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PODCAST

The Number

Wendy Brookhouse

The Number is a business podcast about the numbers that actually run your business. Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness. Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner. Some episodes feature guests. Some are honest conversations. Some are solo deep dives. If you

business entrepreneurship

All Episodes

29:40

Episode 138 - How to Build a Business That Runs...

The Number ·

2024/09/12

In this episode of The Real Bottom Line, I sit down with Talmar Anderson, founder of Boss Actions, to discuss one of the most crucial aspects of scaling any business—building the right team. Talmar shares her journey from being the "number two" in law firms to becoming a successful entrepreneur, and she breaks down the key difference between your Dream Team and your Freedom Team.We dive into the mindset shifts business owners need to make, how to stop hiring for potential, and why building

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30:00

Episode 137 - Building, Scaling, and Selling: Lessons...

The Number ·

2024/09/03

Episode Summary: In this episode of The Real Bottom Line, I sit down with Julie Ellis, co-founder of Mabel’s Labels, to discuss her incredible journey from corporate life to building an eight-figure business and ultimately selling it. Julie shares candid insights into the challenges and triumphs of entrepreneurship, the importance of speed in a competitive market, and the emotional complexity of selling a business.Key Topics Discussed:Transition from Corporate to EntrepreneurshipJulie’s

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36:50

Episode 136 - The Sale Of A 35-Year Business with...

The Number ·

2024/08/27

Insights from Selling a 35-Year Business: A Conversation with Donna AlteenIn this episode of 'The Real Bottom Line,' host Wendy welcomes her guest Donna Alteen, a seasoned entrepreneur who shares her extensive experience in running and eventually selling her business after 35 years. Donna emphasizes the importance of early planning, setting up a leadership team, and engaging financial advisors and other professionals well in advance of the sale. She candidly discusses the emotional and

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33:37

Transforming Your Business with LinkedIn with Jon Keel

The Number ·

2024/08/20

John Keel's Entrepreneurial Journey and Mastering LinkedInIn this episode of The Real Bottom Line, host Wendy interviews John Keel about his diverse entrepreneurial journey and the valuable lessons he has learned along the way. At 77, John shares his experiences from his three vastly different careers, including the launch and sale of a successful water treatment business. He discusses his transition into the internet business and becoming a pioneer in online marketing before turning his

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23:21

Practical advice on choosing secure AI tools

The Number ·

2024/08/07

In this episode of The Real Bottom Line, Wendy Brookhouse sits down with Darryl Cresswell, a cybersecurity expert and founder of MyDWare. They discuss the critical issues of data privacy and cybersecurity in the age of artificial intelligence (AI). Darryl shares valuable insights into why small and medium-sized businesses are targets for cybercriminals, the misconceptions about AI and data security, and practical steps business owners can take to protect their sensitive information. Tune in

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42:21

From Babysitter To Boss - The Journey of a...

The Number ·

2024/07/30

In this episode of The Real Bottom Line, I chat with Alexis, the founder of Dovetail Summit and Two Roads Team Building. We dive into her journey from a babysitting empire inspired by The Babysitters Club to becoming a teacher, consultant, and ultimately a multi-entrepreneur. We explore how personal experiences and life events shaped her path, the importance of building community, and why psychological safety is crucial for team success. Plus, we discuss the challenges and rewards of

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26:44

From Corporate Life to Entrepreneurship: Kim...

The Number ·

2024/07/16

In this episode of The Real Bottom Line, I sit down with the fabulous Kim Skermer, who transitioned from a high-ranking corporate position to the world of entrepreneurship. Kim shares her unique story of being laid off during a Zoom call at the height of the COVID-19 pandemic and how she turned that experience into a powerful journey of growth and learning.Join us as we discuss:The importance of gratitude and accountability in navigating career changesHow to determine if someone is

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31:16

Episode 131 - The Mental Health of Entrepreneurs:...

The Number ·

2024/07/09

In this episode of The Real Bottom Line, host Wendy Brookhouse welcomes back Michael Devenney for an in-depth discussion on a crucial yet often overlooked topic: the mental health of entrepreneurs. Michael shares insights from his groundbreaking 2017 Mindset Project survey, which revealed that 68.3% of entrepreneurs experience mental health issues, with a depression rate nearly four times higher than the general population.Michael get into his personal journey with depression, which

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37:30

Episode 130 - Building Effective Teams: Insights from...

The Number ·

2024/05/12

Building Effective Teams: Insights from Erin Long Moon, CEO of Zephyr ConnectsIn this episode of The Real Bottom Line podcast, Wendy interviews Erin Longmoon, the founder and CEO of Zephyr Connects, a company that helps businesses build effective teams. Erin shares her journey into entrepreneurship and the importance of building a valuable company that is not dependent on the founder. She also discusses the common mistakes entrepreneurs make when hiring and provides valuable tips for

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8:37

Episode 129 - Top 10 Things To Do To Lower The Value...

The Number ·

2024/04/17

Welcome to "The Real Bottom Line," the essential podcast for ambitious entrepreneurs gearing up for a future business transition. In this unique episode, we take a tongue-in-cheek approach to explore the pitfalls that can make a business unsellable. Drawing inspiration from Rob Normandeau's engaging presentation at the Business Transitions Forum, we dive into the top 11 missteps that could lock the doors on your business's marketability. From the perils of dictatorial leadership to the

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34:07

Episode 128 - From Franchise to Finance Minister:...

