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PODCAST

The Curiosity Current: A Market Research Podcast

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

business marketing

All Episodes

35:37

Teaching the Human in the Loop: Why AI Can’t Replace...

The Curiosity Current: A Market Research Podcast ·

2025/09/09

How do you prepare researchers not just to analyze data but to shape strategy and deliver ROI?In this episode of The Curiosity Current, hosts Stephanie and Tiffany sit down with Marcus Cunha Jr., Professor of Marketing at the University of Georgia and Director of the MMR Program, to explore how graduate education is evolving in an era of AI, automation, and rapidly shifting consumer behavior.

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55:29

Scaling Consumer Insights: Design Thinking, Empathy,...

The Curiosity Current: A Market Research Podcast ·

2025/09/02

The future of consumer insights hinges on striking a balance between innovation and respect for the individuals behind the data.In this episode of The Curiosity Current, host Stephanie sits down with Lev Mazin, CEO and Co-Founder of aytm, to explore how design thinking, integrated panels, automated analytics, and a respondent-first philosophy are reshaping research and preparing the industry for an AI-driven future.

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13:49

Best Bits: 10 Hot Takes on Leadership, Storytelling &...

The Curiosity Current: A Market Research Podcast ·

2025/08/28

The boldest insights often come when people are willing to say what others won’t.In this Best Bits episode of The Curiosity Current, hosts Matt and Stephanie share 10 unforgettable hot takes from past guests, from calling out the myth of the all-knowing CEO, to predicting the comeback of paper surveys, to reframing “sports hate” as a surprising form of connection. These best bits challenge how we think about leadership, research, and the ways people truly connect.

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47:39

The Socratic Method and Consumer Understanding:...

The Curiosity Current: A Market Research Podcast ·

2025/08/19

The most valuable consumer insights often emerge when we’re willing to challenge our own assumptions and those of others.In this episode of The Curiosity Current, hosts Stephanie and Victoria sit down with Sarah Montgomery, Director of Human Insights at The Coca-Cola Company, to explore how the Socratic method can help researchers question ingrained beliefs, push beyond confirmation bias, and uncover the deeper truths that move businesses forward.

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36:19

The altitude of leadership: Building unshakable teams...

The Curiosity Current: A Market Research Podcast ·

2025/08/12

In this insightful episode, a seasoned market research expert shares valuable perspectives on maintaining mental health in high-pressure research environments while leveraging qualitative techniques to drive meaningful insights.In this episode of The Curiosity Current, host Stephanie speaks with Raina Rusnak, Head of Market Research and Business Intelligence at StarKist and CEO of 750 Research, about balancing professional excellence with personal wellbeing, the evolution of consumer insights, and

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40:45

The Emotion Metric: Ben Valenta on Measuring...

The Curiosity Current: A Market Research Podcast ·

2025/08/05

Sports fandom is fundamentally about community building and social connections, serving as a powerful indicator of broader social engagement and consumer behavior. In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Ben Valenta, Senior Vice President of Strategy at Fox Sports and co-author of "Fans Have More Friends," to explore how sports fandom creates meaningful social bonds and what this means for businesses and brands.

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45:09

Zero-Click Marketing: The Hidden Strategy Behind...

The Curiosity Current: A Market Research Podcast ·

2025/07/29

Serial entrepreneur Rand Fishkin shares candid insights on ethical business building, the future of audience research, and the reality behind AI hype. In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Rand Fishkin, CEO of SparkToro and former CEO of Moz, to explore his journey from SEO pioneer to audience research innovator, while discussing the challenges of ethical entrepreneurship and the responsible use of emerging technologies.

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51:58

From Classroom to Boardroom: Don DeVeaux on Training...

The Curiosity Current: A Market Research Podcast ·

2025/07/22

The Future of Market Research Education: Balancing Technology with Human Skills.In this episode of the Curiosity Current, hosts Stephanie and Matt speak with Don DeVeaux, Professor at Michigan State University's Masters of Science in Marketing Research program, about shaping the next generation of insights professionals. Drawing from his 17+ years each at General Motors and GfK, Don shares valuable perspectives on how academic institutions and industry can better prepare researchers for

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33:54

From Data to Loyalty: How Verizon Uses Insights to...

The Curiosity Current: A Market Research Podcast ·

2025/07/15

How Data Science is Revolutionizing Customer Retention: Moving from Reactive Analytics to Predictive StrategyIn this episode of The Curiosity Current, host Stephanie speaks with Subhasish Nanda, Director of Customer Insights and Analytics at Verizon, exploring how data science and customer analytics have evolved to drive retention strategies and shape customer experiences in the telecommunications industry.

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26:04

Anticipating the Future: Dave Ritter on AI,...

