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PODCAST

Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you"re a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs

business management

All Episodes

16:40

How Core Values Deliver Uncommon Practice Growth

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/07/23

(00:00:00) Intro(00:00:39) Welcome Sara Camp (00:01:14) Services offered at Camp Plastic Surgery (00:01:34) How I got into aesthetics (00:02:44) What it’s like working with your husband (00:03:30) Why we love TouchMD at our practice (00:05:42) Strategies to maximize software at our practice (00:07:38) Areas we’d like to use AI in our practice (00:09:42) My philosophy on competition (00:10:30) Why we love Sciton (00:13:05) What I’m most excited about in aesthetics in 2025 (00:14:20) Final

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42:25

Navigating Tech and Trends in Plastic Surgery with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/07/09

A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance.Known for being at the forefront of surgical innovation, Dr. Epstein shares his excitement about new, minimally invasive breast augmentation techniques coming soon to the

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33:51

Things They Don’t Teach You in Medical School with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/06/25

Early in 2020, Baltimore plastic surgeon Dr. Carrie Houssock became the owner of a retiring plastic surgeon’s practice. Until that day, the practice was still using paper charts. Like most surgeons, Dr. Houssock had no formal business education. But she learned fast—choosing the best tools, building the right team, and cultivating a space where both staff and patients could thrive.Today, the practice is fully digital, and the transformation revolutionized her team’s workflow and elevated the patient

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31:52

The Lessons I Learned Scaling My Practice

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/06/11

Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical spa.Scaling up is not without growing pains. From a close-knit team of 2 or 3 to a staff of 30, building the right company culture is the key to success. Opening up about navigating the competitive world of aesthetics, her focus on quality care and strong

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13:08

If You’re Not Doing This, You’re Already Behind

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/05/28

From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next. From the growth of non-surgical treatments to unexpected surprises in who’s walking through the door, the future is more inclusive, accessible, and innovation-driven.Hear why Dr. Stevens believes aesthetics will become more affordable, why more men are joining the conversation, and why body contouring is here to stay.Recorded live at The Aesthetic MEET in

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31:06

8 Must-Know Conversion & Retention Strategies with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/05/14

A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices.Jay emphasizes the power of internal marketing, ensuring staff know all your services, and building patient loyalty through personalized care, treatment plans, and ongoing communication.One common mistake? Letting patients slip away by not educating in real time about your other

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26:19

Are Your Before & After Photos Helping or Hurting...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/04/30

Most aesthetic practices aren’t prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process. Candace’s mission in aesthetics is for everyone in the practice to understand that patient photography is more than just marketing; it’s about education, trust, and showcasing real results.About Candace

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28:22

Want a Thriving Med Spa? You’re Probably Overlooking...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/04/16

What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down.Kirstie explains what med spas must do to stay compliant and how patient education leads to better results, happier clients, and long-term success.Get insider tips and industry insights, and find out why compliance and credentialing aren’t just red tape—they’re your

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26:35

Hackers Are Targeting Aesthetic Practices. Are You Next?

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/04/02

David Slazyk, Chief Information Officer & Chief Information Security Officer at Nextech, explains the real risks that small medical practices face in today’s cyber world. From AI-powered attacks to phishing scams, hackers are more sophisticated than ever and no one is off-limits.But here’s the thing: most small businesses don’t even realize how vulnerable they are. Could your practice be at risk? What are the biggest mistakes businesses make when it comes to cybersecurity? And what simple steps

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17:12

The Secrets to 76 Years of Plastic Surgery Success...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/01/22

Dr. Tommaso Addona and Jeanine DiGennaro from New York Plastic Surgical Group join Robin to share what sets their practice apart. With one of the longest-running plastic surgery training programs and a team of 24 skilled surgeons, their 76-year legacy is built on more than just surgical expertise.Robin, Dr. Addona, and Jeanine dive into topics like:Why understanding the business side of plastic surgery is crucial for traineesThe benefits of joining a group practice vs. going into private practiceHow

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58:48

Headwinds and Tailwinds: What to Expect in Aesthetics...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/01/08

Looking back on the past year and gearing up for 2025, Robin and Tyler discuss the hottest trends shaping the aesthetics industry. From buzzwords like skinimalism and prejuvenation to the rising influence of GLP-1s for weight loss, they explain how these shifts are redefining the landscape. Hear recommendations for adapting to the ever-changing market dynamics and regulatory landscape while keeping patient care and compliance front and center, including:How to reclaim patient loyalty in the face of

