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PODCAST

Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you"re a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs

business management

All Episodes

35:01

No, You Don’t Need 100k Instagram Followers with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/12/11

From the truth about Instagram follower counts vs. engagement to what you can and can’t say about GLP-1s in your ads, Erica Crawford joins the podcast to dismantle some of the most widely held beliefs in aesthetic practice marketing.Get the real numbers behind successful practices (spoiler: huge follower counts aren’t everything), hear why 1-star reviews aren’t always bad, and why social media should never distract you from lovingly maintaining your website.Erica and Robin cover:The do’s and don'ts

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30:35

Scale Your Practice Faster with Katrina Whitehair

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/12/04

Katrina Whitehair, a former practice administrator turned aesthetic practice consultant, shares her essential strategies for creating value and making meaningful changes in a practice.Katrina and Robin cover:Why keeping great talent is just as important as patient retentionHow aligning missions should start right at the interview stageThe importance of clear values and a mission statement for long-term successWhy practice administrators are the unsung heroes of the industryThe risks of not investing

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21:18

How Kindness is a Competitive Advantage with Dr. Jeff...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/11/20

For Dr. Jeff Healy, success as a plastic surgeon all starts with kindness. Find out how owning the patient relationship sets him apart, his top advice for surgeons just starting out, and why Tyler nicknames him the “Bill Belichick of the OR.”Tyler and Dr. Healy discuss:The challenges of opening a private practice (because medical school definitely doesn’t teach you how to run a business)What it’s like competing in Hawaii’s unique marketHow he makes big investment decisions for his practice and the

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27:14

The Future of Payments in the Practice with Ben Brideaux

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/11/13

Exploring how fintech has transformed the patient experience over the last two decades, Robin and Ben Brideaux, SVP of Financial Services at Nextech, discuss the evolution of payment technology and the effects of integration into platforms like Nextech. Find out:How embedding payment options into an all-in-one system adds real value to your practiceWhy investing in seamless financial solutions is key to staying competitiveThe value of using a PCI-compliant, healthcare-specific payment system to

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31:09

Insights from the 2024 ASPS Statistics Report: Top...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/11/06

What’s trending in aesthetics right now? Dr. Patrick Basile and Robin explore the data in the ASPS 2023 Procedure Statistics, discussing why certain procedures lead the way and how trends drive what people consider the “ideal” body today.Robin and Dr. Basile discuss:Why liposuction is the top cosmetic procedure year after yearThe rise of the “ballet body” trend and its impact on plastic surgeryAre we seeing the end of the dramatic BBL and breast implant era?Knowing when it’s better to say “no” to a

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41:22

What Investors Look For When Acquiring Aesthetic...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/10/30

When it comes to selling your practice, many doctors are going at it alone. But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return.Bill Walker and Tyler Terry discuss:What the top aesthetic entrepreneurs are doing differentlyHow to prepare yourself now, so you’re ready to sell when the time comesStrategies to scale faster and improve operational performanceWhy investors are snapping up aesthetic practices and what they’re looking forThe

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22:13

What You Missed at the ASPS 2024 Annual Meeting

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/10/10

Robin, Tyler, and Anna Browning share what they’re seeing in the world of plastic surgery and medical aesthetics.Hear insights from our conversations with plastic surgeons on the current state of the industry, including:New ways to drive add-on revenue and enhance the patient experience Rising demand for regenerative medicine and other patient-requested treatmentsInnovative ways plastic surgeons stay ahead of the curve with non-surgical proceduresThis episode was recorded live at the 2024 ASPS

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47:53

How to Set Yourself Apart by Differentiating with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/10/09

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience, embracing useful technology, and making every interaction count. Karen shares her go-to strategies for standing out in the competitive world of aesthetics:Offering self-service options like online scheduling for added convenienceCreating memorable patient

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38:40

The Road to Med Spa Success with Erasable’s Michael...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/09/25

Michael Zanetti is a military officer turned business strategist with a knack for building high-performing teams, and today he brings this expertise into the medical spa business. At Erasable Med Spa in Tampa, Michael and his team focus on delivering the most comfortable, luxurious, and results-driven patient experience. Hear his insights on turning reviews into new clients and using feedback to improve services. Find out why Michael isn’t afraid to be an early adopter of new software, what excites

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36:13

The KPIs That Really Matter with John Gwin

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/09/11

Coding and billing pro John Gwin shares the most useful key performance indicators (KPIs) to help your practice grow and succeed. Hear John’s money-saving insights on:Advice for dealing with the complexities of insurance billingThe need for strong financial controls and regular checks on your accountsHow to decide whether your practice should accept insurance or focus on cash pay servicesHow to protect your practice from risks like embezzlement and fraudWhy it's crucial to stay on top of your

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30:52

Unlocking Revenue: Glen Holden's Tips on Simplifying...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/08/28

From his nearly two decades of experience helping aesthetic practices, Glen Holden from CareCredit (a Synchrony company) shares valuable insights for increasing revenue including:The best time to talk about financing with patientsHow to present financing as a payment optionBenefits of integrating financing options like CareCredit into your practiceThe importance of training staff to have smooth conversations with patients about payment optionsAbout Glen HoldenAs the Vice President of Strategic

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41:10

The Essentials of a Successful Consultation with Dr....

