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PODCAST

The Curiosity Current: A Market Research Podcast

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

business marketing

All Episodes

40:02

Older adults, gaming, and tech stereotypes with Dr....

The Curiosity Current: A Market Research Podcast ·

2026/02/03

The story that older adults struggle with technology keeps showing up. The data says otherwise.In this episode of The Curiosity Current, Molly is joined by Dr. Brittne Kakulla, Senior Consumer Insights Manager at AARP, with special guest co-host Elana Marmorstein, aytm’s Market Revenue Operations Specialist and host of Waves of Thinking. Brittne shares what over two decades of research reveal about older adults in tech, including gaming, smart devices, and AI. The conversation reframes adoption as

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43:27

Why LEGO belongs in market research with Garret Westlake

The Curiosity Current: A Market Research Podcast ·

2026/01/27

Market research often rewards speed, confidence, and verbal fluency. That leaves insight behind.In this episode of The Curiosity Current, Molly is joined by Garret Westlake, Vice Provost for Innovation and Strategic Design at Virginia Commonwealth University, with special guest co-host Katie Bernal, Senior Director of Learning and Enablement at aytm. Garret explains how LEGO SERIOUS PLAY can be used as a legitimate market research methodology, why embodied and visual thinking matter, and how

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47:52

How causal AI is revolutionizing consumer and market...

The Curiosity Current: A Market Research Podcast ·

2026/01/20

In this episode of The Curiosity Current, Stephanie and Molly sit down with Jason Cohen, Founder and CEO of Simulacra, to explore how causal AI and scenario modeling are changing the way market research actually works. Jason explains why more rows rarely fix weak studies, how seeded synthetic data can extract insight from incomplete datasets, and why understanding cause and effect matters more than ever in modern consumer research.

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49:24

The researchers you need aren't looking for research...

The Curiosity Current: A Market Research Podcast ·

2026/01/13

Market research is losing great talent because the career path remains invisible.In this episode of The Curiosity Current, Stephanie and Molly are joined by Charitie Dantis-Gayo, Corporate Vice President, Center for Consumer Insights at New York Life Insurance Company. Charitie shares her nonlinear path into market research, explains why visibility matters more than credentials, and outlines what truly attracts and develops the next generation of researchers. The conversation covers recruiting for

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46:46

The human context AI can’t replicate with Nancee Halpin

The Curiosity Current: A Market Research Podcast ·

2026/01/06

AI can accelerate research. It cannot replace context.In this episode of The Curiosity Current, Stephanie and Molly sit down with Nancee Halpin, a researcher and insights specialist whose career spans Fuel Cycle, SurveyMonkey, Highlight, and Strella. Nancee explains why human judgment, curiosity, and lived context still sit at the center of good research, even as AI reshapes how fast teams can move. The conversation explores where AI genuinely helps, where it falls short, and why researchers

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43:10

Earning a seat at the table: risk, value, and the...

The Curiosity Current: A Market Research Podcast ·

2025/12/23

Influence does not come from more data. It comes from understanding risk, value, and timing.In this episode of The Curiosity Current, Stephanie and Molly are joined by Ed Kahn, Senior Principal of CX Research and Insights at Mutual of America Financial Group. With a career spanning consumer electronics, syndicated research, and financial services, Ed shares why researchers often feel excluded from decisions and what actually changes that dynamic. He explains how fluency in business context,

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41:20

The psychology of human-centered AI with David Evans

The Curiosity Current: A Market Research Podcast ·

2025/12/16

AI is transforming research, but human judgment still anchors the work.In this episode of The Curiosity Current, Stephanie and Molly sit down with David Evans, Director of Market Research at Microsoft and author of Bottlenecks, to explore the realities of building AI and digital products that respect how humans think, feel, and decide. David draws on a decade of applied psychology at Microsoft to examine where AI truly accelerates research, where rigor is at risk, and why the voice of the customer

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18:20

Greatest Hits – The New Shape of Insight: Five Voices...

The Curiosity Current: A Market Research Podcast ·

2025/12/09

Research is evolving from reporting the past to shaping what comes next, and the most meaningful shifts begin with how we understand people.In this Greatest Hits episode of The Curiosity Current, five guests share the ideas that are redefining the insights profession. From Adam Hagerman’s view of research as a strategic engine, to Lindsey Goodman’s lived-world ethnography, to Marcus Cunha on influence and ROI, to J. Walker Smith’s return to analog life, and Ben Valenta’s work on connection and

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41:40

The cost of silence in research with Amberly Miller

The Curiosity Current: A Market Research Podcast ·

2025/12/02

UX research only matters when it changes something.In this episode of The Curiosity Current, Stephanie and Molly sit down with Amberly Miller, Director of UX Research at Prudential Financial, to discuss the real work of turning insight into influence inside a heavily regulated, high-stakes enterprise. Amberly shares how she rebuilt Prudential’s approach to research, moving from a tightly gated silo to a democratized model that empowers more than a hundred practitioners and what it takes to deliver

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45:11

Turning insight into impact: What CMOs really want...

The Curiosity Current: A Market Research Podcast ·

2025/11/25

Modern CMOs are overwhelmed with data yet short on clarity.In this episode of The Curiosity Current, host Molly Strawn-Carreño and guest host Shanon Adams, President and COO of aytm, sit down with Steve Olenski, “The CMO Whisperer,” to unpack what CMOs really need from insights partners. Steve explains why insights must be treated as a growth engine, how the strongest teams align on trust, translation, and timing, and why storytelling and speed now matter more than volume. The conversation breaks

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47:47

How Shoppers Really Decide: Value, Sensory Shopping,...

