategy and Growth for... ·

2025/12/23

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod 🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt HR isn’t why you started your trade business. But getting it wrong can cost you serious time, money, and stress. In this 478th episode of The Site Shed, Matt sits down with Karen Hillen from My HR Partner to break down what Fair Work actually cares about when it comes to tradie businesses with employees and contractors. This isn’t theory o...

en-au

55:51

Are Your Quotes Scaring Off Good Clients? | ft. Drew...

The Site Shed | Systems, Strategy and Growth for... ·

2025/12/16

Are your quotes accidentally pushing good clients away? In this 477th episode of The Site Shed, Matt sits down with sales and leadership expert Drew Norton to break down the real reasons tradies lose work and how a few simple mindset and process shifts can help you win better clients without relying on low prices. Drew gives useful tips for making the discovery process better, leading with confidence, making sure people understand their options, and building a sales system that really works. ...

en-au

37:46

Stop Online Scams Before They Hit Your Business |...

The Site Shed | Systems, Strategy and Growth for... ·

2025/12/09

👉 FREE tools, templates & resources for tradies: https://tradie.wiki/pod In this 476th episode of The Site Shed, Matt Jones sits down with cybersecurity expert Ronnie Manning, Chief Brand Advocate at Yubico, to dive deep into best practices for protecting trade-based businesses and contractors like you in the digital age. Discover the real risks of password reuse, why two-factor (2FA) and multi-factor authentication (MFA) are a MUST for your team, and how passkeys and physical security

en-au

53:03

Escape the 100-Hour Work Weeks! | ft. Liz Chism | Ep....

The Site Shed | Systems, Strategy and Growth for... ·

2025/12/02

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod CONNECT WITH LIZ CHISM Website: https://www.yourgreenpal.com/ Instagram: https://www.instagram.com/bryanmclayton/ Facebook: https://www.facebook.com/pages/GreenPal/495779490484818 Linkedin: https://www.linkedin.com/in/bryan-clayton-a96b33214 Want to streamline your operations, improve your marketing, or close more jobs? Join Tradie Academy, our free community packed with templates, guides, and insights that actually help

en-au

49:22

This SIMPLE Offer Makes Your Clients Say “YES” Every...

The Site Shed | Systems, Strategy and Growth for... ·

2025/11/25

🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod CONNECT WITH BRYAN CLAYTON! Website: https://www.yourgreenpal.com/ Instagram: https://www.instagram.com/bryanmclayton/ Facebook: https://www.facebook.com/pages/GreenPal/495779490484818 Linkedin: https://www.linkedin.com/in/bryan-clayton-a96b33214 Want to streamline your operations, improve your marketing, or close more jobs? Join Tradie Academy, our free community packed with templates, guides, and insights that actually

en-au

27:53

How Trades Businesses Can Master Recurring Revenue...

The Site Shed | Systems, Strategy and Growth for... ·

2025/11/18

In episode 473, host Matt Jones sits down with Sean Samson, dialing in from Cleveland, Ohio, for the third and final part of their enlightening series. Today, they’re diving deep into the powerful world of service agreements—why they matter, how you can sell them effectively, and the massive opportunity they represent for electricians, plumbers, and other reactive-service businesses looking to build recurring revenue. Matt and Sean break down the nuts and bolts of what a service agreement ac...

en-au

36:35

Why Systems Matter in Service Business Sales and...

The Site Shed | Systems, Strategy and Growth for... ·

2025/11/11

In this episode, host Matt Jones is once again joined by Sean Samson for the second part of their insightful series. If you missed the first installment where Sean shared the ten reasons your service and maintenance business will never grow, be sure to catch up, because today’s conversation builds on those foundational ideas. Timestamps 00:00 Service Sales Process Benefits 04:34 "Scaling Requires Systems" 08:30 "Tracking Sales Process Metrics" 13:10 Sales Systems Enable Scalable Grow...

en-au

52:57

Moving Beyond One-Off Jobs: Scaling Service...

The Site Shed | Systems, Strategy and Growth for... ·

2025/11/04

In Episode 471, host Matt Jones chats with Sean Samson, founder of Sean Samson Training to dig deep into the world of service and maintenance agreements for contractors. Sean shares his journey from an electrical service agreement sales rookie to training contractors around the globe, helping them transform transactional businesses into predictable, recurring revenue powerhouses. ⏱️Timestamps: 00:00 "Maximizing Lifetime Value in Marketing" 06:31 "Five Reasons People Don’t Buy" 07:16 "Optimiz...

en-au

58:57

Profit vs. Revenue: Mastering Financial Clarity for...

The Site Shed | Systems, Strategy and Growth for... ·

2025/10/28

In episode 470, host Matt Jones is joined by Ben Hansen from Profit Doctor for a straight-shooting conversation about what truly drives profitability in trade businesses. Broadcasting from Austin, Texas, Ben brings a wealth of experience working with business owners across the globe, breaking down how revenue and profit don’t always go hand-in-hand, and why so many businesses look healthy on paper but struggle to see any real financial reward. ⏱️Timestamps: 00:00 "Marketing Budget Essential ...

en-au

49:17

Built to Profit: Budgeting & Revenue Mindset for the...

The Site Shed | Systems, Strategy and Growth for... ·

2025/10/21

With years of experience helping businesses in the trades sector, Jason shares how CEO Warrior guides business owners, from technicians just starting out, to established pros, through the often-daunting world of financial clarity and pricing. Matt and Jason unpack practical strategies for setting realistic budgets, analyzing your P&L, overcoming marketing and conversion obstacles, and planning for growth without losing your footing. ⏱️ Timestamps: 00:00 CEO Warrior's 10-Year Milestone 06...

en-au

55:29

From $900K to $4M in Two Years: How this welding...

The Site Shed | Systems, Strategy and Growth for... ·

2025/10/14

In episode 468, Matt Jones is joined by Matt Pohl, an entrepreneur hailing from just north of Denver, Colorado, with a wealth of real-world experience in transforming small businesses. Together, they dive into the incredible journey of taking a welding company from $900k to $4 million in just two years. Pohl shares his unique background, working alongside his wife, acquiring businesses rather than starting them from scratch, and applying a proven methodology to triple business value and achie...

en-au

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