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PODCAST

Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

business entrepreneurship

All Episodes

47:13

Ep. 81 - Unconventional Ways to Grow Your Business...

Upmarket: The Business of Real Estate Photography &... ·

2024/12/11

This episode, recorded in the Upmarket Suite at Palms Las Vegas during PMRE, has Reed sitting down with the amazing Alex Coombs, founder of Northern Spruce Media in Hamilton, Ontario. Alex has super-charged her business, growing from a solo operation to having 17 employees within just a few years. Her unique approach includes starring in some of the property videos for her clients. Alex has one of the most unique voices in our industry and this is a fun conversation. And you know we wouldn't let

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82:45

Ep. 80 - Action Item Spectacular!!!! PMRE 2024

Upmarket: The Business of Real Estate Photography &... ·

2024/11/26

PMRE 2024 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by a staggering 24 of our thoughtful peers in the REP Industry!!!! SO many great nuggets in here on growing your business. Big thanks to all of the attendees who so graciously gave up a little of their conference time to come up to the Upmarket Suite at Palms and share their wisdom. The Dynamite 24 are:Chris White - @go_iguideBrandon

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49:09

Ep. 79 - How to Grow Your Team to 30+ People. Road to...

Upmarket: The Business of Real Estate Photography &... ·

2024/10/29

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week, Reed chats with Melissa & Gerard Lynch, the co-founders of Rise Media in New York. They get into how Melissa and Gerard built Rise Media in the juggernaut that it is today, where they're shooting some of the most expensive homes in the country with a team of over 30 people. The Lynch's also detail what they're going to be presenting at PMRE

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50:27

Ep. 78 - AI You Can Actually Use, Right Now, to Help...

Upmarket: The Business of Real Estate Photography &... ·

2024/10/22

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week, after a brief check in with Mark and Chelsea, Reed sits down with Jenna Gaidusek, of AI for Interior Designers to talk, yet again, about AI. But this time, it's about AI that you can actually use, right here, right now. Jenna details a ton of ways that photographers can use the technology to streamline their businesses. This is a fun and practical

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51:08

Ep. 77 - WTF! Talking Luxury Photography with Fraser....

Upmarket: The Business of Real Estate Photography &... ·

2024/10/15

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details.This week Reed sits down with the legend, Fraser Almeida, of Luxury Homes Photography in Las Vegas Nevada. Fraser is an expert of Luxury Real Estate photography and is part of the dynamic three-way of Wayne, Tony and Fraser (WTF), the renowned instructors of the Capturing Luxury: A Focused Approach to Shooting Luxury Real Estate workshops. Let this fun episode whet

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60:45

Ep. 76 - How PR Can Grow Your Business and Help Your...

Upmarket: The Business of Real Estate Photography &... ·

2024/10/08

HURRY! COUPON CODE!!!: Use code UPMARKET100 for $100 off your registration for PMRE 2024. Go to pmreconference.com for all the details. Get in there now to register and secure the preferred group hotel rate which needs to be booked by Oct. 11th!!!This week Reed sits down with Alexandria Abramian, the founder of The PR Collaborative, an online community for interior designers and photographers who want to get their work featured in top design publications. Alex is super smart, engaging and has a ton

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54:11

Ep. 75 - Party Recap. Bring Your Safety Vest.

Upmarket: The Business of Real Estate Photography &... ·

2024/10/01

Reed, Mark and Chelsea shake off the hangovers and dish about the Grand Opening Party for the Upmarket Studio at Gasworks! They get into how the party went down and if they think it justified the hefty final budget. In the second half of the show, a Special Guest comes on to talk about Cinematic twilight videos and the team gives an update on the suddenly volatile launch of the branding side of the business. Plus, ACTION ITEMS!!!! Action Items are something small that any listener can do right now

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45:37

Ep. 74 - Let's Party!!!!

Upmarket: The Business of Real Estate Photography &... ·

2024/09/17

This week Reed and Mark dish about all the details and costs of the imminent Grand Opening Party of Upmarket's new studio space at Gasworks in Ventura. 200 clients are expected at the party and the guys dish about the everything that is going into the party, including the ever-ballooning budget. In the second half of the show they talk about the challenges and triumphs they've had over the last couple months in the business and then wrap up the show with Action Items! Action Items are

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47:25

Ep. 73 - OK, Should We Actually Embrace AI? Road to...

Upmarket: The Business of Real Estate Photography &... ·

2024/09/10

This week Reed sits down with Jamie MacNally of Autoenhance.ai to talk further about the hot topic of the year, AI. As CEO of an AI real estate photography editing company, Jamie is well-positioned to speak to the benefits of Real Estate Media professionals using AI to help their businesses in many ways, not just with editing photos. Jamie also gets into what he will be speaking about on stage at PMRE 2024. Reed and Jamie also get into some of the potential drawbacks of AI and what issues the

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57:36

Ep. 72 - Danny Bertollo on The Current State of Real...

Upmarket: The Business of Real Estate Photography &... ·

2024/08/29

Danny Bertollo, the owner of Futuro Avenue and The Property Videographer, one of the biggest names in Real Estate Video joins Reed to talk about all things related to the genre. Danny is a fount of amazing and useful information. He talks about everything, including how he systematizes his business and gets his clients on the Flywheel and not the Doom Circle. This is an amazing episode chock full of actionable tips and philosophies. Plus, they end the show with their ACTION ITEMS!PMRE 2024, bigger

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48:26

Ep. 71 - Keeping It In The Family.

