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PODCAST

The Creative Edition Podcast

Emma Cortes Ellendt

The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she"s learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the

business marketing

All Episodes

17:04

Replay: Don't stop yourself from posting your content...

The Creative Edition Podcast ·

2026/02/03

This episode originally aired in 2025. I'm currently on maternity leave so I'm replaying one of my favorite episodes from last year! In this episode, we’re unpacking what’s really holding you back from sharing your content online — from fear of judgment and perfectionism to overthinking the algorithm and comparing yourself to other creators. If you’ve ever caught yourself saying “It’s not ready yet” or “No one will care,” this episode is for you. We’ll talk through the most common reasons peo...

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14:20

Replay: How to create new habits and routines for 2026

The Creative Edition Podcast ·

2026/01/20

This episode first aired in 2024. If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you. What is a routine vs. a habit? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently and intentionally repeated. A habit on the other hand is a behavior done with little or no thought. Tune in to hear how to build habits and rout...

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23:25

How to Have a Great Start to the New Year as a...

The Creative Edition Podcast ·

2026/01/13

This episode originally aired in 2024. But these tips on how to have a great start of the year as a content creator and influencer are still so relevant! We're sharing a list of questions to reflect on as a creator as well as rethinking/reframing your beliefs about work, family, and more. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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20:52

Replay: What are brands looking for in (2026)?

The Creative Edition Podcast ·

2026/01/06

This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers). Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand liftEngagement Quality of contentTune in ...

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23:49

Content Creator BINGO (2026): A Mini Checklist for...

The Creative Edition Podcast ·

2025/12/30

From refreshing your bio on social media to setting new goals, we're sharing a mini check list for creators and influencers in 2026. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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23:57

SEO vs. AIO (Artificial Intelligence Optimization),...

The Creative Edition Podcast ·

2025/12/16

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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27:34

How to Reduce Friction in Your Content & Help Your...

The Creative Edition Podcast ·

2025/12/09

In this episode, we break down simple, high-impact ways to reduce friction in your content so your audience watches longer, engages more, and actually finds you through AI search. You’ll learn how to strengthen your first 3 seconds, use captions and readable text, write AI-optimized captions, improve pacing, and make your videos more accessible and easier to understand. We also cover how to answer audience questions up front, create repeatable series formats, tailor your CTAs, and...

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23:58

Why You Should Launch a Signature Series in 2026

The Creative Edition Podcast ·

2025/11/25

In today’s episode of the Creative Edition Podcast, we’re diving into one of the most powerful ways to grow your brand, build trust with your audience, and streamline your content workflow: the signature series. A signature series is a recurring, themed content format that becomes part of your brand identity. It’s the series your audience starts to recognize immediately—whether it’s your intro music, your color palette, your editing style, or the unique way you tell stories. Think of it as a ...

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16:00

REPLAY: How are you spending your time on social media?

The Creative Edition Podcast ·

2025/11/11

With 2026 just around the corner, it's a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media. Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include: Scrolling, saving and sharingCreating content And connecting with your communityFollow us on Instagram:...

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44:43

Replay: Looking for an Influencer Manager in 2026?...

The Creative Edition Podcast ·

2025/11/04

Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and influencers wanting to bring on a manager. Connect with Naomi ...

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16:41

Replay: How to Improve Your Copywriting Skills as a...

The Creative Edition Podcast ·

2025/10/28

What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis. Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pintere...

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24:31

REPLAY: How to create a Content Plan and Stick to It...

The Creative Edition Podcast ·

2025/10/21

Today we’re resharing how to create a content plan and stick with it. What is a content plan? A content plan brings your content (photos, videos, graphics, audio) and platforms together. Your content plan includes your topics aligned with your mission statement, content pillars, and your audience. If it’s your goal to build your brand, business, and community, creating a content plan for your social media channels can help you do that. Follow us on Instagram: @creativeeditionpodcast ...

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22:24

REPLAY: 6 Ways to Complete Your Stress Response Cycle

The Creative Edition Podcast ·

2025/10/14

I’m currently reading Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski. I’m blown away by what I’ve learned. As a creator, a new mom, a former aerospace project manager, a former graduate student working full-time, a former college student and more, I’ve dealt with stress for as long as I can remember. I wish I had a book like this in my early 20s. So today, I wanted to share one of the main things I’ve learned with this book: The 6 ways to complete the st...

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17:25

REPLAY: 5 Tips I've Learned to Drive 5x the Reach...

The Creative Edition Podcast ·

2025/10/07

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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33:11

Breaking Into Freelance & Contract Roles in...

The Creative Edition Podcast ·

2025/09/30

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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15:08

My 9 Must Have Creator Tools for 2025

The Creative Edition Podcast ·

2025/09/23

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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16:11

Emma Diaries: Surprise! I’m pregnant with baby #2

The Creative Edition Podcast ·

2025/09/16

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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43:51

Meet Elise Swopes, OG Instagram Influencer & Sr....

The Creative Edition Podcast ·

2025/09/09

In this episode, OG Instagram artist and creator Elise Swopes (on the app since 2011) takes us from her scrappy start—buying an iPhone 4 off Craigslist to her work today as a Senior Adobe Express Evangelist and full-time creative. Elise helped pioneer mobile photography when people still doubted it was “real art,” then turned early momentum into global brand work (yes, including a 2019 Instagram takeover for Jada Pinkett Smith in the Maldives), community initiatives like Sunrise Art Club and ...

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17:04

What’s Really Stopping You From Posting Your Content?

The Creative Edition Podcast ·

2025/09/02

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

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18:41

How Content Creators & Influencers Can Stay Relevant...

The Creative Edition Podcast ·

2025/08/26

As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation? In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common. You’ll learn: Why relatability, storytelling, and real-life experience will always win over algorithmsHow to focus on building community—not just an audienceThe importance of becoming a story-driven creat...

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