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PODCAST

Roofing Podcast: Hook Better Leads

✔ Only for roofers and other contractors ✔ Amazing tips for hooking better leads ✔ Leadership, tools, and mindset as well!

business marketing

All Episodes

49:55

5 Things to Do Before Starting a Roofing Company (w/...

Roofing Podcast: Hook Better Leads ·

2025/11/11

Starting a roofing company in 2025? Learn what actually works—from cash flow discipline to retail-first sales, airtight work orders, and branding that stands out in crowded markets. Tim Brown sits down with Brian Huf, Owner at Modern Roofing Group to unpack 5 things he wishes he knew before launching. Expect concrete tactics: contract-to-pay-in-full systems, 150-photo inspections, Proline proposals, retail + financing, and joining the right mastermind.Guest: Brian Huf — Modern Roofing Group

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43:40

Why Not to Sell Your Home Service Business (+What to...

Roofing Podcast: Hook Better Leads ·

2025/11/04

Guest: Alex Duta CEO/Founder at Albi (restoration management software) https://albiware.com/ Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roofing/plumbing/HVAC leaders who want margin, scale, and optionality.You’ll learnWhat

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43:53

7 Reasons Legit Buyers Won’t Buy Your Roofing Business

Roofing Podcast: Hook Better Leads ·

2025/10/28

Private equity is flooding roofing but not every buyer is legit. Tim Brown sits down with John Bartlett (Founder, Brentwood Growth) to break down 7 reasons real buyers won’t buy your roofing company and exactly how to fix them: W-2 vs 1099, accrual accounting, owner dependency, dirty books/add-backs, family on payroll, tax return mismatches, and revenue mix (retail vs storm/new construction). Get the playbook to increase multiples and run a clean, sellable (or simply more profitable)

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46:50

How to Apply Network Marketing to Roofing Recruiting...

Roofing Podcast: Hook Better Leads ·

2025/10/21

Turn network marketing principles into a recruiting engine for roofing. Jason Nemes breaks down “focus out vs. focus in,” culture-first leadership, and his $300–$1,000 referral playbook that keeps deals flowing and reps engaged. We also cover door-knocking discipline, bringing in experienced reps (without the ego), and staying neutral under stress—plus the story of Jason’s Easter 2021 heart attack and the mindset shift that followed.

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33:37

Jon Starry On How He Went 8-Figures in 3 Years

Roofing Podcast: Hook Better Leads ·

2025/10/14

From $0 to 8 figures in 3 years, how’d he actually do it? In this episode, Jon Starry breaks down the playbook behind Steadfast Roofing’s rapid growth: deliberate pre-launch planning, “residential cluster” GBP placement, a trust-first sales deck, communication-driven CRM flows (ProLine), and the systems that fuel 5-star reviews and referrals. We also get into staffing production early, storm tailwinds vs. reality, sales training that sticks, and how to avoid shiny-object syndrome with

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43:02

How AI is Changing Roofing Marketing w/ Bruce Leffler...

Roofing Podcast: Hook Better Leads ·

2025/10/07

Agencies aren’t dying—bad processes are. In this candid chat, Tim Brown (Hook Agency) and Bruce Lefler (Best Roofer Marketing) break down how AI is actually changing roofing marketing: transparency & true ROI, owning your assets, service that doesn’t vanish, AI voice agents for missed calls, and repeatable automations that compound results. Learn how to layer AI onto proven SOPs, build bounty-driven internal adoption, and keep the soul (customer service + creativity) while strapping on

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43:02

How AI is Changing Roofing Marketing w/ Bruce Leffler...

Roofing Podcast: Hook Better Leads ·

2025/10/07

How can roofers actually use AI to grow, without losing the “soul” of their brand? Tim Brown (Hook Agency) sits down with Bruce Lefler (Best Roofer Marketing) to break down agency transparency, “own your marketing,” service-first retention, AI voice agents for missed calls, CRM/implementation pitfalls, and how to turn SOPs into automations that compound results. We cover practical prompts, agent bounties, and why great strategy still beats shiny tools. Watch for the exact spots on giving

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28:27

FIRE THE TOP REP: Protect Roofing Culture

Roofing Podcast: Hook Better Leads ·

2025/09/30

High performers who wreck culture? Fire them. Elijah Mumm breaks down “culture over profits,” paying reps what they’re owed, authentic sales, and how he’d scale a roofing company in 90 days. If you lead a roofing or home-service team, this is your playbook—leadership structure, rep development, and retention that prints revenue.

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39:48

Taylor Ammons on Advantages + Mindset Around Being a...

Roofing Podcast: Hook Better Leads ·

2025/09/23

Creators get hate. Pros turn it into fuel. In this convo, Tim and roofing pro Taylor Ammons break down growth frameworks (Brendan Kane’s “1M Followers”), storytelling in short-form, paid boosting on winners, handling haters with self-deprecation, and priming your brain with vision/affirmations to sell more roofs and live better. Practical, mindset-driven tactics you can implement today. Watch, take notes, and scale your best closer—you.Taylor Ammons

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46:31

$280M Roofer: Todd Price on Growth, Grit, & the Next...

Roofing Podcast: Hook Better Leads ·

2025/09/16

Roofing operator-turned-coach Todd Price breaks down how his team scaled to ~$280M+ with disciplined systems, aggressive social, and deal-savvy private equity strategy. We cover the 3 biggest growth bottlenecks, the “digital doorknock” play on Facebook, standards that create top reps, and when to sell vs. keep your company. If you run a $3–$15M roofing company (or want to), this is your unfair advantage.

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17:01

Stop Using ChatGPT Wrong: 5 Prompting Shifts That...

