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PODCAST

The Creative Edition Podcast

Emma Cortes Ellendt

The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she"s learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the

business marketing

All Episodes

18:13

How To Elevate Your Content Quality Strategically In...

The Creative Edition Podcast ·

2025/08/19

Are you tired of feeling like you have to post every single day to grow on social media? In this episode of the Creative Edition Podcast, we’re diving into why quality over quantity is the winning strategy for creators in 2025—and how you can elevate your content without burning out. You’ll learn how to identify your best-performing content using data, harness AI and automation tools like Grammarly, CapCut, and ChatGPT to streamline your creation process, and balance high-production flagship ...

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17:36

5 Tips to Update Your Content Strategy for AI Search

The Creative Edition Podcast ·

2025/08/13

In today’s conversation, we’re going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you’re probably familiar with or have heard the term search engine optimization. Today, Google isn’t the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among other things. And with ChatGPT, Perplexity, and Google’s Gemini, AI tools are able to pull in...

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16:01

5 Lessons I’ve Learned From Brand Trips

The Creative Edition Podcast ·

2025/08/05

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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18:36

Emma Diaries: 3 Day Portland Trip with Travel Portland

The Creative Edition Podcast ·

2025/07/31

In this week's episode, I'm sharing my 3-day adventure in Portland, Oregon. I partnered wth Travel Oregon to share their Golden Bookmark campaign with the Little Free Library. I had so much fun visiting the city's vibrant independent bookstores, cafes, iconic Portland landmarks, and delicious eateries! Day 1 in Portland was packed. I kicked it off with stops at Taylor Street Kitchen for fresh-baked goodies. I went to four boostores on my first day: Grand Gesture Bookstore, Kinokuniya's...

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8:56

What Is Youtube Shopping?

The Creative Edition Podcast ·

2025/07/23

If you’ve ever linked products in your YouTube description box, get ready for the next evolution in creator monetization. In this 8-minute solo episode, I’m breaking down YouTube Shopping—YouTube’s built-in shopping feature that allows creators to tag products directly in their videos. You’ll learn: 🛍️ What YouTube Shopping is and how it works 📲 Who qualifies to use the feature 📈 Why it matters for creators and the future of social commerce 💡 How brands like Target, Se...

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24:35

Emma Diaries Part 1: My Bucket List Trip to Peru...

The Creative Edition Podcast ·

2025/07/08

In this episode, I’m taking you along on the first half of my 9-day adventure through Peru with Intrepid Travel. From the bustling streets of Lima to the breathtaking ruins of Machu Picchu, I’m sharing what it was really like to experience this unforgettable trip. We start in Lima, Peru’s vibrant capital, exploring Chinatown and the historic Plaza de Armas. Then, we head to Cusco—the former Inca capital—where I quickly fall in love with its cobblestone streets, colorful markets, and mountain ...

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15:54

Emma Diaries: Personal Reflections & Work Lately

The Creative Edition Podcast ·

2025/07/01

Sharing how work/brand partnerships have been going, putting Braxton in daycare full-time, and more! Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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13:44

Basic AI Terms For Content Creators

The Creative Edition Podcast ·

2025/07/01

New to AI? Feeling overwhelmed by all the buzzwords? You’re not alone—and this episode is here to help. Today on the Creative Edition Podcast, we’re breaking down six essential AI terms every content creator should know to confidently navigate the AI-powered world of content creation. Whether you're already using AI to brainstorm captions, outline podcast episodes, or streamline video edits—or you're just starting to explore AI tools—this episode is packed with practical insights to help you ...

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42:47

Meet Gigi

The Creative Edition Podcast ·

2025/06/24

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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20:58

4 Tips for Content Creators in 2025

The Creative Edition Podcast ·

2025/06/17

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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42:10

Meet Grace, Vice President of Strategy at Fohr

The Creative Edition Podcast ·

2025/06/10

In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today. We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the ne...

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15:23

Emma Diaries: Behind The Scenes of a Brand Trip

The Creative Edition Podcast ·

2025/06/04

In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads. We’re diving into: What is a brand trip—and the difference between paid and gifted partnershipsHow I find out about these opportunities (and how you can too!)How to pitch yourself and pos...

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49:39

Influencer Management 101 with Kahlea, Co-founder of...

The Creative Edition Podcast ·

2025/05/27

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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26:19

4 More Ways to Use Chat GPT & Other AI Tools as a...

The Creative Edition Podcast ·

2025/05/20

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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38:45

Twitch in 2025: Live Streaming Tips & Creator Economy...

The Creative Edition Podcast ·

2025/05/06

In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips. We discuss: How Twitch fosters deep community engagement vs. traditional social platforms.Essential advice ...

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31:48

Meet Lara Cohen, SVP of Marketing, Business...

The Creative Edition Podcast ·

2025/04/29

In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences. We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—through iconic work like the Ellen Oscars selfie and the #TweetItIntoExi...

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46:38

How Content Creators Can Use AI (Without Losing the...

The Creative Edition Podcast ·

2025/04/22

In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation. We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, and streamline editing. We also talk candidly about the fear, b...

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50:16

Figuring out your personal brand and leaning into AI...

The Creative Edition Podcast ·

2025/04/15

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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33:28

Meet Grace, Seattle Stylist

The Creative Edition Podcast ·

2025/04/08

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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20:43

A Content Creator's Guide to Chat GPT

The Creative Edition Podcast ·

2025/04/02

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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