x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you"re a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs

business management

All Episodes

31:02

Why Your Brand is the Tie Breaker

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/11/12

The trick to reaching the right patients isn’t using every marketing channel. It's finding the right mix of both internal and external channels that fit your personality and stage of practice, balancing risk with certainty.Looking to the future, Influx Marketing's Max Baybak sees marketing in aesthetics built on diversified, authentic branding and smarter use of technology. Practices that connect with patients on a personal level—whether by channel or message—will stand out.Learn why a more

en

27:39

AI Is Taking Over Aesthetics. Are You Still In Denial?

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/10/29

Robin Ntoh and Tyler Terry share insights about the practical ways AI is transforming aesthetics, from streamlining research and sales to cutting hours of admin time.They share real-life examples of how AI agents improve efficiency and help med spas automate setup tasks, and debate whether tools like scribing actually fit in aesthetics. Hear about the growing trend of wellness integration, as more med spas blend aesthetics with peptides, GLP-1s, and IV therapies and learn how personalization and

en

23:56

How Not to Let More Than Half Your Patients Slip Away

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/10/15

Why isn’t CRM a bigger conversation for practices in 2025? Many owners aren’t tracking the right numbers, so they can’t see the gap they’re leaving without one.Here’s the reality: most med spas convert only 20-30% of patients. With a focused sales strategy and the right CRM, that number can climb to 70-80%, tripling revenue from the same leads.A CRM puts all your leads—from social, email, website forms, and phone—into one place and shows exactly where they are in the pipeline. Jared explains the two

en

38:14

The Med Spa Metrics You’re Not Tracking (But Should Be)

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/10/01

John Wheeler shares the financial metrics every med spa owner should be tracking, and why the right partnerships are like a “professional marriage.” At the heart of Alpha’s strategy is a simple but powerful belief: details matter. From websites to treatment protocols, every touchpoint is crafted to be best-in-class—because in John’s words, “everybody else’s ceiling is our floor.”Alpha Aesthetics Partners is quickly becoming one of the biggest names in medical aesthetics, growing to 27 locations with

en

23:33

The Real Differentiator in Aesthetic Practices

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/09/17

Drawing from more than a decade of experience in dermatology, Dr. Rachel Pritzker founded The Derm Collective as a place where clinical care meets aesthetics.Now that cosmetic treatments are a part of her practice, she’s not just about fillers and lasers. She still treats acne, moles, and rashes—and takes insurance—while delivering a holistic patient experience that cuts through the noise of aesthetic marketing. Her practice is a calm, trusted space where patients of all generations feel guided, not

en

25:14

The One Phone Call That Can Make or Break Your Practice

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/09/03

It’s not marketing’s fault—you’re probably losing most of your opportunities at the front desk. That first call matters, and you need someone who knows how to guide the right patients through.When your front desk knows your technology, your treatments, and how to handle tough questions, they’re more likely to turn inquiries into appointments.To set the front desk up for success, Mara Shorr of ACG Practice Partners shares her best tips: fast but effective onboarding, solid scripting, and tools to

en

22:57

The Best (And Worst) Financial Habits of Aesthetic...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/08/20

(00:00:00) Intro(00:00:24) Welcome Jessica Nunn from Maven Financial (00:01:35) Jessica’s vision when starting Maven Financial Partners (00:05:00) The worst financial habits of aesthetic practices (00:08:00) The best financial habits of aesthetic practices (00:14:28) Are you maximizing revenue? (00:18:34) Are you ready to be profitable? (00:21:20) Links and outro Growth and profitability all starts with having solid financial data. Without it, you’re basically flying blind.Financial expert Jessica

en

16:35

How Not to Lose Quality in the Midst of Explosive Growth

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/08/06

(00:00:00) Intro(00:00:32) Welcome Katie Martin, PA-C (00:02:22) How I treat patients and manage operations (00:04:34) How to measure an employee's success (00:05:59) How we decide what treatments to add to our practice (00:08:02) Growth beyond the empire (00:09:48) How training translates into consistency between practices (00:11:50) The value of having good processes in place (00:14:16) Why safety always comes first (00:14:55) Key takeaways about working in aesthetics (00:15:38) Links and

en

16:40

How Core Values Deliver Uncommon Practice Growth

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/07/23

(00:00:00) Intro(00:00:39) Welcome Sara Camp (00:01:14) Services offered at Camp Plastic Surgery (00:01:34) How I got into aesthetics (00:02:44) What it’s like working with your husband (00:03:30) Why we love TouchMD at our practice (00:05:42) Strategies to maximize software at our practice (00:07:38) Areas we’d like to use AI in our practice (00:09:42) My philosophy on competition (00:10:30) Why we love Sciton (00:13:05) What I’m most excited about in aesthetics in 2025 (00:14:20) Final

en

42:25

Navigating Tech and Trends in Plastic Surgery with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/07/09