The Curiosity Current: A Market Research Podcast ·

2025/11/18

Every plate, product, and policy starts with research.In this episode of The Curiosity Current, hosts Molly and Stephanie talk with Steve Markenson, Vice President of Research & Insights at FMI – The Food Industry Association and longtime President & Consultant at WBA Research. They explore how industry-wide research shapes the food retail ecosystem, how consumer behavior is evolving, and how emerging technologies and analytics are transforming the way decisions are made across a $1 trillion

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49:51

Stop Chasing Speed: Build Consistency That Predicts...

The Curiosity Current: A Market Research Podcast ·

2025/11/11

Speed gets the headlines. Consistency drives the decision.In this episode of The Curiosity Current, host Molly and co-host Stephanie sit down with Charlie Grossman, Owner of CG Research & Consulting and former VP at BASES and Burke, to unpack what makes research trustworthy and actionable. Charlie explains why context and consistency beat one-off metrics, how to avoid the novelty trap of high purchase intent, and where AI helps and hurts interpretation. He shares practical rules for parallel

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35:41

The One Thing That Moves Consumers with J. Walker Smith

The Curiosity Current: A Market Research Podcast ·

2025/11/04

Change gets the headlines. Fundamentals drive the business.In this episode of The Curiosity Current, host Stephanie and co-host Andrew Kawalek sit down with J. Walker Smith, Knowledge Lead for Strategy & Consulting at Kantar, to unpack what truly shapes consumer behavior. Walker explains why convenience remains the strongest driver of choice, how pricing tells a brand’s story, and why storytelling, not dashboards, still persuades. He shares his practical mantra, “one thing” for clarity in

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40:41

Behavior Over Opinion: How to Predict Packaging Success

The Curiosity Current: A Market Research Podcast ·

2025/10/28

Every brand has a voice but few realise their loudest one sits quietly on the shelf.In this episode of The Curiosity Current, host Stephanie speaks with Matt Salem, SVP of Customer Success at Behaviorally and co-author of unPACKED: Predict Packaging That Sells. Matt explains how the Four-S framework: Seen, Shoppable, Seductive, Selected, helps brands design packaging that drives decisions at the shelf and online. He shares how behavioral science, real shopper observation, and AI-powered tools like

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24:43

Greatest Hits – Why Mental Health is Every Leader’s...

The Curiosity Current: A Market Research Podcast ·

2025/10/21

We’re revisiting one of the most grounded and inspiring conversations from The Curiosity Current featuring Raina Rusnak, Head of Market Research and Business Intelligence at StarKist and CEO of 750 Research.In this Greatest Hits episode, Raina shares the lessons that connect mountaineering, leadership, and mental health, from knowing when to lean on your team to the science of taking just ten minutes outdoors each day. If you’ve ever struggled to find balance in a high-pressure career, this

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28:11

Greatest Hits – Ethnography in Action: How Lindsey...

The Curiosity Current: A Market Research Podcast ·

2025/10/14

We’re bringing back one of the most insightful conversations from The Curiosity Current, featuring Lindsey Goodman, Consumer Insights Leader at Wolverine Worldwide.In this episode of The Curiosity Current, Lindsey shares how ethnography brings human truth back into research, turning observation into innovation and data into action. From trail runners who run for donuts to a framework that connects Hindsight, Insight, and Foresight, she shows how empathy and curiosity can reshape products,

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32:40

Trust, context, action: Leena Doshi on designing...

The Curiosity Current: A Market Research Podcast ·

2025/10/07

Insights do more than just analyse what happened; they guide what to do next.In this episode of The Curiosity Current, hosts Stephanie and Brianna Boyer sit down with Leena Doshi, Senior Manager of Research at Electronic Arts (EA). Leena shares how she built and scaled research functions at EA and uShip, why trust and context are the real drivers of influence, and how framing problems as a puzzle (one answer) versus a mystery (ambiguous, multi-answer) can change the way organisations use

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53:36

Usable vs. useful: Adam Hagerman on UX and the future...

The Curiosity Current: A Market Research Podcast ·

2025/09/30

The role of research is shifting from reactive validation to a proactive strategy.In this episode of The Curiosity Current, hosts Stephanie and Elana Marmorstein sit down with Adam Hagerman, whose career spans Apple, GLG, and Indeed, to explore how research can move beyond usability into usefulness, why Jobs-to-Be-Done reframes product growth, and what the next generation of insights professionals must master to connect strategy with real user needs.

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37:53

Measuring the Subconscious Shopper: How Dr. Hassan...

The Curiosity Current: A Market Research Podcast ·

2025/09/23

How do subconscious drivers shape the way we shop for groceries?In this episode of The Curiosity Current, hosts Stephanie and Julie Myers sit down with Dr. Hassan Aleem, Senior Consumer Insights Partner at Amazon, to explore how behavioral science and neuroscience help brands measure behavior in complex retail settings. From intercepts and shop-alongs to basket analysis and packaging cues, Hassan explains how to capture what people really do, not just what they say.

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55:26

The Gig Economy, Affluent Consumers, and What They...

The Curiosity Current: A Market Research Podcast ·

2025/09/16

Consumer behavior is being reshaped by agentic AI, shifting economic realities, and the rise of non-traditional workforces.In this episode of The Curiosity Current, hosts Stephanie and Glenn Fleischman, sit down with Michael Nevski, Director of Global Insights at Visa, to explore how AI, affluent consumers, and the gig economy are influencing payment trends and brand strategy, his career journey, his approach to blending transactional and behavioral data, and what leaders can do to turn insights

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43 results

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