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PODCAST

Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

business entrepreneurship

All Episodes

59:46

Ep. 101 - AI, AI, Captain! A Chat with Matt Gia. Road...

Upmarket: The Business of Real Estate Photography &... ·

2025/10/29

You just know that AI is going to be a hot topic at PMRE 2025 (and, let's face it, probably PMRE 2026 et. al. too) so we decided to sit down with Matt Gia, founder of AutoHDR, to talk about optimal AI workflows for real estate media creators. Reed drills down with Matt about all the way AI can aid our businesses beyond the obvious image editing that is already making serious inroads into our industry. This is an illuminating talk with lots of actionable nuggets to take away. They also each throw

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73:56

Ep. 100 - Success, Failure and Everything In-Between....

Upmarket: The Business of Real Estate Photography &... ·

2025/10/14

(Easter Egg for "fans" in this episode! Listen deep into this show to find out the original name of this podcast!) Can you believe we made it to 100?!?!?!? Reed and Mark sit down together and reflect on the previous 99 episodes of Upmarket Pod. It's INSANE that we've even made it this far! They guys also catch us on what's been going with Upmarket over the summer and fall and introduce listeners to Molly, the newest member of the Upmarket Family.Friends, it's not just Mark

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59:47

Ep. 99 - Feel The Burn(out) with Cheyenne Crawford....

Upmarket: The Business of Real Estate Photography &... ·

2025/10/09

It's Cheyenne Crawford week on Upmarket!!!! She sits down with Reed to talk about building her business and the burnout that came with it. Cheyenne details how she conquered those dark feelings and brought her professional and personal lives to a place where they're thriving. Cheyenne is one of the most interesting and charismatic people in the REP and built a very strong business at a very young age. She also shares with us a killer IG hack as her Action Item, so stick around until the end

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57:20

Ep. 98 - If A.I. and SEO Had a Baby. Road to PMRE...

Upmarket: The Business of Real Estate Photography &... ·

2025/09/23

This week Reed talks with Jared Bauman, the Co-Founder and CEO of 201 Creative, LLC! Jared is a capital E Expert on all things SEO. He and Reed chat about the basics of SEO and how AI technology is changing marketing and the SEO game. Lots of actionable nuggets in here for any small business owners, especially those of us in the RE Media game! Jared is super-knowledgeble and can break down complex things simply. He also can make a killer Action Item, so stick around until the end of the show!Go

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58:19

Ep. 97 - The Magic of Your Business. Road to PMRE...

Upmarket: The Business of Real Estate Photography &... ·

2025/09/02

This week Reed chats with the one and only Murray SawChuck, better known as Murray The Magician! What is a magician doing on a Real Estate Media Podcast?? Well, under that crazy hair, Murray has a genius mind for business and has a lot of lessons for us. He's made a lucrative career from his creative passion, much like so many in our industry. Murray is chock-full of wisdom and fun. We even get him to do an Action Item, so stick around to the end!Go to pmreconference.com for all the details on

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54:01

Ep. 96 - Eli Jones Takes a Break from Facebook Ads to...

Upmarket: The Business of Real Estate Photography &... ·

2025/08/20

This week Reed chats with the Big Dog of Real Estate Media coaching, Eli Jones. Eli shares some of his secrets to scaling a real estate media business and preps us for his presentation at PMRE 2025. Eli is one of the smartest and most successful people in our business and it was a super treat to have him on the show. Stick around to the end to hear Eli's ultimate Action Items! Don't miss this fun episode with one of the best in the business!Go to pmreconference.com for all the details on

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66:32

Ep. 95 - Upmarket Mastermind #2. We could all use a...

Upmarket: The Business of Real Estate Photography &... ·

2025/07/30

This week is our 2nd episode in our monthly Upmarket Mastermind series!! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:Alex Coombs, of Northern Spruce Media in

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58:29

Ep. 94 - Turning the Lens on Yourself with Simon...

Upmarket: The Business of Real Estate Photography &... ·

2025/06/24

This week Reed chats with renowned photographer of architecture, Simon Devitt. Simon chimes in from his home base in New Zealand, where's he's hard at work preparing for his featured speaking role and workshop instruction at PMRE 2025! Reed and Simon chat about his career in photography and find out how he balances being the Meme King on Instagram with his more serious work as an architecture and design photographer. Simon of course also joins Reed to give out a couple of Action Items!!!

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69:22

Ep. 93 - Upmarket Mastermind #1.

Upmarket: The Business of Real Estate Photography &... ·

2025/06/17

This week starts a new chapter for Upmarket Pod. We're proud to bring you our new monthly Upmarket Mastermind series!! Each month Reed will sit down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind

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61:02

Ep. 93 - Creating your Own Trends with Alex Coombs....

Upmarket: The Business of Real Estate Photography &... ·

2025/06/11

This week Reed chats with Upmarket Fan Favorite Guest Alex Coombs, of Northern Spruce Media in Hamilton, Ontario. A few short months ago Alex was introduced to the great REP world as a guest on the podcast and now she's a featured speaker at PMRE 2025 and teaching a social media video workshop (sign up, only a few spots left!!!!). This is another wonderful conversation with maybe the most unique and inspiring voice in the Real Estate Media world. We of course don't let her leave without

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54:53

Ep. 91 - Getting Through Busy Season.