The Curiosity Current: A Market Research Podcast ·

2025/07/08

AI is reshaping how businesses gather, analyze, and democratize consumer insights, while maintaining the critical role of human expertise and intervention.In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Dave Ritter, Director of Insights and Consulting at Walmart, exploring how AI is transforming market research, consumer segmentation, and customer insights while discussing the balance between technological advancement and human intuition.

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32:12

The art and science of innovation: Why mixed methods...

The Curiosity Current: A Market Research Podcast ·

2025/07/01

In this episode of The Curiosity Current, hosts Matt and Stephanie speak with Louisea Hudson, Principal Customer Researcher at Amazon, about leveraging diverse thinking styles in research, the power of mixed methodologies, and how neurodivergence can enhance innovation and customer understanding.

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45:01

Beyond Demographics: Redefining Flavor Segmentation...

The Curiosity Current: A Market Research Podcast ·

2025/06/24

A groundbreaking segmentation framework reveals how behavioral and emotional dimensions shape flavor preferences, going far beyond traditional demographic-based consumer insights.In this episode of The Curiosity Current, hosts Matt and Stephanie speak with Kim Duncan, Head of Consumer Insights at Givaudan, about FlavorFinders—a revolutionary segmentation framework that examines how consumers approach and adopt new flavors across the food and beverage landscape.

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43:18

Ethnography in Action: How Lindsey Goodman Turns...

The Curiosity Current: A Market Research Podcast ·

2025/06/17

Ethnographic research emerges as a powerful tool for uncovering deep consumer insights, revealing the human stories and unexpected truths that drive successful brand strategies.In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Lindsey Goodman, Consumer Insights Leader at Wolverine Worldwide, about how ethnographic research uncovers hidden consumer insights and drives innovation across major footwear and apparel brands.

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42:11

The Architect of Insights: Building Programs and...

The Curiosity Current: A Market Research Podcast ·

2025/06/10

Building a successful insights function requires strategic listening, intentional relationship-building, and a clear vision for delivering value across the organization.In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Ashley Hopkins, an insights leader who has built consumer research functions from scratch at companies like ASICS, Wayfair, and now Resident (home of Nectar and DreamCloud mattresses), about the art and science of establishing impactful insights

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48:04

Building an Insight-Driven Culture with Leyla Doany

The Curiosity Current: A Market Research Podcast ·

2025/06/03

Building an Insights-Driven Culture: From Instinct to Evidence-Based Decision MakingIn this episode of The Curiosity Current, hosts Stephanie and Matt speak with Leyla, a consumer insights leader who transformed JOOLA from an instinct-driven business into an insights powerhouse. The conversation explores how to build an insights function from scratch, embed research into company culture, and leverage storytelling to drive organizational change.

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53:22

From Skeptic to Advocate: Dr. Jeff Dahms on How...

The Curiosity Current: A Market Research Podcast ·

2025/05/27

What does it take to build a truly customer-driven organization? In this episode, CX strategist Dr. Jeff Dahms joins The Curiosity Current to explore how market research, team culture, and smart data practices can turn insights into business impact.

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52:19

Bridging Silos and Strategy in Pharma Research with...

The Curiosity Current: A Market Research Podcast ·

2025/05/20

How do you navigate the complexity of pharma research without losing strategic clarity? In this episode, Shawn McKenna, Senior Director of Analytics at Currax Pharmaceuticals, shares real-world lessons on team building, AI, and staying grounded in what truly matters: the human side of health insights.

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32:11

The Real Cost of Bad Data: Survey Fraud, AI Agents,...

The Curiosity Current: A Market Research Podcast ·

2025/05/13

What if up to 40% of your research data is bad—and you don’t even know it? In this episode, Roddy Knowles, COO of dtect and host of This is Product Management, joins The Curiosity Current to talk about the silent crisis facing the market research industry: survey fraud. From undercover operations in fraud networks to the rise of AI agents completing surveys, Roddy brings the heat—and the expertise—on what it really takes to defend your data.

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40:09

The Human Side of AI: Empathy, Insights, and...

The Curiosity Current: A Market Research Podcast ·

2025/05/06

How can we balance AI’s power with the human touch? In this episode, researcher and thought leader Idil Miriam Cakim joins The Curiosity Current to explore empathy, ethics, and innovation in AI-powered insights. From the value of storytelling to navigating AI adoption in the workplace, this is a must-listen for anyone navigating AI and insights with a human lens.

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24:48

Moving Brands Beyond the Friend Zone: Doug Zarkin on...

The Curiosity Current: A Market Research Podcast ·

2025/04/22

In this episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Doug Zarkin, Chief Brand Officer at Modern Performance and Recovery Brands and author of "Moving Your Brand Out of the Friend Zone.

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43 results

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