Roofing Podcast: Hook Better Leads ·

2025/09/09

Interested in working with a niched Google Specialized Marketing Team?YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/Stop using ChatGPT like a vending machine—use it as a thinking partner to sharpen your decisions.Learn 5 practical moves—let it build your prompt, use voice-mode Q&A, force different directions, push unusual angles, and plug in your own frameworks—plus a bonus “hypothetical boardroom” exercise to stress-test choices.Consultant Brainstorm

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40:00

Surviving Roofing in a Storm Drought w/ Noah Bergland

Roofing Podcast: Hook Better Leads ·

2025/09/02

Roofing’s dirty secret? We trained homeowners to wait for storms. In this episode, Noah Bergland shares how to escape the storm-chasing treadmill and build a retail-first sales machine—using transparent pricing, soft-pull financing, and smart appraisal strategy to close bigger, better projects. Expect no-BS sales talk, underdog grit, and scripts your reps can use today.Our Website: https://hookagency.com/Connect with Tim on FaceBook: https://www.facebook.com/invigoratedOur meme page:

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13:19

5 Truly Useful A.I. Tools to Level Up Now

Roofing Podcast: Hook Better Leads ·

2025/08/26

Interested in working with a niched Google Specialized Marketing Team?Book here for $1,000 off: https://hookagency.com/youtube-deal/Use this prompt:“I’m working on solving [insert gnarly problem or opportunity], and I’ve got [insert real-world constraints or limitations] right now. Instead of giving me answers, ask me 5 sharp, voice-mode questions in radically different directions to stir insight. Use creative twists and weird angles to get out of my default thinking. Ask each question 1 by

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44:17

Roofing Automation, AI & Tech Predictions for 2025 |...

Roofing Podcast: Hook Better Leads ·

2025/08/19

Interested in working with a niched Google Specialized Marketing Team?YOUTUBE DEAL - Book here for $1,000 off: https://hookagency.com/youtube-deal/Is AI going to replace roofers? Not exactly—but it will change the game for how roofing businesses operate. In this episode, Tim Brown sits down with Andy Keys, VP of Sales at JobProgress, to talk about automation, AI, and the future of roofing technology.You’ll learn:The most impactful roofing tech tools right nowHow AI can save contractors

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41:14

There's No Good Roofing Salespeople" w/ Dominic Caminata

Roofing Podcast: Hook Better Leads ·

2025/08/12

“There’s No Good Roofing Salespeople” — How to Build Them Anyway | Dominic CaminataStruggling to find good roofing salespeople? You’re not alone. In this episode, Tim Brown sits down with Dominic Caminata, CEO of Renaissance Roofing, to break down why great roofing sales reps are so rare—and exactly how to develop them in-house.You’ll learn:Why the roofing industry has a sales talent shortageThe traits to look for when hiring sales repsHow to create a training system that actually worksWhy

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38:52

Create Sales Carnivores w/ Robust Sales Structures

Roofing Podcast: Hook Better Leads ·

2025/08/05

How to Create Sales Carnivores & Scale Your Sales Team | Sam Taggart Want to build a sales team that hunts for business instead of waiting for leads? In this episode, Tim Brown sits down with Sam Taggart, founder of D2D Experts, to uncover what it takes to create true sales carnivores and why most roofing and home service businesses stay stuck.You’ll learn:Why relying on marketing alone is dangerous for growthThe Carnivore vs. Herbivore vs. Omnivore sales modelHow to structure your team

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46:19

Storytelling Tips from a Storytelling Master (Jay...

Roofing Podcast: Hook Better Leads ·

2025/07/29

Master the Art of Storytelling with Jay Golden | Hook Better Leads PodcastWant to tell better stories that actually connect, convert, and create trust? In this episode, we sit down with Jay Golden, a world-class storytelling coach, to uncover the secrets behind stories that move people.You’ll learn:How to find endless stories from your own lifeThe Journey Curve framework for powerful storytellingWhy transformation, not victory, makes your story compellingHow tension builds trust (and why

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24:03

Home Field Advantage in Roofing Marketing w/ Ben Tiger

Roofing Podcast: Hook Better Leads ·

2025/07/15

Being Bold in Roofing with Ben from Roof Tiger | Hook Better Leads PodcastWhat does it take to stand out in a crowded market? Tim Brown sits down with Benjamin Tiger of Roof Tiger to talk bold branding, hometown advantage, and why being a little annoying might just be the best marketing move.Topics:Building a brand people rememberTV jingles, tiger suits, and trucks that popWhy details (like your office!) actually matterWhat separates top sales reps from average ones👇 Connect with Ben /

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50:42

The Power of Giving Without Expectation w/ Charles Antis

Roofing Podcast: Hook Better Leads ·

2025/07/08

What if giving without expectation could actually grow your business? 💡In this powerful episode of the Hook Better Leads Podcast, Tim Brown sits down with Charles Antis, CEO of Antis Roofing & Waterproofing, to unpack the ROI of real generosity. From giving the first roof to a family in need, to inspiring industry-wide philanthropy, Charles shares how authentic storytelling and service have transformed his team, his company, and the entire roofing industry.Learn how the “Happy &

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34:53

Why Being Local Cool Beats Going Viral w/ Joseph Hughes

Roofing Podcast: Hook Better Leads ·

2025/07/02

What if going viral is overrated?In this episode of the Hook Better Leads Podcast, Joseph Hughes (Contractor Dynamics) shares why being local cool is the ultimate marketing strategy for home service companies. We break down the “Five Mile Famous” framework—getting everyone in your service area to know, trust, and refer your brand. From consistent content and social proof to hyper-local podcasts and referral tactics, this episode is packed with actionable insights to help you become the most

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94 results

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