A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance.Known for being at the forefront of surgical innovation, Dr. Epstein shares his excitement about new, minimally invasive breast augmentation techniques coming soon to the

en

33:51

Things They Don’t Teach You in Medical School with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/06/25

Early in 2020, Baltimore plastic surgeon Dr. Carrie Houssock became the owner of a retiring plastic surgeon’s practice. Until that day, the practice was still using paper charts. Like most surgeons, Dr. Houssock had no formal business education. But she learned fast—choosing the best tools, building the right team, and cultivating a space where both staff and patients could thrive.Today, the practice is fully digital, and the transformation revolutionized her team’s workflow and elevated the patient

en

31:52

The Lessons I Learned Scaling My Practice

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/06/11

Since Dr. Tiffany McCormack began her practice with just a few employees, she’s grown into a full team offering everything from lasers and injectables to vaginal rejuvenation in a 12,000-square-foot facility featuring a surgery center and a medical spa.Scaling up is not without growing pains. From a close-knit team of 2 or 3 to a staff of 30, building the right company culture is the key to success. Opening up about navigating the competitive world of aesthetics, her focus on quality care and strong

en

13:08

If You’re Not Doing This, You’re Already Behind

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/05/28

From the annual meeting of The Aesthetic Society, Dr. Grant Stevens recaps the highlights and shares where he sees aesthetics heading next. From the growth of non-surgical treatments to unexpected surprises in who’s walking through the door, the future is more inclusive, accessible, and innovation-driven.Hear why Dr. Stevens believes aesthetics will become more affordable, why more men are joining the conversation, and why body contouring is here to stay.Recorded live at The Aesthetic MEET in

en

31:06

8 Must-Know Conversion & Retention Strategies with...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/05/14

A solid sales funnel is key to attracting, nurturing, and keeping patients. Industry veteran Jay Shorr shares practical tips on strengthening the operational, financial, and administrative health of aesthetic practices.Jay emphasizes the power of internal marketing, ensuring staff know all your services, and building patient loyalty through personalized care, treatment plans, and ongoing communication.One common mistake? Letting patients slip away by not educating in real time about your other

en

26:19

Are Your Before & After Photos Helping or Hurting...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/04/30

Most aesthetic practices aren’t prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process. Candace’s mission in aesthetics is for everyone in the practice to understand that patient photography is more than just marketing; it’s about education, trust, and showcasing real results.About Candace

en

28:22

Want a Thriving Med Spa? You’re Probably Overlooking...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/04/16

What really sets top med spas apart? Kirstie Jackson, Director of Education at AmSpa, has spent over 20 years in the aesthetics industry, starting in the UK before making her mark in the US, and she’s here to break it all down.Kirstie explains what med spas must do to stay compliant and how patient education leads to better results, happier clients, and long-term success.Get insider tips and industry insights, and find out why compliance and credentialing aren’t just red tape—they’re your

en

26:35

Hackers Are Targeting Aesthetic Practices. Are You Next?

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/04/02

David Slazyk, Chief Information Officer & Chief Information Security Officer at Nextech, explains the real risks that small medical practices face in today’s cyber world. From AI-powered attacks to phishing scams, hackers are more sophisticated than ever and no one is off-limits.But here’s the thing: most small businesses don’t even realize how vulnerable they are. Could your practice be at risk? What are the biggest mistakes businesses make when it comes to cybersecurity? And what simple steps

en

17:12

The Secrets to 76 Years of Plastic Surgery Success...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/01/22

Dr. Tommaso Addona and Jeanine DiGennaro from New York Plastic Surgical Group join Robin to share what sets their practice apart. With one of the longest-running plastic surgery training programs and a team of 24 skilled surgeons, their 76-year legacy is built on more than just surgical expertise.Robin, Dr. Addona, and Jeanine dive into topics like:Why understanding the business side of plastic surgery is crucial for traineesThe benefits of joining a group practice vs. going into private practiceHow

en

58:48

Headwinds and Tailwinds: What to Expect in Aesthetics...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2025/01/08

Looking back on the past year and gearing up for 2025, Robin and Tyler discuss the hottest trends shaping the aesthetics industry. From buzzwords like skinimalism and prejuvenation to the rising influence of GLP-1s for weight loss, they explain how these shifts are redefining the landscape. Hear recommendations for adapting to the ever-changing market dynamics and regulatory landscape while keeping patient care and compliance front and center, including:How to reclaim patient loyalty in the face of

en

18:31

Cultivating Lifetime Patients with Dr. Regina...

Aesthetically Speaking: Plastic Surgery & Med Spa... ·

2024/12/18

Two successful (and entertaining) plastic surgeons share their hard-earned wisdom on the challenge of attracting new patients and building lifelong relationships.With Dr. Regina Fearmonti and Dr. Stanley Okoro, we’ll hear:How to attract and retain new non-surgical patientsThe importance of staying authentic as a plastic surgeonThe value of lifetime patientsTurning one-time surgical patients into lifelong non-surgical clientsWhy patient education is so importantWhat they wish patients knew before

en

44 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...