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PODCAST

Roofing Podcast: Hook Better Leads

✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

business marketing

All Episodes

39:07

Community Involvement: Why & How to Get Started

Roofing Podcast: Hook Better Leads ·

2025/06/24

Why Community Involvement is the Secret Growth Engine for Home Service BusinessesIn this episode of the Hook Better Leads Podcast, Tim Brown sits down with Ty Backer of TC Backer Construction to uncover how community involvement transformed his business — from survival mode to significance.Discover how the 21 Turkey Salute, food drives, and “Swing for Recovery” became not only powerful acts of service but strategic marketing and culture-building tools.Whether you’re at $1M, $5M, or $10M in

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44:36

Mental Trick Closers Use w/ Chuck Thokey

Roofing Podcast: Hook Better Leads ·

2025/06/17

Unlock elite-level sales strategies with Chuck Thokey in this powerhouse episode of the Hook Better Leads Podcast. Tim Brown and Chuck dive into sales momentum rituals, identity vs. role mindset, and powerful real-world objection handling. Learn how to harness mental energy, improve your sales close rates, and create winning systems that top closers use every day.🚀 Chuck shares the psychology behind peak performance, why your “momentum memory” affects every sale, and how to implement a

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48:21

How to Get More Homeowner Referrals w/ John Senac

Roofing Podcast: Hook Better Leads ·

2025/06/10

Unlock the secrets of scaling your roofing business with high-converting homeowner referrals. In this episode of the Hook Better Leads Podcast, we sit down with John Senac, industry trainer and founder of Master Your Craft, to dive deep into: • The psychology behind referral asks • Why most salespeople fail at referral systems • How to get 70%+ close rates through strategic referrals • Role-play scripts that actually work • Using small-dollar gift cards the smart way • Social media tactics

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34:35

How to Go Viral Consistently w/ @‌roofertiktok

Roofing Podcast: Hook Better Leads ·

2025/06/03

Want to take your roofing content viral? In this episode of The Hook Better Leads Podcast, we sit down with Austin Blomquist—who’s racked up over 500 million views across his channels—to unpack the psychology, strategy, and storytelling that turns roofing content into algorithm gold.From viral product demos and job site stories to emotional giveaways and controversy-balanced branding, Austin shares what actually works for home service businesses on platforms like TikTok, Facebook, and

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27:14

Telling Your Story Online for Leads + Recruiting (w/...

Roofing Podcast: Hook Better Leads ·

2025/05/27

Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.Learn practical strategies for home service businesses to:Build

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37:28

"RILLA A.I. Reveals Wild Sales Psychology Secrets (+...

Roofing Podcast: Hook Better Leads ·

2025/05/21

Discover the AI Coaching Tools Driving Explosive Growth in Home Services SalesJoin Tim Brown and Arnav Power from Rilla in this value-packed episode of the Hook Better Leads Podcast. We dive deep into how cutting-edge AI tools like Rick and the new hands-free feature are transforming sales training, compliance, and coaching for home service businesses.Learn how top companies are: • Using AI to instantly review technician performance • Coaching reps on the go with real-time insights •

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33:41

How to Get More Referrals as a Roofer

Roofing Podcast: Hook Better Leads ·

2025/05/13

In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you

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41:49

You’re Losing Roofing Jobs by NOT Offering Financing 💸

Roofing Podcast: Hook Better Leads ·

2025/05/06

In this episode of the Hook Better Leads Podcast, Tim Brown sits down with financing expert Christopher Scoville from Improveitfy to talk about one of the most misunderstood tools in home services: financing. Discover why offering payment options isn’t just an afterthought — it’s a powerful sales and marketing strategy that increases close rates, ticket sizes, and customer satisfaction.They cover: • The biggest mistakes contractors make when offering financing • Why “leading with

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29:29

Why You Should Join a Mastermind or Peer Group

Roofing Podcast: Hook Better Leads ·

2025/04/30

Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of The HVAC Hustle Podcast, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut

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33:26

Marketing Experimentation and Branding Secrets w/...

Roofing Podcast: Hook Better Leads ·

2025/04/30

🚀 Want to create unstoppable momentum in your contracting business?Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own “hot streaks” by blending smart branding, consistent marketing, and strategic pivots.Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From marketing experiments that win, to operational shifts that fuel growth, Crystal shares battle-tested

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26:48

Leveraging Influencers & Community Leaders in Home...