The Number ·

2024/03/13

In this inspiring episode of "The Real Bottom Line," host Wendy Brookhouse is joined by serial entrepreneur Cathy Bennett, whose extensive career ranges from successfully running the largest female joint venture in Canada within the McDonald's franchise system to serving as the Finance Minister of Newfoundland. Cathy shares invaluable insights into the lessons learned from her time in the fast-food industry and how these experiences propelled her into a diverse array of business ventures,

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26:00

Episode 127 - Entrepreneurship and Leveraging...

The Number ·

2024/01/30

In this episode of "The Real Bottom Line," host Wendy welcomes Sandra Reimer, an experienced entrepreneur and founder of CoLabourNation. The discussion delves into the nuances of entrepreneurship, storytelling in marketing, and the burgeoning world of freelance talent. Key Points:The Evolution of Storytelling: Sandra discusses how storytelling in marketing has evolved with new tools, stressing the need for authenticity and considering the audience's perspective.Launching CoLabourNation:

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41:07

Episode 126 - Navigating Entrepreneurship and Global...

The Number ·

2024/01/16

In this insightful episode of The Real Bottom Line, host Wendy delves into the entrepreneurial journey of Sophia Hoareau, a seasoned entrepreneur who successfully built and sold her business. Sophia's story is a rich tapestry of ambition, strategic growth, and adaptability, offering valuable lessons for entrepreneurs at various stages of their business lifecycle.Sophia's entrepreneurial spirit was ignited at a young age, influenced by her family and her early business ventures. Her

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50:18

Episode 125 - Breaking Free from Business Prison: A...

The Number ·

2023/11/15

Today, we're going on a journey back in time, revisiting an interview that struck a powerful chord with our audience - a conversation I had with the incredible Michael DeVenney about a year or so ago.So, you might be wondering why this rewind is so important. Well, it all ties into a hot topic we've been discussing recently - breaking out of the business prison we often find ourselves trapped in. You see, this interview with Michael, it wasn't just any interview; it was one of our most

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9:30

Episode 124 - 11 Business Prison Escape Tips

The Number ·

2023/11/07

In this entrepreneurial podcast, the host delves into how business leaders often feel trapped in their own enterprises and offers 11 strategies to escape this 'business prison.' The strategies include creating a query diary for the team, listing team members alphabetically rather than by title, taking a teammate along for client meetings, simulating parental leaves to identify gaps, communicating company values frequently, documenting the sales and onboarding processes, and simplifying

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9:48

Episode 123 - Lessons from Angela: Resilience and...

The Number ·

2023/10/31

Introduction:Welcome to another insightful episode of "The Real Bottom Line". In this enlightening episode, we delve deep into the entrepreneurial wisdom of Dr. Angela Mulrooney, a multifaceted professional who transitioned from dentistry to become an extraordinary business coach and consultant. Angela brings forth a treasure trove of practical lessons that she has garnered through her rich and diverse journey of entrepreneurship.Key Takeaways:Resilience is a Skill:Resilience doesn’t always

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31:32

Episode 122 - Crafting Her Ideal Life: The...

The Number ·

2023/10/24

What steps would one take to construct a life that resonates with their utmost passion and potential? Angela Mulrooney didn't just ponder this; she actively sculpted her destiny, turning challenges into stepping stones to her dream life. In our latest episode titled "Crafting Her Ideal Life: The Inspirational Odyssey of Angela Mulrooney," she delves into how she transitioned from a renowned dentist to a dynamic entrepreneur. When faced with an unexpected central nervous system challenge,

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8:05

Episode 121 - Maximizing Your End Game

The Number ·

2023/10/17

In this enlightening episode of "The Real Bottom Line," we delve deep into the concept of the 'end game' in business. What are your ultimate goals as an entrepreneur, and how do these objectives shape the strategies you employ in growing your business? Our host categorizes entrepreneurs into three types: those replacing a job, those funding a lifestyle, and the ambitious growth-seekers.We explore five potential 'end games' or exit strategies that every entrepreneur should contemplate

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7:37

Episode 120 - Breaking Out of the Business Jail You...

The Number ·

2023/10/10

Welcome to Season 4 of "The Real Bottom Line"! In this episode, we dive deep into the "Hub and Spoke" model, exploring the challenges many business owners face when they become the sole linchpin of their organization. If you've ever felt trapped, overwhelmed, or on the brink of burnout, this episode is for you. We discuss: The dangers of being too entrenched in your business.The importance of crafting your ideal day.Unlocking your unique genius and focusing on what you do best.Strategies

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9:59

Episode 119 - Defining True Wealth

The Number ·

2023/09/12

In this episode, we explore the true essence of wealth and the freedoms that come along with it. While staying at a dream lakeside home in Ontario, our host delves into the enriching experiences and lessons from Anthea, a successful businesswoman. Together, they demystify the concept of wealth, pondering whether it's just about money or if there's more to it. Drawing inspiration from figures like Steve Jobs and insights from Strategic Coach Dan Sullivan, they discuss the intertwined

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