Upmarket: The Business of Real Estate Photography &... ·

2024/08/22

This episode starts with Reed and Skylar Lawrence-Lebel and the iGUIDE Tour to PMRE Sweepstakes Winners announcement! 2 lucky winners get ALL-EXPENSES PAID TRIPS TO PMRE 2024 courtesy of the fine folks at iGUIDE. @go_iguide Then, it's a VERY SPECIAL EPISODE with, for the first time in history, a GUEST HOST taking the reins of the podcast!!! It's none other than Bethany Diedrich of @highland_visual in Davenport, Iowa (and Upmarket Pod editor)!! Bethany brings on her husband and business

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50:42

Ep 70 - Is Taking on A Business Partner The Right...

Upmarket: The Business of Real Estate Photography &... ·

2024/08/13

This week Reed sits down with Alex Farrell of Blueprint Media in Centralia, WA to talk about his plan to take on a business partner and the thought processes behind that. They're also joined by the potential new Business partner, Jeremy Almond, to hear the perspective from the other side. They're plenty to chew on here and Reed has loads of experience and advice after having spent the last 3 years teamed up with Mark. They wrap up the show with Action Items! Action Items are something small

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62:38

Ep. 69 - A Cinematographer's Perspective on Real...

Upmarket: The Business of Real Estate Photography &... ·

2024/08/06

This week Reed, Mark and Chelsea welcome a VERY special guest! Cinematographer/Camera Operator Mick Froehlich stops by the studio for a chat. Mick has worked on such films at TWISTERS, David Fincher's THE KILLER, INDIANA JONES & THE DIAL OF DESTINY among many others. Oh, and even more importantly, he's also Chelsea's husband. In addition to dishing on his big movie jobs and life with Chelsea, Mick talks about how he's really impressed with how good real estate videos in general

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54:29

Ep. 68 - Building the Brand(ing Side of the Business.)

Upmarket: The Business of Real Estate Photography &... ·

2024/07/18

The Upmarket Pod crew have their fancy new studio at Gasworks, but it begs the question... how will they pay for it? By launching the Branding Content side of their business, of course! Reed, Mark and Chelsea detail the steps they've been taking to lay the foundation for a successful launch. They even rope their new Upmarket Branding Photographer, Elena Anzaldo into coming on and sharing about her prep for her new role at Upmarket. They also brainstorm how they'll market the new service to

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57:07

Ep. 67 - Brandon Barre on Hospitality Photography....

Upmarket: The Business of Real Estate Photography &... ·

2024/07/09

Brandon Barré, one of the biggest names in the Hospitality Photography industry, joins Reed on this episode! Brandon answers all Reed's questions about how Hospitality photography differs from Real Estate and how RE photographers who want to dip their toe in Hospitality can prepare themselves. They also talk about Brandon's presentation on Day 3 of PMRE 2024, and his ensuing workshop. This is a great peek into the mind and workflows of one of the industries best photographer! Plus, they end

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51:09

Ep. 66 - A New Era for Upmarket.

Upmarket: The Business of Real Estate Photography &... ·

2024/07/03

Big news from your friends at Upmarket Pod! The long-talked-about and gestating studio space has finally come to fruition! This is the first episode coming to you from the Upmarket Studio at Gasworks in Ventura CA. Having just moved in and the space not yet quite ready for primetime, Reed, Mark and Chelsea nevertheless brave the sawdust and record an episode in the new environs, detailing the plans for the studio (which encompasses podcast studio, photo studio and Upmarket offices) and how they can

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45:45

Ep. 65 - Make the Time. Road to PMRE 2024 #7 Tony...

Upmarket: The Business of Real Estate Photography &... ·

2024/06/25

Tony Colangelo joins Reed to talk about so much good stuff! Not only to they get into Tony's hosting duties during Day 3 of PMRE 2024, but they have a crucial conversation about mental health in the REP industry. It's important to make time for your mental and physical health! Tony also talks about the Capturing Luxury workshop that he will be doing with Wayne Capili and Fraser Almeida in Las Vegas this November. And they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than

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49:48

Ep. 64 - Sometimes You Have to Look in the Mirror.

Upmarket: The Business of Real Estate Photography &... ·

2024/06/18

Uncharted territory this week as Upmarket Pod gets their hair cut. Well, actually just Reed, as the podcast goes on location to Boheme salon in Ojai, CA to follow along on his hair styling/self care journey. Reed's stylist, Jen Keeler @Jen_boheme offers pearls of business wisdom and draws comparisons between owning a salon and an REP business as she pretties him up. Ultimately, it's all about relationships between yourself and your clients. At the end of a hair cut or a photo shoot, you want

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52:03

Ep 63 - Making Viral Video with Chris Stacey. Road to...

Upmarket: The Business of Real Estate Photography &... ·

2024/06/11

Reed is joined by the Real Estate Video Legend, Chris Stacey @chrisbstacey! Chris details everything that goes into the viral videos he makes for Southern California top-producing REALTOR Tim Smith. They cover everything from concept to budget and everything else. Chris also gets into what he's going to talk about at PMRE and what will go down at his workshop in Las Vegas this November. And they end the show with their ACTION ITEMS!PMRE 2024, bigger and better than ever, is November 13-15th at

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64:01

Ep. 62 - Hot Tips About VA's and Social Media.

Upmarket: The Business of Real Estate Photography &... ·

2024/06/04

This week we have a pod-crossover episode as Reed welcomes Rachael Ann Adkins @shooting_the_shit_rachandneal, the co-host of the Shooting the Shit Podcast, to Upmarket to talk about VA's and social media strategy! Rachael Ann is also the owner of Focused Media Collective in Washington. First, Rachael Ann schools Reed on the tasks she has her VA do and goes over the crucial VA training process. In the second half of the show they talk about social media strategies and how Rachael Ann keeps up

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102 results

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