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18:31

Cultivating Lifetime Patients with Dr. Regina...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/12/18

Two successful (and entertaining) plastic surgeons share their hard-earned wisdom on the challenge of attracting new patients and building lifelong relationships.With Dr. Regina Fearmonti and Dr. Stanley Okoro, we’ll hear:How to attract and retain new non-surgical patientsThe importance of staying authentic as a plastic surgeonThe value of lifetime patientsTurning one-time surgical patients into lifelong non-surgical clientsWhy patient education is so importantWhat they wish patients knew before

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35:01

No, You Don’t Need 100k Instagram Followers with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/12/11

From the truth about Instagram follower counts vs. engagement to what you can and can’t say about GLP-1s in your ads, Erica Crawford joins the podcast to dismantle some of the most widely held beliefs in aesthetic practice marketing.Get the real numbers behind successful practices (spoiler: huge follower counts aren’t everything), hear why 1-star reviews aren’t always bad, and why social media should never distract you from lovingly maintaining your website.Erica and Robin cover:The do’s and don'ts

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30:35

Scale Your Practice Faster with Katrina Whitehair

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/12/04

Katrina Whitehair, a former practice administrator turned aesthetic practice consultant, shares her essential strategies for creating value and making meaningful changes in a practice.Katrina and Robin cover:Why keeping great talent is just as important as patient retentionHow aligning missions should start right at the interview stageThe importance of clear values and a mission statement for long-term successWhy practice administrators are the unsung heroes of the industryThe risks of not investing

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21:18

How Kindness is a Competitive Advantage with Dr. Jeff...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/11/20

For Dr. Jeff Healy, success as a plastic surgeon all starts with kindness. Find out how owning the patient relationship sets him apart, his top advice for surgeons just starting out, and why Tyler nicknames him the “Bill Belichick of the OR.”Tyler and Dr. Healy discuss:The challenges of opening a private practice (because medical school definitely doesn’t teach you how to run a business)What it’s like competing in Hawaii’s unique marketHow he makes big investment decisions for his practice and the

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27:14

The Future of Payments in the Practice with Ben Brideaux

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/11/13

Exploring how fintech has transformed the patient experience over the last two decades, Robin and Ben Brideaux, SVP of Financial Services at Nextech, discuss the evolution of payment technology and the effects of integration into platforms like Nextech. Find out:How embedding payment options into an all-in-one system adds real value to your practiceWhy investing in seamless financial solutions is key to staying competitiveThe value of using a PCI-compliant, healthcare-specific payment system to

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31:09

Insights from the 2024 ASPS Statistics Report: Top...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/11/06

What’s trending in aesthetics right now? Dr. Patrick Basile and Robin explore the data in the ASPS 2023 Procedure Statistics, discussing why certain procedures lead the way and how trends drive what people consider the “ideal” body today.Robin and Dr. Basile discuss:Why liposuction is the top cosmetic procedure year after yearThe rise of the “ballet body” trend and its impact on plastic surgeryAre we seeing the end of the dramatic BBL and breast implant era?Knowing when it’s better to say “no” to a

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41:22

What Investors Look For When Acquiring Aesthetic...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/10/30

When it comes to selling your practice, many doctors are going at it alone. But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return.Bill Walker and Tyler Terry discuss:What the top aesthetic entrepreneurs are doing differentlyHow to prepare yourself now, so you’re ready to sell when the time comesStrategies to scale faster and improve operational performanceWhy investors are snapping up aesthetic practices and what they’re looking forThe

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22:13

What You Missed at the ASPS 2024 Annual Meeting

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/10/10

Robin, Tyler, and Anna Browning share what they’re seeing in the world of plastic surgery and medical aesthetics.Hear insights from our conversations with plastic surgeons on the current state of the industry, including:New ways to drive add-on revenue and enhance the patient experience Rising demand for regenerative medicine and other patient-requested treatmentsInnovative ways plastic surgeons stay ahead of the curve with non-surgical proceduresThis episode was recorded live at the 2024 ASPS

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47:53

How to Set Yourself Apart by Differentiating with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/10/09

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count. Karen shares her go-to strategies for standing out in the competitive world of aesthetics:Offering self-service options like online scheduling for added convenienceCreating memorable patient

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56 results

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