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PODCAST

Roofing Podcast: Hook Better Leads

✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

business marketing

All Episodes

40:00

Surviving Roofing in a Storm Drought w/ Noah Bergland

Roofing Podcast: Hook Better Leads ·

2025/09/02

Roofing’s dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects. Expect no-BS sales talk, underdog grit, and scripts your reps can use today.Our Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page:

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13:19

5 Truly Useful A.I. Tools to Level Up Now

Roofing Podcast: Hook Better Leads ·

2025/08/26

Interested in working with a niched Google Specialized Marketing Team?Book here for $1,000 off: https://hookagency.com/youtube-deal/Use this prompt:“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 5 sharp, voice-mode questions in radically different directions to stir insight. Use creative twists and weird angles to get out of my default thinking. Ask each question 1 by

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44:17

Roofing Automation, AI & Tech Predictions for 2025 |...

Roofing Podcast: Hook Better Leads ·

2025/08/19

Interested in working with a niched Google Specialized Marketing Team?YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/Is AI going to replace roofers? Not exactly—but it will change the game for how roofing businesses operate. In this episode, Tim Brown sits down with Andy Keys, VP of Sales at JobProgress, to talk about automation, AI, and the future of roofing technology.You’ll learn:The most impactful roofing tech tools right nowHow AI can save contractors

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41:14

There's No Good Roofing Salespeople" w/ Dominic Caminata

Roofing Podcast: Hook Better Leads ·

2025/08/12

“There’s No Good Roofing Salespeople” — How to Build Them Anyway | Dominic CaminataStruggling to find good roofing salespeople? You’re not alone. In this episode, Tim Brown sits down with Dominic Caminata, CEO of Renaissance Roofing, to break down why great roofing sales reps are so rare—and exactly how to develop them in-house.You’ll learn:Why the roofing industry has a sales talent shortageThe traits to look for when hiring sales repsHow to create a training system that actually worksWhy

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38:52

Create Sales Carnivores w/ Robust Sales Structures

Roofing Podcast: Hook Better Leads ·

2025/08/05

How to Create Sales Carnivores & Scale Your Sales Team | Sam Taggart Want to build a sales team that hunts for business instead of waiting for leads? In this episode, Tim Brown sits down with Sam Taggart, founder of D2D Experts, to uncover what it takes to create true sales carnivores and why most roofing and home service businesses stay stuck.You’ll learn:Why relying on marketing alone is dangerous for growthThe Carnivore vs. Herbivore vs. Omnivore sales modelHow to structure your team

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46:19

Storytelling Tips from a Storytelling Master (Jay...

Roofing Podcast: Hook Better Leads ·

2025/07/29

Master the Art of Storytelling with Jay Golden | Hook Better Leads PodcastWant to tell better stories that actually connect, convert, and create trust? In this episode, we sit down with Jay Golden, a world-class storytelling coach, to uncover the secrets behind stories that move people.You’ll learn:How to find endless stories from your own lifeThe Journey Curve framework for powerful storytellingWhy transformation, not victory, makes your story compellingHow tension builds trust (and why

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24:03

Home Field Advantage in Roofing Marketing w/ Ben Tiger

Roofing Podcast: Hook Better Leads ·

2025/07/15

Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads PodcastWhat does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move.Topics:Building a brand people rememberTV jingles, tiger suits, and trucks that popWhy details (like your office!) actually matterWhat separates top sales reps from average ones👇 Connect with Ben /

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50:42

The Power of Giving Without Expectation w/ Charles Antis

Roofing Podcast: Hook Better Leads ·

2025/07/08

What if giving without expectation could actually grow your business? 💡In this powerful episode of the Hook Better Leads Podcast, Tim Brown sits down with Charles Antis, CEO of Antis Roofing & Waterproofing, to unpack the ROI of real generosity. From giving the first roof to a family in need, to inspiring industry-wide philanthropy, Charles shares how authentic storytelling and service have transformed his team, his company, and the entire roofing industry.Learn how the “Happy &

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34:53

Why Being Local Cool Beats Going Viral w/ Joseph Hughes

Roofing Podcast: Hook Better Leads ·

2025/07/02

What if going viral is overrated?In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts and referral tactics, this episode is packed with actionable insights to help you become the most

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39:07

Community Involvement: Why & How to Get Started

Roofing Podcast: Hook Better Leads ·

2025/06/24

Why Community Involvement is the Secret Growth Engine for Home Service BusinessesIn this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance.Discover how the 21 Turkey Salute, food drives, and “Swing for Recovery” became not only powerful acts of service but strategic marketing and culture-building tools.Whether you’re at $1M, $5M, or $10M in

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44:36

Mental Trick Closers Use w/ Chuck Thokey

Roofing Podcast: Hook Better Leads ·

2025/06/17

Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals, identity vs. role mindset, and powerful real-world objection handling. Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day.🚀 Chuck shares the psychology behind peak performance, why your “momentum memory” affects every sale, and how to implement a

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48:21

How to Get More Homeowner Referrals w/ John Senac

Roofing Podcast: Hook Better Leads ·

2025/06/10

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into: • The psychology behind referral asks • Why most salespeople fail at referral systems • How to get 70%+ close rates through strategic referrals • Role-play scripts that actually work • Using small-dollar gift cards the smart way • Social media tactics

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34:35

How to Go Viral Consistently w/ @‌roofertiktok

Roofing Podcast: Hook Better Leads ·

2025/06/03

Want to take your roofing content viral? In this episode of The Hook Better Leads Podcast, we sit down with Austin Blomquist—who’s racked up over 500 million views across his channels—to unpack the psychology, strategy, and storytelling that turns roofing content into algorithm gold.From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shares what actually works for home service businesses on platforms like TikTok, Facebook, and

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27:14

Telling Your Story Online for Leads + Recruiting (w/...

Roofing Podcast: Hook Better Leads ·

2025/05/27

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.Learn practical strategies for home service businesses to:Build

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37:28

"RILLA A.I. Reveals Wild Sales Psychology Secrets (+...

Roofing Podcast: Hook Better Leads ·

2025/05/21

Discover the AI Coaching Tools Driving Explosive Growth in Home Services SalesJoin Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses.Learn how top companies are: • Using AI to instantly review technician performance • Coaching reps on the go with real-time insights •

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33:41

How to Get More Referrals as a Roofer

Roofing Podcast: Hook Better Leads ·

2025/05/13

In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you

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41:49

You’re Losing Roofing Jobs by NOT Offering Financing 💸

Roofing Podcast: Hook Better Leads ·

2025/05/06

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn’t just an afterthought — it’s a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction.They cover: • The biggest mistakes contractors make when offering financing • Why “leading with

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29:29

Why You Should Join a Mastermind or Peer Group

Roofing Podcast: Hook Better Leads ·

2025/04/30

Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of The HVAC Hustle Podcast, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut

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33:26

Marketing Experimentation and Branding Secrets w/...

Roofing Podcast: Hook Better Leads ·

2025/04/30

🚀 Want to create unstoppable momentum in your contracting business?Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own “hot streaks” by blending smart branding, consistent marketing, and strategic pivots.Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From marketing experiments that win, to operational shifts that fuel growth, Crystal shares battle-tested

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26:48

Leveraging Influencers & Community Leaders in Home...

Roofing Podcast: Hook Better Leads ·

2025/04/29

In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.Whether you’re an HVAC

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103 results

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