Roofing Podcast: Hook Better Leads ·

2025/04/29

In this episode of The HVAC Hustle Podcast, we sit down with Mike Prencavage of The Family Plumber, a second-generation plumbing business that’s turning community influence into business growth.Mike reveals how relationships with city officials, local salons, and even competitors have helped him build a referral powerhouse. He breaks down the underrated power of hyperlocal influencers, how to network without selling, and why humility and helpfulness win long-term.Whether you’re an HVAC

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29:52

Community Marketing for HVAC: Creating The Go-To...

Roofing Podcast: Hook Better Leads ·

2025/04/28

In this episode, Tim Brown sits down with Stephanie Postell of Anchor Heating & Air to talk next-level community marketing for home service businesses. Stephanie shares how authentic involvement, not just sponsorship, drives real local brand recognition. From setting up tents at local festivals to giving back with heartfelt initiatives like teacher appreciation cakes and Make-A-Wish fundraisers — this conversation reveals how to build brand loyalty that converts.If you're in the trades

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46:29

Change Management + Hard-Earned Leadership Lessons...

Roofing Podcast: Hook Better Leads ·

2025/04/27

What does it take to scale a home service business, exit successfully, and then turn around and coach the next generation of leaders? Tim Brown (Hook Agency) sits down with Jonathan Burrows to unpack the truth about private equity, leadership culture, and why popular gurus may not always have the receipts.They discuss the power of a people-first culture, change management in roofing, and how to coach with real-world experience. If you’re leading a growing roofing company or a home service

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31:34

Best Marketing KPI's for HVAC + Plumbing Businesses

Roofing Podcast: Hook Better Leads ·

2025/04/26

If you’ve ever wondered whether your marketing is actually making you money, this episode is a must-watch. Tim Brown sits down with Kevin La Sage from Searchlight Digital to discuss third-party marketing validation, essential KPIs for home service businesses, and how Searchlight's AI is changing the game.Kevin shares powerful benchmarks from 900+ contractor accounts and reveals how his background in automotive analytics and his plumber dad’s skepticism led to a revolutionary ROI

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29:48

How to Get More 5 Star Google Reviews Consistently

Roofing Podcast: Hook Better Leads ·

2025/04/25

Getting Google reviews isn’t just about asking—it's about how you ask and creating systems that drive them consistently. In this episode of the Hook Better Leads Podcast, I sit down with Dominick Fraser of Fraser Roofing, who shares how his company has earned over 3,000 5-star reviews.Discover actionable tips to:- Develop scalable review-generating systems to enhance customer feedback.- Implement contests and creative incentives, including unique prizes like samurai swords and cruises.-

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28:23

Social Media HACKS That Actually Work

Roofing Podcast: Hook Better Leads ·

2025/04/22

Want to build a locally famous home service brand? I was joined by Jenn McKee of Key Heart Media to talk social media hacks that actually work for contractors in 2024. From how often you should post to which platforms drive real business (hint: it’s not just Facebook), they unpack what truly builds visibility and trust in your local market.

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34:35

YouTube Ad Strategies That Work For Home Services

Roofing Podcast: Hook Better Leads ·

2025/04/22

Discover how to create unstoppable YouTube ad campaigns that convert, with expert insights from Aleric Heck, founder of AdOutreach. In this episode of the Hook Better Leads Podcast, Tim Brown dives deep with Aleric on how home service businesses like roofing and HVAC companies can leverage YouTube ads to dominate local markets. Learn how to craft hooks that stop the scroll, use omnipresent retargeting to stay top of mind, and apply intent-based targeting to attract high-ticket leads

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41:46

Martin Pettigrew Shares His Biggest Marketing SECRETS

Roofing Podcast: Hook Better Leads ·

2025/04/08

What does it really take to dominate locally as a roofing company? In this high-impact episode, Tim Brown sits down with Martin Pettigrew of Monarch Roofing to discuss referral-driven growth, hyperlocal marketing, next-level swag strategy, and creating a fanbase of customers.Martin breaks down exactly how Monarch Roofing built a brand so strong that gym-goers, neighbors, and even pastors become walking billboards. Learn why “We Fix Roofs” works, how to market for referrals, and why

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40:15

How To Use Humor In Marketing w/ Mike Goldenstein

Roofing Podcast: Hook Better Leads ·

2025/03/25

On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.We talk memes, marketing risks, and what makes people actually connect with your content.

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16:59

Expert Advice For DOMINATING Roofing Social Media

Roofing Podcast: Hook Better Leads ·

2025/03/18

Drew Itnyre of Masters Roofing in Memphis discusses how roofing companies can use video content to dominate social media, generate leads, and build a recognizable brand.Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and turning social media into a revenue stream.🔥 Key Topics Covered:✅ The power of video marketing

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94 results

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