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/07/31

Dr. Michael Edwards is a board certified plastic surgeon, a lifelong learner, a leader, and a longtime champion of patient education. For those who believe delivering the best possible consultation is the single most important factor for practice success, hear Dr. Edwards’ essential advice, including: How to truly listen to patients and not just wait to speakThe first thing you should do before you invest in technology or software Why patient safety should always be a top priority The importance of

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33:27

Competing Against the Non-Compete with Amy Anderson...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/06/26

A new FTC rule banning non-compete agreements goes into effect this September. While this rule might be better for workers, it raises new questions for practice owners about hiring and retaining valuable staff. With Nextech VP of Aesthetics Robin Ntoh and two of the aesthetic industry’s most experienced practice management consultants, Amy Anderson and Mara Shorr, we look closely at the reasons someone might think the grass is greener somewhere else and discuss what really motivates a valuable team

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40:44

The 1 Thing You’re Missing About Building a Winning...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/06/12

The best brands don’t just keep up, they lead the way. But building a brand isn’t what you think it is. Kaeli Lindholm talks with Tyler Terry about what’s required to build a brand that truly resonates and succeeds in the ultra-competitive medical aesthetics space.Hear Kaeli’s insights on the future of the medaesthetic industry, from integrating wellness to leveraging new technologies and how she’s approaching issues that specifically impact female entrepreneurs. LinksFollow Kaeli on Instagram

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34:27

Weight Loss & Wellness: Expert Tips for Speedy and...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/05/08

With any hot new treatment, speed is everything. Getting started is not easy, however, and requires strategic planning. Judy Kozlicki, director of medical aesthetics at Skytale Group, rode a rocket ship of growth during her tenure with Lifetime Fitness leading the nationwide expansion into medical spas.From this experience, Judy shares how to fit wellness into aesthetics and shares secrets from successful weight loss programs to help set your practice apart from competitors. About Judy KozlickiAs

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25:06

The Current & Future State of the Medical Spa...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/04/24

Live from the 2024 Medical Spa Show in Las Vegas, AmSpa founder and CEO Alex Thiersch shares fresh insights on the rapid growth of the industry and an exclusive preview of their upcoming State of the Industry Report. Twelve years ago, Alex’s work as an attorney helping a solo medical spa owner led him to establish AmSpa to offer essential guidance on compliance and safety for others within the industry. Since then, he and his team have introduced much needed resources for med spa owners including

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26:54

What You Missed At The Medical Spa Show 2024

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/04/24

Recorded live at the 2024 Medical Spa Show in Las Vegas, Robin Ntoh and Tyler Terry debate the trending topics of this year’s meeting.With the meteoric rise of new treatments like semaglutide for medical weight loss and IV therapy, there’s an opportunity for wellness and aesthetics to converge and help more patients both look and feel great.Hear Robin and Tyler’s insights on: Whether semaglutide is merely a trend or on its way to being a lasting staple Should you fear AI or use it to your

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34:18

The Art of AI Possibilities - Weaving Dreams and...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/04/10

Alan Fong (CTO) and Kevin Lemieux (VP of Development, Platform and AI) share an exclusive look into how AI helps aesthetic practices thrive. Dispelling fears and misconceptions, Nextech’s technology leaders highlight how AI plays an increasingly meaningful role both behind the scenes in your everyday business and across each stage of the patient’s aesthetic journey. Guests Alan FongChief Technology and Product OfficerAlan brings over 20 years of experience in executive leadership roles across

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41:13

Someone is Educating Your Patients. Why Not You?

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/03/27

Patient education isn’t just about setting realistic expectations. It’s also a competitive advantage that sets you apart and keeps people coming back and referring their friends.Recorded live at AAD in San Diego, Robin Ntoh and Tyler Terry explore the importance of patient education for differentiating your aesthetic practice from competitors. Hear how you can uplevel your patient education game and demonstrate to patients that you’re invested in their experience from beginning to end. Request a

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11:41

The Patient Communication Tool That Dr. Joel...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/03/27

Relying on TouchMD to connect with patients for over a decade, Dr. Joel Schlessinger tells us why he “can’t live without it,” from helping patients understand what to expect to chronicling their improvements after treatment.Recorded live with Tyler Terry at the AAD annual meeting in San Diego. Request a demo of TouchMD Meet Dr. Joel SchlessingerFollow Dr. Joel Schlessinger on InstagramFollow LovelySkin on InstagramGuests Dr. Joel Schlessinger, Board-Certified Dermatologist & Cosmetic SurgeonDr

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44 results

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