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PODCAST

Roofing Podcast: Hook Better Leads

✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

business marketing

All Episodes

38:21

Advanced Roofing SEO Techniques for 2026 (w/ Zachiary...

Roofing Podcast: Hook Better Leads ·

2026/01/27

Guest: Zachiary Kuper – Owner, SNK Construction & RemodelingGuest Links: Website: https://skroofingandconstruction.com This episode dives deep into advanced DIY roofing SEO strategies that go far beyond basic meta titles and keyword research, using real-world execution from a roofing website with one of the strongest organic footprints in the industry. It breaks down how Zachiary Kuper built long-term search authority through consistent, field-driven content creation, why answering

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32:04

The Perfect Roofing Marketing Budget for 2026

Roofing Podcast: Hook Better Leads ·

2026/01/20

Guest: Brynn Wilson – Sales Consultant, Hook Agency This episode breaks down what a realistic and effective roofing marketing budget looks like heading into 2026, and why many roofing companies either overspend emotionally or underspend out of fear—both of which stall growth. The episode explains why most roofing companies should expect to invest roughly 5–10% of revenue into marketing depending on market size, competition, and growth goals, and why that range feels uncomfortable in

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35:58

How A.I. is Changing Supplementing in 2026

Roofing Podcast: Hook Better Leads ·

2026/01/13

Guest: Max Rosenblum – Founder, Supplement Experts & Creator of Adjust.aiGuest Links: Website: https://www.supplementexperts.netThis episode explores how AI is fundamentally changing insurance supplementing, estimating, and MRP workflows for roofing and exterior contractors, and why simply using ChatGPT is nowhere near enough to gain a real advantage. It breaks down how the industry is shifting toward Managed Repair Programs, why contractors are now being forced to master Xactimate and

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33:06

"I've Got to Get 3 Estimates" Sales Objection Strategy

Roofing Podcast: Hook Better Leads ·

2026/01/06

Guest: Noah Williams – Founder, Home Doctor Sales SystemGuest Links: Website: https://homedoctorss.com/ Facebook: https://www.facebook.com/noahwill99/ Instagram: https://www.instagram.com/noahwill99/ This episode breaks down why most roofing and home service sales conversations fail long before pricing is ever discussed, and how elite sales systems are built around mindset, trust, and structure rather than scripts alone. The episode explores the Home Doctor Sales System and its holistic

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42:50

Misconceptions About MRP/DRP in Roofing

Roofing Podcast: Hook Better Leads ·

2025/12/16

Guests: Jason Burg – 40-year industry veteran, retired GC, national MRP consultant Jim Greer – 40+ years in B2B consulting, national carrier & vendor network strategist Jason Burg: 407-782-1772 This episode explores why MRP (Managed Repair Programs) and DRP (Direct Repair Programs) are becoming essential revenue streams for roofing contractors—and why the traditional door-to-door storm model is becoming increasingly unstable. The discussion breaks down how shifting insurance policies,

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45:50

How to Use Youtube to Help More Homeowners

Roofing Podcast: Hook Better Leads ·

2025/12/09

Guest:Tracy Bookman – Owner, Homestead Roofing (Colorado Springs)Guest Links:Website: https://homesteadroofingcolorado.comYouTube Channel: https://www.youtube.com/@HomesteadRoofingLinkedIn: https://www.linkedin.com/in/tracy-bookman-620902155/This episode explores how Tracy Bookman, after years of refining a homeowner-focused content strategy, built one of the most trusted and effective roofing education channels in the country. The episode breaks down how his YouTube library consistently

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40:28

What I’d Do If I Had to Start Over (From $20M Roofer)

Roofing Podcast: Hook Better Leads ·

2025/12/02

Guests: Dustin Mitchell – Co-Owner, Half Moon Plumbing Tiffany Mitchell – Co-Owner, Half Moon PlumbingGuest Links: Dustin Mitchell LinkedIn: https://www.linkedin.com/in/dustin-mitchell-364310250/ Tiffany Mitchell: (no public LinkedIn available — can add another link if preferred) Half Moon Plumbing Website: https://HalfMoonPlumbing.comIn this episode of The HVAC & Plumbing Hustle, Tim talks with Dustin & Tiffany Mitchell from Half Moon Plumbing in the Tulsa Metro. After years of

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41:18

How Roofing PE Acquisitions End Badly

Roofing Podcast: Hook Better Leads ·

2025/11/25

If you’re a roofing or home service owner thinking about selling in the next 1–5 years, this is required viewing. Tim and Gregg Schonhorn (Business Development Advisor, SF&P Advisors) unpack the real story behind platform roll-ups, the Minnesota Rusco / Nucco situation, AirPros, and why roofing is still 5+ years behind HVAC, plumbing, and electrical on the private equity curve.You’ll hear why some buyers are rock-solid long-term partners… and others are ticking time bombs built on ugly