Upmarket: The Business of Real Estate Photography &... ·

2025/06/05

Reed, Mark and Chelsea sit back and give a busy season update on Upmarket Media. Business is up! They're hiring! Nikki is killing it with video! Reed has an exciting new venture outside of Upmarket! Lots of news in this show, but don't worry, they still end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is Aryeo,

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69:05

Ep. 90 - Mike Kelley Loves Real Estate Photography....

Upmarket: The Business of Real Estate Photography &... ·

2025/05/27

EARLY BIRD ALERT!!!! Go to pmreconference.com for all the details on Early Bird Registration which opens May 29th, 2025 at 6pm Eastern! Last year it sold out in less than 5 minutes so get in there fast! PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever!This week Reed sits down in person with one of the headlining speakers of PMRE 2025, renowned Architecture and Design photographer, Mike Kelley. Mike dishes on why he might

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46:06

Ep. 89 - It's Time. Road to PMRE 2025 #1.

Upmarket: The Business of Real Estate Photography &... ·

2025/05/13

It's May, so that means it's time to start thinking about November! Specifically, PMRE 2025 is November 18-20th at Palms Las Vegas. The Photography and Media for Real Estate conference will be better than ever! Go to pmreconference.com for all the details. Early Bird Registration opens May 29th, 2025! Last year it sold out in less than 5 minutes so get in there fast!Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2025 series of

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56:12

Ep. 88 - Uncertainty and Anxiety.

Upmarket: The Business of Real Estate Photography &... ·

2025/04/15

Taxes. Competition. Tariffs. AI. Staffing. And a million other things can give Real Estate Media owners anxiety. Reed, Mark and Chelsea dive in to and embrace the uncertainty that feels like it has surrounded Upmarket Media over the last couple months. They talk it all through and end up feeling better about everything and power through to end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow the

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66:23

Ep. 87 - Financial Strategies to Help You Thrive.

Upmarket: The Business of Real Estate Photography &... ·

2025/03/13

We're coming up on tax season so Upmarket Pod has $$$$ on the mind! Please please please listen to this episode as Reed sits down with brilliant bookkeeper, Juliana Ramirez, of JR Bookkeeping to go over the basics of how and why to keep your financial books in order. Juliana details why and how to set financial goals and how to look at your books in a way to track and support those goals. This is all SO IMPORTANT for your business to thrive. Of course, they end the show with their Action

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50:33

Ep. 86 - Big Packages.

Upmarket: The Business of Real Estate Photography &... ·

2025/02/27

As the start of Busy Season is in sight, Reed, Mark & Chelsea recap all the Slow Season tasks they did or didn't get done over the last few months. They spend a lot of time detailing pricing changes for 2025 and how they've adjusted the media packages that are on offer to their clients. They also detail how they're revamping their video products and how new staff members are fitting in on the team. Of course, they end the show with their Action Items... things that any listener can

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68:15

Ep. 85 - Failure IS an Option.

Upmarket: The Business of Real Estate Photography &... ·

2025/02/12

Failure. It's not something that any of us really want to contemplate, but it's real and we've all experienced it. This episodes dives deep into business and creative failure as Reed sits down with music industry veteran Syd Sydney to work through how they have both used and learned from failure to change their lives. This is an engaging and vulnerable conversation that touches on themes that will resonate deeply with many listeners. They do NOT fail to end the show with their Action

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63:42

Ep. 84 - New Year, New Goals.

Upmarket: The Business of Real Estate Photography &... ·

2025/01/21

As a sort of follow-up to the 2024 SWOT Analysis, Reed, Mark and Chelsea sit down to discuss all the actionable stuff that came up in it and try to formulate a plan for actually following through with things. How novel! Even though this episode is chock full of actionable tidbits, they STILL end the show with their Action Items... things that any listener can do right now help lay the foundation for scaling their Real Estate Media Business.Follow the pod on Instagram at @upmarketpod. Our course How

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69:39

Ep. 83 - SWOT Analysis 2024. Strengths....

Upmarket: The Business of Real Estate Photography &... ·

2024/12/31

It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2024 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024. Follow along with their SWOT bullet points and find out what questions you should ask yourself when you do your own SWOT with this document: https://bit.ly/3PBMwJjDon't worry, they still end the show with their

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45:17

Ep. 82 - What We Learned.

Upmarket: The Business of Real Estate Photography &... ·

2024/12/17

This episode shall serve as the bow on the present that was PMRE 2024. Back at home base, in the Gasworks Studio, Reed, Mark and Nikki recount their experiences at PMRE. It's not just reminiscing about drunken shenanigans... they actually get into the takeaways from the conference, what they learned and how they can apply all that to the business. And even with the Action Item Spectacular having just taken place, these 3 dig deep and come up with 3 more Action Items for the loyal listeners!PMRE

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102 results

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