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41:42

How to COMPETE With Roofing Private Equity

Roofing Podcast: Hook Better Leads ·

2025/11/18

Small/medium roofers are feeling the squeeze from PE roll-ups. In this episode, Dakota Weddle (Founder, Big Lick Roofing & Solar) breaks down how he’s beating private equity entrants on value, proximity marketing, and process: leading with financing, product positioning (GAF vs. others), and a CRM that closes while he sleeps. Guest: Dakota Weddle — Big Lick Roofing → biglickroofing.com biglickroofing.com Mentioned: ProLine CRM (automated follow-up & payments) → proline.app /

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49:55

5 Things to Do Before Starting a Roofing Company (w/...

Roofing Podcast: Hook Better Leads ·

2025/11/11

Starting a roofing company in 2025? Learn what actually works—from cash flow discipline to retail-first sales, airtight work orders, and branding that stands out in crowded markets. Tim Brown sits down with Brian Huf, Owner at Modern Roofing Group to unpack 5 things he wishes he knew before launching. Expect concrete tactics: contract-to-pay-in-full systems, 150-photo inspections, Proline proposals, retail + financing, and joining the right mastermind.Guest: Brian Huf — Modern Roofing Group

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43:40

Why Not to Sell Your Home Service Business (+What to...

Roofing Podcast: Hook Better Leads ·

2025/11/04

Guest: Alex Duta CEO/Founder at Albi (restoration management software) https://albiware.com/ Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roofing/plumbing/HVAC leaders who want margin, scale, and optionality.You’ll learnWhat

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43:53

7 Reasons Legit Buyers Won’t Buy Your Roofing Business

Roofing Podcast: Hook Better Leads ·

2025/10/28

Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get the playbook to increase multiples and run a clean, sellable (or simply more profitable)

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46:50

How to Apply Network Marketing to Roofing Recruiting...

Roofing Podcast: Hook Better Leads ·

2025/10/21

Turn network marketing principles into a recruiting engine for roofing. Jason Nemes breaks down “focus out vs. focus in,” culture-first leadership, and his $300–$1,000 referral playbook that keeps deals flowing and reps engaged. We also cover door-knocking discipline, bringing in experienced reps (without the ego), and staying neutral under stress—plus the story of Jason’s Easter 2021 heart attack and the mindset shift that followed.

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33:37

Jon Starry On How He Went 8-Figures in 3 Years

Roofing Podcast: Hook Better Leads ·

2025/10/14

From $0 to 8 figures in 3 years, how’d he actually do it? In this episode, Jon Starry breaks down the playbook behind Steadfast Roofing’s rapid growth: deliberate pre-launch planning, “residential cluster” GBP placement, a trust-first sales deck, communication-driven CRM flows (ProLine), and the systems that fuel 5-star reviews and referrals. We also get into staffing production early, storm tailwinds vs. reality, sales training that sticks, and how to avoid shiny-object syndrome with

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43:02

How AI is Changing Roofing Marketing w/ Bruce Leffler...

Roofing Podcast: Hook Better Leads ·

2025/10/07

Agencies aren’t dying—bad processes are. In this candid chat, Tim Brown (Hook Agency) and Bruce Lefler (Best Roofer Marketing) break down how AI is actually changing roofing marketing: transparency & true ROI, owning your assets, service that doesn’t vanish, AI voice agents for missed calls, and repeatable automations that compound results. Learn how to layer AI onto proven SOPs, build bounty-driven internal adoption, and keep the soul (customer service + creativity) while strapping on

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43:02

How AI is Changing Roofing Marketing w/ Bruce Leffler...

Roofing Podcast: Hook Better Leads ·

2025/10/07

How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation pitfalls, and how to turn SOPs into automations that compound results. We cover practical prompts, agent bounties, and why great strategy still beats shiny tools. Watch for the exact spots on giving

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28:27

FIRE THE TOP REP: Protect Roofing Culture

Roofing Podcast: Hook Better Leads ·

2025/09/30

High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they’re owed, authentic sales, and how he’d scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development, and retention that prints revenue.

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39:48

Taylor Ammons on Advantages + Mindset Around Being a...

Roofing Podcast: Hook Better Leads ·

2025/09/23

Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to sell more roofs and live better. Practical, mindset-driven tactics you can implement today. Watch, take notes, and scale your best closer—you.Taylor Ammons

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46:31

$280M Roofer: Todd Price on Growth, Grit, & the Next...

Roofing Podcast: Hook Better Leads ·

2025/09/16

Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to sell vs. keep your company. If you run a $3–$15M roofing company (or want to), this is your unfair advantage.

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17:01

Stop Using ChatGPT Wrong: 5 Prompting Shifts That...

Roofing Podcast: Hook Better Leads ·

2025/09/09

Interested in working with a niched Google Specialized Marketing Team?YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions.Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own frameworks—plus a bonus “hypothetical boardroom” exercise to stress-test choices.Consultant Brainstorm

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103 results

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